Summary presentation to the Kingston Real Estate Investors (KREI.ca) group outlining how Branding, Marketing and Sales work together for real estate investors.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Mark S. Luckie presents "The Business of Me," a pre-UNITY Convention session held in Las Vegas on Aug. 1.
For more information on free training for journalists, please visit businessjournalism.org.
In a world of overwhelming amounts of data flying at us daily, it's key for non-profit marketers to understand how to sort through the mountain of information out there and take actions on email, social and web for our organizations.
Our hero's journey:
- Start what with really matters, goals or actions we are asking supporters to take on behalf of our non-profits.
- Communicate how our marketing and communications work is adding value to those organizational goals and ultimately mission.
- Focus on some key data points to build...
- A super dashboard that will provide a snap shot of how we are making progress.
Ultimately, We should strive to measure these efforts as consistently as possible to make better choices with our marketing and communications efforts.
You can find the dashboard tools mentioned in this presentation for downloading on my site teresaruizdecker.com.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Mark S. Luckie presents "The Business of Me," a pre-UNITY Convention session held in Las Vegas on Aug. 1.
For more information on free training for journalists, please visit businessjournalism.org.
In a world of overwhelming amounts of data flying at us daily, it's key for non-profit marketers to understand how to sort through the mountain of information out there and take actions on email, social and web for our organizations.
Our hero's journey:
- Start what with really matters, goals or actions we are asking supporters to take on behalf of our non-profits.
- Communicate how our marketing and communications work is adding value to those organizational goals and ultimately mission.
- Focus on some key data points to build...
- A super dashboard that will provide a snap shot of how we are making progress.
Ultimately, We should strive to measure these efforts as consistently as possible to make better choices with our marketing and communications efforts.
You can find the dashboard tools mentioned in this presentation for downloading on my site teresaruizdecker.com.
One of the toughest jobs you face is telling your organization’s story in a meaningful and interesting way.
Using your website, social media, email and print, it's something you can learn and practice doing over and over again in creative ways to reach and engage wider audiences. From brand journalism to studying what makes a great story, this presentation gives you tools and tips on how to create an engaging narrative for your organization through storytelling using new media.
Slide desk on impact of design based thinking when creating. It illustrates that because the world is complex and full of choices, we need passionate, creative and thoughtful approaches in our businesses. Using these approaches delights people, adds a human-ness to it, and creates something inspiring.
The ABC's of Building Your Personal BrandDana Small
If you've ever wondered how to build a personal brand, then look no further! I explain the "why" and "how" of building your personal brand. Just check out this easy to follow step by step instruction deck.
Introduction to online reputation management. Learn the critical elements and foundational building blocks of defending and promoting you brand online.
Every time you take an action to promote your business online, you have an opportunity to lead your prospective client toward taking an action. In this presentation, we look at how 5 major online activities most businesses engage in fit together into one big marketing machine.
Lead generation is a necessity when it comes to growing and keeping business. With the emergence of social media, marketers are discovering new ways to grow leads.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with Homes.com® and ForRent.com®, as she uncovers lead generation trends taking place in the social space.
Social Media + PR + Marketing; how do they workMEPR Agency
What do you know about Social Media, Public Relations, and Marketing? It's all very overwhelming. Here, you will get an overview about what we know, what we should know, and ways to include initiatives into our next campaign. Keep in mind this is an overview and should be supplemented with the training to achieve the maximum result. You can find more information at www.MEPRagency.com or www.KiaJarmon.com.
Localize It!: How Narrowing Social Content Broadens Engagement ForRent.com
The 'local love' trend is gaining popularity in the social space, with more social networks adding the ability to allow users to check in to venues, restaurants, retail stores and businesses.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, as she shares ways you can implement local content in your online strategy.
Learn how to spread local love and use this session as a springboard in helping you:
-Serve up relevant content that speaks directly to your audience.
-Share local events, restaurants, landmarks and other location-based happenings via social networks like Pinterest, Facebook, Instagram and Swarm.
-Much more!
'Tis the season to Be Social: How to Make the Most of the Holidays This YearForRent.com
Holiday season 2014 is upon us. Many brands are creating campaigns and social initiatives to boost online engagement during this time of togetherness. Now’s the time to come up with a plan to amplify your brand and connect with your audience.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, to discover a plethora of ideas that will carry your brand through the holiday season using marketing trends like:
-Repurposing photo assets
-Photo-a-day challenges
-Crowdsourcing
-Social contests
Startup Annex Presentation Business IncubatorManny Sarmiento
Learn How to Swim with Sharks!
What has kept you from taking your dreams to market?
