Discover the Real Brand You.
Design thinking to uncover your brand values.
Use Gallop Strength Finder to find your skills and strengths.
Ace linked in to tell compelling brand stories
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
What is personal branding, why does it matter (specifically for young professionals), and how do you even begin to discover your own, let alone maintain one?! We take our stab at answering these questions and more.
4-Step Process to Crafting Your Personal Brand StoryJennette Cajucom
Personal Branding has become popular only in the recent years, despite its concept having brought out in the open back in the 90s when Tom Peters wrote an article titled, "The Brand Called You," on Fast Company.
Personal Branding coaches and consultants teach professionals and business owners alike to help them stand out from their competition, but why are there still people struggling to get noticed to attract opportunities, be it in the form of a client, a customer, a collaborator, business partner or even an investor.
It lacks that important element need to establish that relationship: The Story.
Our Personal Brand Story is what CONNECTS US to our target audience. Without it, our online personal brand is just another profile that looks like our competitors.
In this presentation, I show you a very simple approach: a 4-STEP PROCESS that will lead you to crafting your Personal Brand EFFECTIVELY.
Learn as well the different common storytelling frameworks to attract your target audience.
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
What is personal branding, why does it matter (specifically for young professionals), and how do you even begin to discover your own, let alone maintain one?! We take our stab at answering these questions and more.
4-Step Process to Crafting Your Personal Brand StoryJennette Cajucom
Personal Branding has become popular only in the recent years, despite its concept having brought out in the open back in the 90s when Tom Peters wrote an article titled, "The Brand Called You," on Fast Company.
Personal Branding coaches and consultants teach professionals and business owners alike to help them stand out from their competition, but why are there still people struggling to get noticed to attract opportunities, be it in the form of a client, a customer, a collaborator, business partner or even an investor.
It lacks that important element need to establish that relationship: The Story.
Our Personal Brand Story is what CONNECTS US to our target audience. Without it, our online personal brand is just another profile that looks like our competitors.
In this presentation, I show you a very simple approach: a 4-STEP PROCESS that will lead you to crafting your Personal Brand EFFECTIVELY.
Learn as well the different common storytelling frameworks to attract your target audience.
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
My presentation on how to build your personal brand, updated in March 2017. This covers how to build your brand, how to generate content and then syndicate it.
An on-line personal branding strategy through social mediaCatur PW
Learn about: How to create a STRONG personal brand,
On line Digital Assets to branding your self, Grab jobs info from social media conversation, Monitoring Your Personal Branding Performa, Personal branding lesson from Madonna
Building your personal brand online: Need, scope and the meansSOCXO
Your Personal Brand is the clear idea that comes to others’ mind whenever they think of you. Personal Branding is the modern resume. Marketing yourself and your career in order to stand out and be successful in your chosen goals is no longer an option.
Ever Googled your name? Ever thought where your name would be if a customer,a business partner or even a potential employer were to search for it online? Personal Branding Matters!
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelEridux
To undertand what a brand is and how this relates to personal branding. To create a personal brand strategy and set brand goals. To use social media to market your personal brand.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
When you network, you communicate a brand whether you intend to or not. By identifying a positive, accurate and compelling personal brand, you can guide that impression.
Personal Branding Presntation - 10/29/2014 @ Solo Founders UniteJoseph Mainwaring
A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.
Will employers choose you over their other qualified job applicants? Only if you masterfully differentiate yourself, focus your message, provide a compelling summary of your value as a person, and effectively package your skills.
The Internet gives us unprecedented power to do all that. 80% of employers Google their applicants, something most young professionals fear. But this creates an opportunity to stand out from the crowd, control first impressions, and become a highly sought-after candidate.
Brand-Yourself.com - the experts in personal professional websites for career success - explain the need for self-promotion and a professional web identity in today's job search.
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Originally created to speak the student body of the University Of Central Florida's communication and advertising department.
This quick breakdown is a fun and informative walk-through of what makes (and breaks) a personal brand. When starting your career creating an initial personal brand is not only important, it can be your edge when trying to get a job.
slides used during personal branding modules, workshops and training programs.
The slides can be used to develop your own personal branding canvas and strategy to realize your professional ambitions.
The slides follow the canvas and structure described in my latest book: https://www.bol.com/nl/p/personal-branding-voor-zzp-ers/9200000043004061/
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
My presentation on how to build your personal brand, updated in March 2017. This covers how to build your brand, how to generate content and then syndicate it.
An on-line personal branding strategy through social mediaCatur PW
Learn about: How to create a STRONG personal brand,
On line Digital Assets to branding your self, Grab jobs info from social media conversation, Monitoring Your Personal Branding Performa, Personal branding lesson from Madonna
Building your personal brand online: Need, scope and the meansSOCXO
Your Personal Brand is the clear idea that comes to others’ mind whenever they think of you. Personal Branding is the modern resume. Marketing yourself and your career in order to stand out and be successful in your chosen goals is no longer an option.
