Businesses need to understand both WHAT and WHY social media may help or hinder their business marketing. This deck explains the basics so you can make up your own mind.
In this presentation we cover the basics of what Social and Digital Marketing are, the benefits of Facebook as well as why using LinkedIn is important for personal and business.
Social media is the hot topic in marketing today but what’s all the fuss about and how can you make LinkedIn, Facebook, Twitter or Google+ work for your business?
This seminar will demystify the world of social media and offer top tips and practical information about how you can use Facebook, LinkedIn and Twitter to help drive sales for your business.
This presentation is for social media virgins and anyone who has put a toe in the water but is still unsure about whether they are really reaping the rewards.
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
In this presentation we cover the basics of what Social and Digital Marketing are, the benefits of Facebook as well as why using LinkedIn is important for personal and business.
Social media is the hot topic in marketing today but what’s all the fuss about and how can you make LinkedIn, Facebook, Twitter or Google+ work for your business?
This seminar will demystify the world of social media and offer top tips and practical information about how you can use Facebook, LinkedIn and Twitter to help drive sales for your business.
This presentation is for social media virgins and anyone who has put a toe in the water but is still unsure about whether they are really reaping the rewards.
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
What is digital media an intro for BSSIAMoses Gomes
Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.
This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.
Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings
and many more, read to know more.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
Presented to a group of interior design professionals in Mountain View, CA hosted by Doreen Yun of Windows & Beyond.
This is a followup presentation to one I did back in the Spring - it has updated tools and I hope you find them valuable and useful!
Utilizing social media for promoting cultural awareness and peace Lovette Jam Jacosalem
This is a talk about using social media as a tool for promoting cultural awareness and peace presented during the Kultourismo Workshop on "Promoting Cultural Diversity in Lanao through Visual Narratives."
---
About Kultourismo
Kultourismo is a combination of Kultura (Culture) and Turismo (Tourism) which means a travel or a journey to know and learn about the different cultures. Kultourismo is a youth-led campaign project that aims to suffice and spread information on cultural diversity that may help in answering and correcting some misconceptions and prejudices in our society, specifically in the Lanao province that will eventually promote cultural awareness.
Kultourismo believes that through exploring different cultures, peace can be achieved.
Kultourismo was formed through Project YACAP, a 5-month leadership development program funded by US Embassy that envisions building a generation of young people in Mindanao who will commit to embrace the culture of Peace.
This project aims to bridge the bond between the people in different cultures and to serve as strings that will connect people to make them become closer with each other especially the people of Lanao, until misconceptions and negativity about the differences will become a history between.
Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
What is digital media an intro for BSSIAMoses Gomes
Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.
This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.
Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings
and many more, read to know more.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
Presented to a group of interior design professionals in Mountain View, CA hosted by Doreen Yun of Windows & Beyond.
This is a followup presentation to one I did back in the Spring - it has updated tools and I hope you find them valuable and useful!
Utilizing social media for promoting cultural awareness and peace Lovette Jam Jacosalem
This is a talk about using social media as a tool for promoting cultural awareness and peace presented during the Kultourismo Workshop on "Promoting Cultural Diversity in Lanao through Visual Narratives."
---
About Kultourismo
Kultourismo is a combination of Kultura (Culture) and Turismo (Tourism) which means a travel or a journey to know and learn about the different cultures. Kultourismo is a youth-led campaign project that aims to suffice and spread information on cultural diversity that may help in answering and correcting some misconceptions and prejudices in our society, specifically in the Lanao province that will eventually promote cultural awareness.
Kultourismo believes that through exploring different cultures, peace can be achieved.
Kultourismo was formed through Project YACAP, a 5-month leadership development program funded by US Embassy that envisions building a generation of young people in Mindanao who will commit to embrace the culture of Peace.
This project aims to bridge the bond between the people in different cultures and to serve as strings that will connect people to make them become closer with each other especially the people of Lanao, until misconceptions and negativity about the differences will become a history between.
Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Social Media For Restaurants - Marketing PlanLaundrylicious
This presentation is used to motivate a sales team of 35 people to market a workshop and free book 'Social Media Strategies for Your Restaurant Business'. In 1 week to reach 1000 restaurant owners in Orange County.
