This is a project that I completed on behalf of my Personal Branding class at Full Sail University- August 2022

1. Personal Brand Exploration
Brandy Nelson
Project & Portfolio I: Week 1
July 4, 2022

2. My purpose in life is to help women find
themselves in the sports media industry.
I would love to break barriers and open
doors for women in sports. My goal is to
help build women up primarily in media,
broadcasting and radio. My passion for
sports stems from growing up in New
Orleans around the Saints. I would love
to channel that passion and introduce it
to other women.
Identity
Picture of You
Goes Here

3. Profession
Potential Job Titles:
• Digital Content Producer-Tegna
• Recruiting Agent- Millennium
Sports
• Podcast Show Host- GSMC
Podcast Network
I go about my work differently
because I use passion in everything
that I do. My Archetype is the Lover
and I love to spread my knowledge
with passion and nurture versus
criticism.
Producer/Podcaster/Manager for Sports Media
Picture Relevant
to Your Industry
Goes Here

4. Media/Broadcasting/Recruiting
Target Audience
Janae Gravitz
Outreach Plan:
• I will complete a full broadcast video
to send in to prepare.
• I will communicate by email.
• I will follow up within the month after
communication.
PROFILE
PICTURE
Director of Talent
Acquisition-
TEGNA
John Olson
Outreach Plan:
• I will completely revamp my resume before sending it
in.
• I will initiate contact by emailing my resume.
• I will follow up within two weeks after communication.
PROFILE
PICTURE President- Millennium
Recruiting
Andrew Tate
Outreach Plan:
• I will make my podcast better and more explosive.
• I will email over a link to my podcast and communicate
in that manner.
• I will follow up one week after communication.
PROFILE
PICTURE President- Golden State
Media Concepts

5. Goals
Short Term: (Immediately After Graduation 2022)
My Short-term goal after graduation is to take more
single classes on areas where I still feel weak. I want to
do this to perfect my craft.
Mid Term: (2022-2026)
My Midterm goal is to continue networking and building
my skills while jumping into my career field.
Long Term: (2026-Later)
My long-term goal is to have a successful Podcast and
be in my field with a potential media pass to interview
professional athletes.

6. Skills Analysis
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Up To Date on Technology
SOFT
HARD
Novice / Adept / Expert
Multitasking Novice / Adept / Expert
Fluent in Communication Novice / Adept / Expert
Knowledge of Multiple Subjects Novice / Adept / Expert
SOFT
HARD
Novice / Adept / Expert
Assemble electronic equipment Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Knowledge of Subject Novice / Adept / Expert
Testing electrical/mechanical equipment

7. Promise
I, Brandy Nelson promise to help women find
their passion for sports, as well as break down
barriers that are stopping women in Sports
Media and Broadcasting.

8. Credentials
Work Experience:
-Co-Host- RedZone DC Live Show
& Podcast
Education:
-Certificate in Sportscasting: Full Sail
University; 2022
Volunteer Work:
-Running open Twitter space for
women in sports.
-Running my own sports related
Podcast.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Quinn Sherr
Industry Experience:
• None
Education:
• Full Sail University; 2021-2023
• Bachelor’s in Sportscasting
Leadership Experience:
-None
Skills and Proficiencies:
• Adobe Photoshop - 2 endorsements
• Video Editing – 1 endorsement
• Premiere Pro - 1 endorsement
Brandy Nelson
Overall Online Presence:
• 96 connections, banner image customized, No
headshot, Very detailed profile, LinkedIn URL is
customized.
• Grade: Average/ 85/100- No Headshot Present
HEADSHOT HEADSHOT
Industry Experience:
• Live Football Stream Host
• Podcast Producer
Education:
• Full Sail Univerity; 2022- Certificate in Sportscasting
Leadership Experience:
• Managing Podcast Site
• Hosting Live Football Stream/Leading Team
Skills and Proficiencies:
• Adobe Pro – 2 endorsements
• Anchor Podcast Site - 1 endorsement
• Photoshop - 2 endorsements
Overall Online Presence:
• No LinkedIn Profile
• Grade: Poor- 50/100- Work On Establishing Brand

