2. T
Identity
Ben Laufer grew up in
Southern Indiana, where
courtesy, hospitality, and
respect towards others are
important values. As a
Marine Corps Veteran, he
knows the value of hard
work and dedication to
excellence. Ben’s love and
knowledge for sports are
contagious and a pleasure
to be around.
3. Sports Broadcasting for Major League Baseball
• Radio/ Television Announcer
• Sideline Reporter & Correspondants
• Audio & Video Equipment Technician
Brand Archetype: Entertainer
I want to lead sports fans to
rediscover the joy sports gave
them when they were a child. I
want to facilitate content that
sports fans deserve, in an
environment that makes
everyone feel welcome and
excited.
PROFESSION
4. T
Target Audience
Hiring Managers at MLB or MLB teams
Demographics: 75% Male,
predominantly white, some
black some hispanic. Married,
business degrees from state
universities, located primarily
on east coast of United States.
Psychographics: Enjoys
traveling, strong sense of
history, strong sense of
tradition, sports fans, from
big cities,
Ideal Audience Members:
Victoria Quarterman, Senior Director, Head of Talent Acquisition at
Atlanta Braves;
Christopher Giles, Chief Operating Officer Oakland Athletics;
Joseph Roti, Coordinator of Media Relations, Chicago White Sox
5. GOALS
Short Term: (Immediately following graduation 2021)
• Land an entry level sportscasting position for a smaller
university or a minor league baseball team
• Connect with and send out emails to all 32 MLB
teams, and top 100 NCAA baseball programs within 1
month of graduation.
Mid Term: (2026)
• Land position working for an official MLB broadcast
team, whether it be for a network or an individual
MLB franchise, such as the Miami Marlins for
example.
• Average ratings of over 6.2 per household and
grow year by year; rank in top 5 of MLB teams
annual viewership.
Long Term: (2041)
• Lead broadcasts for MLB postseason games, ultimately
chasing the highest honor of broadcasting the World Series,
or being a part of a World Series production.
• Secure a position as a host on a studio production of a
baseball content show on ESPN, Fox Sports, or MLB
Network, either television or radio format.
6. T
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies
Play by Play Broadcasting 30%
Broadcast Writing 50%
Active Listening/ Critical Thinking 70%
Public Speaking 70%
SOFTHARD
DataBase Software 10%
Adobe Creative Cloud 25%
Professional Writing 40%
Public Speaking 40%
SOFTHARD
7. I make baseball broadcasts exciting environments for
baseball viewers of all ages and interest levels by
creating smart, emotional connections that leave
viewers with smiles and a desire to continue
watching.
PROMISE
8. T
Credentials
Work Experience:
• 4 years of service United States Marine Corps (including 14 months
deployed overseas)
• Bartending Experience
• Sales Experience selling men’s tailored suits
Awards:
• Good Conduct Medal
• Afghan Campaign Medal
• Humanitarian Service Medal
Education:
• Sportscasting B.S., Dan Patrick School of Sportscasting, Full Sail University
9. COMPETITION
Nicholas Stathis
Industry Experience:
• Still in school
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University
Leadership Experience:
• Service Coordinator, Discount Tire
Skills and Proficiencies:
• Adobe After Effects
• Adobe Premiere Pro
• Microsoft Office
Ben Laufer
Overall Online Presence:
• Less than 200 connections, image is an adorable
photo of him and a little child, his site is growing
and is a work in progress
• Grade: Passing, 70 out of 100
Industry Experience:
• Still in School
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University
Leadership Experience:
• U.S. Marine Corps, Corporal of Marines
Skills and Proficiencies:
• Adobe Premiere Pro
• Adobe Lightroom
• Microsoft Office
Overall Online Presence:
• Less than 200 connections on LinkedIn, image is
an amazing headshot that shows of my new
haircut and favorite flannel, my site is also
growing and is a work in progress
• Grade: Passingg, 71 out of 100
10. COMPETITION
Megan Cahill
Industry Experience:
• Still in school
Education:
• Broadcasting student at University of Central
Florida
Noteworthy Experience:
• Volunteer at Ronald McDonald House Charities
• Taught lessons at Guitar Center for years
Skills and Proficiencies:
• Customer Service
• Microsoft Office
• Microsoft Excel
Ben Laufer
Overall Online Presence:
• Under 200 connections, Good picture, Good
foundation to her profile, she just needs more
experience, still a work in progress
• Grade: Good, 70 out of 100
Industry Experience:
• Still in school
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University
Leadership Experience:
• U.S. Marine Corps, Corporal of Marines
Skills and Proficiencies:
• Adobe Creative Cloud
• Customer Service
• Microsoft Office
Overall Online Presence:
• Less than 200 connections on LinkedIn, image is
an amazing headshot that shows of my new
haircut and favorite flannel, my site is also
growing and is a work in progress
• Grade: Passingg, 71 out of 100
11. Brand Promise:
Ben Laufer
Making baseball broadcasts exciting by
inserting my brand of passion,
knowledge, and witty humor into your
viewing experience.
