This presentation is done during Key Person of Influence under Raise Your Profile in Singapore for the first time on 13 June 2014. Keynote Speaker: Andrew Chow

2. or

3. #1 : Personality
Who am I?

4. #2 : Priority
What do I have and lack?

5. #3 : Promise
What do I say I will deliver?

6. #4 : Positioning
Who do I want to serve?

7. #5 : Proposition (unique)
Why should others choose me?

8. #6 : Products / Services
Do I walk my talk with what I do?

9. #7 : Platforms
Where & How do I want to Communicate?

10. #8 : Perception
How do I want to be perceived?

11. #9 : Personal Experience
How strong is my brand essence to customers?

12. #10 : Potential Problem?
How will my brand survive a crisis?

13. Personality + Promise + Priority + Positioning
Preposition + Products + Platforms + Perception
Personal Experience + Potential Crisis
INFLUENCE
Insignificance

14. Raise Your Profile
Today!
AUTHORITY
AUTHENTICITY

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