Social Media Tips for MEPRA Social Media Masters Academy - Middlesex University - Dubai Nov 18 2015

1. Social Media Tips
Hashtag: #MEPRA | Twitter: @Shusmo | Presentation: www.slideshare.net/kelahmad

2. Khaled ElAhmad
#MEPRA
@Shusmo | Khaled@digiarabs.com | 00962797388044
www.slideshare.net/kelahmad

3. Content

4. At first end users had no tools or the knowledge to give their feedback. The brand was the sole source of content.

5. Internet age, end user now has tools and some knowledge to give their feed back but it was still one to one dialogue.

6. Social Media gave end users the tools, the knowledge and the platforms to generate their own content.

8. The Stats

9. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

10. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

11. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

12. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

13. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

14. Facebook Users in Arab Countries
Source: Facebook

15. Facebook Users Penetration in Arab Countries
Source:
Population: http://laborsta.ilo.org/
Facebook Data: Facebook

16. Twitter Users Penetration in Arab Countries
Source:
Population: http://laborsta.ilo.org/
Twitter Data: ConnectAds Agency presentation

17. Instagram Users Penetration in Arab Countries
Source:
Population: http://laborsta.ilo.org/
Instagram Data: Instagram

18. Monitoring
Who are talking about your
Brand?
What can you learn from
your Peers?
Stay Updated

19. Facebook

21. Share Facebook Native Video
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

22. Share Facebook Native Video
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

23. Share Facebook Native Video
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

24. Share Facebook Native Video
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

25. Content

28. Content Marketing

29. Content Marketing
Source: http://www.slideshare.net/toprank/influencer-and-content-marketing-cmworld-lee-odden

30. Co-Creating Content

31. Goals

35. Content Calendar

36. KPIs

38. Help Your Audience Make a Purchase Decision

41. The Plan

42. Social Media Goals

43. Key Performance Indicators

44. Monitoring
Who are talking about your
Brand?
What can you learn from
your Peers?
Stay Updated

45. Management Tools

46. Influencers Tools

47. Influencers Tools
KLOUT SCORE SIGNALS
We use more than 400 signals from eight different networks to
update your Klout Score every day*.
The majority of the signals used to calculate the Klout Score are
derived from combinations of attributes, such as the ratio of
reactions you generate compared to the amount of content you
share. For example, generating 100 retweets from 10 tweets will
contribute more to your Score than generating 100 retweets
from 1,000 tweets. We also consider factors such as how selective
the people who interact with your content are. The more a person
likes and retweets in a given day, the less each of those individual
interactions contributes to another person's Score. Additionally,
we value the engagement you drive from unique individuals.
One-hundred retweets from 100 different people contribute more
to your Score than do 100 retweets from a single person.
* More than 12 billion signals measured every day

48. Influencers Tools

49. How to find Influencers

50. How can Influencers help

51. How to reward Influencers

52. Tools

55. People not seeing your content?
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
• Schedule your content
• Decide what type of content you want to share
• Discover new content
• Queue content
• Reschedule posts

56. Not sure which post will rank?
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
which helps you determine the success of your topics before you
put pen to paper. It will tell you what words in your title are
important and suggest additional terms.

57. Are you Twitter followers not growing quickly enough?
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
Best tool around to manage, clean, unfollow and follow the right
people.

58. Video is becoming more and more important, and difficult to produce.
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
You can easily create videos with Directr, which also includes tons
of storyboards to help you organize your video.

59. High quality graphics are needed in your content mix, and difficult to produce.
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
With Canva you can use so many ready-made templates and
design your artwork as easy as drag and drop.

60. You can’t find great content to share
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
ContentGems will dig through the dirt and find great content for you to share. It also –
• Expands your interest groups as defined by keywords and other search tools
• Allows you to set criteria for each interest
• Allows for added preferred and trusted sources you want to add

61. Twitter

64. Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

65. Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

66. Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

67. Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

68. Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

69. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

70. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

71. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

72. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

73. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

74. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

75. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

76. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

77. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

78. Content Marketing

79. Content Marketing

80. Content Marketing

81. Content Bank

82. Content Bank

83. Content Bank

84. Content Bank

85. Content Bank

86. Content Bank

87. Content Bank

88. Content Bank

89. Social Size
Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/

90. Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/
Social Size

91. Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/
Social Size

92. Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/
Social Size

93. Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/
Social Size

94. Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/
Social Size

95. Engaging Content

96. Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare
Engaging Content

97. Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare
Engaging Content

98. Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare
Engaging Content

99. Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare
Engaging Content

100. Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare
Engaging Content

101. Engaging Content

102. Engaging Content

103. Engaging Content

104. Posts with photos get an average of 2.35 interactions per post,
while text-only posts get only 1.71
Engaging Content

105. Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Engaging Content

106. Posting after hours (5pm – 1am EST) can get you 11% more
interactions than those published during working hours
Engaging Content

107. Posts published on Friday can get 25% more likes,
comments and shares
Engaging Content

108. Posts that ask a question get 23% more engagement
Engaging Content

109. Engaging Content

110. Engaging Content

111. Engaging Content

112. Enforce Tagline with Visuals
Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/
Engaging Content

113. Use infographs to bring attention to your message
Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/
Engaging Content

114. Make your brand Personable
Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/
Engaging Content

115. Fun photos with text overlays can get big reaction
Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/
Engaging Content

116. Customers are always right. Show it.
Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/
Engaging Content

117. Show your product in a creative way
Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/
Engaging Content

118. Win them over
Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/
Engaging Content

119. Show them how to use your products
Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/
Engaging Content

120. Use Facebook native video marketing
Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/
Engaging Content

121. Engaging Content

122. Engaging Content

123. Hashtag

124. A #hashtag: allows grouping of similarly tagged
messages, and also allows an electronic search to return
all messages that contain it.
- Wikipedia

126.  The #Hashtag was introduced by Chris Messina back
in August 23rd 2007

127.  The #Hashtag:
1- Viewable by anyone with interest in your hashtag even
those outside your network.
2- Expands your reach to anyone interested in that hashtag
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

128.  Keep Hashtags on Twitter up to 2
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

129.  Keep Hashtags on Facebook up to 2
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

130.  Keep Hashtags on Instagram up to 11
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

131. So, What type of hashtags you can use on Instagram?

132.  Find Hashtags related to any topic at Websta.me
Example: www.websta.me/search/education

133.  Find Hashtags related to your city at Websta.me
Example: www.websta.me/search/Amman

134.  Use Top hashtags worldwide and use relevant ones.
Example: http://top-hashtags.com/instagram

135.  Find Hashtags related to your topic at Hashtagify.
Example: http://hashtagify.me/hashtag/education

136.  Find Hashtags according to day of the week.
Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401

137. & Last

138. Thank You
#ZINCSM
@Shusmo | Khaled@digiarabs.com | +962 79 73 88044
www.slideshare.net/kelahmad