10. COMPETITION
Kristianna Ratliff
Noteworthy Experience:
• Freelance Sportswriter
• Foul on the Play Podcast
Brandy Nelson
HEADSHOT HEADSHOT
Industry Experience:
• Free Lance Sportswriter
Education:
• Full Sail University; 2021-2023
• Bachelors in Sportscasting
Skills and Proficiencies:
• Sports Writing – 1 endorsements
• Radio Broadcasting- 2 endorsements
Overall Online Presence:
• 429 connections, no banner image, no headshot,
detailed profile, LinkedIn URL is customized
• Grade: Average- 80/100- No headshot or banner
Industry Experience:
• Live Football Stream Host
• Podcast Producer
Education:
• Full Sail University; 2022- Certificate in Sportscasting
Leadership Experience:
• Managing Podcast Site
• Hosting Live Football Stream/Leading Team
Skills and Proficiencies:
• Adobe Pro – 2 endorsements
• Anchor Podcast Site - 1 endorsement
• Photoshop - 2 endorsements
Overall Online Presence:
• No LinkedIn Profile
• Grade: Poor- 50/100- Work On Establishing Brand

11. Brand
Position
My brand position is centered on women in
sports, specifically Sports Media and
Broadcasting who need a voice. I provide a
safe platform for women to come to because
as a woman journalist in sports, I understand
the hardships that women in the sports
industry go through.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Scouting Academy- Joining 2023-Online
• Canal St. Chronicles- Applying 2023-New Orleans, LA
Digital Marketing
• Primary Content: The content I will publish online will be
articles and podcasts tailored to women that love sports.
• Primary Tools: I plan to use every single social media
resource that I can to promote my brand.
• Website: My digital portfolio site will help me be seen by
bigger companies and brands.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor that has experience in sports
writing, podcasting and broadcasting. - 2023
Formal Education:
Full Sail University; 2022- Certificate in Sportscasting
Technical Skills:
• Video/Podcast editing- 2022
• Adobe pro- 2022
• Photoshop- 2022
Soft Skills
• Communication- 2013-present
• Multitasking- 2013-2022

14. Brandy Nelson
You know women in sports are a rarity. Well, what I do is help women in
sorts find their voice. In fact, I have a career completely dedicated to the
cause.
“
Picture of You
Goes Here

15. REFERENCES
Linked In (2022) – Journalism Search
https://www.linkedin.com/jobs/journalism-jobs-new-orleans-
la/?currentJobId=3128294789&position=17&pageNum=1
LinkedIn (2022)- Sports Management Search
https://www.linkedin.com/jobs/sports-management-jobs-new-
orleans-
la?currentJobId=3147909180&position=3&pageNum=0
LinkedIn (2022)- Broadcasting Search
https://www.linkedin.com/jobs/broadcasting-jobs-new-orleans-
la?trk=public_profile_jserp&currentJobId=3132642355&positio
n=9&pageNum=0
TEGNA Contact (2022)- Broadcasting
https://www.tegna.com/contact/
Onet OnLine (2022)- Disc Jockey Search
https://www.onetonline.org/link/summary/27-3011.00
Comparably (2022)- Janae Gravitz
https://www.comparably.com/companies/tegna/janae-gravitz
LinkedIn- (2022)- John Olson
https://www.linkedin.com/in/john-olson-94b77b9/
LinkedIn (2022)- Andrew Tate
https://www.linkedin.com/in/andrew-tate-
7462a8156/?trk=people-guest_people_search-card
Millennium Recruiting (2022)- Recruiting
https://millenniumrecruiting.com
Golden State Media Concepts (2022)- Podcasting
https://gsmcpodcast.com