Ever Googled your name? Ever thought where your name would be if a customer,a business partner or even a potential employer were to search for it online? Personal Branding Matters!
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelEridux
To undertand what a brand is and how this relates to personal branding. To create a personal brand strategy and set brand goals. To use social media to market your personal brand.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
When you network, you communicate a brand whether you intend to or not. By identifying a positive, accurate and compelling personal brand, you can guide that impression.
Personal Branding Presntation - 10/29/2014 @ Solo Founders UniteJoseph Mainwaring
A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.
Will employers choose you over their other qualified job applicants? Only if you masterfully differentiate yourself, focus your message, provide a compelling summary of your value as a person, and effectively package your skills.
The Internet gives us unprecedented power to do all that. 80% of employers Google their applicants, something most young professionals fear. But this creates an opportunity to stand out from the crowd, control first impressions, and become a highly sought-after candidate.
Brand-Yourself.com - the experts in personal professional websites for career success - explain the need for self-promotion and a professional web identity in today's job search.
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Originally created to speak the student body of the University Of Central Florida's communication and advertising department.
This quick breakdown is a fun and informative walk-through of what makes (and breaks) a personal brand. When starting your career creating an initial personal brand is not only important, it can be your edge when trying to get a job.
slides used during personal branding modules, workshops and training programs.
The slides can be used to develop your own personal branding canvas and strategy to realize your professional ambitions.
The slides follow the canvas and structure described in my latest book: https://www.bol.com/nl/p/personal-branding-voor-zzp-ers/9200000043004061/
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Holly Hoffman, cofounder of Neovia Solutions, discusses the importance of content creation in social media marketing, as well as tips for maintaining consistency, having fun, and generating leads and sales. This presentation was given at the Social Network Bootcamp with SCORE Corpus Christi at Del Mar SBDC on October 25, 2011.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
Here are 20 key focus areas you can do to build your personal brand. Some are specific actions, others ideas you can apply across your social media participation, but collectively, this will help establish you as a social leader in your field
Ringling College of Art & Design: Content and Social MediaAutumn Sullivan
Had a wonderful conversation with students from Ringling College of Art & Design. What is, and what isn't, content, tips on strategy and creation, and how social media marketing works (and how it doesn't).
Creating and Building Your Virtual ImageHannah Morgan
Do you have the right kind of digital dirt? Owning digital terrain is a key factor in being found online. We’ll look at strategies and tools to help you be the master of your dirt!
1.What are the first steps to take in building the right message
2.How do you rise to page one of search rankings without devoting every minute of your time
3.How do you fix a tarnished online reputation
4.Tips and tricks for monitoring and keeping the soil fertile
Presented by: Hannah Morgan of Career Sherpa.net
What is Your Personal Brand Type? How to Increase your Personal Brand Value &...Victoria Baylor
What is the status of your Personal Brand? Why do I ask? Well, your Personal Brand is your #1 empowerment tool for your business or career. Is your Personal brand propelling you forward in business or holding you back. Knowing the answer to this and strategically elevating your Personal brand will take your value and visibility to a whole new level.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. Me Inc
“The truth is, others have
already created a personal brand
for you within seconds ”
3. Back story
• The Internet is full of content on Personal Branding. Just search
google and you will come across concepts, ideas, models and
frameworks on PB. While most explain quite in detail the what and
why of Branding. Many concepts tend to contradict and confuse,
often failing to accurately deliver The How of it? How does one go
about building a unique brand for oneself?
4. Back story
• Over the last 2 decades, i have applied common logic, shamelessly
copied, experimented with multiple itearations, and only now seem
to have arrived at something i am comfortable to call my Own Brand.
But, the good news is you don't have to wait that long.
• “You are a brand. You are in charge of your brand. There is no single
• path to success. And there is no one right way to create the brand
called You”
6. Back Story
Introduction Growth Maturity Decline
02 04 07
Move
to SG
09
Promotion
Indonesia
1513 20
Lifecycle of My Personal Brand
7. “Much has changed in the business world, but the need to attract,
nurture and retain customers has never been so critical to delivering
business results. My background in Marketing is in creating value
differentiation whether its Bosch Built- in-Designer Kitchens or
Nippon Steel's ingredient technology experience.
Most recently building meaningful relationship with influencers to
develop a new category of Smart Toilets.
At the end of the day, i always put myself in the customer's’ shoes.
Would i want that disconnected, transnational experience or a well-
thought through touch that guides me through my personal journey?
The answer is clear!
I am a public speaker, an opinion leader, and currently working on
my first book on Mindfulness called 'Just Be’. In my leisure time I love
to meditate and volunteer with Down Syndrome Association”
Nimish Varma.
Growth Hacker. Meditator. Change Agent
8. 3. Meditator
“Nimish is a high-energy team-player with a natural flair for marketing.”
