This document summarizes a presentation by Paul Segreto on franchise development and the changing franchise sales process. Segreto has over 25 years of franchise experience. He discusses how today's franchise candidates are more educated, sophisticated, and technologically advanced than ever before. Segreto argues that franchise sales processes must integrate social media and be consistent with online messaging to engage these candidates. He outlines a "Social Media e-IDEATM" process of exploring, identifying, developing, executing, and analyzing a social media strategy. Segreto stresses the importance of keeping prospects engaged throughout the sales process and ensuring a seamless transition.
Join SEDA and Grow Our Region for this live webinar presentation to learn about growing business in your community via franchising and licensing.
Jan Swanson, VP of M-FOUR International will highlight emerging trends in franchising and how to match them to potential entrepreneurs in your market area. Jan is a highly-motivated executive and entrepreneur. He is a partner in a franchise operation and owns a professional MC and coaching company. Jan has assisted numerous companies in start-ups, restructuring and financing, and has spoken publicly on numerous subjects ranging from supplier-retailer relations, globalization, retailing in Canada, succession transition and various areas of business expansion.
In this webinar, participants will learn; the benefits of the franchise model in assisting to grow a stable business base, about current opportunities to encourage entrepreneurial growth via franchising, marching franchise opportunities to potential entrepreneurs.
You won't want to miss this webinar presentation. Special guest speaker, Jan Swanson brings more than 30 years of experience in business, entrepreneurship and economic development.
Join SEDA and Grow Our Region for this live webinar presentation to learn about growing business in your community via franchising and licensing.
Jan Swanson, VP of M-FOUR International will highlight emerging trends in franchising and how to match them to potential entrepreneurs in your market area. Jan is a highly-motivated executive and entrepreneur. He is a partner in a franchise operation and owns a professional MC and coaching company. Jan has assisted numerous companies in start-ups, restructuring and financing, and has spoken publicly on numerous subjects ranging from supplier-retailer relations, globalization, retailing in Canada, succession transition and various areas of business expansion.
In this webinar, participants will learn; the benefits of the franchise model in assisting to grow a stable business base, about current opportunities to encourage entrepreneurial growth via franchising, marching franchise opportunities to potential entrepreneurs.
You won't want to miss this webinar presentation. Special guest speaker, Jan Swanson brings more than 30 years of experience in business, entrepreneurship and economic development.
This is the presentation file that Matt Mosley and Suh-hee Choi designed for the HTM681 (advanced hotel management) presentation at Purdue University (West Lafayette, IN, USA)
In this presentation, we will help you understand about franchising, history, types, various advantages and disadvantages of franchising.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
The powerpoint presentation aims to give a simple yet detailed description of how the franchise model of business works. What are the things to look out for or consider while starting a franchise business and which franchises have been relatively successful.
Franchising
A marketing system revolving around a two-party agreement, whereby the franchisee conducts business according to the terms specified by the franchisor
Franchisee
An entrepreneur whose power is limited by a contractual agreement with a franchisor
Franchisor
The party in the franchise contract that specifies the methods to be followed and the terms to be met by the other party
Franchisor Controls on Franchisees
Restricting of sales territory
Requiring site approval and imposing requirement on the outlet’s appearance
Restricting the goods/services that can be sold
Requiring specific operating hours
Controlling advertising
Contact:Franchisemart
ring Road,21st century
surat-395004
No-09909960054
I am Tariq Bin Aziz, From Southeast University, Bangladesh. I made this presentation on E.coli. I think you will be benefited by my presentation. Thanks All.
What is franchising and why it is important Monica Smith
One in every seven business in the United States is a franchise business. Franchising is not just an industry in itself, it’s a way of doing business that can be applied in almost any sector. Today, approximately 3,400 established franchise brands operate in 29 sectors across more than 225 subsectors. For many small business owners franchise can turn out to be an ideal business expansion.
A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand's trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system.
This slide discusses about FRANCHISE on following topics:
Introduction
History
Responsibilities of franchisor and franchisee
Merits
Demerits
McDonald Franchising
Franchising in Nepal
Think Franchising - The Benefits Of Franchising And Services OverviewKeith Adams
Brief summary of what franchising is and the services offered by thinkFranchising
- What is Franchising?
- Advantages of Franchising
- Potential Disadvantages of Franchising
- How to build a successful franchise
- The Franchising Process
- thinkFranchising services
- Why use thinkFranchising?
