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Janecia Lowery's Personal Brand Exploration

This is a project I've completed on behalf of my PP1 course at Full Sail University. Completed in Week 3 of March 22, 2020. Enjoy my personal brand exploration presentation!

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PERSONAL BRAND EXPLORATION
Janecia Lowery
Project & Portfolio I: Week 3
March 22, 2019
Being the only child Janecia Nicole Cash Lowery
was born in Alabama. Music has been a part of
her life since she could remember. The music that
stuck to her the most was R&B. This sparked her
musical talents to surface. One day she decided
to sing to learn that she had a sound, a sound to
soon change her life for the better. After many
years of growth, challenges and practice, she
enrolled into Full Sail University for Recording
Arts and Music Business. At Full Sail she remains
focused on learning more about the technical
and management side of being an artist.
IDENTITY
PROFESSION
Potential Job Titles:
•Recording Engineering
•Singer/Songwriter
•Session Managing
Maverick Brand Archetype -Maverick Brand
Archetype is sometimes called the “destroyer.” They
stayed that I take down systems and ways of life
that aren’t working anymore. You’ll stand up and
share your voice, even if you are standing alone. You
don’t bend to other’s wishes or expectations of you.
Also, I am incredibly important for others because
you’re willing to say what everyone else is thinking,
but doesn’t dare say out loud.
Freelance Artist Management
• DEMOGRAPHICS: 80% Female
and or Male 25-45 years old,
Predominately Brown-Skinned,
Married, College Educated, Located in
middle-America.
• PSYCHOGRAPHICS: Enjoys arts and
spends free time playing instruments.
Enjoys the creative process of musical
art. Adheres to conservative lifestyles
and opinions, regularly attends
meditation or yoga.
• IDEAL AUDIENCE MEMBERS:
CEO of Uni. Publishing Group Lucian
Grainge
CEO of Sony Music Doug Morris
Ceo of Roc NationJay-Z
Artist & Labels at Sony, Quality Control, or Studio Owners
TARGET AUDIENCE
GOALS
Short Term: (Immediately After Graduation, 2020)
•Land an entry-level as an A&R position at Sony.
‣Connect with, and send a follow up
promotional email to, 25 Sony Music team
members on LinkedIn by July.
Mid Term: (2021)
•Lead a successful Artist of any genre aimed at
expanding expanding their skills of a developing
artist.
‣Expand the Artist music and brand throughout
millions of people. Manage over 100
performances year by year.
Long Term: (2023-)
•Establish a Music Label that helps aspiring artist,
musicians and songwriters. Invested a total of
$35,000,000 into signed artist individually and
securing 5,000 business partnerships by January
2023.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Songwriting 87%
Social Media Marketing 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
Microsoft Excel 10%
Protools 50%
Professional Writing 40%
Public Speaking 60%
SOFTHARD

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Janecia Lowery's Personal Brand Exploration

