This is a project I completed in correlation with my Full Sail University Digital Portfolio Assignment

1. PERSONAL BRAND EXPLORATION
TRAVYON AMIR
PROJECT AND PORTFOLIO I: WEEK 3
FEBRUARY 23, 2020

2. IDENTITY
Growing up as the oldest of 4 siblings
in split households, Travyon Amir, was
thrusted into learning how life could
takes various turns being a kid from
Compton, California, however, the
same lessons prepared for a 22 year
career in the U.S. Army. He has been an
enthusiastic sports fan his entire life
and dreams of creating bigger than life
personas and images for athletes. After
retiring from the Army, Travyon
enrolled in the Sports Marketing &
Media program at Full Sail University
where he’s focused on developing
media relations and marketing skills.

3. PROFESSION
Potential Job Titles:
• Marketing Coordinator
• Public Relations Coordinator
• Athlete Marketing Agent
Magician Archetype - producing
brand stories that reconstruct
perceptions by highlighting
manifested dreams. Using industry
trends and defining new ones to
enamor and animate the athletes
to be seen as major league models
in the communities worldwide.

4. TARGET AUDIENCES
Recruiters and Hiring Managers of NBA
• DEMOGRAPHICS: 34% Male, 30-45
years old, Predominately White,
Married, College Educated, Located in
Eastern-America.
• PSYCHOGRAPHICS: Enjoys indoor
activities, spends free time volunteering
for children sports events, highly
opinionated, regularly participated in
sports.
• IDEAL AUDIENCE MEMBERS:
Jamie-Lee Henry, Recruiter, Talent
Acquisitions (NBA), Nicholas Bishop,
Lead Talent Acquisition Coordinator
(NBA), Sarah Balseiro, Recruiter (NBA)

5. Short Term: (Immediately After Graduation, 2021)
• Land an entry-level public relations position at NBA.
‣Connect with, and send a follow up promotional email to
20 recruiters on LinkedIn by September 30, 2021.
Mid Term: (2026)
• Lead a successful public relations campaign aimed at enhancing
semi-pro player images to the NBA teams organization .
‣Expand NBA players off season personas by increasing
their notoriety nationwide by December 31, 2026.
Long Term: (2035)
• Establish a Semi Professional Relations Company in the NBA
that helps bring the semi-pro genre to the forefront; increasing
sponsorships.
‣Save a total of $60,000, complete 6 regional market
researches, and secure 3 business partnerships by
December 31, 2035.
GOALS

6. SKILLS ANALYSIS
SOFTHARDSOFTHARD
Presentation Software 67%
Adobe Creative Suite 55%
Critical Thinking 70%
Public Speaking 60%
Notable Skills REQUIRED in TRADE & Current Proficiencies:
CRM Software 15%
Video Creation Software 25 %
Professional Writing 40%
Active Listening 60%
Notable Skills & Current Proficiencies:

7. I HELP PROFESSIONAL ATHLETES IN
PROFESSIONAL ORGANIZATIONS INCREASE
THEIR PERSONAL IMAGE AND BRAND BY
INSPIRING AMERICAN FAMILIES TO WALK IN
THEIR SHOES THROUGH FORWARD THINKING
STORYTELLING..
Travyon Amir
PROMISE

8. CREDENTIALS
Work Experience:
• 22 years service in U.S. Army
• 2 years in social media marketing for cattle feed retail
store
Awards:
• Army Accommodation Medal & Army Achievement
Medal, U.S. Army
Education:
• Media Communications Certification, Full Sail University
• Sports Marketing and Media, B.S., Full Sail University
(2021)

9. COMPETITION
Darryl Waters
Industry Experience:
• Extensive industry projects on profile
while attending school.
Education:
• Current student enrolled in Sports Management, M.S.
at Southern New Hampshire University
• Sports Marketing & Media, B.S. at Full Sail University
(2019)
Leadership Experience:
• No applicable examples of Leadership found on profile.
Skills and Proficiencies:
• Film - 72 endorsements
• Film Production - 66 endorsements
• Camera - 22 endorsements
Travyon Amir
Overall Online Presence:
• Over 500 connections, customized banner image,
professional headshot, lack of details throughout
profile, active on Linkedin via shares, URL is
customized
• Grade: Poor, 75 out of 100
Industry Experience:
• 7 months play by play analysis for semi-
pro basketball team.
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
• Media Communication, Certificate, at Full Sail
University
Leadership Experience:
• U.S. Army, multiple leadership roles
Skills and Proficiencies:
• Public Speaking - 3 endorsements
• Leadership - 7 endorsements
• Operational Planning - 11 endorsements
Overall Online Presence:
• 275 connections, professional headshot, detailed
summaries throughout profile, a few articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 60 out of 100

