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Social Media for Startups
The document provides an overview of social media for startups. It discusses goals to have before joining social media conversations, such as building thought leadership, demand generation, and engaging customers. It then provides tips for getting started with social media, including listening to conversations, identifying relevant channels, adding keywords to profiles, starting a blog, leaving comments, sharing content, and avoiding getting pulled into unproductive "noise." The document concludes by advising attendees to ask for advice when in doubt and suggests places to learn more about social media best practices.
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Social Media for Startups
- 1. Social Media forStart ups Frank Days VP, Marketing, Correlsense www.tangyslice.com @tangyslice
- 2. Agenda • Before • During • After
- 3. Transparency… Frank Days VP, Marketing,Correlsense Co-host of Marketing Agility Podcast LinkedIn.com/tangyslice Soccer dad, BBQ lover and chili head
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- 5. I was kindof a big deal… Director, New and Social Media @Novell The sexist title in marketing today?
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- 7. Some say socialmedia is.... Blogs/Microblogs Tools Monitoring Visuals Video Sites Core Networks IT Sites Link Builders
- 8. Some say itis behavioral World 1.0 Web 2.0 Publishing Participation Perfection Good enough Company in control User control Rights reserved Rights to share Cost per impression Cost per action Expert knowledge Wisdom of crowds **More at http://oreilly.com/web2/archive/what-is-web-20.html#mememap
- 9. More precisely • Web 2.0 ideas through online applications – People become content producers – Accessible publishing techniques – Info disseminated through interaction – Broadcast (one to many) to social (many to many) model – Web-based technologies Source: Wikipedia
- 10. Content marketing = content+ SEO + social media Outbound Inbound Print Ads Blogs, Ebooks, White Papers Television Ads Viral YouTube Videos Cold Calling Search Engine Opt Trade Shows Webinars E-mail Blasts Feed, RSS Credit: blog.hubspot.com
- 11. Range of socialmedia participants Forrester's social technographics ladder
- 12. Social media readycontent? General characteristics – Shorter – Less formal – Imperfect – Easily sharable – Seen it before – Easy to reformat – Catchy title
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- 14. My reality: Delivering100%+ annualized growth
- 15. My reality: Delivering100%+ annualized growth Selling expensive software to geeks
- 16. Reality #1 Everyone isdoing social media
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- 18. Reality 3: Yetyou can’t live by content marketing alone • It is still a marketing mix • PPC, SEO, Email, web, CRM … • Result dictate your mix
- 19. Reality #4: You needto move faster
- 20. Reality 5: Yesterday’s journalistis now your contract blogger
- 21. Reality #6 Vendors outnumber realpeople in many social channels
- 22. Reality #7: Qualitymatters most
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- 24. Before you jointhe conversation • Think about... – Goals – Values – Community
- 25. Building a community: Forrester Groundswell model Social media is about: • Listening • Talking • Energizing • Supporting • Embracing
- 26. 1. Become athought leader to build awareness
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- 28. 3. Engage withcustomers, prospects and partners
- 29. 4. Support customersin social media
- 30. What one numberdo you want to move? • Signups • Leads • Search placement for important keyword? • Microfame (or microinfamy?) • Klout score • Followers • Likes • Sentiment
- 31. DURING – 7THINGS YOU CAN DO TO GET STARTED
- 32. Start by “listening” • Blogs • Facebook and LinkedIn groups • Twitter • Google Alerts • Podcasts • Trade press • GroupWise or Google reader for aggregation
- 33. Find conversations • Blogs are still relevant • Find blogs in your area • Be the expert in your domain
- 34. Identify channels tier onesites tier two sites Cool Solutions Novell forums/blogs
- 35. Friend and follow • Facebook and LinkedIn • Follow on Twitter • Know what people are discussing and sharing Forums
- 36. Connect • When the time is right: – Prospects – Customers – Vendors – Peers – Reporters/press
- 37. Know your competition • Know their customers • Know their claims • Know them better than they know themselves
- 38. Add keywords toLinkedIn profile • Mark profile public • Mention products and markets • Create short URL to you with keyword
- 39. DURING – 10MORE THINGS
- 40. Make time forsocial • Keep it in perspective • 30-60 mins per day • Limited number of channels
- 41. Sign up forone new site * Become an expert in that channel
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- 43. Write some guestblogs
- 44. Leave comments • Find some place you feel confident • People you know
- 45. When commenting • Stay on topic • Contribute new information to the discussion • Don’t comment for the sake of commenting • Make the tone of your message clear • Be succinct • Cite your sources with links or inline quoting • Be courteous • Don’t post when you’re angry, upset, or emotional • Do not feed or tease the trolls > Source: Steve Rubel, Micro Persuasion blog via the Lifehacker blog
- 46. Don't feed thetrolls... “A troll is someone who posts inflammatory, extraneous, or off- topic messages in an online community ... with the primary intent of provoking other users into a desired emotional response or of otherwise disrupting normal on-topic discussion.” > Wikipedia via PCMagazine.com Image source: Wikipedia
- 47. Start a conversation • Questions work better than statements – What do you think about … ? – Does anyone know ... ? – How do you ... ? • These are two way media
- 48. Share the wealth • Share something original • “Like” on Facebook • Retweet on Twitter
- 49. Don’t let someonesell you a viral video
- 50. “Atomize” your content •A webinar is – An event – Slides – Podcast – Video – Blog fodder – A whitepaper – On demand lead
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- 52. When in doubt... • Don't • Pause • Ask for advice
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- 55. Where to learnmore... • Online resources – Mashable.com – Techcrunch.com – Marketingprofs.com – MPDailyfix.com – Copyblogger.com • Articles – http://www.delicious.com/tangyslice
- 56. Stay tangy myfriends… Frank Days VP, Marketing, Correlsense Co-host of Marketing Agility Podcast LinkedIn.com/tangyslice Soccer dad, BBQ lover and chili head