  • 1. PERSONAL BRAND EXPLORATION Janecia Lowery Project & Portfolio I: Week 3 March 22, 2019
  • 2. Being the only child Janecia Nicole Cash Lowery was born in Alabama. Music has been a part of her life since she could remember. The music that stuck to her the most was R&B. This sparked her musical talents to surface. One day she decided to sing to learn that she had a sound, a sound to soon change her life for the better. After many years of growth, challenges and practice, she enrolled into Full Sail University for Recording Arts and Music Business. At Full Sail she remains focused on learning more about the technical and management side of being an artist. IDENTITY
  • 3. PROFESSION Potential Job Titles: •Recording Engineering •Singer/Songwriter •Session Managing Maverick Brand Archetype -Maverick Brand Archetype is sometimes called the “destroyer.” They stayed that I take down systems and ways of life that aren’t working anymore. You’ll stand up and share your voice, even if you are standing alone. You don’t bend to other’s wishes or expectations of you. Also, I am incredibly important for others because you’re willing to say what everyone else is thinking, but doesn’t dare say out loud. Freelance Artist Management
  • 4. • DEMOGRAPHICS: 80% Female and or Male 25-45 years old, Predominately Brown-Skinned, Married, College Educated, Located in middle-America. • PSYCHOGRAPHICS: Enjoys arts and spends free time playing instruments. Enjoys the creative process of musical art. Adheres to conservative lifestyles and opinions, regularly attends meditation or yoga. • IDEAL AUDIENCE MEMBERS: CEO of Uni. Publishing Group Lucian Grainge CEO of Sony Music Doug Morris Ceo of Roc NationJay-Z Artist & Labels at Sony, Quality Control, or Studio Owners TARGET AUDIENCE
  • 5. GOALS Short Term: (Immediately After Graduation, 2020) •Land an entry-level as an A&R position at Sony. ‣Connect with, and send a follow up promotional email to, 25 Sony Music team members on LinkedIn by July. Mid Term: (2021) •Lead a successful Artist of any genre aimed at expanding expanding their skills of a developing artist. ‣Expand the Artist music and brand throughout millions of people. Manage over 100 performances year by year. Long Term: (2023-) •Establish a Music Label that helps aspiring artist, musicians and songwriters. Invested a total of $35,000,000 into signed artist individually and securing 5,000 business partnerships by January 2023.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Songwriting 87% Social Media Marketing 65% Time Management 70% Public Speaking 60% SOFTHARD Microsoft Excel 10% Protools 50% Professional Writing 40% Public Speaking 60% SOFTHARD
  • 7. I help professional organizations by signing excellent artist for music, entertainment. I assist in helping Artist and Musicians inspire people worldwide, giving them a platform to give listeners something special to listen and relate too. PROMISE
  • 8. CREDENTIALS Work Experience: •3 years of vocal practice. •2 years in social media marketing for local artist/producers including myself. •5 years of songwriting for many local artist from AL to FL. Education: •Recording Arts B.S., Full Sail University (Exp. 2019) •Music Business B.S., Full Sail University (Exp. 2020) Awards: • 5th Place in Coast2Coast Live. • Songwriter of the year from BMI. • Artist with the 1st Single to hit number one the charts for 7 years straight and counting.
  • 9. COMPETITION The Old Me Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Eagle Scout and 5th Degree Black Belt, would allude to well-disciplined young man • MOAA Award, AFJROTC award for leadership recognition Skills and Proficiencies: • Public Speaking - 9 endorsements • Social Media - 5 endorsements • Microsoft Office - 4 endorsements Janecia Lowery Overall Online Presence: • Less than 200 connections, banner image not yet customized, amateur headshot, lack of details throughout profile, no articles published, inactive on social media, URL not yet customized • Grade: Poor, 15 out of 100 Industry Experience: • 2 years of songwriting for major artist. Education: • Current student enrolled in Music Business, B.S. at Full Sail University Leadership Experience: • Session Management; multiple leadership roles Skills and Proficiencies: • Negotiation Skills • Interpersonal Skills • Dedication Skills Overall Online Presence: • 100+ connections, banner image customized, professional headshot, detailed summaries throughout profile. Active on personal social media accounts, URL customized. • Grade: Above Average, 75 out of 100
  • 10. “I KNOW YOU WANTED COMPETITION AS A SLIDE, THE ONLY COMPETITION JANECIA IS IN IS BETTERING HERSELF AND FOCUSING ON HER GROWTH. SHE DOES NOT WANT ANY STREET COMPETITION A PART OF HER SLIDES THEY ARE NOT AS IMPORTANT AS FOCUSING ON YOURSELF. JANECIA DOES NOT WANT TO TRY TO MAKE HER EXPERIENCE ANY BETTER THAN ANYONE ELSE. WHATS FOR HER WILL BE FOR HER. WE ARE ALL EQUAL. I HOPE YOU CAN RESPECT THIS.”
  • 11. BRAND POSITION Displaying dedication, courage, and commitment in music culture by helping other artist tell their stories and giving them a platform to allow their story to shine to others can relate. JANECIA “NICOLE CASH” LOWERY Janecia had so many complications with middle name Nicole so she used it instead and later added Cash something she will never run out of.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • 2019 ASCAP Conference ‣ May 2 - 4, 2019 | Los Angeles, CA • 14th Annual CUNY BMI Conference ‣ October 1, 2019 | The City of New York • Jay-Z and Beyonce Roc Nation The Brunch ‣ January 25, 2020 | Los Angeles, CA Artist Management • Primary Content: est. Music Label JNP Records distribution by Nicole Cash Music. Signed 1 Major Artist, working on album while gathering creative thoughts and ideas for branding and marketing. • Primary Tools: FB and Instagram - promote label through 30 second to 1- minute promo videos; LinkedIn - network with industry pros and publishing post highlighting my artist talents and worth. • Website: Full Sail digital portfolio site to showcase school work; Label Website under construction for design and getting rid of bugs.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking senior-level management and marketing professional with at least 45 yrs of experience in music industry; family woman that upholds inner peace, March. 2020 Formal Education • Complete Music Business, B.S. by expected graduation date in 2020 Technical Skills • Setting up Logic and Protools Sessions August 2018 • Recording Engineering October 2018 • Acoustic Drum Tech January 2020 Soft Skills • Writing Formal Business Letters & Emails - Lynda.com, Sept. 2017 • Business Writing Principles - Lynda.com, Oct. 2019 • Join local studios and labels regularly attend monthly events, starting March. 2020 • Impromptu Speaking - Lynda.com, Nov. 2019
  • 14. Janecia Lowery “You know how the music industry has grown over the decades? Well, what I do contributes to normal people with amazing musical talents with stories that connects with others. In fact, in between 1 year as a singer/ songwriter, I helped an artist write one of his most successful songs. Artist fond of my talents often reference my music and services to other artist in need.”
  • 15. REFERENCES Webb, C (2020). Charley Webb LinkedIn Profile. Retrieved 22, 2020, from https://www.linkedin.com/in/charley-webb-b421177/ Domino, C. (2020). Chris Domingo LinkedIn Profile. Retrieved March 22, 2020, from https://www.linkedin.com/in/chris- domingo-973b7549/ Dale, Jason (2020). Jason Dales LinkedIn Profile. Retrieved March 22, 2020, from https://www.linkedin.com/in/jason- dale-27a52115a/ https://brandyourself.com/online-reputation-management