Technology for Marketing and Advertising 2012: How social media can power a s...Dan Martin
Social media has levelled the playing field between large and small businesses meaning that entrepreneurs running small companies can now engage with customers on an international scale. But being effective at social media requires work so this presentation will explain how small firms can make a success of online social engagement.
The document discusses using social media for nonprofit engagement and fundraising. It notes that community organizing is more important than technology alone and provides some technical tips for social media use. These include using Twitter to increase serendipity and various tools beyond Twitter.com. It also discusses options for collecting donations online like Facebook Causes, ThePoint.com, and Chip-In as well as holding fundraising events like Twestival.
Think like an Editor: How to use social media to publish your own storiesDimitris Savvakos
This document provides tips for using social media to publish your own branded content stories as an online publisher. It recommends thinking like an editor by being strict about what you publish and moving from storytelling to story editing. It also advises hijacking news stories to tell your own brand narratives and learning your audience. Branded content is highlighted as being more powerful and effective than traditional advertising at driving purchase preferences. The overall message is that in today's digital world, companies should become online publishers by focusing on creating and distributing great content across social media platforms.
Building Your Industry Voice with Social MediaDavid Spark
The document provides tips for building an industry voice through social media. It suggests asking who isn't being reached and if the company story is being communicated. It also advises focusing on content over social media alone and converting potential buyers into word-of-mouth advertisers. Riding current events and connecting brands to your own are also recommended.
Cincinnati Social Media + Internet Marketing ConferenceBoot Camp Digital
Our goal is simple
To connect the marketing community with leading experts in social media and internet marketing to create a smarter and more effective community. Knowledge is power, and our goal is to empower marketers with the knowledge needed to be successful in digital marketing.
SIM Engage (Social +Internet Marketing Engage) is a one-day event that will inspire, energize and educate marketers in the latest and most important topics in Social Media and Internet Marketing.
Brought to you by Boot Camp Digital, SIMEngage brings industry leaders to Cincinnati, Ohio where they’ll share the latest and greatest in social media and Internet marketing.
What Does Integrated Marketing Mean to Today’s (and Tomorrow’s) PR Profession...Steve Radick
The document discusses the changing role of public relations professionals in an era of integrated marketing. It notes that PR jobs are shifting from traditional media relations to content creation and marketing. Effective integrated marketing requires coordination across different channels like digital marketing, CRM, social media, advertising, and public relations. However, true integration is difficult to achieve. The document argues that PR professionals should advocate for understanding customers' experiences and measure impact in a way that considers more than just impressions or clicks. PR is well-positioned to help brands focus on people rather than just marketing metrics.
WPNG: Using Social Media in Your CompanyKelly Rigotti
This document discusses using social media in companies. It outlines why social media is important, especially for international companies as an efficient and affordable way to strengthen marketing, communication, and sales strategies. Customers also now expect companies to have a social media presence. The document then discusses choosing the right social media platforms for your needs and tools for measuring the impact of social media campaigns. It covers training others within the company on using social media and ensuring someone can take over responsibilities when needed.
Technology for Marketing and Advertising 2012: How social media can power a s...Dan Martin
Social media has levelled the playing field between large and small businesses meaning that entrepreneurs running small companies can now engage with customers on an international scale. But being effective at social media requires work so this presentation will explain how small firms can make a success of online social engagement.
The document discusses using social media for nonprofit engagement and fundraising. It notes that community organizing is more important than technology alone and provides some technical tips for social media use. These include using Twitter to increase serendipity and various tools beyond Twitter.com. It also discusses options for collecting donations online like Facebook Causes, ThePoint.com, and Chip-In as well as holding fundraising events like Twestival.
Think like an Editor: How to use social media to publish your own storiesDimitris Savvakos
This document provides tips for using social media to publish your own branded content stories as an online publisher. It recommends thinking like an editor by being strict about what you publish and moving from storytelling to story editing. It also advises hijacking news stories to tell your own brand narratives and learning your audience. Branded content is highlighted as being more powerful and effective than traditional advertising at driving purchase preferences. The overall message is that in today's digital world, companies should become online publishers by focusing on creating and distributing great content across social media platforms.
