This document discusses how teachers can create an online brand to streamline their digital presence. It defines a brand as representing the face of a teacher's work that students experience. Having a brand makes a teacher more accessible to students and parents and allows them to manage their online reputation. The document provides tips on choosing a simple name, avatar, and consistent tools to build a brand like a blog, website, or social media. It encourages teachers to identify their audience and needs to effectively build a recognizable brand.