This document discusses personal branding and provides tips for cultivating an effective personal brand on social media. It emphasizes focusing on your strengths, weaknesses, passions and values to craft a clear brand identity. It recommends developing branding elements like a logo, business cards, username and website to represent your brand consistently across platforms. The document stresses regularly providing valuable, engaging content to build your online community and establish deeper connections with your audience.

1. Personal Branding
‫األحمد‬ ‫خالد‬|‫اجتماعي‬ ‫إعالم‬ ‫مدرب‬ ‫و‬ ‫مستشار‬

2. Presentation: Slideshare.net/kelahmad
Email: Khaled@DigiArabs.com
Facebook: Facebook.com/Shusmo
Videos: Youtube.com/shusmome

3. What do I want to do in life?
‫بالحياة؟‬ ‫أعمل‬ ‫أن‬ ‫أريد‬ ‫ماذا‬

4. "It takes 20 years to build a reputation and five
minutes to ruin it. If you think about that, you will
do things differently." Warren Buffet
20‫و‬ ‫الطيبة‬ ‫السمعة‬ ‫لبناء‬ ‫سنة‬5‫لهدمها‬ ‫فقط‬ ‫دقائق‬

7. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬

8. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬

9. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬

10. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

11. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

12. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

13. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

14. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

15. Facebook Users in Arab Countries
Source: Facebook

16. Facebook Users Penetration in Arab Countries
Source:
Population: http://laborsta.ilo.org/
Facebook Data: Facebook

17. Twitter Users Penetration in Arab Countries
Source:
Population: http://laborsta.ilo.org/
Twitter Data: ConnectAds Agency presentation

18. Instagram Users Penetration in Arab
Countries
Source:
Population: http://laborsta.ilo.org/
Instagram Data: Instagram

19. LinkedIn Users Penetration in Arab Countries
Source:
Population: http://laborsta.ilo.org/
Instagram Data: LinkedIn

20. Photo credit: http://bit.ly/w5PtXf
‫الماضي‬ ‫في‬:‫للمحتوى‬ ‫المنتج‬ ‫الوحيد‬ ‫المصدر‬ ‫كان‬ ‫البراند‬.‫حول‬ ‫وال‬
‫األدوات‬ ‫وال‬ ‫المعرفة‬ ‫يملك‬ ‫يكن‬ ‫لم‬ ‫ألنه‬ ‫للمستخدم‬ ‫قوة‬ ‫وال‬.

21. Photo credit: http://bit.ly/w5PtXf
‫االنترنت‬ ‫عصر‬ ‫في‬:‫للمستخدم‬ ‫تسمح‬ ‫التي‬ ‫األدوات‬ ‫توفرت‬
‫بالتخاطب‬‫فقط‬ ‫بينهما‬ ‫يدور‬ ‫الحوار‬ ‫كان‬ ‫ولكن‬ ،‫البراند‬ ‫مع‬.

22. Photo credit: http://bit.ly/w5PtXf
‫االجتماعي‬ ‫اإلعالم‬ ‫ثورة‬ ‫في‬:‫المستخدم‬ ‫بإمكان‬ ‫أصبح‬‫ألول‬
‫الجمهور‬ ‫أمام‬ ‫البراند‬ ‫مع‬ ‫والتخاطب‬ ‫به‬ ‫خاص‬ ‫محتوى‬ ‫إنتاج‬.

23. What is Branding?
‫التوسيم؟‬ ‫هو‬ ‫ما‬

24. If you are part of the herd
‫القطيع‬ ‫من‬ ‫جزء‬ ‫كنت‬ ‫اذا‬

25. What would set you apart?
‫غيرك؟‬ ‫عن‬ ‫سيميزك‬ ‫الذي‬ ‫ما‬

26. Photo: Tony Jobs

27. ‫الذاتي‬ ‫الترويج‬:‫خالل‬ ‫من‬ ‫معين‬ ‫مجال‬ ‫في‬ ‫خبير‬ ‫لمرتبة‬ ‫الوصول‬ ‫هو‬
‫تقديمها‬ ‫تستطيع‬ ‫والتي‬ ‫غيرك‬ ‫عن‬ ‫بها‬ ‫تمتاز‬ ‫التي‬ ‫المضافة‬ ‫القيمة‬
‫باستمرار‬
Personal Branding