Building Your Industry Voice with Social MediaDavid Spark
The document provides tips for building an industry voice through social media. It suggests asking who isn't being reached and if the company story is being communicated. It also advises focusing on content over social media alone and converting potential buyers into word-of-mouth advertisers. Riding current events and connecting brands to your own are also recommended.
Cincinnati Social Media + Internet Marketing ConferenceBoot Camp Digital
Our goal is simple
To connect the marketing community with leading experts in social media and internet marketing to create a smarter and more effective community. Knowledge is power, and our goal is to empower marketers with the knowledge needed to be successful in digital marketing.
SIM Engage (Social +Internet Marketing Engage) is a one-day event that will inspire, energize and educate marketers in the latest and most important topics in Social Media and Internet Marketing.
Brought to you by Boot Camp Digital, SIMEngage brings industry leaders to Cincinnati, Ohio where they’ll share the latest and greatest in social media and Internet marketing.
What Does Integrated Marketing Mean to Today’s (and Tomorrow’s) PR Profession...Steve Radick
The document discusses the changing role of public relations professionals in an era of integrated marketing. It notes that PR jobs are shifting from traditional media relations to content creation and marketing. Effective integrated marketing requires coordination across different channels like digital marketing, CRM, social media, advertising, and public relations. However, true integration is difficult to achieve. The document argues that PR professionals should advocate for understanding customers' experiences and measure impact in a way that considers more than just impressions or clicks. PR is well-positioned to help brands focus on people rather than just marketing metrics.
WPNG: Using Social Media in Your CompanyKelly Rigotti
This document discusses using social media in companies. It outlines why social media is important, especially for international companies as an efficient and affordable way to strengthen marketing, communication, and sales strategies. Customers also now expect companies to have a social media presence. The document then discusses choosing the right social media platforms for your needs and tools for measuring the impact of social media campaigns. It covers training others within the company on using social media and ensuring someone can take over responsibilities when needed.
This document discusses crowdfunding and provides tips for running a successful crowdfunding campaign. It begins with defining crowdfunding and explaining the different types, such as rewards-based crowdfunding. It then provides advice on crafting the pitch, using visuals, setting funding goals and timeframe, and developing perks and rewards. The document emphasizes the importance of social media and continual updates to engage backers. It provides metrics on previous successful campaigns and suggests focusing on storytelling, making it relevant to donors, and maintaining transparency.
Content Marketing That Wins: Making Brands, Readers AND Google HappySteve Radick
This document discusses content marketing strategies that satisfy brands, readers, and search engines. It notes that while content marketing has potential, many marketers focus more on quantity over quality and gaming systems rather than creating useful content. The document advocates for quality content that builds trust with readers by being useful and driving measurable actions, while also meeting business needs. It provides examples from Sephora and American Express of content that builds trust and is useful. The document stresses the importance of understanding audiences and their needs over competitors' actions. It also discusses using brands' own stories and assets to create unique content and optimizing the technical environment and promotion to aid search engine optimization.
Branded Content - What Does It Mean? (adtech Tokyo) Lance ShieldsLance Shields
Ad:tech Tokyo 2010 Panel:
Branded Content What Does It Mean? How Do We Manage It?
This was a panel discussion about the future of branded content and the role of the CMO in the age of social media. This slide show was the presentation given by Lance Shields.
PRSA International Conference - More Than Just a Workstream: Changing the Per...Steve Radick
This document discusses changing perceptions of public relations (PR) and the need for PR professionals to think more strategically and creatively. It notes that the qualities that define great brand marketing today, such as being original, creative, authentic and story-driven, should also define good PR work. However, many PR professionals still see themselves as separate from marketing and rely too heavily on best practices rather than original ideas. It encourages PR to get inspired, learn marketing language, think critically, own big ideas, and sell ideas inspiringly in order to become more integrated with other communications workstreams.
How To Build Social Media LEADERSHIP & AUTHORITY With Practical Return On Inv...Doyle Buehler
The document is a slide deck presentation about social media leadership and ROI. The presenter, Doyle Buehler, is an entrepreneur, educator, and author who will discuss helping attendees understand, find focus for, take action on, and implement ROI for social media. Buehler will also discuss how he spent $250,000 on a website and talk about goals for social media, challenges with ROI, and moving an audience into one's own digital ecosystem through conversation and community. The overall message is that social media ROI comes from conversations and connections that lead to conversions, rather than just likes and costs.
