How do you use social media to your professional advantage when you're still in college or just graduated? Here are some tips on how to market yourself and your skill set using social media tools and tips. Originally presented to Collegiate DECA at DePaul University.

1. A Lesson in Social Media:
personally, professionally and…!
pick another word that starts with “p”!

2. First off…focus people!

3. • Get a job
• Market your student/professional
organization
• Look like you know what you’re
talking about (keyword:
Credibility)
So…what is your goal?

4. Begin with the basics:
- What do you have?
- What don’t you have?
- Organize what you have and
create what you don’t
- Stalk appropriately
Let’s start with you…

5. Start here…

6. about.me: Your “website”

7. about.me: Your “website”

8. LinkedIn: Your professional cred

9. • Summary
• Publications (hello papers & thesis!)
• Skills & Endorsements
• Experience
• Languages
• Volunteer
• Organizations
• Education
• Honors & Awards
• Additional Information
Your LinkedIn Profile

10. • Summary
• Publications (hello papers & thesis!)
• Skills & Endorsements
• Experience
• Languages
• Volunteer
• Organizations
• Education
• Honors & Awards
• Additional Information
A quick thing about your email

11. • Summary
• Publications (hello papers & thesis!)
• Skills & Endorsements
• Experience
• Languages
• Volunteer
• Organizations
• Education
• Honors & Awards
• Additional Information
A quick thing about your email

12. • Summary
• Publications (hello papers & thesis!)
• Skills & Endorsements
• Experience
• Languages
• Volunteer
• Organizations
• Education
• Honors & Awards
• Additional Information
And NEVER forget to…
Be professional
Do your research
Go above & beyond

13. Okay…you can now market yourself

14. Now…about marketing others

15. • Get noticed
• Get people to become a
(customer, volunteer, donor, etc.)
• Set a new standard
So…what is the goal again?

16. Start with the basics:
- Where are you sending people
to?
- Do you have analytics set up?
- What tools do you have?
- What is your strategy?
- What is your process?
No.
You can not move forward
without these basics.
Make sure you have the set-up!

17. These tools will help!

18. The editorial calendar – it helps!

19. The editorial calendar – it helps!

20. Remember that credibility thing?

21. Information is share-able!

22. No matter what people tell you…

23. Let me tell you a story about Spencer…
258 entries to rename our blog
Spike in website traffic
Increase of Facebook likes
More returning readers to our blog

24. From the blog to Valentine’s Day

25. From the blog to Valentine’s Day

26. And now our website!
Why did it work?
Because it’s cute!

27. And cute measures up

28. This is only the beginning…
But it’s a great start.

29. Rachel Yeomans
rachel@pearup.com
@rachelyeomans
Thank you!!!