The document discusses personal branding, emphasizing that individuals must take charge of their own brand and understand the unique elements that shape it, such as experience, authenticity, and values. It outlines a framework for building a personal brand through empathy, goal setting, and defining one's story, while encouraging proactive engagement with peers and communities. Additionally, it highlights the importance of purpose and strategy in branding, differentiating between long-term purpose and shorter-term goals or strategies.

1. “Me Inc” – What drives your brand?

2. Me Inc
“The truth is, others have
already created a personal brand
for you within seconds ”

3. Back story
• The Internet is full of content on Personal Branding. Just search
google and you will come across concepts, ideas, models and
frameworks on PB. While most explain quite in detail the what and
why of Branding. Many concepts tend to contradict and confuse,
often failing to accurately deliver The How of it? How does one go
about building a unique brand for oneself?

4. Back story
• Over the last 2 decades, i have applied common logic, shamelessly
copied, experimented with multiple itearations, and only now seem
to have arrived at something i am comfortable to call my Own Brand.
But, the good news is you don't have to wait that long.
• “You are a brand. You are in charge of your brand. There is no single
• path to success. And there is no one right way to create the brand
called You”

5. Your Personal Brand
Reality
Perception
+Your Experince
Your Credentials
Your Self Worth
Authenticity
Your Values
Your Network Relationships

6. Back Story
Introduction Growth Maturity Decline
02 04 07
Move
to SG
09
Promotion
Indonesia
1513 20
Lifecycle of My Personal Brand

7. “Much has changed in the business world, but the need to attract,
nurture and retain customers has never been so critical to delivering
business results. My background in Marketing is in creating value
differentiation whether its Bosch Built- in-Designer Kitchens or
Nippon Steel's ingredient technology experience.
Most recently building meaningful relationship with influencers to
develop a new category of Smart Toilets.
At the end of the day, i always put myself in the customer's’ shoes.
Would i want that disconnected, transnational experience or a well-
thought through touch that guides me through my personal journey?
The answer is clear!
I am a public speaker, an opinion leader, and currently working on
my first book on Mindfulness called 'Just Be’. In my leisure time I love
to meditate and volunteer with Down Syndrome Association”
Nimish Varma.
Growth Hacker. Meditator. Change Agent

8. 3. Meditator
“Nimish is a high-energy team-player with a natural flair for marketing.”
Font- GT America - 18
Pantone Black & White-
Deisgner Kitchen
Luxury Bathroom
2. Digital Marketing
1. Storyteller
“Nimish is a creative manager”

9. Nimish Varma The Brand
Story
Summary of
story that
resonates with
my TG.
At the end of the day, i always put myself in the
customer's’ shoes. Would i want that disconnected,
transnational experience or a well-thought through touch.
The answer is clear!
Purpose “To be a Turn On” (Activate or cause to flow)
Personality Growth Hacker. Creative. Awesomness
Values Listener. Designer. Volunteer
Imagery
People in action
Strategy
The strategies
i will use to
communicate my
brand story
Always challenge status quo, while being rooted in the
present. Future is bright if we use collective effort.
Voice Emotional & Heartfelt
Channel Linked In, Instagram, FB, Events.
1 Post /Month
Content 50:30:20

10. Applying Design Thinking to Personal Brand
Empathize
Define
IdeatePrototype
Test
goals
persona
interview
seek to understand
priortize
eliminate
mock up
storyboard
what works?
pivot

11. 1.Empathazie – Define Your Brand?
Appreciate
•Who are you?
•What got you here?
•How do people perceive you?
Aspire
•Where do you want to go?
•What do you want to be known for?
•What value do you bring?
Activate
Which are the platforms (online
and offline) to engage?
What can you contribute?Q1. Ask 5 X
Peers/Seniors/Mentors to
define you in 3 keywords Eg.
Agile
Q2. Write in 1 sentence
What do you want to be known
for and why?
What value do you bring?
Q3. Visualize- What your future
looks like? Include pictures.