Practical guide to effective blogger outreachYomego
Yomego is a specialist social media agency that focuses on using social media to build advocacy and drive sales. They provide strategic consultancy, research and insight, and social media monitoring and evaluation services. Their clients include brands across various sectors. The document then discusses effective blogger outreach, including choosing blogging platforms, benefits of working with bloggers, goals that can be achieved, and best practices for approaching and working with bloggers.
In several short years, F+W Media has built its thriving ecommerce business to revenues in the tens of millions. Economies of scale have made this possible. David Nussbaum, Chairman & CEO will share how applying a single strategy to its direct-to-consumer ecommerce business has benefitted even the Company’s narrowest communities through increased efficiencies and shared resources. By focusing on creating best practices to serve its largest six communities and by deploying a centralized service model, two dozen of its smaller sub-communities have achieved greater reach and growing revenues. Hear from Nussbaum and learn how economies of scale make ecommerce success possible for publishing companies of any size.
Building Communities Before You Need ThemSteve Radick
This document provides guidance on building brand communities before they are needed. It emphasizes that communities are built through genuine engagement and shared values rather than marketing tactics. The key steps outlined are to identify goals and audiences, define your brand's personality, appoint a community manager, educate stakeholders, add value through conversation on issues, join other communities, take interactions offline, advance industry conversations, go above and beyond, measure outcomes not just outputs, adapt based on feedback, and maintain humility. The overall message is that successful communities are earned through patience and membership in the community, not bought through promotional tactics.
about crowdsourcing & patent informationArne Krueger
my slides for the annual working group meeting of "Arbeitsgruppe Digitale Medien in der Patentinformation" of the "Deutschen Gesellschaft für Informationswissenschaft und -praxis e.V."
This document provides guidance on marketing a startup. It discusses determining the type of startup as lifestyle business, niche, or high potential. It also covers whether the startup is disruptive or not. The rest of the document outlines a three phase marketing strategy: 1) establishing basics like logo, website, social media, 2) developing a message through press releases, pitches, and promotions, and 3) using guerrilla marketing tactics creatively. Examples of guerrilla ideas are provided. The conclusion emphasizes having a real company presence, a marketing plan using multiple strategies, and being creative while listening to customers.
Planning as a discipline is nearly 50 years old. The internet didn't even exist when it was created. How does it apply to new media types. At Yomego this is something we deal with in the strategy department every day. Here we outline our approach.
Measuring the value of PR in the digital age. PR in the digital age conferenc...CharityComms
Natasha Hill, client strategy director, Bottle PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document provides an overview of social media and recommendations for using social media strategically. It defines social media as tools that foster interaction, discussion and community to build relationships and share information. The document discusses why companies should use social media, including to reach new audiences and build stronger customer relationships. It also provides tips for an effective social media strategy, such as starting small, creating a plan, and measuring results. Key recommendations include being strategic, starting small, making a plan, measuring results, and having fun.
MCG Associates is a leading international recruitment, search, talent and HR consultancy specializing in integrated communications and digital technology industries. It places candidates in media & advertising, information technology, and web development. The document provides tips for recruiters and MCG Associates' results on LinkedIn, including growing their followers on LinkedIn to over 60,000 and increasing InMail response rates.
This document discusses using social media for marketing and personal branding. It presents a social media prospecting model as an alternative to traditional prospecting methods. The social media model allows reaching a larger universe of prospects independently of time and space. It also discusses how to use social media to manage reputation, brand yourself as an expert, market your services, engage with customers, and monetize these efforts. Specific tactics covered include blogging, social networking, multimedia sharing, microblogging and monitoring. The document provides a 5-step action plan for implementing a social media strategy.
What the “Consultants” forgot to mention about Social MediaStephen Nold
If 2009 was the year of Social Media then 2010 is the Year of Execution.
Sounds simple. Launch Twitter, LinkedIn or Facebook and the customers will come.