28. Have you Googled your name?
‫الجوجل؟‬ ‫في‬ ‫اسمك‬ ‫عن‬ ‫بحثت‬ ‫متى‬

29. Have you Googled your name?
‫الجوجل؟‬ ‫في‬ ‫اسمك‬ ‫عن‬ ‫بحثت‬ ‫متى‬

30. Why do we need to build our own
Brand?
‫ألنفسننا؟‬ ‫نروج‬ ‫أن‬ ‫يجب‬ ‫لماذ‬

31. Build your Online Community
‫االلكتروني‬ ‫المجتمع‬

32. What you are doing Matters
How you are doing it is Important
Why you are doing it is Critical

33. Make sure :
The image is right
The message is clear
Your brand is appealing to the large audience

34. Self-realization
Fulfillment by oneself of the possibilities of one's

35. Strengths
‫القوة‬

36. What are your Super Powers?
‫غيرك؟‬ ‫عن‬ ‫يميزك‬ ‫الذي‬ ‫ما‬

37. What do people Compliment you for?
#‫إطراء‬

38. ‫عنك؟‬ ‫اآلخرين‬ ‫ويعرفها‬ ‫تمتلكها‬ ‫التي‬ ‫القوة‬ ‫نقطة‬ ‫هي‬ ‫ما‬
‫ما‬‫لديك؟‬ ‫المفضلة‬ ‫المقولة‬ ‫هي‬
‫عليها؟‬ ‫تغلبت‬ ‫وكيف‬ ‫واجهتها؟‬ ‫التي‬ ‫العقبات‬ ‫أهم‬ ‫ما‬
‫الحياة؟‬ ‫في‬ ‫انجازاتك‬ ‫أهم‬ ‫هي‬ ‫ما‬

39. What Impression you want people to
make of you?
#‫إنطباع‬

40. ‫تمرين‬
‫بكتابة‬ ‫قم‬3‫ورقة‬ ‫على‬ ‫نفسك‬ ‫عن‬ ‫تعرفها‬ ‫صفات‬
‫عنك‬ ‫انطباعهم‬ ‫عن‬ ‫أصدقائك‬ ‫بسؤال‬ ‫قم‬ ‫ثم‬

41. Weaknesses
‫الضعف‬

42. What are your Weaknesses?
#‫الضعف‬

43. ‫الضعف‬
‫تث‬ ‫ال‬ ‫التي‬ ‫األمور‬ ‫بساطة‬ ‫بكل‬ ‫الضعف‬ ‫نقاط‬ ‫تكون‬ ‫قد‬‫ير‬
‫عليها‬ ‫طاقتك‬ ‫تركز‬ ‫لم‬ ‫التي‬ ‫الجوانب‬ ‫أو‬ ،‫اهتمامك‬
‫االهتمام‬ ‫قلة‬-‫والتدريب‬ ‫التعليم‬ ‫قلة‬-‫القدرات‬ ‫نقص‬-
‫مستهلكة‬ ‫القوة‬ ‫نقاط‬

44. Passion
‫الشغف‬

45. ‫الشغف‬
‫أي‬ ‫بدون‬ ‫اليوم‬ ‫طول‬ ‫تفعله‬ ‫أن‬ ‫ممكن‬ ‫الذي‬ ‫الشيء‬ ‫ما‬
‫تعب؟‬
‫وتتمنى‬ ‫اعجابك‬ ‫على‬ ‫يحوذون‬ ‫الذين‬ ‫األشخاص‬ ‫هم‬ ‫من‬
‫لقائهم؟‬
‫قرائتها؟‬ ‫تحب‬ ‫التي‬ ‫المفضلة‬ ‫المادة‬ ‫ماهي‬

