This is a project I had the pleasure of putting together for my Personal Branding course within my Entertainment Business degree I am pursuing with Full Sail University. This was completed in November 2023.

1. PERSONAL BRAND EXPLORATION
Chelsea Simmons
Project & Portfolio I: Week 1
November 20th,2023

2. Hello, my name is Chelsea Simmons. I currently
am attending Full Sail University. This is the third
college. I have an Associates in Animal Science
and Associates in Business Administration. I
have spent most my professional life in the
veterinary medical industry, but as well as in a
business management setting. My main skillset
is excellent customer service. I value an open-
minded, kind, creative and loyal atmosphere in a
workplace. I am confident, motivated, likable and
adaptable in any job I do. I find that my attributes
can help my excel in any workplace.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Dancer
• Entertainer/Performer of Arts
• Choreographer
BRAND ARCHETYPE -The entertainer
archetype captures brands that focus on fun,
humor, and living in the moment. My archetype is
everything I am, a very broad industry of various
talents. It has allowed me to have clarity and
comfort in being “weird” and embracing it within
my career. Customer service has always been
my main skillset. Bringing happiness and joy to
the customers and making life more enjoyable is
essential. I have a playful, animated spirit,
enthusiastic and expressive that allows me to
entertain people in various ways of
entertainment.
Entertainer for the Entertainment Industry

4. Entertainer/Performer Industry
TARGET AUDIENCE
Sarah Jade
Outreach Plan:
• One task I need to do is brush up on my
skills, and possibly take some classes within
her studio
• One method of contact will hopefully be in
person
• Timeframe is indefinite because instructors
are seldomly needed, but within 6 months to
a year
Owner @ Buttercup Pole
Dance
Cari Byers
Outreach Plan:
• One task I will complete before reaching out is
doing more research on the entertainment
company.
• One method of communication I am going to use
is email and phone if possible.
• I plan to reach out immediately with questions,
and then follow up end of year.
Owner @ Premier Showgirls
Cynthia Muniz
Outreach Plan:
• One task I plan to do is make a trip to Miami to visit
her studio.
• One method of communication I will use is email
immediately, and in person.
• The timeframe is indefinite as any dance studio can
be busy, but I am hoping within 6 months to a year.
Owner @ kittykat pole
dancing studio

5. GOALS
Short Term:
(2024)
• Find a career in the entertainment industry of my preference, and start
building my portfolio again. Possibly as an entertainer/performer/showgirl
Las Vegas style, but would love to get into a dance studio as an instructor
here in Florida.
Mid Term:
(2027)
• I want to establish long-term connections within the entertainment
business through many different companies and people by working
hands-on with them. This will also help me build a better portfolio of my
own and reputation.
Long Term:
(2030)
• Have my own stable business in the Entertainment industry from the
years of knowledge and connections I have made. I want to be able to
teach art though the form of dance forever.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Coordination
SOFT
HARD
Novice / Adept / Expert
Dynamic strength Novice / Adept / Expert
Critical thinking Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Accountability
SOFT
HARD
Novice / Adept / Expert
Knowledge of Fine Arts Novice / Adept / Expert
Professionalism Novice / Adept / Expert
Leadership Novice / Adept / Expert

7. “I plan to help empower women and anyone
wanting to have a better sense of well-being
in their lives through self expression by
using the various arts of dance.”
PROMISE

8. CREDENTIALS
Work Experience:
• Business Manager
• Veterinary Technician
• Bartender/Performer
• Pole Dance Instructor
• Customer Service Representative
Education:
• Associates degree in Business from Penn
State University
• Pole Fitness Alliance - Pole Dance Instructor Certification
Leadership Roles:
• Brand Ambassador for many companies

9. COMPETITION
Andrew Stevens
Industry Experience:
• Stage Technician
• Merchandiser
Education:
• Entertainment Business, Bachelor’s, Full Sail
University
Leadership Experience:
• Sales Associate
Skills and Proficiencies:
• Microsoft Office
• Netsuite
Chelsea Simmons
Overall Online Presence:
• 9 connections, no banner image customized,
somewhat professional headshot, no detail, no
social media activity
• Grade: Poor 45/100
Industry Experience:
• Product demonstrator
• Sales Associate
• Veterinary Technician
Education:
• Student at Full Sail University
• Pole Dance Instructor
• Veterinary Technician degree
Leadership Experience:
• Sales Associate
• Dance Instructor
• Veterinary Technician
Skills and Proficiencies:
• Organizational skills
• Coordination and Dynamic strength
• Teamwork
• Critical Thinking
Overall Online Presence:
• 11 connections, Banner image customized, headshot
somewhat professional, somewhat detailed, no social
media activity, URL customized
• Grade: Average, 52/100

