This document summarizes a workshop on creating online marketing videos. The workshop covers online video trends, successful business videos as examples, tips for planning, filming and editing videos, and tools for animation. Attendees will participate in groups to create a short promotional video for a business or product and individually create a 30-second animated video using online tools.

1. Nottingham Trent University Online Video for the Web 13 th February 2012

3. . What this isn't...

4. Today’s workshop 10.00: Online video presentation & discussion BREAK 11.30: Planning your video 12.00: Filming in Groups LUNCH 14:45: Editing and uploading your video 15:30: Group video viewing

5. Did you Know 4.0 (3M YouTube views) Did you Know 5.0

6. The online video phenomena Did you Know? Social networking in Plain English Chris Brogan – ‘Don’t be that guy’ Documentally interviews Nick Clegg Songify This: Can't Hug Every Cat Weezer: Pork and Beans

8. Online video shortens the sales funnel Online video entry point

9. Google TV: bid to advertise on TV

10. YouTube and user-generated content Angry Cat: 26M Paul Potts: 65M Cillit Bang remix: 4M Lily Allen: 23M Joel Bauer: 1.5M What the Buck? 5M Dr Who: 600,000 Charlie : 418M

11. Online video and the long tail

13. Online video landscape of content producers Diana Kaplan: Blip.TV

17. Animation tools MovieStorm: The Devil Made Me Twitter Xtranormal: Cloud Computing Animoto: Why a Digital Strategy? Text: The future of publishing

18. Equipment: Filming (£100-£150) HD Smartphone or Still Camera Kodak Zi8 or Playtouch Tripod: desktop and full size

20. Channels: Vimeo

21. Live streaming: Qik

22. Successful business videos Wiggly Wigglers Will It Blend? Panacea 901 RSM McGladrey Boone Oakley Asda: Saving You Money Coull.com – Agent Provocateur

23. YouTube Analytics

24. Welcome video 80% of people click on the video first – Steve Strauss

26. Break

28. Workshops Workshop 1: Test video Working in groups, create a short (under 2 minute) video to promote a businesses or product idea Workshop 2: Animation Working alone, use Animoto.com or Xtranormal.com to create a short (30 second) film to promote a product idea

29. Workshops In your group's video you could focus on interviewing a business owner, talking about the business you run or are planning to start (if this is at an advanced stage), or promoting a product (e.g. cosmetic product, technology product, book). If you chose the product option, pick a product you are passionate about and feel confident you could 'sell' in a video interview. Ideas: interview a businesses within or nearby the university, or create a promotional video for a university course.

30. Tips - Warm up inteviewees with practice run - Ask open questions - Get interviewees to include question in their answer - Create 'cutaway' material - Use in-camera edit - Get 'clean' takes (no errors) - Cue in 'takes' to reduce editing - Avoid motion shots - Tightly frame interview subjects

31. Thank you Susi O’Neill, Digital Consultant www.digitalconsultant.co.uk Twitter @susioneill LinkedIn/Facebook @susioneill email: [email_address]