- What can we do for you?
Humanizing Your Brand with Internal Influencers - Employee Advocacy 2.0 (AMA...Social Jack
From big brands to small businesses the hottest trend of Influencer Marketing it to look inside your own business. Dean DeLisle, Digital Transformation Enthusiast will take you through the 7 steps they use to convert brand advocates to true Social Thought Leaders, without breaking the bank. You will learn how to build trust on the outside while creating a fun, team-based culture on the inside. No matter where your organization is in your digital journey, you will walk away with some easy cool next steps. Dean will also cover a few case studies and results from current projects. This session will be fast and furious and oh, all attendees will get access to a fast track course for when you are ready to roll out your program.
Presented by Dean DeLisle (Founder/CEO of Forward Progress, LLC & The Creator of Social Jack) at the AMA's BrandSmart 2020 Virtual Event.
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, and the creator of Social Jack, the number one Influencer Development Platform in the world, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have delivered over 2,000 webcasts and live events elevating and showcasing influencers over the last 15 years.
About BrandSmart
BrandSmart is the longest-running brand marketing conference in the country. Now in its 18th year, BrandSmart brings together noteworthy industry speakers, marketing decision-makers, and future-forward brand associates looking to share proven tools, strategies, and stories.
This is the presentation file that Matt Mosley and Suh-hee Choi designed for the HTM681 (advanced hotel management) presentation at Purdue University (West Lafayette, IN, USA)
In this presentation, we will help you understand about franchising, history, types, various advantages and disadvantages of franchising.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
The powerpoint presentation aims to give a simple yet detailed description of how the franchise model of business works. What are the things to look out for or consider while starting a franchise business and which franchises have been relatively successful.
Franchising
A marketing system revolving around a two-party agreement, whereby the franchisee conducts business according to the terms specified by the franchisor
Franchisee
An entrepreneur whose power is limited by a contractual agreement with a franchisor
Franchisor
The party in the franchise contract that specifies the methods to be followed and the terms to be met by the other party
Franchisor Controls on Franchisees
Restricting of sales territory
Requiring site approval and imposing requirement on the outlet’s appearance
Restricting the goods/services that can be sold
Requiring specific operating hours
Controlling advertising
Contact:Franchisemart
ring Road,21st century
surat-395004
No-09909960054
I am Tariq Bin Aziz, From Southeast University, Bangladesh. I made this presentation on E.coli. I think you will be benefited by my presentation. Thanks All.
What is franchising and why it is important Monica Smith
One in every seven business in the United States is a franchise business. Franchising is not just an industry in itself, it’s a way of doing business that can be applied in almost any sector. Today, approximately 3,400 established franchise brands operate in 29 sectors across more than 225 subsectors. For many small business owners franchise can turn out to be an ideal business expansion.
A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand's trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system.
This slide discusses about FRANCHISE on following topics:
Introduction
History
Responsibilities of franchisor and franchisee
Merits
Demerits
McDonald Franchising
Franchising in Nepal
Think Franchising - The Benefits Of Franchising And Services OverviewKeith Adams
Brief summary of what franchising is and the services offered by thinkFranchising
- What is Franchising?
- Advantages of Franchising
- Potential Disadvantages of Franchising
- How to build a successful franchise
- The Franchising Process
- thinkFranchising services
- Why use thinkFranchising?
- What can we do for you?
Humanizing Your Brand with Internal Influencers - Employee Advocacy 2.0 (AMA...Social Jack
From big brands to small businesses the hottest trend of Influencer Marketing it to look inside your own business. Dean DeLisle, Digital Transformation Enthusiast will take you through the 7 steps they use to convert brand advocates to true Social Thought Leaders, without breaking the bank. You will learn how to build trust on the outside while creating a fun, team-based culture on the inside. No matter where your organization is in your digital journey, you will walk away with some easy cool next steps. Dean will also cover a few case studies and results from current projects. This session will be fast and furious and oh, all attendees will get access to a fast track course for when you are ready to roll out your program.
Presented by Dean DeLisle (Founder/CEO of Forward Progress, LLC & The Creator of Social Jack) at the AMA's BrandSmart 2020 Virtual Event.
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, and the creator of Social Jack, the number one Influencer Development Platform in the world, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have delivered over 2,000 webcasts and live events elevating and showcasing influencers over the last 15 years.