Is it lack of Time? Motivation? Knowledge? or Money?
In this workshop we will show you that it is easier than you think to launch your business!
Join us and learn how to Take Your Dreams to Market like the pros:
Network: Connect with other like minded individuals and learn how to tap into our network of business coaches, and mentors.
Discover: Many programs and resources available to entrepreneurs like you.
Learn: What it takes for you to Get Started and Succeed!
� How to Validate, Protect, & License your ideas.
� Prepare your business for investors.
� Learn the strategies of the Lean Startup Business Model.
�
Who Should Attend?
Whether you're an existing entrepreneur, a new startup or simply have a great idea, the Miami Shark Tank Workshop will show you how to take your dreams to market!
Free (Save $99) with DREAM2MARKET Promo Code from the Startup Annex.
Saturday, July 30th at 8:30 a.m. to 12:30 p.m.
Keiser University Miami Campus
2101 NW 117th Ave, Miami, FL 33172
Schedule: 8:30 a.m. - 9:00 a.m. - Registration & Networking
9:00 a.m. - 12:30 p.m. - Transformation Time (Seminar)
Promo Code: DREAM2MARKET for Comp.Tickets from the Startup Annex
Please join us for this valuable workshop! Use the DREAM2MARKET FREE Promo Code for free admission! This workshop is the beginning of transformation of your dreams!
THE SPEAKERS:
Our Master Speakers:
Manny Sarmiento - Presenter
Emmanuel “Manny” Sarmiento is the CEO and Co-Founder of Marketing Annex, Inc., dba, Startup Annex and New Media, New Marketing, Inc., an internet and Social Media Marketing consulting, outsourcing and education company, since 2009.
Manny Sarmiento is also the President and Co-Founder of the Doral Chamber of Commerce, Inc., a 501 (c)(6) non-profit, community professional service organization, founded on January 2008.
Myriam Ochart is the Lean Six Sigma Director and Founder of Lean Compliance Partners, LLC, and President and Founder of O-CHART Management Consultants, Inc.
Myriam has been on the Voice of Customer Committee (VoCC) for the American Society for Quality (ASQ) since 2008, overseeing ASQ’s “Voice of the Customer” system and its key processes.
The Startup Annex is a great resource to help startups position themselves for investors like myself who are looking to invest in a great opportunity.
A detailed overview by David Erickson of e-Strategy Media of the complete elements of content marketing from identifying your audience and choosing your marketing channels, to developing and optimizing content, driving traffic and measuring results.
January 31, 2017 Inbound Lunch Bunch: Using Webinars for Lead GenerationHighRoad Solution
Inbound marketing is so new to the association market that it might make you feel like you're back in elementary school where everything is new. We're embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound.
This session was created specifically for real estate agents and will review the best practices for using LinkedIn to generate inbound leads and increase your sphere of influence.
In this free live 45 minute webinar you will learn how to:
* Build your personal brand on LinkedIn to showcase your expertise, experience and credibility to differentiate yourself online
* Implement best practices for updating your profile so that it serves as a selling tool
* Increase your visibility and search rankings compared to other real estate agents
Watch the recording now: http://youtu.be/-cnTUEba90Y
Social media training for Otago Southland Employers AssociationRebecca Caroe
Businesses need to understand both WHAT and WHY social media may help or hinder their business marketing. This deck explains the basics so you can make up your own mind.
One of the toughest jobs you face is telling your organization’s story in a meaningful and interesting way.
Using your website, social media, email and print, it's something you can learn and practice doing over and over again in creative ways to reach and engage wider audiences. From brand journalism to studying what makes a great story, this presentation gives you tools and tips on how to create an engaging narrative for your organization through storytelling using new media.
Slide desk on impact of design based thinking when creating. It illustrates that because the world is complex and full of choices, we need passionate, creative and thoughtful approaches in our businesses. Using these approaches delights people, adds a human-ness to it, and creates something inspiring.
The ABC's of Building Your Personal BrandDana Small
If you've ever wondered how to build a personal brand, then look no further! I explain the "why" and "how" of building your personal brand. Just check out this easy to follow step by step instruction deck.
Introduction to online reputation management. Learn the critical elements and foundational building blocks of defending and promoting you brand online.
Every time you take an action to promote your business online, you have an opportunity to lead your prospective client toward taking an action. In this presentation, we look at how 5 major online activities most businesses engage in fit together into one big marketing machine.
Lead generation is a necessity when it comes to growing and keeping business. With the emergence of social media, marketers are discovering new ways to grow leads.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with Homes.com® and ForRent.com®, as she uncovers lead generation trends taking place in the social space.