12. T
Networking & Marketing
Industry Events & Organizations
• MLB Winter Meetings
• December 8-12 2021, Las Vegas, NV
• PBEO Job Fair
• December 8-11 2020, San Diego, CA
• National Association of Broadcasters
• April 18-22 2020, Las Vegas, NV
Digital Marketing
• Primary Content: est. podcast called “Baseball with Ben”; 29 min. episodes chronicling
biggest stories in baseball, but with an exciting personal twist.
• Primary Tools: FB and Instagram - promote podcast through 30 sec. promo videos;
LinkedIn - network with industry pros and publish monthly articles highlighting some of
the podcast stories.
• Website: Full Sail digital portfolio site to showcase school work; use blog to showcase
broadcast knowledge, baseball knowledge and embed podcast episodes, and personal
highlight reels.
13. Professional Development
Technical Skills
• 1000 billable hours of broadcast
experience by October 2021
• Become an expert with all Adobe
Creative Cloud by May 2019
Formal Education
• Complete Sportscasting, B.S. by April
2021 (expected graduation date)
Soft Skills
• Vocal Training
• Poise Under Pressure
• Broadcast Writing
• Public Speaking
Mentor
• Seeking experienced broadcaster
or analyst with 10+ years of
experience to help train me, coach
me through the ins and outs of the
business, help me practice good
habits, and help me market myself
effectively.
14. Ben Laufer
You know how baseball has been struggling to
pull in younger audiences? This can be fixed simply
by editing our broadcast style. Baseball, unlike other
sports, is mostly inaction. Capitalizing on this time of
inaction with funny commentary, stories about the athletes, witty banter
between analysts, are all easy solutions that can be plugged in place to create
excitement with audiences of all ages. My broadcasts consistently deliver
excitement and smiles to all who enjoy this great American past time. People are
always commenting and saying that they enjoy my personality on air, and in real
life.
“
15. T
References
MiLB Events (2019) Launch Your Baseball
Career At the 26th Pbeo Job Fair!
Retrieved December 14 2019, from https://
www.pbeo.com/job_fair.aspx
Baseball Winter Meetings (2019)
Retrieved December 14 2019, from https://
www.milb.com/events/winter-meetings
Cahill, M (2019) Megan Cahill LinkedIn Profile
Retrieved December 13, 2019 from https://
www.linkedin.com/in/megan-cahill-392ba6163/
Stathis, N (2019 Nicholas Stathis LinkedIn Profile
Retrieved December 13, 2019 from https://
www.linkedin.com/in/njstathis-11291994/
Rubulke, N (2019) Cardinals Tv Ratings
Near the Top Of Mlb Despite Decline
Retrieved December 14, 2019 from https://
www.ksdk.com/article/news/local/
business-journal/cardinals-tv-ratings-near-
the-top-of-mlb-despite-decline/63-
f023ca4a-5046-4f26-9256-f6c725258f07
Summary Report For: 27-3011.00 - Radio and
Television Announcers
Retrieved December 13, 2019 from https://
www.onetonline.org/link/summary/27-3011.00
