Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
Best Practices in Social Media for NGO's [Report]Social Samosa
As an NGO, your social media activities should aim at creating awareness, generating interest, encouraging sharing, and enlisting support and participationfor your initiatives.
Building your brand – A practical guide for nonprofit organizations4Good.org
This "brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
Best Practices in Social Media for NGO's [Report]Social Samosa
As an NGO, your social media activities should aim at creating awareness, generating interest, encouraging sharing, and enlisting support and participationfor your initiatives.
Building your brand – A practical guide for nonprofit organizations4Good.org
This "brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
Nonprofit marketing can be tough. We show you how to measure your marketing and improve your digital marketing footprint. Created by Tyler Brooks of Analytive for the Estes Park Nonprofit Resource Center Conference
Social media marketing strategy 2019 is an overview on how to plan, document and execute your social media marketing strategy for 2019. Whether you are wanting to write a social media marketing plan, need a social media coach, looking for a social media marketing plan template or want help to implement your social media marketing strategy for 2019, then download this document and then get in touch at www.fraserhay.co.uk or visit my linkedin profile to experience a free instant breakthrough with your social media marketing for the year ahead.
Ten Marketing Communications Activities You Must Do4Good.org
The question in tough economic times...market more, or market less? Regardless of the answer your organization has chosen, now more than ever nonprofit organizations must choose their tactics wisely. This webinar discusses 10 cost-effective marketing communications activities your organization should be maintaining, regardless of budget.
Having a strong personal brand is a great benefit in sales and marketing. This presentation outlines some actionable ways to develop your personal brand.
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
Every business has the ability to showcase their expertise through thought leadership tools on LinkedIn and other social media.
For Early Childhood educators and programs--it is essential to your success and the engagement of your staff and community to begin the process of showcasing your thought leadership.
This program was given at the California PACE Conference
Using Social Media To Grow Your BusinessMandy Fard
HOW GROW YOUR BUSINESS THROUGH SOCIAL MEDIA
Information on "Growing Your Business Using Social Media" brought to you by https://www.market-connections.net for small business owners.
For additional detailed information on #PersonalBranding and #CareerDevelopment contact www.market-connections.net
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Your personal brand is one of your biggest assets. A personal brand is about who you are and what you do.
#growth #careers #success #howto #branding #personal branding #self branding #growthhacks #networking #inspiration #lifehacks #businessbranding #work #life #lifestyle
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
Nonprofit marketing can be tough. We show you how to measure your marketing and improve your digital marketing footprint. Created by Tyler Brooks of Analytive for the Estes Park Nonprofit Resource Center Conference
Social media marketing strategy 2019 is an overview on how to plan, document and execute your social media marketing strategy for 2019. Whether you are wanting to write a social media marketing plan, need a social media coach, looking for a social media marketing plan template or want help to implement your social media marketing strategy for 2019, then download this document and then get in touch at www.fraserhay.co.uk or visit my linkedin profile to experience a free instant breakthrough with your social media marketing for the year ahead.
Ten Marketing Communications Activities You Must Do4Good.org
The question in tough economic times...market more, or market less? Regardless of the answer your organization has chosen, now more than ever nonprofit organizations must choose their tactics wisely. This webinar discusses 10 cost-effective marketing communications activities your organization should be maintaining, regardless of budget.
Having a strong personal brand is a great benefit in sales and marketing. This presentation outlines some actionable ways to develop your personal brand.
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
Every business has the ability to showcase their expertise through thought leadership tools on LinkedIn and other social media.
For Early Childhood educators and programs--it is essential to your success and the engagement of your staff and community to begin the process of showcasing your thought leadership.
This program was given at the California PACE Conference
Using Social Media To Grow Your BusinessMandy Fard
HOW GROW YOUR BUSINESS THROUGH SOCIAL MEDIA
Information on "Growing Your Business Using Social Media" brought to you by https://www.market-connections.net for small business owners.