10. COMPETITION
Sarah Shaw
Noteworthy Experience:
• Miss Nude 2019
• Owner of striptesque in State College, PA
• Owner of a beauty bar, Esthetic studio
• Makeup artist for many independent
fi
lms
Chelsea Simmons
Industry Experience:
• Esthetician
• Dance Studio/teacher
• Business owner
Education:
• Esthetician
• Experience as a showgirl
Skills and Pro
fi
ciencies:
• Multi-faceted experience
• Persistent
• Hard-working
• Dedicated
Overall Online Presence:
• There was no present linkedin with her current
information that I could look at. This is is just from my
knowledge.
Industry Experience:
• Product demonstrator
• Sales Associate
• Veterinary Technician
Education:
• Student at Full Sail University
• Pole Dance Instructor
• Veterinary Technician degree
•
Leadership Experience:
• Sales Associate
• Dance Instructor
• Veterinary Technician
Skills and Pro
fi
ciencies:
• Organizational skills
• Coordination and Dynamic strength
• Teamwork
• Critical Thinking
Overall Online Presence:
• 11 connections, Banner image customized, headshot
somewhat professional, somewhat detailed, no social
media activity, URL customized
• Grade: Average, 52/100

11. BRAND POSITION
“For empowering woman and anyone who wants
a change in their approach to life or physical
hobbies, I provide an open-minded, free spirited
way to bettering well-being, mind,body and soul,
through dance. Because dance can be a form of
worship for many and a way of self expression
and enlightenment”
“CHERRY ”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• PoleCon, International Pole Convention
‣ June 2024 - DC/Maryland/Virginia Area, USA
• Florida Aerial Arts Championship
‣ July 2024 - Orlando,FL
• Intrigue Dance Intensive
‣ April 2024 - Orlando,FL
Digital Marketing
• Primary Content: The type of content I create and publish online
will help me make connections within my industry. To help build my
own network and sustain my own business by promoting it via
online. As well as trying to stay as involved and up to date with
events within my industry as to maintain good reputation.
• Primary Tools: Any and all social media platforms. Instagram,
TikTok, Facebook, Snapchat even. Using my own website.
• Website: I will use my digital portfolio throughout my career to
build a good and well known reputation and image of myself. Slow
but surely it should be a work of art, my appearance online that is.
As I never truly had one before, so I am building as I learn.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I choose to seek within my career
path are mentors that own their own dance studio, have
experience as a dance instructor, or a entertainer/
performer. It should be the entertainer lifestyle and
experience. A fun, upbeat and make life more enjoyable
vibe. Hoping to find someone I connect with by end of
next year, 2024.
Formal Education
• Entertainment Business - 2024
• Re-certification pole dance instructor - 2024
• Entrepreneur courses or Fine Arts courses
Technical Skills
• Knowledge of the fine arts - school unknown still, 2025
• Coordination and flexibility - Gym/Fitness, ongoing
• Professionalism and Networking - Full Sail University,
2024
Soft Skills
• Communication - Full Sail University, 2024
• Leadership skills - Full Sail University, 2024
• Dedication - Full Sail University, 2024 & my fitness
goals

14. Chelsea Simmons
Most people in the
entertainment industry are
independent, self-driven and
hate the title, management? What I do is
make it more about coaching and consulting.
In fact, I am proof that coaching and
consulting can make a world of difference with
being a female entrepreneur.
“

15. REFERENCES
27-2099.00 - entertainers and performers, sports and related workers, all other. O*NET
OnLine. (n.d.). https://www.onetonline.org/link/summary/27-2099.00
Achieving your pole goals using long-term and short-term goal setting. PoleSphere. (2023,
June 2). https://polesphere.com/blog/achieving-your-pole-goals-using-long-term-and-
short-term-goal-setting/
Byers, C. (n.d.). Las Vegas showgirls for hire - premier showgirls. Las Vegas Showgirls for
Hire. http://www.premiershowgirls.com/
Dance Convention. Intrigue Dance Intensive. (2023, July 19). https://www.gointrigue.com/
convention/
Home: Welcome to the International Pole Convention:. :: Welcome to the International Pole
Convention:: (2023, October 23). https://poleconvention.com/#schedule
Jade, S. (n.d.). Buttercup pole dance: Tampa parties and classes. Buttercup Pole Dance.
https://www.buttercuppoledance.com/
Jones, B. (2019, December 31). Fly Together Fitness, Somerville’s
fi
rst pole
fi
tness studio,
opens December 9. Fly Together Fitness, Somerville’s First Pole Fitness Studio,
Opens December 9. https://www.
fl
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fi
tness.com/post/
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tness-
somerville-s-
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Loiseau, J. (2022, July 22). Dance and worship as a way to glorify god. Dance and Worship
as a Way To Glorify God. https://www.gcu.edu/blog/performing-arts-digital-arts/
dance-and-worship-way-glorify-
god#:~:text=All%20the%20various%20forms%20of,forms%20of%20worship%2C%
20including%20dance.
Muniz, C. (2017, March 30). Fitness. KittyKat Pole Dancing. https://
kittykatpoledancing.com/
fi
tness/
Online training and certi
fi
cation. PFA. (n.d.). https://pole
fi
tnessalliance.com/online-training-
and-certi
fi
cation
Pole Fitness. Florida’s Elite Pole Fitness & Aerial Arts Championship. (n.d.). https://
fl
oridapole
fi
tnesschampionship.com/
Putnam, K. (2023, May 23). Entertainer brand archetype: Psychology-driven brand strategy.
Psychology Driven Brand Strategist. https://www.kayeputnam.com/brand-archetype-
entertainer/
#:~:text=Entertainer%20Brand%20Archetype%20Examples,and%20living%20in%2
0the%20moment.