47. ‫الشغف‬
‫بالتطو‬ ‫فعليك‬ ‫بعد‬ ‫شغفك‬ ‫تجد‬ ‫لم‬ ‫اذا‬‫ع‬

48. What are you Passionate about?
#‫شغف‬

49. Social Media Training is my Passion
#‫شغف‬

50. Purpose
‫الهدف‬

51. ‫الهدف‬
‫الحياة؟‬ ‫في‬ ‫هدفك‬ ‫هو‬ ‫ما‬

52. Values
‫القيم‬

53. ‫القيم‬
‫ما‬‫قيمك؟‬ ‫هي‬

54. What are your Values?
418 Values here: http://bit.ly/VaLueS

55. What are your Values?
418 Values here: http://bit.ly/VaLueS

56. ‫القيم‬

58. Your brand is not created – it’s
Cultivated
‫طويلة‬ ‫وعناية‬ ‫لزراعة‬ ‫تحتاج‬ ‫الثمار‬

59. LOGO
‫بك‬ ‫الخاص‬ ‫الشعار‬ ‫تصميم‬

60. Business Card
‫بك‬ ‫التعرفة‬ ‫بطاقة‬

61. Username
‫الحساب‬ ‫اسم‬

62. Link
‫الحساب‬ ‫رابط‬

63. Website
‫الموقع‬

64. Mantra
‫المقولة‬

66. The more you can humanize your
brand, the deeper connection you
will establish with your community

67. Zappos Communication Policy:
Be Real & use your best judgement

68. Elevator Pitch
‫أنا؟‬ ‫من‬-‫المضافة؟‬ ‫القيمة‬ ‫ما‬-‫أفيدك؟‬ ‫ممكن‬ ‫كيف‬

70. Deliver Value
‫المهمة‬ ‫الفعاليات‬ ‫أحداث‬ ‫وثق‬–‫الخطاب‬ ‫نقاط‬ ‫أهم‬ ‫وأنشر‬ ‫وثق‬

71. Exclusive Content
Education – Entertainment – Inspiration – Exclusive – Information – Reciprocation
‫تعليم‬–‫ترفيه‬–‫إلهام‬–‫حصري‬–‫معلومات‬-‫تبادل‬

72. Art of Storytelling
‫الصوت‬–‫الجسد‬ ‫لغة‬–‫التصور‬-‫األحاسيس‬

73. How can you Serve
Humanity?

74. You could be an Innovator
Hasan Minawi

75. You could be the CEO of
Arab Amazon
Alaa Al Sallal

76. You could be a Tech teacher
Hanan Khader

77. You could be the next Fadi
Ghandour!

78. Your Title: Be Authentic
‫الوظيفي‬ ‫المسمى‬(‫تبالغ‬ ‫ال‬)

79. Your Bio: Personal + Professional + Interests
‫الذاتية‬ ‫السيرة‬

80. Publish a Book
Now you are an Author

81. Help Others
Your Brand will gain Leverage

82. Engage ‫تفاعل‬-
Thank people for Retweeting & Sharing your content
Retweet, Reply & Comment on people's posts

83. Post about your Personal Life
something that actually reveals a dimension of your life, or
character, or belief system.
‫ومبادئك‬ ‫قيمك‬ ‫عن‬ ‫معبر‬ ‫فأجعله‬ ‫شخصي‬ ‫بمحتوى‬ ‫تشارك‬ ‫أن‬ ‫أردت‬ ‫اذا‬

85. Produce Good content
‫مفيد‬ ‫بمحتوى‬ ‫شارك‬

86. Be a Thought Leader
‫فكر‬ ‫قائد‬

87. Content Banks
‫المحتوى‬ ‫بنك‬
‫األدوات‬

88. Content Banks
‫المحتوى‬ ‫بنك‬
‫األدوات‬

89. Content Banks
‫المحتوى‬ ‫بنك‬
‫األدوات‬

90. Content Banks
‫المحتوى‬ ‫بنك‬
‫األدوات‬

91. Design Tools
‫المحتوى‬ ‫تصميم‬
‫األدوات‬

92. Design Tools
‫المحتوى‬ ‫تصميم‬
‫األدوات‬

93. Design Tools
‫المحتوى‬ ‫تصميم‬
‫األدوات‬

94. Reputation Management Listen
‫السمعة‬ ‫على‬ ‫للحفاظ‬ ‫الرصد‬
‫األدوات‬

95. Reputation Management Listen
‫السمعة‬ ‫على‬ ‫للحفاظ‬ ‫الرصد‬
‫األدوات‬

96.  The #Hashtag was introduced by Chris Messina back in
August 23rd 2007

97.  The #Hashtag:
1- Viewable by anyone with interest in your hashtag even those
outside your network.
2- Expands your reach to anyone interested in that hashtag
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

98.  Keep Hashtags on Twitter up to 2
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

99.  Keep Hashtags on Facebook up to 2
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

100.  Keep Hashtags on Instagram up to 11
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

101. So, What type of hashtags you can use on Instagram?

102.  Find Hashtags related to any topic at Websta.me
Example: www.websta.me/search/education

103.  Find Hashtags related to your city at Websta.me
Example: www.websta.me/search/Amman

104.  Use Top hashtags worldwide and use relevant ones.
Example: http://top-hashtags.com/instagram

105.  Find Hashtags according to day of the week.
Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401

108. Thank You
Khaled ElAhmad
www.KhaledElAhmad.com