Altimeter presents research, case studies and process for creating a social media program. Also includes a brief introduction to Altimeter Academy which supports social media training programs for organizations.
A visual online marketing strategy for restaurant owners.
Statistics gathered from http://streetfightmag.com/2013/04/18/study-81-of-consumers-search-for-restaurants-on-mobile-apps/ who got their facts from a study released by SinglePlatform and Chadwick Martin Bailey.
Free marketing plan sample of a restaurant (becoming a mini-chain), by www.ma...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan demonstrating a second point of sale of an experienced restaurant. From one restaurant to a mini-chain in the same city.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
Social media networks are rapidly changing the communications landscape for many businesses, including financial services. There is an explosion of new ways to connect and new places to do so online. Consumers are leading the way, armed with a dizzying array of new devices and tools - and businesses risk being left behind.
In this webinar, we will introduce Financial Advisors to the human and technological aspects of social media networks and how consumers are using them to find, research and engage with professional service providers. Emphasis will be placed on understanding the key elements of effective social media strategy and not on any specific tactics.
Jay Palter is a social media consultant with a career spanning two decades in financial services, software development and marketing. He writes a regular column for Advisor.ca on social media strategies.
Systems Thinking for Masters Rowing - Creating a pathway for masters into com...Rebecca Caroe
Ways for rowing to improve age inclusivity.
Masters' needs are different; clubs and federations need to adapt.
Solutions to the "athlete pathway" for masters are suggested.
Watch the presentation by Rebecca Caroe - 20 minutes.
https://fastermastersrowing.com/a-pathway-for-masters-rowing/
We surveyed masters from around the world - how is their rowing? frequency, coaching, equipment, annual spend, novices, camps, land training and more!
How do you compare?
Read the full analysis
https://fastermastersrowing.com/the-state-of-masters-rowing-2022/
The State of Masters Rowing 2022 | Faster Masters RowingRebecca Caroe
A survey of masters rowers from around the world. How do they row?Land train? How much money do they spend on rowing each year? How has covid affected clubs? All questions answered in this comprehensive review of the sport by Faster Masters Rowing.
Setting a strategy for your rowing clubRebecca Caroe
Sports clubs need goals, to fulfil the wants and needs of their members and to set a framework for acceptable behaviours. This presentation is from the Virtual Rowing Club management webinar from Faster Masters Rowing https://fastermastersrowing.com/courses/rowing-club-virtual-management/
Power in Rowing Symposium: Lotte LintmeijerRebecca Caroe
In search of effective feedback variables.
The full video and audio presentation are on www.rowing.chat podcast network.
Lotte Lintmeijer finished her research master in psychology at Utrecht University. In 2013, she decided to leave her comfort zone and apply for a phd position at the Human Movement Sciences department at the Vrije Universiteit Amsterdam (VU), on a project at the interface of sports performance, biophysics and motor learning, and all that in the context of rowing. Even though she did not meet the job requirements in a strict sense, she was hired. Now, she has successfully finished her PHD. In the coming months she will start as a sports data scientist at the TU Delft on the project: “Sport Data Valley”.
Power in Rowing Symposium: Harjo de PoelRebecca Caroe
Crew Rowing Analysis beyond individual crew members
The full video and audio presentation are on www.rowing.chat podcast network.
Harjo de Poel did his PhD research at Human Movement Sciences at the Vrije Universiteit Amsterdam (VU). He is now an assistant professor at Department of Human Movement Sciences, at UMCG Groningen. His research is about movement interaction, both within and between persons, in particular in the context of cyclical movements such as rowing. In recent years he has published several papers on this topic.
Power in Rowing Symposium: Stephen SeilerRebecca Caroe
Power, Pulse rate and Perception as a telling trinity in training monitoring of endurance athletes.
The full video and audio presentation are on www.rowing.chat podcast network.
Stephen Seiler received his doctoral degree from the University of Texas at Austin. He is past Vice-Rector for Research and Innovation and past Dean of the Faculty of Health and Sport Sciences at the University of Agder in Kristiansand, Norway. Currently, he is working as a full professor at the same institution. His research interests include exercise physiology and training adaptations, particularly to endurance training for cyclists, rowers, XC skiers, orienteers and distance runners.