About BrandSmart
BrandSmart is the longest-running brand marketing conference in the country. Now in its 18th year, BrandSmart brings together noteworthy industry speakers, marketing decision-makers, and future-forward brand associates looking to share proven tools, strategies, and stories.
Digital Summit - Humanize Your Brand with Influencer Marketing from the Insid...Social Jack
Humanize Your Brand with Influencer Marketing from the Inside Out
In this session, we will cover the newest phase of Influencer Marketing and Development, which is how to empower your employee advocates and convert them to influencers. This will empower you to work with all business Influencers with a new set of lenses and tools.
After this session, you’ll be able to:
• Take the first steps on the journey to Employee Influencer Marketing
• Easy steps to get management and employees on board
• 5 key elements to measure success that management will love
This session is for digital marketers and brand managers who have several years of experience in Social Media or Digital Marketing and want to understand how to increase engagement and gain new brand attention with Employee Influencer Marketing.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
This powerpoint was the basis for presentations about utilizing social media within a franchise environment as presented at West Coast Franchise Expo and Franchise Expo South.
Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake
Four panelists representing 124+ associations discuss 5 problems and 5 solutions for 3.0 marketing. They are presenting this information at the 2014 ASAE Great Ideas Conference.
Alinea Partners Social Media - Why it's Different with Us!Leahanne Hobson
Our approach to social media - for you and your partners - is different. We give you the skills you need, rather than taking over your corporate or personal identity by doing it all for you. Contact us to hear more ... office@alinea-partners.com
The New World Of Digital, Content And Social Media Marketing And The Relevanc...Midas Touch Consultants
This is an introductory session outlining the reasons manufacturing or B2B services organizations should consider for diving into the digital, content or social world. It identifies some of the popular channels and various content options to consider. There is then, an exploration of how B2B Sales has changed with the influence of social media.
“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!
You will learn:
Plan for real-time opportunities that transcend multiple channels
Get results that move campaigns beyond hype via social
Employ best practices for developing a program for real-time marketing
The Texas State Ad Club contacted me about giving a presentation on how Social Media is changing the Advertising landscape. This presentation contains my thoughts as well as some secondary research.
And like most Seniors/Juniors in college want to hear. I provided tips in landing a job within Advertising and advice for preparing for the real world.
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
Similar to Franchise Development - What is the new normal? (20)
This was an hour-long webinar presented on 6.21.11 by ElementsLocal CEO & President, Jeremy LaDuque, and franchisEssentials CEO & President, Paul Segreto. The presentation focused on how franchise organizations can effectively utilize Google in key areas of business today including Productivity, Local Search, Social Media, Mobile and Analytics.
This presentation has been converted to a generic format from its original format for a client's franchisees which included specific slides on their social media metrics and store sales.
Email Marketing – it’s more than just sending a message Paul Segreto
This generic presentation was the basis for a presentation for a client's franchisees about email marketing and how it can be used to drive sales, create brand awareness, and much more.
From Single-unit to Multi-unit Ownership PresentationPaul Segreto
Presentation made just prior to a recent franchise client annual meeting. The presentation was made to franchisees considering multi-unit ownership, and included interaction with current multi-unit franchisees.
1/22-24
Promoting Your Business - PresentationPaul Segreto
Presentation includes:
- Introducing your business to the local community
- Getting the most exposure from your efforts
- Keeping your current customers aware of your efforts
- Including employees in your public relations efforts
Presented to a franchisee group 1.20.11
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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2. Paul Segreto
• 25+ years franchise • Founder FranchisEssentials
experience Media Group
• Franchise Executive • Franchise Today – Internet
Radio Show
• Multi-unit Franchisee • FranSummit – Virtual Training
• President FAC Platform
• Consultant & Coach • Franchise Essentials Magazine
• President & CEO • Personal Branding for Franchise
franchisEssentials Professionals
• President & CEO • Active IFA Member &
Franchise Foundry Advocate
• Membership Committee
• Technology Committee
5. Today’s franchise candidates are…
More educated
More sophisticated
More technologically
advanced
…than ever before!
6. Today’s franchise candidates are…
More educated More diligent
More sophisticated More cautious
More technologically More anxious
advanced
…than ever before!
7. What does your franchise sales
process look like today?
Is it actually a process?
Is the target audience defined?
