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- 1. PERSONAL BRAND EXPLORATION Fabio Soares Project & Portfolio I: Week 3 August 25 2019
- 2. The Middle child of 3 other siblings, Fabio Soares grew up in New Bedford Massachusetts. He’s been a soccer fan his entire life and dreams of being on a professional soccer teams marketing Team. After spending his whole life home in Massachusetts he decides to move down to Florida, Fabio enrolled in the Sports Marketing & Media program at Full Sail University where he’s focused on developing his marketing skills. IDENTITY
- 3. PROFESSION Potential Job Titles: • Market Research Specialist. • Market Researcher. • Marketing Research Coordinator. Guy/Girl Next door Archetype - Are Hard working people who Accepts others. They also develop solid values. Marketing Research Analysts and Marketing Specialists
- 4. • DEMOGRAPHICS: 50% Male, 50% Female 35-45 years old, Mainly White, Married, College Educated, Located in middle- America. • PSYCHOGRAPHICS: Enjoys risky outdoor activities, spends free time playing with kids outside, adheres to conservative lifestyles and opinions, regularly attends church service. • IDEAL AUDIENCE MEMBERS: Chuck Murphy Founder & CEO of Boston Digital. CEO at Boston Digital TARGET AUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation, 2020) • Land an entry-level Job at Boston Digital ‣ Connect with, employees at Boston Digital. Mid Term: (2025) • Lead a successful digital marketing campaign to get more people to attend MLS games. Long Term: (2040) • Work For the New England Revolution • Help them get more fan to Attend their home games.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Presentation software 87% Operating system software 85% Active Listening 85% Monitoring 60% SOFTHARD Analytical or scientific software 10% Data base reporting software 10% Time Management 40% Learning Strategies 40% SOFTHARD
- 7. I help professional Soccer organizations increase Game attendance by entertaining and inspiring American families through digital media storytelling on experiences at the games. PROMISE
- 8. CREDENTIALS Experience: • Video Content of New England Revolution home games. Education: • Sports Marketing & Media, B.S., Full Sail University (Exp. 2020)
- 9. COMPETITION Nick Korrigan Industry Experience: • Pro bowl Experience Brand Ambassador. • Rollins College • Football camp coach Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Rome free Academy Skills and Proficiencies: • Customer Service • Passionate About work • Hard Working Fabio Soares Overall Online Presence: • 500+ connections, banner customized, lack of details throughout profile, no articles published, Grade: poor, 20 out of 100 Industry Experience: • Does not include work experience on profile; still in school Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Video Content of New England Revolution home games. Skills and Proficiencies: • Presentation software • operating system software • Active listening Overall Online Presence: • 0 connections, banner image not customized, no articles published, sporadically active on personal social media accounts, URL not customized • Grade: poor, 15 out of 100
- 10. COMPETITION Jaime Escott Industry Experience: • Digital Strategy, Marketing and media Education: • Bridgewater state university Noteworthy Experience: • Boston Magazine • Boston Digital • Director of Interactive Media Skills and Proficiencies: • Social media • Email Marketing • Social media marketing Fabio Soares Overall Online Presence: • 500+ connections, banner customized, lack of details throughout profile, no articles published, Grade: poor, 20 out of 100 Industry Experience: • Does not include work experience on profile; still in school Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Video Content of New England Revolution home games. Skills and Proficiencies: • Presentation software • operating system software • Active listening Overall Online Presence: • 0 connections, banner image not customized, no articles published, sporadically active on personal social media accounts, URL not customized • Grade: poor, 15 out of 100
- 11. BRAND POSITION sharing stories about game experiences that will leave you impressed. FABIO SOARES
- 12. NETWORKING & MARKETING Industry Events & Organizations ‣ DIGIMARCON WEST 2019: Los Angeles, CA - June, 2019 ‣ DIGIMARCON ASIA PACIFIC 2019: Singapore - September, 2019 • DIGIMARCON EUROPE 2019: London, UK - June, 2019 Digital Marketing • Primary Content: est. Video Content from a New England Revolution Home game that I made. • Primary Tools: FB and Instagram - promote my video at the game. • Website: My Full Sail digital portfolio site to showcase school work.
- 13. PROFESSIONAL DEVELOPMENT Mentor • Josh Smith Former New England Revolution player. When I got to meet him he was just so positive and gave me good advice. Formal Education • Complete Sports Marketing & Media, B.S. by expected graduation date in 2020 Technical Skills • Customer relationship management CRM software • Transaction security and virus protection software • Object or component oriented development software Soft Skills • Complex Problem Solving • Social Perceptiveness • Judgment and Decision Making • System Evaluation
- 14. Fabio Soares You know how some sports teams game attendance has decreased? Well what I do is go around and ask fans what it would take to get them to attend more games. In fact, I recently attended a game and had several fans take a survey and see what it would take for more people to attend and most of them said if there was some type of giveaway at the games they would attend more often and they also said that they would attend more if the players would interact with the fans. “
- 15. REFERENCES • Events I will attend-https://digimarcon.com/2019-sports- marketing-events/ • Boston digital linkedin-https://digimarcon.com/2019- sports-marketing-events/ • First competitor-https://www.linkedin.com/in/nick- korrigan/ • Jaime Escott linkedin-https://www.linkedin.com/in/ jaimelyons/ • Onet online- https://www.onetonline.org/link/summary/ 13-1161.00#menu