Social Media + PR + Marketing; how do they workMEPR Agency
What do you know about Social Media, Public Relations, and Marketing? It's all very overwhelming. Here, you will get an overview about what we know, what we should know, and ways to include initiatives into our next campaign. Keep in mind this is an overview and should be supplemented with the training to achieve the maximum result. You can find more information at www.MEPRagency.com or www.KiaJarmon.com.
Localize It!: How Narrowing Social Content Broadens Engagement ForRent.com
The 'local love' trend is gaining popularity in the social space, with more social networks adding the ability to allow users to check in to venues, restaurants, retail stores and businesses.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, as she shares ways you can implement local content in your online strategy.
Learn how to spread local love and use this session as a springboard in helping you:
-Serve up relevant content that speaks directly to your audience.
-Share local events, restaurants, landmarks and other location-based happenings via social networks like Pinterest, Facebook, Instagram and Swarm.
-Much more!
'Tis the season to Be Social: How to Make the Most of the Holidays This YearForRent.com
Holiday season 2014 is upon us. Many brands are creating campaigns and social initiatives to boost online engagement during this time of togetherness. Now’s the time to come up with a plan to amplify your brand and connect with your audience.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, to discover a plethora of ideas that will carry your brand through the holiday season using marketing trends like:
-Repurposing photo assets
-Photo-a-day challenges
-Crowdsourcing
-Social contests
Startup Annex Presentation Business IncubatorManny Sarmiento
Learn How to Swim with Sharks!
What has kept you from taking your dreams to market?
Is it lack of Time? Motivation? Knowledge? or Money?
In this workshop we will show you that it is easier than you think to launch your business!
Join us and learn how to Take Your Dreams to Market like the pros:
Network: Connect with other like minded individuals and learn how to tap into our network of business coaches, and mentors.
Discover: Many programs and resources available to entrepreneurs like you.
Learn: What it takes for you to Get Started and Succeed!
� How to Validate, Protect, & License your ideas.
� Prepare your business for investors.
� Learn the strategies of the Lean Startup Business Model.
�
Who Should Attend?
Whether you're an existing entrepreneur, a new startup or simply have a great idea, the Miami Shark Tank Workshop will show you how to take your dreams to market!
Free (Save $99) with DREAM2MARKET Promo Code from the Startup Annex.
Saturday, July 30th at 8:30 a.m. to 12:30 p.m.
Keiser University Miami Campus
2101 NW 117th Ave, Miami, FL 33172
Schedule: 8:30 a.m. - 9:00 a.m. - Registration & Networking
9:00 a.m. - 12:30 p.m. - Transformation Time (Seminar)
Promo Code: DREAM2MARKET for Comp.Tickets from the Startup Annex
Please join us for this valuable workshop! Use the DREAM2MARKET FREE Promo Code for free admission! This workshop is the beginning of transformation of your dreams!
THE SPEAKERS:
Our Master Speakers:
Manny Sarmiento - Presenter
Emmanuel “Manny” Sarmiento is the CEO and Co-Founder of Marketing Annex, Inc., dba, Startup Annex and New Media, New Marketing, Inc., an internet and Social Media Marketing consulting, outsourcing and education company, since 2009.
Manny Sarmiento is also the President and Co-Founder of the Doral Chamber of Commerce, Inc., a 501 (c)(6) non-profit, community professional service organization, founded on January 2008.
Myriam Ochart is the Lean Six Sigma Director and Founder of Lean Compliance Partners, LLC, and President and Founder of O-CHART Management Consultants, Inc.
Myriam has been on the Voice of Customer Committee (VoCC) for the American Society for Quality (ASQ) since 2008, overseeing ASQ’s “Voice of the Customer” system and its key processes.
The Startup Annex is a great resource to help startups position themselves for investors like myself who are looking to invest in a great opportunity.
A detailed overview by David Erickson of e-Strategy Media of the complete elements of content marketing from identifying your audience and choosing your marketing channels, to developing and optimizing content, driving traffic and measuring results.
January 31, 2017 Inbound Lunch Bunch: Using Webinars for Lead GenerationHighRoad Solution
Inbound marketing is so new to the association market that it might make you feel like you're back in elementary school where everything is new. We're embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound.
This session was created specifically for real estate agents and will review the best practices for using LinkedIn to generate inbound leads and increase your sphere of influence.