Yet, once an organization has launched an online community, what is next? Social media marketing seems easy and low cost but what are the real required resources? Should an organization be considering a way to monetize these relationships?
The hard cold reality is that social media marketing isn’t just about building online communities.
Stephen Nold will discuss some of the hype and truth around social media and provide real world examples of how these solutions are impacting events. He will provide a more comprehensive picture of what is needed to execute a social media plan.
Participants will also learn
* The value of inbound marketing
* How web data mining will alter the anonymity of viral marketing
* Why mobile devices are adding a new dynamic to social networking from the tradeshow floor
* The importance of a social media playbook with instructions on how to execute these tools
This document discusses how social media can improve marketing and drive business. It suggests that social media allows people to talk about businesses and connect with customers. The document advises defining who to connect with on social media and focusing on helping people tell their stories by listening, conversing, creating, and encouraging. It also notes that social media changes marketing strategies by enabling networking.
Innovation from the Crowd: How Customers Design Today's ProductsSocial Media Today
This document summarizes a webinar on crowdsourcing and social media. The webinar featured panelists Wil Merritt, an advertising innovator, Meredith Gould, a sociologist and digital strategist, and Carl Esposti, the CEO of massolution, a crowdsourcing research firm. It also highlighted Zooppa, a creative crowdsourcing platform with over 185,000 members. The webinar discussed how brands can leverage crowdsourcing for content generation, case studies of content created through Zooppa, and massolution's research on crowdsourcing platforms and models. The document announced that the webinar series won an award for excellence in new communications.
The document discusses personal branding and provides guidance on developing an effective personal brand. It outlines a four-step process for personal brand planning: discovery of one's story and strengths, defining goals, determining an approach using the four C's of consistency, conversation, community and content, and management through action and measurement. Key aspects of personal branding covered include being authentic, transparent and visible online, as well as monitoring what others say about your brand.
This document discusses crowdfunding and provides tips for running a successful crowdfunding campaign. It begins with defining crowdfunding and explaining the different types, such as rewards-based crowdfunding. It then provides advice on crafting the pitch, using visuals, setting funding goals and timeframe, and developing perks and rewards. The document emphasizes the importance of social media and continual updates to engage backers. It provides metrics on previous successful campaigns and suggests focusing on storytelling, making it relevant to donors, and maintaining transparency.
Content Marketing That Wins: Making Brands, Readers AND Google HappySteve Radick
This document discusses content marketing strategies that satisfy brands, readers, and search engines. It notes that while content marketing has potential, many marketers focus more on quantity over quality and gaming systems rather than creating useful content. The document advocates for quality content that builds trust with readers by being useful and driving measurable actions, while also meeting business needs. It provides examples from Sephora and American Express of content that builds trust and is useful. The document stresses the importance of understanding audiences and their needs over competitors' actions. It also discusses using brands' own stories and assets to create unique content and optimizing the technical environment and promotion to aid search engine optimization.
Branded Content - What Does It Mean? (adtech Tokyo) Lance ShieldsLance Shields
Ad:tech Tokyo 2010 Panel:
Branded Content What Does It Mean? How Do We Manage It?
This was a panel discussion about the future of branded content and the role of the CMO in the age of social media. This slide show was the presentation given by Lance Shields.
PRSA International Conference - More Than Just a Workstream: Changing the Per...Steve Radick
This document discusses changing perceptions of public relations (PR) and the need for PR professionals to think more strategically and creatively. It notes that the qualities that define great brand marketing today, such as being original, creative, authentic and story-driven, should also define good PR work. However, many PR professionals still see themselves as separate from marketing and rely too heavily on best practices rather than original ideas. It encourages PR to get inspired, learn marketing language, think critically, own big ideas, and sell ideas inspiringly in order to become more integrated with other communications workstreams.
How To Build Social Media LEADERSHIP & AUTHORITY With Practical Return On Inv...Doyle Buehler
The document is a slide deck presentation about social media leadership and ROI. The presenter, Doyle Buehler, is an entrepreneur, educator, and author who will discuss helping attendees understand, find focus for, take action on, and implement ROI for social media. Buehler will also discuss how he spent $250,000 on a website and talk about goals for social media, challenges with ROI, and moving an audience into one's own digital ecosystem through conversation and community. The overall message is that social media ROI comes from conversations and connections that lead to conversions, rather than just likes and costs.