For additional detailed information on #PersonalBranding and #CareerDevelopment contact www.market-connections.net
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Your personal brand is one of your biggest assets. A personal brand is about who you are and what you do.
#growth #careers #success #howto #branding #personal branding #self branding #growthhacks #networking #inspiration #lifehacks #businessbranding #work #life #lifestyle
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
Utilizing social media for promoting cultural awareness and peace Lovette Jam Jacosalem
This is a talk about using social media as a tool for promoting cultural awareness and peace presented during the Kultourismo Workshop on "Promoting Cultural Diversity in Lanao through Visual Narratives."
---
About Kultourismo
Kultourismo is a combination of Kultura (Culture) and Turismo (Tourism) which means a travel or a journey to know and learn about the different cultures. Kultourismo is a youth-led campaign project that aims to suffice and spread information on cultural diversity that may help in answering and correcting some misconceptions and prejudices in our society, specifically in the Lanao province that will eventually promote cultural awareness.
Kultourismo believes that through exploring different cultures, peace can be achieved.
Kultourismo was formed through Project YACAP, a 5-month leadership development program funded by US Embassy that envisions building a generation of young people in Mindanao who will commit to embrace the culture of Peace.
This project aims to bridge the bond between the people in different cultures and to serve as strings that will connect people to make them become closer with each other especially the people of Lanao, until misconceptions and negativity about the differences will become a history between.
Presented for the Rocklin Chamber of Commerce as part of their Business Excellence Series. This presentation focused on:
- What branding is
- Steps in Creating Your Brand
- Brand Marketing Strategies
- Online Brand Management
- Offline Brand Management
Everything you need to know about brand messagingJaninne Brunyee
Whether you are launching a company, a nonprofit, a product or a service, creating a brand messaging framework that communicates the value of what you are offering is one of the most important tasks your leadership team will take on.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Social media marketing has matured over the last decade to
become an integral part of the marketing mix for both large
and small businesses. It can have a significant and measurable
impact on your bottom line and – when done well – can be a
powerful marketing tool. Whether you are trying to reach
a local audience or launching a brand nationwide, social
media marketing should be considered as part of your
marketing activity
Personal branding (for lawyers) in 2020Sascha Funk
Slides for my talk on personal branding for lawyers in 2020 at the Tilleke & Gibbins forum in Bangkok, Thailand. Thanks for having me! More on www.kiteconsult.com
Developing a Social Media Marketing Strategy - Liam Crowe (Head of Digital Ma...Klyp
Failing to plan is planning to fail when it comes to your business' social media marketing strategy. Learn the 6 steps to success with this presentation, originally shown at CLICK! Digital Expo 2014 in Australia.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
This is a short presentation for a workshop done on branding. The audience for this talk is a group of young local leaders implementing community projects #ForMindanao.
This is a short presentation for the hospitality industry in Iligan City. This was presented before hotel and restaurant owners through IHARRA (Iligan Hotel, Restaurant and Resorts Association).
How to Set Objective, Target, Budget, Create, and Manage Facebook Adverts
*Presented during the Cotabato leg of Go Social: A Digital Marketing Tour Boot Camp last November 2017. #GoSocial is a project of Iligan Bloggers Society, Inc funded by the U.S. Embassy Manila through its Alumni Engagement Innovation Fund.
This was presented during the Seminar on E-commerce and Internet Marketing at MSU- College of Business Administration last November 7, 2015. The theme of the said seminar was “Enhancing Entrepreneurial Skills through E-Commerce and Internet Marketing.”
This was presented during the Info Session on Digital Marketing hosted by the Iligan Chamber (Chamber of Commerce and Industry Foundation of Iligan, Inc.
This is a talk on using social media as a tool for destination marketing shared with Hotel and Restaurant Management students of St. Michael's College in Iligan City on September 14, 2015.