Font- GT America - 18
Pantone Black & White-
Deisgner Kitchen
Luxury Bathroom
2. Digital Marketing
1. Storyteller
“Nimish is a creative manager”
9. Nimish Varma The Brand
Story
Summary of
story that
resonates with
my TG.
At the end of the day, i always put myself in the
customer's’ shoes. Would i want that disconnected,
transnational experience or a well-thought through touch.
The answer is clear!
Purpose “To be a Turn On” (Activate or cause to flow)
Personality Growth Hacker. Creative. Awesomness
Values Listener. Designer. Volunteer
Imagery
People in action
Strategy
The strategies
i will use to
communicate my
brand story
Always challenge status quo, while being rooted in the
present. Future is bright if we use collective effort.
Voice Emotional & Heartfelt
Channel Linked In, Instagram, FB, Events.
1 Post /Month
Content 50:30:20
10. Applying Design Thinking to Personal Brand
Empathize
Define
IdeatePrototype
Test
goals
persona
interview
seek to understand
priortize
eliminate
mock up
storyboard
what works?
pivot
11. 1.Empathazie – Define Your Brand?
Appreciate
•Who are you?
•What got you here?
•How do people perceive you?
Aspire
•Where do you want to go?
•What do you want to be known for?
•What value do you bring?
Activate
Which are the platforms (online
and offline) to engage?
What can you contribute?Q1. Ask 5 X
Peers/Seniors/Mentors to
define you in 3 keywords Eg.
Agile
Q2. Write in 1 sentence
What do you want to be known
for and why?
What value do you bring?
Q3. Visualize- What your future
looks like? Include pictures.
12. 34 CliftonStrengths Themes Pinpoint Your DNA
https://www.gallup.com/cliftonstrengths/en/253715/34-cliftonstrengths-themes.aspx
13. Allocate 100 points to spheres that currently provide you with the greatest sense of
purpose.
Ones where you don’t allocate 100 points are spheres that could add dimensionality to your life.
100
80
100
100
80
50
100
80
MBA Students online coaching
Do more consumer research
Decode Leadership Styles
Reach out to networks
14. Your Credentials
Your Self Worth
Your Authenticity
Your Values
Your Network
Your Relationships
Your Experince
Use your specific differences to create your own distinct brand.
Your Credentials
Your Self Worth
Your Authenticity
Your Values
Your Network
Your Relationships
Your Experince
Your Credentials
Your Self Worth
Your Authenticity
Your Values
Your Network
Your Relationships
15. 2.Define– Your
Goals?
My #1 Career Goal in the next 12
months?
What is the Personal brand I need to
create to achieve my goal?
My personal brand statement?
17. 3Ps of Brand's Story
• Before you build a house, you must first build a strong foundation. If you fail to do so, your home will not last.
• The same thing goes for telling your brand story.
• To create a strong foundation to work from, you need to be clear about your brand’s 3 P’s.
• 1. Point of view - This is your brand’s firmly held belief.
• 2. Promise - This is the way that your brand promises to act. It can be either explicit or implicit.
• 3. Personality - This is the way that your brand speaks. It’s tone of voice.
20. Linked In
• Get recommendations and endorsements.
• Write professional articles about your area of specialisation.
• Approach magazines directly to see if they will publish your article in
a blog post.
• Gain exposure on TV, and put your hand up for
• Speaking engagements or opportunities.
22. Start with the Why?
• True Purpose comes from within.
• It is always discovered never invented.
• Purpose is why you do, what you do (not how or what?)
• Its why you think, feel, act and share everything.
Purpose isn’t about differentiation.
How you do things differentiates.
Why you do them, does not?
23. The Power of Why?
Purpose. Cause or belief. The
driving motivation for action.
Creates relevance and
meaning.
Guiding Principles. The Specific
actions that are taken to
deliver your purpose. Your
Values.
Proof, reasons. The Tangible
and rational ways in which you
bring your purpose to life.
Why?
How?
What?
Why?
How?
What?
24. But Remember?
• Purpose is not a goal.
• Goals are what you want to achieve. Goals change with
time.
• Purpose is also not a strategy,
• Strategy is how you are going to achieve your goal.
• Strategy employs tactics, which change with time…while
Purpose never changes.
Purpose is not a marketing tagline,
slogan or an ad campaign.
25. U.S. Coast GuardsU.S Coast Guards “So Others may Live”
Semper Paratus “Always Ready”
26. “Make digital life simple and stylish”
Challenge Status Quo. Think Different.
27. “If you have a body, you are an athlete”
Just Do It.
28. “Poster Boy of Personal Branding”
Business Magnet runs about 400 companies
including mobiles, airlines, financial services,
music, and more.
Linked In 17 million
Twitter 11 million
Facebook 3 million
Fun, adventurous, and personable.
Champion for innovation and disruption
Mentor, philanthropist.
By focusing on just four products, Jobs saved the company.
“Deciding what not to do is as important as deciding what to do,” he later told Isaacson, adding, “That’s true for companies, and it’s true for products.”