Is the process consistent with
marketing messages?
Do sales representatives know
and understand the
messaging?
8.
9.
10. Is the outlined and official
franchise sales process the actual
process being used?
11. Could your franchise sales
process work better?
Is it time for a franchise
sales process audit?
20. Social Media in Franchising
Candidate
Franchise
Sales Rep
Brand
21.
22.
23. Getting started - Social Media e-IDEA™
• Explore
• Identify
• Develop
• Execute
• Analyze
24. Social Media e-IDEA™
Exploring different aspects of Social Media – Including Social
Networking and key social technology that creates excitement and
brand awareness within your industry segment.
Identifying primary and secondary targets – Who will be targeted to
purchase and/or visit your franchise locations? How deep do the
target groups go and are there collateral groups that can be
tapped?
Developing a Strategy and Plan of Action – Customized to specific
targets in accordance with franchise development goals and
objectives?
Executing the Plan – Putting the plan in motion including monitoring,
managing the process including new content and updates. Keep it
fresh!
Analyzing & Quantifying the Results – Is it working? Do you continue
straight ahead or repeat the process from the beginning? What
are actual results in franchise sales and system revenue?
28. Understanding Your Targets
• Know who they are
– Based upon successful franchisees
– Based upon industry experience
– Based upon specific profession
– Based upon skills
• Know where they are
– Based upon where they congregate online
– Based upon where they communicate online
– Based upon their interests
29.
30.
31.
32. Develop…
• Human Resources
• Training
• Manage & Monitor
• In-house or Outsource
• Budget
• Goals & Objectives
• Policies & Procedures
• Tracking
• Brand Integrity
33. What are the objectives for using social media for
franchise sales?
Increase leads?
Keep leads and candidates engaged with your brand?
Improve cost per lead and cost per sale?
What about current franchisees?
34. Execute…
• Human Resources
• Training
• Manage & Monitor
• In-house or Outsource
• Budget
• Goals & Objectives
• Policies & Procedures
• Tracking
• Brand Integrity
37. Today’s consumers & franchise candidates are…
More educated More diligent
More sophisticated More cautious
More technologically More anxious
advanced
…than ever before!
48. Franchise sales requires
a seamless transition!
Sales representatives must be aware of all online marketing
messages
Sales representatives must be aware of all discussions
regarding the brand
Sales representatives must be aware sales process may not be
A to Z
Sales representatives must be aware franchise compliance still
prevails
Sales representatives must be aware people still buy from
people
THIS APPLIES TO BROKERS, TOO!
54. Online Brand Management
Google profiles
Google alerts
Brand
Keywords
Per targets
Geo-specific
Online brand audits
Blogging Community
55. Social Media Metrics
• Volume – The number of comments, blogs, posts,
tweets, links, etc., about the brand, the
competition, and the industry segment.
• Sentiment – The positive, negative, or indifferent
consumer reaction to the brand or a topic, which
can be measured by text analytics and natural-
language processing.
• Emotion – The reasons that a consumer felt, good,
bad, or indifferent that point how the company can
resolve his / her problem or how the business can
change and improve.
56. Social Media Metrics
• Topic / Issue – The context (e.g., product, customer
service, advertising, competitor, etc.) in which the
brand is being discussed.
• Source – Where the conversation is occurring (e.g.,
Twitter, blog, discussion board).
• Author (Influencer) – The people talking about the
brand and their social media impact (e.g. number of
followers, readers, comments).
• Virality – The reach of the brand and relevant topics
around the brand (e.g., how many people are
reading, posting, linking, and sharing).
60. Two different objectives
For local brand awareness and driving business to franchise
units
For regional and national brand awareness and generating
interest in franchise concept
Requires different strategies and plans.
However, they may feed off each other!
64. Paul Segreto CONTACT ME
• 25+ years franchise • Founder FranchisEssentials
experience Media Group
• Franchise Executive • Franchise Today – Internet Radio
Show
• Multi-unit Franchisee • FranSummit – Virtual Training
• President FAC Platform
• Consultant & Coach • Franchise Essentials Magazine
• President & CEO • Personal Branding for Franchise
franchisEssentials Professionals
• President & CEO Franchise • Active IFA Member & Advocate
Foundry • Membership Committee
• Technology Committee
(832) 838-4822 www.FMDpro.com
segreto.paul@gmail.com www.FranchisEssentials.com