This was presented during the conduct of Seminar on E-Commerce Essentials and Strategies at Mindanao State University - Main Campus, Marawi City on September 24, 2014
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
2. HELLO!
About Me
Founder, Iligan Bloggers Society, Inc.
Blogger, LovetteJam.com & TravelJams.com
Digital Media Professional (since 2010), Digital Marketing Strategist
/
Social Media Manager / Content Writer
Certified Inbound Marketer (Hubspot)
Facebook Ads Specialist (Udemy)
Masters in Business Management (MSU-IIT)
Currently taking the Social Media Marketing Specialization course,
Northwestern University, Illinois (Coursera)
3. TOPIC OUTLINE
Part 1: Digital Marketing
What is digital
marketing?
Why should you care?
How to get started
Part 2: Branding
What is branding
Why you need a strong
brand
How to build a brand
6. Digital marketing is the marketing of products or servi
ces using
digital channels to reach consumers, mainly on the Inte
rnet, but
also including mobile phones, display advertising,
and any other digital medium.
The key objective is to promote brands through
various forms of digital media.
- Financial Times
“What is Digital Marketing?
9. WEBSITE
Why have a website?
• introduces your organization/campaign/cause and
provides a place to tell your story
• sell your products/services
• connecting point for your organization
• share pictures and videos
• keep a blog (news, updates, tips, etc.)
• gets you listed on search engines
10. WEBSITE
Best Practices
• Pages: About, Contact, Projects/
Products/Services, Testimonials, Blog
• consistent with offline and online brand image
• responsive - cater to huge mobile and tablet
audience
• regular updates and upgrades
• with a clear call-to-action
12. SEARCH MARKETING
Best Practices
• Have a search marketing
strategy
• Thorough keyword research
(think like a searcher)
• Regularly track results
• Pay attention to geo-targeting
13. BLOGS
Blog
• It helps drive more traffic and
leads back to your website
• Creates fresh content and more
web pages, which is great for
SEO
• Share expertise & position
brand as industry leader
• Create content for sharing to
social media
14. BLOGS
Best Practices
• Consistent publishing
• Variety of content
• Strong blog titles (SEO)
• Keyword optimized posts
• Visually pleasing
• Shared across social
channels
• Respond to blog comments
15. SOCIAL MEDIA MARKETING
Why do social media marketing?
• Expand your network to acquire new
partners/volunteers/donations
• Build brand awareness through extended reach
• Interact with your stakeholders
• Gain audience insight
• Build your influence
16. SOCIAL MEDIA MARKETING
Best Practices
• Have a social media marketing
strategy
• Optimize your page
• Regularly share content (own
content & other content)
• Converse with people
• Monitor what people say
17. CONTENT MARKETING
Why use content marketing?
• Increase brand awareness
• Build or reposition your
brand
• Engage stakeholders long-
term
• Retain stakeholders
• Ability to integrate
channels
18.
19. CONTENT MARKETING
Best Practices (Content
Marketing)
• Know what your audience want
• Deliver value at every
interaction (without talking
about yourself)
• Avoid hard selling. Sell
subtly.
• Leverage multiple content
format & distribution
20. EMAIL MARKETING
Why do email marketing?
• Can send one piece of content to thousands of people and
still have some level of personalization
• Indefinite life span of your message
• Reduced time, effort, and overhead cost
21. WHY DO ONLINE MARKETING?
Understanding the need and purpose of digital marketing
2
28. HOW TO GET STARTED
Getting Started with Digital Strategy
3
29. Set a Strategy:
• what you want to do
• how you’re going to do it
• what you expect to happen
• when and how you’ll
measure your success
30. Step 1. Set a measurable goal.
Step 2. Know your audience.
Step 3. Know your brand.
Step 4. Plan your campaign.
Step 5. Measure your results.
31. Step 1. Set a measurable goal.
What do you want?
• Brand awareness
• Acquisition or lead generation
• Growth from existing network
32.