In this free live 45 minute webinar you will learn how to:
* Build your personal brand on LinkedIn to showcase your expertise, experience and credibility to differentiate yourself online
* Implement best practices for updating your profile so that it serves as a selling tool
* Increase your visibility and search rankings compared to other real estate agents
Watch the recording now: http://youtu.be/-cnTUEba90Y
Social media training for Otago Southland Employers AssociationRebecca Caroe
Businesses need to understand both WHAT and WHY social media may help or hinder their business marketing. This deck explains the basics so you can make up your own mind.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
Creating and Building Your Virtual ImageHannah Morgan
Do you have the right kind of digital dirt? Owning digital terrain is a key factor in being found online. We’ll look at strategies and tools to help you be the master of your dirt!
1.What are the first steps to take in building the right message
2.How do you rise to page one of search rankings without devoting every minute of your time
3.How do you fix a tarnished online reputation
4.Tips and tricks for monitoring and keeping the soil fertile
Presented by: Hannah Morgan of Career Sherpa.net
Using Social Media for Audience Development - For Non-Profit and Performing A...Astek Consulting
A short presentation given for the Illinois Arts and Business Council regarding the creation of an effective and impactful social campaign that drives patrons from awareness through loyalty to donor activation.
Twitter 101: How to Humanize Your Tweets in 2017 Marketing Nutz
Whether you are a beginning or advanced Twitter user, deciding how to use the social media channel effectively to grow your business can be challenging.
This presentation deck was used in a recent webinar with SCORE small business and delivered by social media expert Pam Moore who shows you how to humanize your tweets and make them more personal. In doing so, you will inspire people to connect with your small business, trust you and buy your products or services.
Social Media "101" - demystifying and defining benefits of social media marketing for nonprofit organizations. Presentation by Creating Results, LLC (strategic marketing) to Coalition for Human Services luncheon in Virginia on 3/11/2010.
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore
What is Your Social Brand Zoom Factor? This is the keynote deck I used at the Social Media Week Miami event 2014. http://www.socialzoomfactor.com http://www.themarketingnutz.com http://www.pammarketingnut.com
These slides are from a presentation by Dr. Wright and Dean DeLisle which informed viewers of social networking skills, use of LinkedIn, and most importantly the power of authenticity!
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
3. The Path to “Getting What You Want”
Who you are
What you do
How you do it
Who you do it for
Why you do it
Getting your message
out there
Getting people to care
Getting them
to work with you
4. The 5 “A”s of Marketing Magic
Appreciate
Appeal
AttractAdvise
Acquire
5. What is Branding?
“Your brand is what people say about you when you
aren’t in the room”
~ Ray Gauthier
6. The Silver Bullet
Be different in a way
that provides value to
the people you most
want to work with.
8. Networking / Learning Objectives
“When a group of individual minds are coordinated and
function in harmony, the increased energy created
through that alliance becomes available to every
individual in the group.”
~ Napoleon Hill
10. Where to start
• Email
• Business name
• Business card
• Logo
• Bio
• Social Media
• LinkedIn, Facebook, Instagram,
Twitter
11. Where to start (Resources)
• Email
• GoDaddy,
• Google Apps
• Design
• Canva
• Colours
• Palleton
• Printing
• Vista Print
• Outsourcing
• Fiverr
• Upwork (Elance –
oDesk)
• Web Hosting
• Bluehost
12. Where to start (Resources)
• Free Images
• Unsplash.com
• Pixabay.com
• FreeImages.com
• Pexels.com
• StockFreeImages.c
om
• Paid Images
• iStock
13. Website Facts
• 97% look online before buying locally
• 90% use Search Engines
• 48% use online Yellow Pages
• 42% use online comparison sites
• 19% book appointments through websites
• 44% of businesses don’t have a website
• 58% of website traffic viewed on phones
15. Website Best Practices
10 20 30 40 50 60
sec
Credibility
And
Professionalism
Message
Navigation
Purpose
Description
Call To Action
16. Social Media Culture
• Social Media is a “Slow Burn”.
• Social Media is first and foremost “Social”
• People are hungry for valuable content – if they don’t
get it from you, they’ll get it from someone else
17. Social Media Culture
• What to share
• How to “be social”
• Your Social Brand
• Curation
• Getting traffic
18. To Blog or not to Blog
• Great way to add your “personality”
• Builds credibility
• Blends well with Social Media
• Best way to get Search Engine Optimization
• Tips
• Make it evergreen
• Solve problems
• Speak to your passions
19. Podcasting
• Higher level of “credibility”
• Easier than Blogging
• Low cost
• Equipment: Mic, Scisor Arm, Pop filter, Amp,
Software (Audacity, FreeConferenceCall)
• Tips - Tricks:
• Guests
• Outsource Intro
• Convert to Blog (Use Trint to transcribe)
• Syndicate
20. Video
• Even higher level of “credibility”
• Not for everyone
• More costly and definitely more time commitment
• Tips - Tricks:
