Session with Chinese female recent college graduates who are looking for jobs at multinational corporations in China, and why personal branding themselves online in English can help bridge them to the right hiring managers.

2. Today We Will Discuss
• What is a Personal Brand?
• Why does it Matter?
• How Do You Create Your
Personal Brand?
• Tools for Building Your Personal
Brand
• Real Life Scenario Study

5. Effective / Cause / Marketing
Integrity from 30 years
of high level team
building & coaching1
Insights from building
communities
3
First hand knowledge
from on-the-ground
experience2

6. Asia
worth of insights
about

7. The Power of Branding

8. Qualities of Successful Brands
• Ethical
• Problem Solver
• Motivator/Pro
Women
• Value/Reliable

9. What is Personal Branding?
• The practice of people
marketing themselves
and their careers as
brands.

10. Personal Branding
• Involves creating
an asset: YOU
– Body, clothing,
physical
appearance
– Digital and online
presence and
areas of
knowledge

11. Women Who Own Their Brand
Meg Whitman, HP, CEO
• Princeton University and Harvard Business School
• The Walt Disney Company in the 1980s.
• DreamWorks, Procter & Gamble, Hasbro and eBay in the 1990s

12. Women Who Own Their Brand
Indra Nooyi, PepsiCo, CEO
• Nooyi joined PepsiCo in 1994 and was named president and CFO in
2001.

13. Women Who Own Their Brand
Janet Yellen, Chair, US Federal Reserve
• President and CEO of the Federal Reserve Bank of San Francisco
• Chair of the White House Council of Economic Advisers under President
Bill Clinton
• Professor Emerita at the University of California, Berkeley, Haas School of
Business, Harvard and The London School of Economics and Political
Science

15. People You Admire
• Create a list of 3 people you admire
• Next to each of the name, write
descriptions about the people and
what they’re doing in their lives now
• Include reasons why you admire the
person

16. To Stand Out, You Must Be

17. Why You Should Build a Personal
Brand?
A better job
Better
contacts and
clients
Industry
recognition

18. HR & Hiring Managers are Watching

19. HR Managers Seek…

22. Defining Yourself as a Brand
1
2
3 Ask friends & family their
perceptions of you
What 3 characteristics do you
want people to associate with
you?
List 10 things you
love to do- these
are your passions!

23. Helpful Questions
• What is my communication style?
• How would I describe my leadership style?
• What am I expert at or renowned for?
• What can I promise to people that work with me?
• Who would be my customers and/or clients?
• What makes me unique compared to my peers or other job applicants?
• What is the legacy I have left with each employer?
• Do I have an online identity and does it clearly reflect my strengths?
• What can I say to ignite attention and promote my career expertise?
• Is there a consistent theme in my performance appraisal feedback or career
testimonials?
• How can I express and optimize my personal brand?

24. Personal Branding Tool Kit
Create a consistent look and
feel across all printed materials
Increase awareness by
commenting and posting
business related content
Actions
Speak
Louder than
Words!
 Business card
 Resume/cover
letter/references
 Blog/website
 LinkedIn profile
 Facebook profile

25. 1
2
3
Examples of Good Personal
Branding

28. Examples of a Powerful Linkedin
Bio
I would describe myself as someone who "propels with purpose," in that, over the course of my career, I've helped
organizations and individuals move from information to action by distilling disparate, complex information into clear,
compelling and relevant communications and messages to deliver measurable business results.
At Citi, I'm part marketer, part publisher and part journalist. As a marketer, I lead social media and content marketing
for Citi's consumer businesses in the US, integrating paid, owned and earned tactics to support servicing, listening
and engagement strategies.
I am a prolific writer, blogger and speaker on topics such as personal finance, entrepreneurship, career and
leadership, which is where my journalist role comes into play. In addition to writing for Women & Co., I am a member
of LinkedIn's Influencer program and a contributor to Manilla.com and the Huffington Post. I've been featured in print,
broadcast and online media, including Smart Money, American Banker, Wall Street Journal, Forbes, Yahoo! Finance,
The Street, More, Redbook, Woman's Day, and Good Housekeeping, among others.
I'm passionate about community service and, at present, I serve on the Board of Directors of the Girl Scouts of the
U.S.A., Director's Council of the Penn Museum, and the national board of Step Up Women's Network. I also serve on
the advisory boards of Fab&Fru and Generations. I am a member of Advertising Women of New York, Financial
Women's Association of New York, and president-elect of New York Women in Communications.
Specialties: Content and audience strategy, digital engagement & conversational media, social media, content
marketing, integrated marketing, personal finance, corporate social responsibility

31. Show, Not Tell
• Role Play 3 scenarios
• Teams of 2
• 10 mins total each scenario
–5 min role play + 5 min presentation
to the group

32. Scenario # 1
• How would you show: Consistency the first
6 months on the job?

33. Scenario # 2
• How would you show: Creativity if
you were looking for a new job?

34. Scenario # 3
• How would you show: Memorable
online with your social media actions?

35. faith.brewitt@havefaithinyourbrand.com
Effective / Cause / Marketing