P&P1 - Personal Brand Exploration

1. P E R S O N A L B R A N D E X P L O R AT I O N
VICTORIA BENNETT
Project and Portfolio I: Week 3
May 28th, 2019

2. I D E N T I T Y
For someone who has grown up in the
theatre, surrounded by the arts, just shows
how much I truly understand and love it. I
grew up in Arizona with a love of New York
which made me idolize the theatre. I have
been dancing since I was 3 then started
singing and acting when I got older. I love
creating movement and teaching so I wanted
to establish a space where myself and other
teachers can do that. I want to make it
accessible to everyone. I was always that kid
who did not have a lot so I want to give kids
the opportunity to experience the arts
without worry.

3. P R O F E S S I O N
Performing Arts Education and Management
Potential Job Listing:
• Choreographer
• Dance Instructor
• Studio Owner
Creator Archetype
To realize a vision, hone artistic skill,
express themselves and promote
individuality. They want to develop
artistic control and skill.

4. T A R G E T A U D I E N C E
Performers of all ages and their families
• Demographics- tailored to
students ages 3-18 years old.
Families that want their children
to learn all forms of the
Performing Arts.
• Psychographics- Enjoys Dance,
Acting, Singing and Musical
Theatre. Caters to Students Who
Want To Pursue a Career in the
Arts.

5. GOALS
Short Term: (Immediately After Graduation)
• Aquire an entry level teaching job at a dance studio
• Teach dance to students who want to learn multiple
arts form and help me further my teaching experience
Mid Term: (5-10 years)
• Open my own performing arts studio
• Use my knowledge of the arts to create a space where
you can learn all art forms that able people to truly
find their passion
Long Term: (15-20 years)
• Expand my studio into a theatre production company
• Create a production company that produces shows
while teaching students the production side to shows.

6. S K I L L S A N A L Y S I S
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Classical Ballet Training 80%
Stage Management 65%
Social Media 60%
Mathematics 75%
SOFTHARD
Microsoft Software 50%
Internet Browser Software 65%
Coordination 90%
Service Orientation 70%
SOFTHARD

7. P R O M I S E
I develop and encourage performers to find their
artist path by utilizing my expertise in
community relations and classical training.

8. C R E D E N T I A L S
Work Experience
• Preschool to 4th grade Dance
Teacher at a Charter 2018-Present
• Choreographer of many styles 2015-
Present
Awards
• Fine Arts Student of the Year
Education
• High School Diploma
• Entertainment Business B.S. (in
progress)

9. C O M P E T I T I O N
Donna Petersen
Industry Experience:
• Art & Activities Director
• Production Manager local & national
• Free Lance designerEducation:
• B.S. Entertainment Business
• MBS Entertainment Business with
specialization in Sports Management and
Operations
Leadership Experience:
• Arts & Activities Director Skyline Education
Managing 3 three campuses Pre-K - 12
• Production Stage Manager local and national
touring companies
• 20 plus years education experience
Skills and Proficiencies:
• Entertainment - 35 endorsements
• Event Planning - 23 endorsements
• Dance - 20 endorsements
Victoria Bennett
Overall Online Presence:
• Less than 50 connections, banner image
customized, Professional headshot, very
detailed profile, no articles published, very
active on social media, URL not yet customized
Industry Experience:
• Preschool to 4th grade Dance Teacher at a
Charter School 2018-Present
• Choreographer of many styles 2015-Present
Education:
• Current student enrolled in Entertainment
Business, B.S. at Full Sail University
Leadership Experience:
• No Leadership Experience listed
Skills and Proficiencies:
• Social Media - No endorsements
• Microsoft Software - No endorsements
• Stage Management - No endorsements
Overall Online Presence:
• No connections, banner image customized,
professional headshot, no detailed summaries
throughout profile, no articles published, very
active on social media, URL not customized

10. C O M P E T I T I O N
Hutton Peck
Industry Experience:
• CEO of One Rhythm Dance
• Teacher at Scottsdale Unified School
District
• Teacher in Tempe Unione HS District
Education:
• Bachelors of Fine Arts in Dance from Arizona
State University
Leadership Experience:
• No Leadership Experience Listed
Skills and Proficiencies:
• Social Media - No endorsements
• Management - No endorsements
• Marketing - No endorsements
Victoria Bennett
Overall Online Presence:
• Less than 50 connections, banner image is
customized , professional headshot, lack of
details throughout profile, no articles
published, very active on social media, URL not
yet customized
Industry Experience:
• Preschool to 4th grade Dance Teacher at a
Charter School 2018-Present
• Choreographer of many styles 2015-Present
Education:
• Current student enrolled in Entertainment
Business, B.S. at Full Sail University
Leadership Experience:
• No Leadership Experience listed
Skills and Proficiencies:
• Social Media - No endorsements
• Microsoft Software - No endorsements
• Stage Management - No endorsements
Overall Online Presence:
• No connections, banner image customized,
professional headshot, no detailed summaries
throughout profile, no articles published, very
active on social media, URL not customized

11. B R A N D P O S I T I O N
V I C T O R I A B E N N E T T
Modeling passion, work ethic and
accountability to encourage young artists to
find their own artist voice in our ever-changing
world.

12. NETWORKING & MARKETING
Industry Events and Organization
• 2019 National Dance Day
- Saturday July, 27th in Los Angeles
• 2019 National Dance Week
- April 27th in St. Louis
• American Dance Movement
-Charitable Organization
Digital Marketing
• Primary Content: Pictures and videos of dance
and performing
• Primary Tools: I will use instagram, Facebook and
Twitter using pictures and videos to promote my
personal brand
• Website: use my digital portfolio to showcase my
schoolwork

13. PROFESSIONAL DEVELOPMENT
Formal Education
• Complete my Entertainment Business
B.S. excepting to graduate in December
2020
Technical Skills
• Become more fluent in technical Theatre
• Become proficient in Music Editing
Soft Skills
• Time management
• Communication
• Write formal business letters/emails
Mentor
• Seeking a Performing arts pro who
knows the theatre world and
understands how important the arts are
to young artists

14. VICTORIA BENNETT
“Do you love music? Do you love Dancing?
Do you love Singing? Then let me tell you how I want to give students the
opportunity to do but all. I want to open a Performing Arts Studio that
allows any kid to take class, increase their talent, and do what they love.
This studio will be open to anyone no matter financial status. Yes, that
sounds scary but with a scholarship program set in place that we
fundraise to keep going, every student will have the opportunity to
perform.

15. REFERENCES
Hutton Peck - CEO - One Rhythm Dance | LinkedIn.
(n.d.). Retrieved from https://www.linkedin.com/in/
hutton-peck-3a5a58149
Donna Petersen - linkedin.com. (n.d.). Retrieved
from https://www.linkedin.com/in/donna-
petersen-67b38324
Admin. (2019, March 02). Homepage. Retrieved
from http://americandancemovement.org/f
National Dance Week 2019. (n.d.). Retrieved from
http://www.nationaldanceweekstl.com/
schedule.cfm
Build your future with O*NET OnLine. (n.d.).
Retrieved from https://www.onetonline.org/
Job Search - Millions of Jobs Hiring Near You.
(n.d.). Retrieved from https://
www.ziprecruiter.com/
Company Salaries. (n.d.). Retrieved from
https://www.glassdoor.com/Salaries/index.htm
Creator Brand Archetype - Kaye Putnam |
Psychology Brand Strategy. (n.d.). Retrieved from
https://www.kayeputnam.com/brandality-
archetype-creator/