Practical guide to effective blogger outreachYomego
Yomego is a specialist social media agency that focuses on using social media to build advocacy and drive sales. They provide strategic consultancy, research and insight, and social media monitoring and evaluation services. Their clients include brands across various sectors. The document then discusses effective blogger outreach, including choosing blogging platforms, benefits of working with bloggers, goals that can be achieved, and best practices for approaching and working with bloggers.
In several short years, F+W Media has built its thriving ecommerce business to revenues in the tens of millions. Economies of scale have made this possible. David Nussbaum, Chairman & CEO will share how applying a single strategy to its direct-to-consumer ecommerce business has benefitted even the Company’s narrowest communities through increased efficiencies and shared resources. By focusing on creating best practices to serve its largest six communities and by deploying a centralized service model, two dozen of its smaller sub-communities have achieved greater reach and growing revenues. Hear from Nussbaum and learn how economies of scale make ecommerce success possible for publishing companies of any size.
Building Communities Before You Need ThemSteve Radick
This document provides guidance on building brand communities before they are needed. It emphasizes that communities are built through genuine engagement and shared values rather than marketing tactics. The key steps outlined are to identify goals and audiences, define your brand's personality, appoint a community manager, educate stakeholders, add value through conversation on issues, join other communities, take interactions offline, advance industry conversations, go above and beyond, measure outcomes not just outputs, adapt based on feedback, and maintain humility. The overall message is that successful communities are earned through patience and membership in the community, not bought through promotional tactics.
about crowdsourcing & patent informationArne Krueger
my slides for the annual working group meeting of "Arbeitsgruppe Digitale Medien in der Patentinformation" of the "Deutschen Gesellschaft für Informationswissenschaft und -praxis e.V."
This document provides guidance on marketing a startup. It discusses determining the type of startup as lifestyle business, niche, or high potential. It also covers whether the startup is disruptive or not. The rest of the document outlines a three phase marketing strategy: 1) establishing basics like logo, website, social media, 2) developing a message through press releases, pitches, and promotions, and 3) using guerrilla marketing tactics creatively. Examples of guerrilla ideas are provided. The conclusion emphasizes having a real company presence, a marketing plan using multiple strategies, and being creative while listening to customers.
Planning as a discipline is nearly 50 years old. The internet didn't even exist when it was created. How does it apply to new media types. At Yomego this is something we deal with in the strategy department every day. Here we outline our approach.
Measuring the value of PR in the digital age. PR in the digital age conferenc...CharityComms
Natasha Hill, client strategy director, Bottle PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document provides an overview of social media and recommendations for using social media strategically. It defines social media as tools that foster interaction, discussion and community to build relationships and share information. The document discusses why companies should use social media, including to reach new audiences and build stronger customer relationships. It also provides tips for an effective social media strategy, such as starting small, creating a plan, and measuring results. Key recommendations include being strategic, starting small, making a plan, measuring results, and having fun.
MCG Associates is a leading international recruitment, search, talent and HR consultancy specializing in integrated communications and digital technology industries. It places candidates in media & advertising, information technology, and web development. The document provides tips for recruiters and MCG Associates' results on LinkedIn, including growing their followers on LinkedIn to over 60,000 and increasing InMail response rates.
This document discusses using social media for marketing and personal branding. It presents a social media prospecting model as an alternative to traditional prospecting methods. The social media model allows reaching a larger universe of prospects independently of time and space. It also discusses how to use social media to manage reputation, brand yourself as an expert, market your services, engage with customers, and monetize these efforts. Specific tactics covered include blogging, social networking, multimedia sharing, microblogging and monitoring. The document provides a 5-step action plan for implementing a social media strategy.
What the “Consultants” forgot to mention about Social MediaStephen Nold
If 2009 was the year of Social Media then 2010 is the Year of Execution.
Sounds simple. Launch Twitter, LinkedIn or Facebook and the customers will come.