• Toastmasters
• Outsource Editing
• Outsource Design, Music, Intro, Outro
• Convert to Podcast & Blog
• Syndicate
21. Deeper Dive?
• Building your Brand
• Defining your Niche
• Marketing Plan
• Websites
• Whitepapers / Content creation
• Email Marketing
• Blogging How-To
• Podcasting How-To
• Video How-To
22. Summary
• Build your Brand before you build your Marketing
• Understand who you want to work with
• Be You – Be your Brand
• Give generously before you even attempt to Sell
• Use the tools (Tactics) that work for you
• Ensure you cover the basics
• Have fun
25. Who is this guy anyway?
Ray Gauthier
Property Sense Inc.
PropertySense.ca
ray@propertysense.ca
519-405-0070
Editor's Notes
Marketing isn’t “stuff”
Branding is your message. It’s who you are, how you operate, how you think and how you help. It also answers your big Why – what’s your passion and how did that develop.
Marketing is all the activities you undertake to tell people about your brand.
Sales is why you are in business. It’s the result of your marketing.
If this were the english language,
Branding is the nown – it’s the “things” or the “topic”.
Marketing is the verb – it’s the action that applies to the subject
Sales is the result of taking that action.
Appreciate: Know your ideal client intimately. Appreciate their needs, wants and problems. Know where they live, where they work, where they play.
Appeal: Be intriguing. Be someone they want to know
Attract: Only spend time and money “attracting” once you have the brand and marketing to be appealing and relevant to them
Advise: Give freely - your knowledge, expertise, solutions.
Acquire: This is the “sale”. They make a purchase or they solidify a relationship. They move from lead to opportunity to client.
Layer that over Branding – Marketing - Sales
Examples:
Home Hardware (Homeowners, helping home owners)
Quality is Job 1
Our customers are number 1
We care
Goals & Tactics SMART (Specific, Measurable, Achievable, Relevant, Timely)
Strategies – Overarching and Directional
G: Have 10 Million of pre-approved JV funds by year-end
S: Build JV Relationships
T: Acquire one financial JV partner per month in 2018
Reach an audience of 100,000 Real Estate Investors by Dec 2019
Become and Influencer
Speak at 6 events for remaining of 2018
Napleon Hill
Think and Grow Rich - The proven 13 steps to riches
What does Branding, Marketing and Sales look like in Real Estate Investor Networking?
Email: MandyA234@gmail.com vs Cindy@eliteproperties.ca
Business name: A&B consulting vs Kingston Property Services
Business card: Have one
Logo: not needed. Be simple. Must be embroidable. 2 colors max. Don’t over think it.
BIO
• YOUR BIO IS NOT A RESUME
• BIOs AREN’T ONE SIZW FITS ALL
• BE AS PERSONAL AS YOU ARE COMFORTABLE WITH
• TELL A STORY
• BE SUCCINCT
• GET A SECOND OPINION
• TALK ABOUT YOUR PASSIONS
• USE HUMOR GENTLY
• CONSIDER THE AUTHOR
Social Media: Be there BUT, don’t bite off more than you can chew. LinkedIn is untapped for Real Estate Investors.
First 6: BIA/Kelsey Study
Traffic: Statista.com
Having a website is a Strategy – to have one, you Must have a Goal for it. –
You have 10 seconds to make your second impression.
Responsive vs Adaptive
Credibility and Professionalism: First 10 seconds
Message: Clarity, Concise, Relevance, What and for Whom
Navigation: Intuitive and Prioritized
Purpose Description: Why and How
Call to Action: Easy and Risk Free next step
Overarching principle – Give more than you take.
What to share: Be more casual. Solve problems. Pictures. Rated “G”.
How to “be social”: Mike Bedard Post Comment (The difference in how Millionaires think).
How to win friends and influence people. If you want to gather honey, don’t kick over the beehive.
Your Social Brand: Twitter, Instagram, Facebook (site) more personal. Facebook business page and LInkedIn more professional
Curation: max 75%
Getting traffic: Post, Like, Share, Comment.
Don’t get stuck “planning”. Start today. Make mistakes. You are among friends.
Richest Man in Babylon:
6 Laws:
Keep part of what you earn
Put your savings to work
Avoing Debt
Don’t sprculate
Invest in yourself
Protection and diversification
Go Giver:
The 5 laws of Stratosoheric Success;
Value
Compensation
Influence
Authenticity
Receptivity
Mirror Mirror
Value Ladder:
Who are you
What do you do
Why do you do what you do
How do you do what you do
Who do you do it for
What makes you different
Why should I do business with you.