After this workshop, participants will have a better understanding on how their personal brand contributes to an organization’s corporate branding, what it means to have a strong "Personal Brand" and what it is to be a "Brand Advocate". Why organizations select candidates not only on their skills and motivation but also on the added value of their personal brand. We will discuss the impact of different social media channels including ESN’s for personal development and future job applications. In an interactive peer-coaching workshop we will build strong personal brands and implement them. The workshop also discusses the benefits of some social media channels and the dangers.

1. Personal Branding Workshop
By Habit Of Improvement

2. Agenda
INTRODUCTION AND EXPECTATIONS
PERSONAL BRANDING EN BRAND ADVOCATES
• Key-Definitions
– Brand Advocates
– Personal Branding
– Followers
• Why we need a strong personal brand and what are the advantages
BUILD YOUR PERSONAL BRAND
EVALUATION AND KEY-REMARKS
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3. INTRODUCTION AND EXPECTATIONS
• Excercise1
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4. Personal Branding en
Brand Advocates
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5. Key-Definitions: Personal Branding
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• You consider yourself as a brand, know what makes you unique and differs
from others and have the guts to excel at an excellent level that you stand
out positively.
• In short:
 Who are you
 What do you stand for
 Contribute this openly

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Key Definitions: Brand Advocates
Valueforan
organization
• Most Trusted Sources
• Highly Influential
• Massive Reach
The brand ambassador is meant to embody the corporate identity in
appearance, demeanor, values and ethics.

7. Key-definitions : Followers
• Followers are people who have
an interest in your knowledge,
product, person, or company
• Followers: Organic or Invited
makes a difference
• Followers leave easy !
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8. INTRODUCTION AND EXPECTATIONS
• People do business with people
• 71% off all CEO’s see their people as most important asset
• The are used as “avatars” for recruiting
• Corporate Branding starts from the employees. If they are not willing
to represent the Brand why would employees or partners do it?
• Personal starts at the TOP !
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Excercise 2

9. Top Personal Brands
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10. Nr 1: Personal Brand
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11. Jamie Anderson TED Talk - Mahatma Gaga
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12. What if ? Google !
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13. Build your Personal Brand -
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14. Build your Personal Brand
• Exercise 3
Work in groups of 3 for peer-coaching
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15. Step 1 : Brand Discovery
Your self-impression
=
How people perceive you?
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• A personal branding brainstorm about who you are
• Determine your main values
• Consider what makes you unique
• how you want others to see you
• Define your target group

16. Step 2 : Brand Statement
Clear, Consistent and Authentic
• Throw everything from Step 1 in one sentence
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17. Step 3 : Ask Feedback
• Do not be defensive
• Constuctieve criticism
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18. Step 4 : Live your Brand
• Personal Branding Toolkit
 Business Card ( Online & Paper)
 Resume / Cover Letter / reference document
 Portfolio
 Blog / Website
 LinkedIn
 Facebook
 Twitter
 Slideshare
 Video Resume / You Tube
 Personal Style
 Hootsuite
 Klout
 …
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19. Step 4 : Live your Brand
• When ?
• Differences in Media Channels ?
• What are the dangers ?
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20. Evaluation and Key-Remarks
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21. Eentje om af te sluiten
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