Yet, once an organization has launched an online community, what is next? Social media marketing seems easy and low cost but what are the real required resources? Should an organization be considering a way to monetize these relationships?
The hard cold reality is that social media marketing isn’t just about building online communities.
Stephen Nold will discuss some of the hype and truth around social media and provide real world examples of how these solutions are impacting events. He will provide a more comprehensive picture of what is needed to execute a social media plan.
Participants will also learn
* The value of inbound marketing
* How web data mining will alter the anonymity of viral marketing
* Why mobile devices are adding a new dynamic to social networking from the tradeshow floor
* The importance of a social media playbook with instructions on how to execute these tools
This document discusses how social media can improve marketing and drive business. It suggests that social media allows people to talk about businesses and connect with customers. The document advises defining who to connect with on social media and focusing on helping people tell their stories by listening, conversing, creating, and encouraging. It also notes that social media changes marketing strategies by enabling networking.
Innovation from the Crowd: How Customers Design Today's ProductsSocial Media Today
This document summarizes a webinar on crowdsourcing and social media. The webinar featured panelists Wil Merritt, an advertising innovator, Meredith Gould, a sociologist and digital strategist, and Carl Esposti, the CEO of massolution, a crowdsourcing research firm. It also highlighted Zooppa, a creative crowdsourcing platform with over 185,000 members. The webinar discussed how brands can leverage crowdsourcing for content generation, case studies of content created through Zooppa, and massolution's research on crowdsourcing platforms and models. The document announced that the webinar series won an award for excellence in new communications.
The document discusses personal branding and provides guidance on developing an effective personal brand. It outlines a four-step process for personal brand planning: discovery of one's story and strengths, defining goals, determining an approach using the four C's of consistency, conversation, community and content, and management through action and measurement. Key aspects of personal branding covered include being authentic, transparent and visible online, as well as monitoring what others say about your brand.
This document summarizes a presentation on using social media for HR and professional development. It defines social media and common types like blogs, social networks, and media sharing sites. It discusses using social media for personal branding, recruitment, and HR. Some key points include:
- Social media allows one-to-many conversations through user-generated content and web tools. Common types are blogs, social networks, and media sharing sites.
- Personal branding on social media can help build and invest in one's professional network. HR can use social media to research candidates and monitor employees.
- When using social media for HR and business, organizations should set goals and strategies, add value through sharing knowledge, and be careful of legal
This document summarizes a workshop on creating online marketing videos. The workshop covers online video trends, successful business videos as examples, tips for planning, filming and editing videos, and tools for animation. Attendees will participate in groups to create a short promotional video for a business or product and individually create a 30-second animated video using online tools.
Susi O'Neill presents on using social media tools for research. She discusses how social media has transformed communication from one-to-one to one-to-many. Popular tools for research include surveys, alerts, search, social bookmarking, and passive/active listening on platforms like Twitter, LinkedIn, and blogs. Academic tools include Google Scholar and Mendeley for paper sharing. Sentiment analysis and crowd-sourcing can provide quantitative data. O'Neill conducted qualitative interviews and an online survey for her Masters research on independent music entrepreneurs' online marketing.
This document summarizes a personal branding workshop that took place at Nottingham Trent University on March 12, 2012. The workshop covered defining personal branding, understanding how others perceive your brand, developing a four-step personal branding process, and tools for managing your personal brand both offline and online, especially for career and job searching purposes. Key topics included creating goals and strategies for your personal brand, using social media like Twitter and LinkedIn to showcase your expertise, and monitoring your personal brand over time.
Presentation for Creative Exchange introduction to digital marketing course including overview of SEO, paid advertising, social media and online content.
This presentation discusses social media for business. It begins with defining social media and providing a brief history of social media from before the internet to modern platforms. It then discusses top social media platforms and goals for businesses using social media. The presentation identifies obstacles to social media use and provides a 6-step process for driving web traffic. It also discusses the concept of "Generation C" in social media and emphasizes that one consistent message is important across social media platforms.
