Personal brand Exploration Presentation

1. PERSONAL BRAND EXPLORATION
Luke Smerechniak
Project & Portfolio I: Week 1
Sunday, June 5th. 2022

2. For starters, music is my main passion but I also have a love for
sports, especially basketball and football. I’ve had a love for music
from a young age, starting with the drums when I was around the
age of six. From there, I got into singing, playing piano and writing
music, as well as performing song covers on my Instagram and
YouTube page. One of my core values is that I’m a vegan and I’ve
been one for about three years. I believe in a world full of copycats,
it’s so important to be yourself, and find what your passion is. If you
do that, and believe in yourself as well as put the time and
necessary work in, I believe anyone can accomplish anything! I’m a
person who loves to be creative. I’m also hardworking and
trustworthy, if you expect me to get a job done by a certain due date,
I’ll make sure that it’s done completely by that time.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Musician/Singer
• Business Manager
• Talent Agent
BRAND ARCHETYPE – With my brand
archetype being the Hero Brand Archetype, I
want to make a positive difference in this
world through my music. I’ll never back down
from a challenge and I’ll always have anyone
I work with, give it their all. I’ll always give it
my all with anything I do as well.
[A Musician/Singer] in the [Music Industry]
Picture Relevant
to Your Industry
Goes Here

4. [Record Label Executives]
TARGET AUDIENCE
Allen Kovac
Outreach Plan:
• Write and release an EP.
• I would initially try to make contact with Allen through
Linkedin to send him my EP in hopes that I’ll get signed
to his record label.
• I will follow up with him through a phone call.
PROFILE
PICTURE
[CEO] at [Better Noise Music]
Sylvia Rhone
Outreach Plan:
• I will write and release an EP before contacting Sylvia.
• I will make contact with Sylvia through Email.
• I will follow up with Sylvia and Epic Records through
email or a phone call in about a month after initial
contact.
PROFILE
PICTURE
[CEO} at {Epic Records}
Rob Stringer
Outreach Plan:
• Writing and releasing an EP before contacting Sony.
• I will get Sony’s attention either through social media or
through Email.
• I will follow up with the company and Rob through
Email, or through social media in about a month after
initial contact.
PROFILE
PICTURE [CEO] at {Sony Music
Entertainment]

5. GOALS
Short Term: Learn more about songwriting and music
theory by the end of this year.
Mid Term: Acquire a record deal by 2025.
Long Term: Achieve my own successful music career
with being either in a band or being a solo artist. I want
to accomplish this by 2028.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
j
SOFT
HARD
Knows how to use Microsoft Powerpoint Expert
Adaptability Expert
Creativity Expert
SOFT
HARD
Expert
Sales and Marketing Adept
Establishing and maintaining interpersonal
Relationships.
Expert
Negotiation Adept
Knows how to operate electronic mail software such as
Microsoft Outlook.
Expert
Getting Information

7. I’ll help bring hard rock music back to the
forefront of music relevancy by always
working on my craft and doing whatever it
takes to make my music be heard by the
masses.
PROMISE

8. CREDENTIALS
Work Experience:
• Helped run a pet sitting business.
• Run multiple social media accounts
where I showcase and market my music
and singing.
Education:
• High School Graduate
• Currently in the music business degree program at Full Sail University, expected to
graduate in December of 2023.
Awards:
• Nominated and accepted a spot at the
National Society of Collegiate Scholars.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Simone Santos
Industry Experience:
• Artist Manager
Leadership Experience:
• Area Sales Manager
Skills and Proficiencies:
• Music Analysis
• Project Management
• Artist Relations
Luke Smerechniak
Overall Online Presence:
• 76 connections. Professional headshot , profile shows a
good amount of detail, no published articles, not active
on any other social media platforms, they have a
customized URL for their Linkedin.
• Grade: Superior - 85 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Independent Musician
Education:
• High School Graduate
• Bachelor of Science – BS, Music Business student
Leadership Experience:
• Help to run pet sitting business
Skills and Proficiencies:
• Creative
• Music Analysis
• Critical Thinking
Overall Online Presence:
• How many connections? – None. banner image
customized?- Yes. professionalism of headshot?- Yes.
how detailed is the profile? – Not much detail. published
articles?- No. active on other social media? – Yes,
Instgaram, TikTok. is their LinkedIn URL customized? –
Yes.
• Grade: Average 50 out of 100
Education:
Bachelor of Science – BS Music Business Graduate

10. COMPETITION
Diamond Turner
Noteworthy Experience:
• Specialty Collections
• Marketer
Luke Smerechniak
HEADSHOT HEADSHOT
Industry Experience:
• Music office assistant
Education:
• Gardener- Webb University : Bachelor of Arts – BA,
Music Business, transferred to Full Sail in August of
2021.
Skills and Proficiencies:
• Communication
• Customer Service
• Project Management
Overall Online Presence:
• How many connections? – 418. banner image
customized?- Yes. professionalism of headshot? - Yes
how detailed is the profile? – Very detailed. published
articles? – No. active on other social media?- No. is
their LinkedIn URL customized? – Yes.
• Grade: Superior? 70 out of 100
Industry Experience:
• Independent Musician
Education:
• High School Graduate
• Bachelor Of Science - BS, Music Business student.
Leadership Experience:
• Help to run pet sitting business
Skills and Proficiencies:
• Creative
• Music Analysis
• Critical Thinking
Overall Online Presence:
• How many connections? – None banner image
customized?- Yes. professionalism of headshot?– Yes.
how detailed is the profile? – Not very detailed.
published articles? – No. active on other social media? –
Yes, Instagram and Tiktok. is their LinkedIn URL
customized- Yes.
• Grade: Average 50 out of 100

11. BRAND POSITION
For music lovers who are tired of the same old bland music and who instead want to listen to music
that has depth and tons of emotion in it. I myself am tired of the way music is nowadays, and I want
to be part of the change and I’ll do this by making music similar to the music that people loved back
in the early 2000’s and 90’s. The diversity of music back then is something that’s simply just not
around anymore and I want to be the artist that brings the music back to that era.
“THE HARD ROCK MUSIC ENTHUSIAST ”

12. NETWORKING & MARKETING
Name of event or professional organization/Industry Events &
Organizations
• Name of event or professional organization
‣ Blue Ridge Rock Festival, Alton VA, September 8th to
the 11th.
• Name of event or professional organization
‣ Incubus Live @ Northwell Health at Jones Beach
Theatre, Wantagh NY. July 31st.
‣ Incubus Live @ Pinewood Bowl Amphitheater ,
Lincoln Nebraska, September 23rd.
Digital Marketing
• Primary Content: The content I would create and publish
would be music related, covers, originals etc.
• Primary Tools: I will use Instagram and YouTube
predominantly since those two media engines are really
helpful to get your name out there.
• Website: I will use my website to inform the public about my
music. Anything from new covers to new originals to any new
collaborations will be announced on there.
Picture of You
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13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out someone who has a vast amount of experience
working in the industry, who could teach me how the industry
works and how to be successful in it as well how to create
songs that really connect with people.
Formal Education
• Music Business degree by December of 2023.
Technical Skills
• Record keeping, focus on better organizational skills by the
end of this year.
• Analytical skills, focus on tasks to improve this skill by the end
of this year.
• Music Theory, study the composition of music in order to have
a better understanding of how to write a song for instance by
the end of next year.
Soft Skills
• Time Management- creating a schedule to help plan out my
day will help me improve this skill by the end of this month.
• Leadership, get involved with more community events by the
end of next year.
• Interpersonal Skills, improving my social skills in the workplace
by the end of this year.

14. Luke Smerechniak
Picture of You
Goes Here
You know how many artists only care about the fame or money?
Well I on the other hand care about the music itself much more than
any of those material things. In fact, from a young age I’ve always
wanted to be a professional singer because I loved music itself
so much. Music saved my life, and I hope that my music has
similar positive effects to those who listen to it, as well as inspiring people to follow
in my footsteps by pursuing a career in what they love, which for me is music.

15. REFERENCES
gents and Business Managers of Artists, Performers, and Athletes. Onetonline.org , https://www.onetonline.org/link/summary/13-1011.00
Musicians and Singers, Onetonline.org , https://www.onetonline.org/link/summary/27-2042.00
alent Agency Agreements: Legal Requirements, March 23rd, 2020. pfeifferlaw.com , https://www.pfeifferlaw.com/entertainment-law-blog/talent-agency-agreements-legal-requirements
oobastank Wants To Persoanlly Invite You To See Them Live In Evansville, Kat Mykals, June 17th 2021. 103gbfrocks.com ,
ttps://103gbfrocks.com/hoobastank-wants-to-personally-invite-you-to-see-them-live-in-evansville/
ndustry Vet Allen Kovac on Working With Problematic Stars: “We Have to Take Care of Our Artists First.” Ian Drew, March 3rd 2019. Billbaord.com ,
ttps://www.billboard.com/music/music-news/allen-kovac-interview-working-with-problematic-stars-8503335/
onymusic.com
pic Records Names Sylvia Rhone Chairman and Ceo, Mark Schneider. 04/23/2019. Billboard.com , https://www.billboard.com/pro/sylvia-rhone-chairman-ceo-epic-records/
ick Puppies succeed with luck, work. columbian.com , https://www.columbian.com/news/2011/apr/22/sick-puppies-succeed-with-luck-work/