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Harris steve brand
- 1. PERSONAL BRAND EXPLORATION Steve Harris Project & Portfolio I: Week 1 January , 7th, 2022
- 2. IDENTITY Steve Harris, A basketball life. I love sports! Sports has been a one of my greatest influences. I am from Washington D.C. where sports are a defining part of our culture, especially basketball. I have experience in all things basketball. I have been a player, trainer, trainee, coach, and now broadcaster!
- 3. PROFESSI Job titles include , Anchor , Announcer, Show host, and many more. I plan to use my passion, knowledge, and personal experience to full a successful career, and as a result: Entertaining content for sports fans! [OCCUPATION: Sports Broadcaster
- 4. [Hiring Managers at THE RINGER, monumental SPORTS, AND SIRIUSXM] TARGET AUDIENCE Zachary LEONSIS Outreach Plan: • Explain one task you will complete to prepare for initial contact with this person. • Explain one method or mode of communication you will use to make your initial contact with this person. • Explain one manner and timeframe in which you will follow up with this person. PROFILE PICTURE President of media at monumental sports & entertainment Jheanellen Morgan Outreach Plan: • Explain one task you will complete to prepare for initial contact with this person. • Explain one method or mode of communication you will use to make your initial contact with this person. • Explain one manner and timeframe in which you will follow up with this person. program director AT SIRIUSXM Bill simmons Outreach Plan: • Explain one task you will complete to prepare for initial contact with this person. • Explain one method or mode of communication you will use to make your initial contact with this person. • Explain one manner and timeframe in which you will follow up with this person. PROFILE PICTURE CEO at The ringer
- 5. GOALS Short Term: (Immediately After Graduation, YEAR) • I will develop and publish branded content on social media. • I will produce content and ready for distribution at least 3 months after graduation. Mid Term: (2028) • I will call, and cover live sporting events, and broadcast and produce content for sports shows and/or podcasts. • I will make connections in this industry by displaying skill and passion by creating entertaining content that will afoot me an opportunity by 2028. Long Term: (2040) • I will interview players, and coaches, produce special segments, and nationally recognized as a sports media personality. • I will have years of experience, connections, awards, and influences to make for a successful career.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Reading comprehension SOFT HARD Novice / Adept / Expert ORAL Expression Novice / Adept / Expert Speaking Novice / Adept / Expert Active listening Novice / Adept / Expert Social perceptiveness SOFT HARD Novice / Adept / Expert Writing Novice / Adept / Expert Active learning Novice / Adept / Expert Complex problem solving Novice / Adept / Expert
- 7. I will create create entertaining content for sports fans by always being authentic. PROMISE
- 8. CREDENTIALS Work Experience: • Usps, DCPS, Basketball coach. Education: • Dan Patrick school of sportscasting, Current • Sports broadcasting, B.S., Full Sail University (Exp. 2023 Awards: Most Sportsmanship, DC All- star, Best new coach. “Deacon” Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Quinton Mayo Industry Experience: • NBC Sports Washington • Blue wire podcast • Audacity, INC. Education: • Randolph -Macon College Leadership Experience: • Washington Wizards Analyst • Talk show Host Skills and Proficiencies: • Customer service - 7 endorsements • Broadcasting - 5 endorsements • Powerpoint - 5 endorsements STEVE HARRIS Overall Online Presence: • 500 + connections, banner image customize, professionalism of headshot, multiple articles, active on twitter. Industry Experience: • N/A Education: • Full Sail University Leadership Experience: • N/a • N/a Skills and Proficiencies: • Powerpoint - 0 endorsements • Video editing - 0 endorsements • Broadcasting - 0 endorsements Overall Online Presence: • N/a
- 10. COMPETITION Chris Millier Noteworthy Experience: • Sports Anchor • Reporter Industry Experience: • NBC Sports Washington • WESW5 NEWS Education: • Indiana state University Skills and Proficiencies: • Broadcast - 1 endorsements • Sports writing - 0 endorsements • Journalisms- 0 endorsements Overall Online Presence: • 500 + connections, banner image customized, professionalism of headshot,, published articles?, active on twitter.
- 11. BRAND POSITION For sports fan who are unamused with sports take presentation of today. Here you BENEFIT! WE HAVE REAL PEOPLE GIVING REAL NEWS, FACTS AND OPINIONS. GIVE US A TRY, YOUR FRIENDLY NEIGHBORHOOD SPORTS GUYS. “QUALITY TIME MEDIA”
- 12. NETWORKING & MARKETING Industry Events & Organizations • Name of event or professional organization ‣ DATE | LOCATION • Name of event or professional organization ‣ DATE | LOCATION • Name of event or professional organization ‣ DATE | LOCATION Digital Marketing • Primary Content: what type of content will you create and publish online? Think about the different types of content that would coincide with your brand archetype and temperament. • Primary Tools: Which social networks or online tools will you use to promote your content? How often? What format? • Website: How will you use your digital portfolio site moving forward to help you build your brand awareness online?
- 13. PROFESSIONAL DEVELOPMENT Mentor • My mentor will be a wise, experienced, media professional. One who had had successful career that I can use as a blueprint for my own. Full Sail University • Sports broadcasting B.S - 2023 Technical Skills • Broadcasting • Production • Sports writing Soft Skills • Public Speaking • Listening • Organization
- 14. STEVE HARRIS Tired of the old sports takes of today? Give us a try, your friendly neighborhood sports guys.
Editor's Notes
- Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.