This document discusses social media marketing. It begins by defining social media and listing some major social media platforms like Facebook, Twitter, Google+, LinkedIn, and Instagram. It then discusses the history of social media and how it has evolved from letters and telegraph to today's platforms. Some key social media statistics and trends are also presented. The document also provides examples of how businesses can use social media for objectives like communication, customer service, research, reputation management, and sales. It concludes by presenting a case study of how a small business called Concept Women Footwear used social media successfully to increase their sales and customers.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
The document discusses the return on investment (ROI) of social media. It notes that social media is about conversation, not ROI, and conversations are about creating value rather than direct sales or leads. It provides examples of how one company, Lumension, has used social media including through blogging, YouTube, and online communities to increase awareness, thought leadership, customer insight, and press without focus on direct ROI metrics. It emphasizes that social media is a commitment to ongoing conversation rather than something that directly "scales", and provides lessons on deciding to have a conversation, understanding audiences, prioritizing content, thinking like a publisher, and integrating social media with a company website.
Ryan works for a digital agency and enjoys social media. He will discuss how the digital landscape and social media have changed, current trends that provide clues to the future of social media, and how to leverage the interest graph, create value on social platforms, and understand success. The presentation will include a discussion.
Final digital space & strategy ppt april 2010Jimit Shah
The document discusses opportunities and strategies for using social media. It notes that social networks now reach users much faster than traditional media, with Facebook reaching 300 million users in only 13 years. It provides examples of companies that successfully engaged customers on social media to increase sales, improve customer service, and gather feedback. The document advocates developing a social media strategy to research audiences, create engaging content, and interact with customers to build relationships and brand awareness.
Connecting Conversation to Monetization -- Inbound Marketing SummitRich Ullman
October 7, 2009. Presentation at Inbound Marketing Summit- Boston, "Connecting Conversation to Monetization." It covers how the tools have changed some, but the necessary marketing strategy should not.
Digital Marketing for Wellbeing BusinessAntti Leino
Presentation at Hospitality Management and Beauty Care Management of Turku University of Applied Sciences in a seminar:”The hot stones of wellbeing business".
Introduction to social media marketing (Oct 2010)Luke Mitchell
This document provides an introduction to social media marketing. It discusses what social media marketing is, the opportunities it provides and risks to consider. It also outlines the content to be covered, including designing social media assets, finding and engaging audiences, and evaluating success. The aim is to give participants a clear understanding of social media marketing and how to apply practical tools and ideas to their own marketing.
Impact of social media on marketing caleb.pptxFaithfulness4
The document discusses the impact of social media on marketing. It begins by stating that social media has profoundly impacted modern business strategies and transformed traditional marketing paradigms. Social media platforms allow businesses to engage with target audiences in dynamic ways. The document then discusses how social media has empowered consumers to voice opinions and actively participate in shaping brands. It outlines some of the aims and purposes of analyzing social media's impact on marketing, such as understanding which social platforms are most popular and how branding awareness has changed. The document also provides examples of how some companies have successfully utilized social media to increase engagement. It concludes by stating that social media, when used strategically, can significantly enhance brands' visibility and customer relationships.
The document discusses how companies can create competitive advantage through the use of social media. It provides examples of how construction and architecture firms like HOK are using social media for marketing, recruitment and retention. Specifically, it outlines how HOK launched an internal social network and blog to solicit ideas from employees and attract visitors and job applicants from around the world. The document advocates using social media for two-way conversations with clients and engaging where customers are already active online.
How Do You Create Competitive Advantage Using Social Mediawebtique
The document discusses how companies can create competitive advantage through social media. It provides examples of how some companies are using social media for marketing, recruitment and retention. It recommends monitoring social media and engaging customers online to stay ahead of competitors. The customer is in control through social media, so companies must meet them where they are online.
Social media marketing involves promoting brands and businesses through social media platforms. It allows for interaction and engagement with customers. Some key benefits include brand building, networking, reputation management, listening to customers, and increased traffic. To succeed, businesses should research where their target audience is online, create engaging content for the relevant platforms, and listen and participate in conversations. Examples include creating Facebook pages and groups, blogger outreach, using social media to drive traffic to websites and sales.