33. Step 2. Get to know your audience.
Create your target persona.
• Think about who your audience are
• Take each of those and create a
character from each.
• Give him or her a name, a photo,
a personality and a few favorite
things.
35. Step 3. Know your brand.
Your brand is how and why people choose
you over other nonprofits.
• What do you stand for?
• What are your strongest
character traits?
• How does that translate into
your presence - from images to
language?
36. Step 4. Plan.
Determine the appropriate
marketing tactics to use for
your nonprofit.
• Channels / Platforms
• DIY/Hire Social Media
Marketer
• Budget
• Activities
• Hashtags
• etc
37. Step 5. Measure your results
Track your progress.
• Page views
• Views on video
• Engagement (likes, comments,
shares)
• Clicks to your website
• Leads
• Number of volunteers
• Total donations
38. Step 1. Set a measurable goal.
Step 2. Know your audience.
Step 3. Know your brand.
Step 4. Develop a plan.
Step 5. Measure your results.
Summary:
42. Branding is all about how your organization is
perceived.
Simply put, a brand is you—it’s not a logo, poster
or a video. A brand is the way people feel about
you, what they talk about when you come up in
conversation and your overall reputation.
“Your brand is what other people say about you
when you're not in the room.”
- Jeff Bezos, Founder of Amazon.com
43. Marketing
• Tactical
• Says what you do
• Pushes your audience
• Looked at from the
viewpoint of the
customer
Branding
• Strategic
• Tells your story
• Pulls your audience
• Creates a point of
difference
45. Reason #1
Mindful branding keeps your nonprofit
in control of its image.
Actively managing your image through branding will
affect whether or not others interact positively
with your organization.
46. Reason #2
Keep competing nonprofits at bay by
differentiating yourself through
branding.
Tell a story through nonprofit branding to
connect with potential supporters and
prospective donors.
47. Reason #3
Expand Your Network of Support
Attract wider audiences through your nonprofit’s
branding efforts.
53. WHY? WHAT? HOW?
Why do you exist?
This question is often best
answered by considering
what problem in the world
is your nonprofit solving,
and why can you can solve
this problem more credibly
than any other.
What is the benefit to
your community,
volunteers, staff, and
stakeholders, and how
would this make them
feel?
This helps define brand
personality and symbolism,
and other key attributes of
the brand.
How does the brand
deliver on the promise?
Building on the brand’s
core strengths, consider
what products and services
match the business’ core
competencies.
54. Defining a brand involves:
• knowing why you matter
• being clear about what it is you do
• determining how you are different
• understanding the emotional connection
55. HOW TO BRAND YOUR NONPROFIT:
1. Clearly define your brand.
2. Establish your voice and tone.
3. Stand for something.
4. Build your community.
5. Communicate brand expertise.
6. Deliver value.
7. Link delivery to overall experience.
8. Show loyalty to partners, stakeholders, volunteers,
staff, etc.
9. Repeat.
What
you do
How the
people feel
about you
56.
57. You can find me at
fb.com/lovettejam
@lovettejam
lovettejam@iliganbloggers.org
slideshare.net/lovettejam
THANKS!
Any questions?
58. REFERENCES
• “Definition of digital marketing”. Financial Times.
• “Digital Marketing Landscape over 7 years”. ChiefMartec.com
• “12 Reasons Why Digital Marketing Can Help you Grow Your Business.” Digital
Marketing Philippines.
• “Global Digital Statshot Q3 2017”. We Are Social Singapore
• “Digital Marketing vs Traditional Marketing”. Digital Doughnut.
• “Introduction to Digital Marketing for Small Business”. Digital
Pollinators.
• “Your Content Strategy: Defining Paid, Owned and Earned Media”. Hootsuite
Blog.
• “Branding”. Entrepreneur.
• “The Why, What, and How of Branding”. Inspector Insight.
• “Branding for Small Business and Beyond”. Brandarchist.
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