This document discusses personal branding and developing a strong LinkedIn profile. It emphasizes that your name and reputation are valuable possessions that require attention. It provides tips for crafting an effective LinkedIn profile, including choosing compelling images and headlines, writing a clear summary that tells your story in the first person and includes a call to action, and highlighting your relevant experience and recommendations from others. The overall message is that personal branding on professional platforms like LinkedIn can help influence others and position you as a known expert in your field.

1. © Think Bespoke 2017
PERSONAL BRANDING
Karen Hollenbach
Founding Director, Think Bespoke

2. © Think Bespoke 2017

3. Personal Branding = Your Reputation
Your name is
your most
treasured
possession.
@thinkbespoke

4. Write your LinkedIn Profile with Clear Goals
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What Do You Want to Be Known For?
Who Are You Trying to Influence?

5. Resolve Your Inner Thoughts & Feelings
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6. Choose Your Comfort Zone
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7. @thinkbespoke
1. Images
2. Headline
3. Summary
4. Experience
5. Recommendations
6. LinkedIn rewards good
behaviour!

8. Personal Branding - Images & Headline
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9. Personal Branding - Summary
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1. Write in the 1st person
2. Tell your story
3. 2000 characters
4. Include a call to action

10. © Think Bespoke 2017
thinkbespoke.com.au