12. 34 CliftonStrengths Themes Pinpoint Your DNA
https://www.gallup.com/cliftonstrengths/en/253715/34-cliftonstrengths-themes.aspx

13. Allocate 100 points to spheres that currently provide you with the greatest sense of
purpose.
Ones where you don’t allocate 100 points are spheres that could add dimensionality to your life.
100
80
100
100
80
50
100
80
MBA Students online coaching
Do more consumer research
Decode Leadership Styles
Reach out to networks

14. Your Credentials
Your Self Worth
Your Authenticity
Your Values
Your Network
Your Relationships
Your Experince
Use your specific differences to create your own distinct brand.
Your Credentials
Your Self Worth
Your Authenticity
Your Values
Your Network
Your Relationships
Your Experince
Your Credentials
Your Self Worth
Your Authenticity
Your Values
Your Network
Your Relationships

15. 2.Define– Your
Goals?
My #1 Career Goal in the next 12
months?
What is the Personal brand I need to
create to achieve my goal?
My personal brand statement?

16. Ideate 3.– Define Your Brand Personas?

17. 3Ps of Brand's Story
• Before you build a house, you must first build a strong foundation. If you fail to do so, your home will not last.
• The same thing goes for telling your brand story.
• To create a strong foundation to work from, you need to be clear about your brand’s 3 P’s.
• 1. Point of view - This is your brand’s firmly held belief.
• 2. Promise - This is the way that your brand promises to act. It can be either explicit or implicit.
• 3. Personality - This is the way that your brand speaks. It’s tone of voice.

18. Start with Linked In

19. 50:30:20
20%
30%
50%Coach
Mentees
Peers & Colleagues
Experts & Thought Leaders
Like, Share, Subscribe, Retweet
Engage & Contribute
Get Reccomendations
Co-create
Seek Endorsments
Network
Consult Pro Bono
Introduce

20. Linked In
• Get recommendations and endorsements.
• Write professional articles about your area of specialisation.
• Approach magazines directly to see if they will publish your article in
a blog post.
• Gain exposure on TV, and put your hand up for
• Speaking engagements or opportunities.

21. 21
Deciding what not to
do is as important as deciding what to do.
–Steve Jobs

22. Start with the Why?
• True Purpose comes from within.
• It is always discovered never invented.
• Purpose is why you do, what you do (not how or what?)
• Its why you think, feel, act and share everything.
Purpose isn’t about differentiation.
How you do things differentiates.
Why you do them, does not?

23. The Power of Why?
Purpose. Cause or belief. The
driving motivation for action.
Creates relevance and
meaning.
Guiding Principles. The Specific
actions that are taken to
deliver your purpose. Your
Values.
Proof, reasons. The Tangible
and rational ways in which you
bring your purpose to life.
Why?
How?
What?
Why?
How?
What?

24. But Remember?
• Purpose is not a goal.
• Goals are what you want to achieve. Goals change with
time.
• Purpose is also not a strategy,
• Strategy is how you are going to achieve your goal.
• Strategy employs tactics, which change with time…while
Purpose never changes.
Purpose is not a marketing tagline,
slogan or an ad campaign.

25. U.S. Coast GuardsU.S Coast Guards “So Others may Live”
Semper Paratus “Always Ready”

26. “Make digital life simple and stylish”
Challenge Status Quo. Think Different.

27. “If you have a body, you are an athlete”
Just Do It.

28. “Poster Boy of Personal Branding”
Business Magnet runs about 400 companies
including mobiles, airlines, financial services,
music, and more.
Linked In 17 million
Twitter 11 million
Facebook 3 million
Fun, adventurous, and personable.
Champion for innovation and disruption
Mentor, philanthropist.

29. Tai Tran- Student
Forbes 30 under 30.
Embrace.
Create.
Grow.
50:30:20 Rule
TedX