This document describes Simon Mainwaring's book and social branding blueprint on how to become a contagious social brand. The book was a bestseller on several lists. The blueprint teaches companies how to tell their story in a way that inspires employees and customers to promote the brand through effective digital and social media strategies. It provides an easy to follow 8-module program and menu of strategies. Testimonials praise how the training has helped companies rapidly grow their brands and businesses.
Content Marketing - The Case of Coca-Cola Bloggers Network AdriaVladimir Vulic
What is Content Marketing? Why is it important? This is the case of Coca-Cola Bloggers Network Adria, which started in November 2013, when Coca-Cola System hired 9 bloggers from 5 countries from former Yugoslavia (Serbia, Croatia, Bosnia and Herzegovina, Montenegro and Macedonia). (August 2014) Vladimir Vulic, www.vanja.me
Social Media And Brand. Start with a strong brand, understand your audience, hang out with them, listen to what they have to say and then provide them with brilliant content from a brand they love.
This was presentation was delivered by www.eskimosoup.co.uk we are a marketing company with teams of web designers and developers, graphic designers and online marketing - SEO experts.
This document discusses trends in digital marketing and strategies for independent music entrepreneurs. It covers the evolution of the internet from Web 1.0 to 3.0 and the rise of mobile and social media. Key topics discussed include building an engaged fan community through various digital marketing tactics like content creation and alternative distribution models. The presentation emphasizes adopting a digital-first approach to music marketing in order to cultivate true fans and survive in the current music industry landscape.
The document discusses current and future trends in digital technology. It covers the evolution of the web from Web 1.0 to 3.0, the rise of augmented and virtual reality, the growth of mobile internet usage, and the impact of social media and user-generated content on culture. Emerging technologies like augmented reality, virtual reality, location-based services, and the "internet of things" are transforming how people interact with computers and each other online.
This document summarizes a workshop on digital strategy planning. It discusses why organizations need digital strategies and what constitutes a digital strategy. It covers current digital trends, examples of digital strategy case studies, and the different types of digital marketing. It also discusses social media marketing and analytics. Finally, it addresses integrating digital strategies with business plans and measuring success through metrics like return on investment and engagement.
Susi O'Neill gave a presentation on digital marketing trends and opportunities for independent music entrepreneurs. She discussed the evolution of digital platforms from Web 1.0 to 3.0 and the rise of user-generated content. O'Neill also explored different types of music fans and the changing roles of the music industry in light of digital distribution and new business models like crowdfunding. She concluded by considering possibilities for the future music industry as access to music becomes more like a utility.
The document discusses current and future trends in digital technology including the evolution of the web from Web 1.0 to 3.0, augmented and virtual reality, the mobile web, and social content. It covers how these trends are shaping the "culture of now" and discusses opportunities in digital marketing and careers related to these technologies.
1. The document discusses current and future trends in digital technology including the evolution of the web from Web 1.0 to 3.0, the rise of augmented and virtual reality, the growth of mobile internet access, and the increasing importance of social content and communities online.
2. It covers topics like the virtual reality continuum, augmented reality applications, the mobile web and location-based services, social networking and how it is shaping digital marketing strategies.
3. Emerging technologies discussed include augmented and virtual reality, pervasive computing through devices connecting to the internet of things, and the changing media consumption habits of digital natives who are active social media participants.
The document summarizes an online video workshop about creating and using online video for business marketing. It provides statistics on online video viewing and the benefits of using video for marketing. It also outlines tips and tools for creating videos and animations, gives examples of successful marketing videos, and describes two workshops that will guide attendees in creating their own short videos or animations to promote their business.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
12. Game-changer “When we change how we communicate, we change society.” Clay Shirky, Here Comes Everybody
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17. Social media is a new name for an old thing “Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money” (gmarketing.com)
18. Isn’t the web inherently social? Usenet Newsgroup, established 1981 (now Google Groups)
19. Isn’t the web inherently social? Google Wave, collaborative communication tool, launched Sept 2009
29. How does social media marketing work? 100 passionate users 1000 true fans
30. The seven roads of social media Generate new work Customer service 3. Improve customer retention 4. Increase your knowledge 5. Align with your competitors 6. Establish authority as an expert 7. Do business more productivelyPCM Creative www.pcmcreative.co.uk