This document discusses the importance of social influence and Klout for product managers. It provides tips on using social media like LinkedIn, Twitter and blogs to spark innovation, promote thought leadership, assist with market research and engage customers. Specific tools like Hootsuite and Tweetdeck are recommended for social networking. The presentation emphasizes observing social networks, listening, engaging others and facilitating discussions to build social influence and Klout over time. Real relationships are still important and social media should be used to facilitate them.

1. Got Klout?
Importance of Social Influence as a Product Manager
Lisa Crymes @lisacrymes
9/10/2011

2. Got Klout?
This presentation will discuss the value of having Klout as a
product manager, how to get started and tips on the best tools
to use.
• What is your social influence as a product manager? Are you
creating content and influencing others?
• Social Media is an powerful tool for a Product Manager, used
effectively it can:
• Spark innovation and creativity
• Promote thought leadership
• Assist with market analysis and research
• Facilitate engagement with customers and industry peers
• Enable professional development & training

3. Power of Klout
Market research Thought Leadership
• Collecting market information, • Leadership Perception
competitive intelligence, trends • Become an expert
• Focus on specific topics • Demonstrate leadership
Customer Engagement Professional Development
• Strategic relationships • Keep skills fresh Product managers
• Promoting, sharing, marketing • Free webinars
excitement • Read blogs
• Collaborating, engaging with • Conferences industry events
customers
• Professional associations – Product
• Listening, Validating assumptions Camp, Product Management Society
• Leverage product management and
product marketing relationships
• Leverage industry relationships

5. Social Networking Tools
• LinkedIn, Twitter, Blogs, Facebook, Google Plus
• Hootsuite, Tweetdeck
• Google Alerts, Social Mention
• Klout.com, About.me

6. Using Tools

8. Social Influence
Lead
Engage
Listen
Observe

9. Observe
• Pick social network(s) LinkedIn, Facebook, Twitter
• Decide what you want to talk about
• Get started, create profile
• Now STOP.. And observe
• Find people that are interesting
• Observe “rules” and how people interact

10. Listen
• Find interests
• People
• Markets, companies, topics
• Hashtags are power!
• #prodmgmt #prodmktg
• Listen..listen…listen
• Join groups
• Follow people

11. Engage
Now you are ready to engage
Do
• Ask questions
• Respond to questions
• Retweet people, Mention people
• Know the rules
Don’t
• Just promote
• Post info you haven’t read

12. Facilitate
• Now you can start to build your Klout
• Share relevant information for your audience
• Validate assumptions
• Discuss ideas and get feedback (market and customers)

13. I’m Cooler Online
I’m out in Hollywood
I’m 6 foot 5 and I look damn good
Even on a slow day
I could have a three way
Chat with two women at one
time
I’m so much cooler online
Yeah, I’m cooler online
I’m so much cooler online
Yeah, I’m cooler online
Yeah, I’m cooler online
Yeah, I’ll see ya online
http://youtu.be/Fm7u25wRiV8

14. Not a replacement for real
relationships
• Don’t forget to engage
outside of social media
networks
• Use networks to facilitate
relationship
• Tweetups and Industry Events
• Networking

15. http://about.me/LisaCrymes
@lisacrymes
See ya Online!

16. Resources
• http://grandview.rymatech.com/product-management-
view-pmv-webinar.html
• http://www.prodmgmttalk.com/