The document discusses the importance of effective public relations for businesses, emphasizing its role in expanding reach, generating business, and countering negative perceptions. Key steps include introducing the business to the community, leveraging word-of-mouth and social media, and involving employees as PR advocates. It also highlights the necessity of keeping current customers informed about business activities to foster community and loyalty.

1. “Go tell it on the mountain!”If you don’t promote your business, who will?1/20/2011franchisEssentials presentation

2. . Effective public relations can expand your reach throughout your community, generate more business, & add to your bottom line. 1/20/2011franchisEssentials presentation

3. It also helps counter negatives!1/20/2011franchisEssentials presentation

4. Effective public relations in 5 steps!- Introducing your business to the local community - Getting the most exposure from your efforts - Keeping your current customers aware of your efforts - Including employees in your public relations efforts - Is it [really] worth the effort? 1/20/2011franchisEssentials presentation

5. Introducing your business to the local community Friends & FamilyB2B Civic organizationsSpecial interest groupsSchools & ChurchesLocal media1/20/2011franchisEssentials presentation

6. How effective is word-of-mouth? Word-of-mouth is becoming the most important factor in the consumer decision-making process. In fact, word-of-mouth is five times more trusted than TV, radio and magazine advertising.1/20/2011franchisEssentials presentation

7. Be proud & relentlessCross promotion Integrate with in-store marketing effortsSocial MediaBusiness cardsGetting the most exposure from your efforts 1/20/2011franchisEssentials presentation

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9. Cross-marketing is cost effective Marketing gurus state that it takes “multiple impressions” of a message to get potential buyers to make abuying decision. Seven is the number they often cite. So how do we get those precious impressions? One way is through cross-marketing. The same holds true for public relations!1/20/2011franchisEssentials presentation

10. Where does social media fit in?Basic social mediaAdvanced social mediaOnline press releasesEmail marketingLocation-based social mediaLocal search results1/20/2011franchisEssentials presentation

11. Social media and word-of-mouth People are using online social media to find out what others are saying about brands, services and products. With an online community, you can help guide and stimulate this word-of-mouth by getting involved and encouraging consumer advocacy1/20/2011franchisEssentials presentation

12. It is about building community!1/20/2011franchisEssentials presentation

13. It is about building community!1/20/2011franchisEssentials presentation

14. It is about building community!1/20/2011franchisEssentials presentation

15. In the process, your targets will stand out!1/20/2011franchisEssentials presentation

16. Keeping your current customers aware of your efforts Tell them what you’re doing…Do it…Tell them what you’ve done!1/20/2011franchisEssentials presentation

17. Keeping your current customers aware of your efforts Tell them what you’re doing…Do it…Tell them what you’ve done!1/20/2011franchisEssentials presentation

18. Including employees in your public relations efforts Employees: PR ambassadors, or your worst nightmare? Smart communicators arm their internal audience with enough information to be a potent PR force in the community.1/20/2011franchisEssentials presentation

19. Including employees in your public relations efforts Employees: PR ambassadors, or your worst nightmare? Smart communicators arm their internal audience with enough information to be a potent PR force in the community.1/20/2011franchisEssentials presentation

20. Is it [really] worth the effort? Dave Melton and his wife and are the proud owners of six Domino’s Pizza stores. Their four New York City stores are among the top in the country, each exceeding $1 million in annual sales in the world’s most competitive pizza marketListen to Dave Melton interviewwww.blogtalkradio.com/FranchiseTodayShow1/20/2011franchisEssentials presentation

21. Together… we can succeed!1/20/2011franchisEssentials presentation

22. Together… we can succeed!paulsegreto@FMDpro.com (832) 838-4822 (210) 267-51181/20/2011franchisEssentials presentation