LinkedIn Strategies

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Paul Segreto

This is the presentation I used at FranCamp Nashville 2011 about LinkedIn Strategies.

Business Technology Entertainment & Humor

A time-consuming process…
with uncertain results
• Researching potential prospects & competition
• Prospecting & cold-calling
• Getting past the gatekeeper
• Introducing yourself & your company
• Making the presentation
• Presenting references
• Keeping prospects engaged
• Closing the sale

The LinkedIn Effect
• Researching potential prospects & competition
• Prospecting & cold-calling
• Getting past the gatekeeper
• Introducing yourself & your company
• Making the presentation
• Presenting references
• Keeping prospects engaged
• Closing the sale

Triple P Tripod Theory

• Personalization
• Participation
• Patience

Researching potential prospects
& competition

Prospecting & cold-calling
Getting past the gatekeeper

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LinkedIn Strategies

1. Strategies

2. Paul Segreto

3. http://www.linkedin.com/in/segreto

4. There is no magic in LinkedIn

5. You’re not alone!

6. A time-consuming process… with uncertain results • Researching potential prospects & competition • Prospecting & cold-calling • Getting past the gatekeeper • Introducing yourself & your company • Making the presentation • Presenting references • Keeping prospects engaged • Closing the sale

8. The LinkedIn Effect • Researching potential prospects & competition • Prospecting & cold-calling • Getting past the gatekeeper • Introducing yourself & your company • Making the presentation • Presenting references • Keeping prospects engaged • Closing the sale

9. Triple P Tripod Theory • Personalization • Participation • Patience

10.

11. Your LinkedIn Profile… is YOU!

12.

13. Building your Network

14.

15. Earning the Right!

16.

17. Truth, Trust & Transparency

18. Building Truth, Trust & Transparency

19.

20. Perceived Expert