All about Branding,Brand Elements,Branding strategy,Brand names, Branding approaches, 3C of brand positioning,Branding yourself

1. Presented by:
Venkat
Stalin(Krishh)

3. Derived from the word brandr meaning "to burn." It
refers to the practice of producers burning their mark (or
brand) onto their products.
Name, term, sign, symbol or design, or a combination of
them intended to identify the goods and services of one seller
or group of sellers and to differentiate them from those of
other sellers.
It is not about getting your target market to choose you
over the competition, but it is about getting your prospects to
see you as the only one that provides a solution to their
problem.

4. Proper branding can result in higher sales of not only one
product, but on other products associated with that brand.
Eg:
A brand which is widely known in the marketplace
acquires Brand Recognition.
Brand recognition is most successful when people can
state a brand without being explicitly exposed to the company's
name, but rather through visual signifiers like logos, slogans,
and colors.
Eg:

5. Why BRANDING….???

6. Delivers the message clearly.
Confirms your credibility.
Connects your target prospects
emotionally.
Motivates the buyer.
Concretes User Loyalty.
Market share

7. BRAND AWARENESS
Dominant
Top of the
mind
Unaided
awareness
Aided awareness
Unaware of the brand

8. BRAND ELEMENTS
Name-
Logo-
Tagline or Catchphrase-
Graphics-
Shapes-

9. Colors-
Sounds-
Tastes-
Movements-

10. BRANDING STRATEGY

11. BRAND NAME
TYPES OF BRAND NAMES:
Initialism: A name made of initials
Eg:
Descriptive: Names that describe a product benefit or function.
Eg:
Alliteration and rhyme: Names that are fun to say and stick
in the mind.
Eg:
Neologisms: Completely made-up words.
Eg:

12. Foreign word: Adoption of a word from another
language
Eg:
Founders' names: Using the names of real people,and
founder's name.
Eg:
Geography: Many brands are named for regions and
landmarks
Eg:
Personification: Many brands take their names from
myth.
Eg:

13. BRANDING APPROACHES

14. Company name
Attitude branding-
Iconic brands
Derived brands

15. "No-brand" branding- Aqua fast
Brand extension
Private labels
Multi-brands

16. 3 C for BRAND
POSITIONING

17. CONSUMER BASED
-What consumer wants.
CRYSTAL CLEAR
-Be relevant and credible.
-Express from customer point of view.
COMPETITIVE
-Be distinctive, persuasive & sustainable
-If you cant be first then create a category where
you would be first.

19. CAN ANY THING BE
BRANDED….???

20. CAN YOU
BRAND
YOURSELF…???

24. A Super Star Footballer With Victoria
Tattoo engraved on his wrist In Hindi.

26. KAUN BANEGA CROREPATI

27. AMITABH BACHCHAN

28. MASTER BLASTER-THE
LEGEND

30. APPLE

31. STEVE JOBS

32. How TV ADs are created

33. Shooting Location: Football Field Tunnel
Director(s): Ron Winderman
Actor(s); Joe Greene, Kid, Background fans
Editor(s): Sally Theis
Login: ETA616____
Video Audio
Camera up on grim Greene, limping
slowly down tunnel from field toward
locker room; words
"Mean Joe Greene" superimposed on
picture. Because he is alone, game must
still be going on with Greene out of it,
due to injury.
Kid [sound on film (SOF)]: Mr. Greene!
Mr.Greene!
Cut to kid ( white, about age nine)
standing in tunnel, bottle of Coke in
Greene [SOF]: Yeah?
hand.
Kid [SOF]: You need some help?
Cut to Greene, scowling.
Greene [SOF]: Uh-uh.
Cut to kid.
Kid [SOF]: I just want you to know: I
Cut to Greene.
think--you're the greatest.
Cut to kid. Greene [SOF]: Yeah, sure.
Cut to Greene, grimacing.
Kid [SOF]: Want my Coke? It's Okay.
You can have it.
Cut to kid, offering bottle.
Cut to Greene, sighing, He takes it,
Greene [SOF]: Okay. Thanks.
drinks, greedily.
As much swells under dialogue, lyric is
Cut to kid, who hesitates, waiting for
heard:
autograph or sign of recognition from his
A Coke and a smile/makes me feel
hero. good/makes me feel nice
Finally kid turns to leave, reluctantly.
Kid [SOF]: See ya, Joe.
Cut to Greene, suddenly animated and
smiling.
Greene [SOF]: Hey kid!
Greene grabs his game jersey and tosses
it. Greene [SOF]: Catch
Cut to kid, beaming, catching shirt.
Kid [SOF]: Wow! Thanks, Mean Joe!
Supers fill screen:
"Have a Coke and a Smile" (centered)
"Coke Adds Life" (in right corner)
Music Swells.