10. COMPETITION
Jonathan Kliment
Industry Experience:
• Over 5 years of Broadcasting and
Media Relations roles for sports
organizations in Canada.
Education:
• Entertainment Business of Science with Sports
Management, M.S. at Full Sail University (2019)
• Sports Marketing & Media, B.S. at Full Sail University
(2019)
Leadership Experience:
• No applicable examples of Leadership found on profile.
Skills and Proficiencies:
• Sports - 8 endorsements
• Radio - 5 endorsements
• Sports Marketing - 5 endorsements
Travyon Amir
Overall Online Presence:
• Over 500 connections, customized banner image, no
professional headshot, details throughout profile of
work, active on Linkedin via shares, URL is customized
• Grade: 80 out of 100
Industry Experience:
• 7 months play by play analysis for semi-
pro basketball team.
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
• Media Communication, Certificate, at Full Sail
University
Leadership Experience:
• U.S. Army, multiple leadership roles
Skills and Proficiencies:
• Public Speaking - 3 endorsements
• Leadership - 7 endorsements
• Operational Planning - 11 endorsements
Overall Online Presence:
• 275 connections, professional headshot, detailed
summaries throughout profile, a few articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 60 out of 100

11. BRAND POSITIONING
TRAVYON AMIR
Renewing professionalism, competence,
and fascination in the common athlete
through cultural perspectives by telling the
stories that leave you in awe and
amazement .

12. NETWORKING AND MARKETING
Industry Events & Organizations
• SXSW Sports Conference
‣ March 13 - 22 | Austin, TX
• Sports Marketing Association (SMA)
‣ Collegiate Membership
• Sports Marketing Association Conference
‣ October 21 - 23 | Las Vegas, NV
Public Relations
• Primary Content: create podcast called “MLBA Beat”;
30 minute to an hour episodes telling personal
stories of players and executives of the Minor
League Basketball Organization (MLBA); 1 episode
per week; host and syndicate through Libsyn.
• Primary Tools: Facebook, YouTube and Instagram -
promote podcast through 30 sec. promo videos.
• Website: Full Sail digital portfolio site to showcase
school work; utilize blogs to enact thought provoking
conversations to give; leveraging content for
podcast; embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2021
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2020
• Marketing Training - LinkedIn Learning, Oct 2020
• Public Relations Training - LinkedIn Learning, May 2020
Soft Skills
• Create a Social Media Plan - LinkedIn Learning, Jul
2020
• PR Writing for Social Media - LinkedIn Learning, Jun
2020
• Crisis Management , Sep 2020
• Impromptu Speaking - LinkedIn Learning, Aug 2020
Mentor
• Seeking senior-level public relations pro with at least
20 yrs of experience in sports management firms, or
sports team organizations; family oriented that
religious values, May 2021

14. Have you ever notice how some of the
most intriguing sports athletes tend to get bashed
and raked over the coals for being whom we are on
an everyday basis? I surely do, and I want to be some assistance to the
athletes when these particular issues come a knocking. I want to be able
retrofit the images of are entertainment professional before and after the
public media ridicule. As a 22 year veteran in the U.S. Army, I displayed the
abilities to motivate some of our finest men and women perform at high
peaks and re invent themselves at their low points. I produced simple plans
utilizing stories to paint mental pictures, resulting in
an efficient rating for superiors, peers and subordinates.
“ “
Travyon Amir

15. REFERENCES
Waters, D. (2020). Darryl Waters LinkedIn Profile. Retrieved February 23, 2020, from https://www.linkedin.com/in/dedwinwaters/
Kliments, J. (2020). Jonathan Klements LinkedIn Profile. Retrieved February 23, 2020, from https://www.linkedin.com/in/jonkliment/
ONETOnLine.org. (2020). Summary Report for: 27-3031.00 - Search Relations Specialists-. Retrieved February 23, 2020, from https://
www.onetonline.org/link/summary/27-3031.00
Public Relations Online Courses: LinkedIn Learning, formerly Lynda.com. (n.d.). Retrieved February 23, 2020, from https://
www.linkedin.com/learning/topics/public-relations?u=50813145
Membership. (n.d.). Retrieved February 23, 2020, from http://www.sportmarketingassociation.com/membership
Sports: SXSW Conference & Festivals. (n.d.). Retrieved February 23, 2020, from https://www.sxsw.com/conference/sports/
PR & Communications Lead, Basketball Africa League (BAL). (n.d.). Retrieved February 20, 2020, from https://nbacareers.nba.com/job/
Dakar-PR-&-Communications-Lead,-Basketball-Africa-League-(BAL)-Daka/578272001/
Intern: Communications (Year-long) job in Houston at Houston Texans. (n.d.). Retrieved February 23, 2020, from https://lensa.com/
intern-communications-year-long-jobs/houston/jd/8d87068888eaaab73e7bd0b60855dfc0?
utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic