This is a project that I completed for my portfolio 1 course at Full Sail University. Completed Dec. 2022.

1. PERSONAL BRAND EXPLORATION
Morrell Stevenson Townsen
Project & Portfolio I: Week 1
November 23, 2022

2. I am a 25 year old from Summit Illinois, who has
a passion for creating music. Growing up, I
always loved listening to different types of rap,
R&B, and pop because my family members all
had a different taste in music. It wasn’t until I
turned 17 that I realized I had some type of
talent to write songs. My vision is to create
therapeutic music for those who can relate, we
all go through tough times in our lives, and I
want people to know they are not alone in this
world. My message is to believe and trust
yourself because if you don’t, no one else will.
Some goals that I have for myself are becoming
successful as an independent artist, be in the
top 10 on the billboards charts, and overall being
inspirational to my family.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Manager of Artists/Performers
• Lyricist/Creative Writer
• Marketing Manager
BRAND ARCHETYPE - As a Hero,
I have the ability to motivate others
to be self-determined and con
fi
dent.
I am aspiring because I am willing to
take the lead as others follow in my
trusted footsteps.
Music Artist/Label owner for the Music Industry
Picture Relevant
to Your Industry
Goes Here

4. Label Executives
TARGET AUDIENCE
Noah Preston
Outreach Plan:
• I will compile a list of songs to send out to him.
• Initially I will look for his email than email him the
songs.
• After about two weeks I will reach out to see if my email
had been read.
PROFILE
PICTURE
A&R at Def Jam
Kevin Liles
Outreach Plan:
• I will create a playlist of 5-6 songs to send to Mr. Liles.
• I will either message him on LinkedIn or I will send him
and email.
• Follow-up time will be about 2 weeks.
PROFILE
PICTURE
CEO of 300 ENT.
Pierre Pee Thomas
Outreach Plan:
• I will create songs like the artists he manages then
send them.
• I believe email is the best way to get in contact with
Pee.
• I will give him 2 weeks then follow-up to see if the
message was received.
PROFILE
PICTURE
CEO of Quality Control

5. GOALS
Short Term: (Immediately After Graduation)
• I will grow brand awareness by promoting and
marketing my brand on all social media platforms,
gaining 1000+ new followers two months after
graduation.
Mid Term: (5-10 YEARS)
‣ Within 5-10 years from graduation, my goal is
to become known across the country as a top
10 Billboard 100 entry, and CEO of my own
Label, leading and inspiring others to follow
their dreams and live their lives.
Long Term: (15-20 YEARS)
• 15-20 years after graduation, I will still be helping
young artists gain knowledge on how to maneuver in
the Music Industry, while also becoming globally
known for being one of the top Independent Labels in
the world.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Marketing
SOFT
HARD
Novice / Adept / Expert
Time Management Novice / Adept / Expert
Communication Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Statistical Analysis
SOFT
HARD
Novice / Adept / Expert
Con
fi
dence in Performing Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Creativity Novice / Adept / Expert

7. I help creators overcome their challenges by
being motivational and inspiring them to
have self-con
fi
dence and self-discipline.
PROMISE

8. CREDENTIALS
Work Experience:
• Marshall’s, backroom associate, took
lead in organizing the backroom when the
truck load got heavy.
Education:
• Graduated high school with honors.
• Currently enrolled in the Music Business Degree Program, B.S., Full Sail University (Exp.
2024)
Volunteer Work:
• Picking up trash and mowing lawns
around my neighborhood with the park
district
• Back to school backpack giveaway

9. COMPETITION
Dominique Jones
Industry Experience:
• February, 2020 My Turn entered in the
Billboard top 200 at no. 1
• Grammy nominated
Education:
• High School Drop Out
Leadership Experience:
• Along with YSL, Lil Baby bonded out inmates at Fulton
County.
• Working on a Police Reform Plan with Atlanta Mayor.
Skills and Pro
fi
ciencies:
• Songwriter
• Performer
• Marketing
Morrell Stevenson
Townsen
Overall Online Presence:
• Facebook, Twitter, Instagram, LinkedIn pro
fi
le pages as
well as artist pages on Apple Music, Tidal, Spotify,
Pandora and Soundcloud. He also has Billboard ads
and ads all over the internet.
• Grade: Superior
HEADSHOT HEADSHOT
Industry Experience:
• Music and Videos currently out now.
Education:
• Currently enrolled at Full Sail University.
Leadership Experience:
• Taking leadership roles in recent jobs.
• Giving back to my community by having a back to
school giveaway.
Skills and Pro
fi
ciencies:
• Creativity
• Adaptability
• Teamwork
Overall Online Presence:
• I have a Facebook, Twitter, Instagram, LinkedIn and
TikTok account, as well as artist pages on Apple Music,
Tidal, Spotify, Pandora, and SoundCloud.
• Grade: Average

10. COMPETITION
Aubrey Graham
Noteworthy Experience:
• Played as Jimmy Brooks on Degrassi
• 4 Grammy awards and 44 nominations
Morrell Stevenson
Townsen
HEADSHOT HEADSHOT
Industry Experience:
• Signed to YMCMB
• CEO of OVO Records
• Grammy winner
• 55 platinum tracks
Education:
• Dropped out of Vaughn Road Academy to pursue an
acting career
• Got his GED at Forest Hill Collegiate Institute
Skills and Pro
fi
ciencies:
• Performer
• Songwriter
• Creativity
Overall Online Presence:
• Facebook, Twitter, Instagram, LinkedIn pro
fi
le pages as
well as artist pages on Apple Music, Tidal, Spotify,
Pandora and Soundcloud. He has ads all over the
internet and I have also seen billboard ads in my city.
• Grade: Superior
Industry Experience:
• Music and Videos currently out now.
Education:
• Currently enrolled at Full Sail University.
Leadership Experience:
• Taking leadership roles in recent jobs.
• Giving back to my community by having a back to
school giveaway.
Skills and Pro
fi
ciencies:
• Creativity
• Adaptability
• Teamwork
Overall Online Presence:
• I have a Facebook, Twitter, Instagram, LinkedIn and
TikTok account, as well as artist pages on Apple Music,
Tidal, Spotify, Pandora, and SoundCloud.
• Grade: Average

11. BRAND POSITION
For everyone who listens to music, I provide a
therapeutic, authentic, inspirational experience
through song because I believe that being
inspirational is what people need to pursue
happiness.
DUKE DA’VINCI

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ Lollapalooza Aug 3-6, 2023 Chicago, IL
• Name of event or professional organization
‣ Rolling Loud March 3-5, 2023 Inglewood, CA
• Name of event or professional organization
‣ SXSW March 10-19, 2023 Austin, TX
Digital Marketing
• Primary Content: I will be creating videos displaying my
creativeness aside from the actual music. I will also have
cover art videos as well to promote my content.
• Primary Tools: TikTok and Instagram Reels are helping
artists go viral, I will use these platforms everyday to grow a
fanbase.
• Website: I will have extended links to my social media
accounts as well as my master link for all my music content all
in one website so that it is easier to
fi
nd my music as well as
myself.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am looking for a mentor to challenge me mentally and
to teach me knowledgeable information to move
forward and succeed in the Music Industry.
Formal Education
• Music Business, Expected graduation in 2024
Technical Skills
• Marketing- Finding a marketing
fi
rm to help.
• Time Management- organizing my top priorities to
maintain a balanced schedule.
• Statistical Analysis- I will pay attention to insights to
improve.
Soft Skills
• Songwriting- Write a song a day to stay creative.
• Creativity- Making content on social media to promote
my music.
• Adaptability- Staying consistent with being different and
trying new ideas.

14. Morrell Stevenson
Townsen
You know why more artists are going independent?
Well, what I do is Inspirational and life changing. In fact, it is better for artists
to be independent because they have full rights to their masters, and full
control over when to publish songs.
“

15. REFERENCES
300 ENT. https://300ent.com/about/
Aswad, J. (2021, March 19). Music Industry Moves: Dej Jam
Ups Jhene Aiko A&R Noah Preston to EVP; Epic Promotes
Scott Dimig to SVP. Variety. https://variety.com/2021/music/
news/luke-mitzman-pulse-mykki-blanco-1234932218/amp/
Aswad, J. (2022, February 9). 300 Entertainment’s Kevin Liles
Talks $400 Million Warner Deal, Gunna’s No. 1, Mary J. Blige
At The Super Bowl and More. Variety. https://variety.com/2022/
music/news/300-entertainment-kevin-liles-warner-gunna-mary-
j-blige-super-bowl-1235175839/
David, C. (2020, July 16). “Started From The Bottom Now We
Here”: A Detailed Look At Drake’s Early Career And Rise To
Fame. WQHS Radio. https://wqhs.upenn.edu/started-from-the-
bottom-now-we-here-a-detailed-look-at-drakes-early-career-
and-rise-to-fame/
Def Jam. https://www.defjam.com/artists/#/
Inman, D. (2022, June 3). Inside Quality Control CEO Pierre
“P” Thomas’ 2nd Annual Birthday Ball. Vibe. https://
www.vibe.com/gallery/quality-control-ceo-pierre-thomas-
birthday-black-ball-1234666083/2nd-annual-the-black-ball-
quality-controls-ceo-pierre-pee-thomas-birthday-celebration-6/
Lil Baby. (n.d.). Motown Records. https://
www.motownrecords.com/artists/lil-baby/
Moorwood, V. (2020, June 5). Lil Baby is Working on a Police
Reform Plan With Atlanta Mayor. Revolt. https://www.revolt.tv/
article/2020-06-05/75509/lil-baby-is-working-on-a-police-
reform-plan-with-atlanta-mayor/
Poets, Lyricists, and Creative Writers. (2022). ONet Online.
https://www.onetonline.org/link/summary/27-3043.05
Quality Control. https://qualitycontrolmusic.com