Customer engagement and marketing - what's the link?Rebecca Caroe
If you are struggling to make marketing that delivers engagement this presentation will help you 1 - Psychology of your customer 2 - Brand values alignment 3 - Customer Relationship Management 4 - How to do it.
Social Media Tactics for Business in 2018Rebecca Caroe
For Te Wananga O Aotearoa class of owner-managed businesses. How to set up keywords, tie SEO into your website and social media and grow an audience who is engaged.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
2. What are social media?
1. What are social media?
2. The main social media tools
3. How to use the tools for business (and pleasure)
4. Integrating Social Media into your marketing, sales, business development and
customer care teams
3. What are social media?
• Social media are media for social interaction, using highly accessible and
scalable publishing techniques. Social media use web-based technologies to
turn communication into interactive, sharable dialogue.
• A group of Internet-based applications that build on the ideological and
technological foundations of Web 2.0, which allows the creation and exchange
of user-generated content.
• Businesses also refer to social media as consumer-generated media (CGM). A
common thread running through all definitions of social media is a blending of
technology and social interaction for the co-creation of value.
4. Which means…
People who know people talk about things to each other and share interesting
gossip.
What’s new is..
• The overlapping circles
• Expanding networks of networks
• Discovering niches
• Easy access from web, email, phone
• It’s [mostly] free
6. The main social media sites
For business you need to consider:
• Linked In www.linkedin.com
• Twitter www.twitter.com
• Facebook www.facebook.com
• Niche sites for your industry
Not all are suitable or appropriate
7. Quick Test
Visit one of the major sites and search for:
• Your company
• Your top two competitors’
• The most famous person in your industry
Discuss
8. Key engagement concepts
Social Actions Business Actions
• Like • Click
• Follow • Visit
• Retweet • Subscribe
• Blog post • Join
• Post a comment • Register
• Rate this • Take a survey
• Bookmark • Qualify a lead
• Recommend • Purchase
9. What to use Social Media For
• Business development
— Lead generation, Webinars,
• Public Relations and Brand Awareness
— Webinars, virals, product launch
• Product Development
— Ideas for new products, research
• Talent Acquisition
— reduced agency fees, advertising, pre-selection of candidates, references
• Employee Communications
— Fewer emails, group discussions, disaster/recovery planning
• Shareholder Communications
10. Social Media MUST support business goals
• Listen
• Participate
• Share Story
• Generate Buzz
• Build a community and social network
11. Now What?
Discussion
• What should I say
• How should I say it
• Rules for ‘engaging’ online
• Pushy users
• Trolls
12. Let’s set up a company page
• Directory information
• Personnel
• Services
• Recommendations
• Advanced tools
— Audiences
— Ad campaigns / offers
— Analytics
13. Let’s set up a page
• Info (directory)
• Wall
• Fans
• Status updates
• RSS feeds
• Link back to your website
• Syndicate
14.
15. Let’s set up an account
• Choose a name
• Info (directory)
• Followers
• Following
• Status updates
• RSS feeds
• Widget on your website
16. Things to remember
The social media platforms you choose to use must
• be used by your business’ target audience
• be a meaningful place for your brand to connect
• Remember slide 10
17. Inflexion sensitive
I never said she stole my money – Someone else said it
I never said she stole my money – I didn’t ever say it
I never said she stole my money – I might have implied it
I never said she stole my money – I said someone took it
I never said she stole my money – She may have borrowed it
I never said she stole my money – It was someone else’s money
I never said she stole my money – she didn’t steal money
Jim Sterne, Target Marketing
18. Implementing Social Media
Some areas to consider before roll-out
• How will social media impact corporate communications? Sales?
• What software installations will IT allow?
• Who will monitor activity? How?
• Set standards and procedures – what can be said, by whom, when
• How will you educate / recruit colleagues?
20. Other things you can do
• Measure engagement
• Advertise using social rules
• Complaints handling
• Ask advice
• Apologise
• Publish your annual results
• #b2bchat Thursdays http://twitter.com/b2b_chat
21. Sources of ‘stories’
• Social news / aggregators: Friendfeed, Digg, diigo
• Social Networks: Facebook, Linked In, Twitter
• User-generated content: Flickr, YouTube, slideshare, blogs
• RSS = really simple syndication- Feedblitz
• Learn how to use an RSS reader