This document provides an overview of Kerry Butts Jr's personal brand as a music producer and artist. It describes his background growing up without a father and being self-motivated from a young age. The document outlines Kerry's skills and experience in music production, mixing, mastering, and visual content creation. It establishes his target audience and goals, and provides details on his education, credentials, competition, and strategies for networking and professional development to build his personal brand in the music industry.
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Personal Brand Exploration- Edward TangelEdwardTangel
This is a portfolio project created for my first portfolio class "Business & Marketing", and it was completed on August 28, 2019. This presentation showcases my personal brand.
For My Business and Portfolio I class at Full Sail University we had to to explore our personal brand. The purpose of this project is to help us understand our personal brand and and how to improve it.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
Powerful & Young (Kerry Butts Jr) 2019
1. Powerful & Young LLC.
Kerry Butts jr
Project & Portfolio I: Week 3: Exploring your Personal Brand
May 25, 2019
2. Ever since my oldest brother died when I was at the age of ten years
old. I have been learning a lot on my own since. My mother was really
the only one raising me and my biological brother since we were kids.
She worked her tail off everyday. I don’t think she ever had a
comfortable off day til this day.I really didn’t have a father figure in my
life besides receiving knowledge from my step father. My name is
Kerry but, everybody calls me “Bizzy.” I guess because I’m always up to
something productive or always on a hustle. I was known for my hard
work around town and out of town. If its something I needed done, I
would do my best to figure it out on my own. Most times I could adapt
to anything I put my mind to. Lately, I have been doing a lot of mix &
mastering for musicians. I also create visuals for audio projects and
any other events. I feel I’m unique because not everyone from my
area would take the time out to help the next person rather than bash
their name. All My work gets instant feedback and most of my
customers are satisfied every time. I’m a quick learner and very
creative. Most people say I’m self motivated. I’m also a lyrical artist. It’s
a 1/10 chance you make it where i’m from. The people feel I have the
potential to make it with my music career.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Musicians and Singers
• Producers
• Agents and Business Managers of
Artist, Performers, and Athletes
Hero Archetype - help individuals
overcome all fears during their
journey.Using industry techniques to
inspire the audiences to be brave
and confident about themselves.
CEO of My own Company
4. • DEMOGRAPHICS: 80% Female,
18-45 years old, Predominately
Black, Single, College Educated,
Located in South-America.
• PSYCHOGRAPHICS: Music lover,
Enjoys outdoor activities, spends
free time playing with kids
outside, adheres to conservative
lifestyles and opinions, regularly
attends music events.
• IDEAL AUDIENCE MEMBERS: Da
Baby, CEO(BDB), Southern
Artist(2019)
Recruiters & Hiring Managers at UMG and interscope Records
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level composer position at UMG.
‣Connect with, and send a follow up promotional email
to, 20 A&R team members on LinkedIn by December
31, 2020.
Mid Term: (2025)
• Lead a successful music business campaign aimed at
expanding artist attendance.
‣Expand year-over-year Musician events attendance by
50% nationwide by December 31, 2025.
Long Term: (2040)
• Establish a Music Entertainment Company that helps
aspiring recording artist increase sponsorships.
‣Save a total of $100,000, complete 10 Distribution
Deals, and secure 5 business partnerships by
December 31, 2040.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 70%
Time Management 80%
Public Speaking 80%
SOFTHARD
CRM Software 10%
WordPress CMS 50%
Professional Writing 75%
Public Speaking 75%
SOFTHARD
7. I help hard working, Low income Music
Artist build their own Career base by
interacting and inspiring American
families through entertainment and
digital media storytelling. Be your own
Boss
PROMISE
8. CREDENTIALS
Work Experience:
• 10+ years Mix & Mastering
• 10+ years Photographer & Visual
Production skills
• Great Salesman
Education:
• Oil & Gas Production Safety Systems
(T1 & T2)JHS
• Music Business/Production , B.S., Full Sail University(Active Student)
• Welding 1(JHS)
Awards:
• Defensive Player of the Year class of
2014(BasketBall)JHS
• Defensive Player of the Year class os
2014(FootBall)JHS
I’m credible upon may work ethics. I’m self motivated and a reliable worker.
I work hard for future purposes. Just being myself and doing things the right
way can lead my clients to the right direction, building trust in a
partnership.
9. COMPETITION
Oshane Kirlew
Industry Experience:
• (CEO)Revo Digital Solutions
Education:
• Current student enrolled in Music Business M.A at
NYU Steinhardt School of Culture, Education, and
Human Development
• Muhlenberg College
Leadership Experience:
• Co Founder/CEO of Revo Digital Solutions
• Partner/Business Development Strategist of
Fortitude Development
• Co-Founder/COO/A&R of Paradice Records
Skills and Proficiencies:
• Music industry- 20 endorsements
• Social Media - 19 endorsements
• Song Writing- 15 endorsements
Kerry Butts jr
Overall Online Presence:
• More than 200 connections, banner image not yet
customized, professional headshot, Well organized
details throughout profile, articles published, active
on social media, URL customized, 3+ Business
websites
• Grade: Above Average 75 out of 100
Industry Experience:
• Unknown (Still Attending School)
Education:
• Current student enrolled in Music Business/
Production, B.S. at Full Sail University
Leadership Experience:
• Multiple Leadership Roles within my own
organization
Skills and Proficiencies:
• Social Media Marketing- 1 endorsement
• Audio Mix & Mastering - 1 endorsement
• Public Speaking - 1 endorsement
• Creative/Visual Production- 1 endorsement
Overall Online Presence:
• Less than 50+ connections, banner image
customized, professional headshot, detailed
summaries throughout profile with two or more
content pieces, no articles published, 10+ Artist
Pages, 1 Business site, active on personal social
media accounts, URL customized
• Grade: Average, 50 out of 100
10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions
company for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Kerry Butts jr
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not
yet customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience: Unknown
(Still Attending School)
Education:
• Current student enrolled in Music Business/
Production, B.S. at Full Sail University
Leadership Experience:
• Multiple Leadership Roles within my own
organization
Skills and Proficiencies:
• Social Media Marketing- 1 endorsement
• Audio Mix & Mastering - 1 endorsement
• Public Speaking - 1 endorsement
• Creative/Visual Production- 1 endorsement
Overall Online Presence:
• Less than 50+ connections, banner image
customized, professional headshot, detailed
summaries throughout profile with two or more
content pieces, no articles published, 10+ Artist
Pages, 1 Business site, active on personal social
media accounts, URL customized
• Grade: Average, 50 out of 100
11. BRAND POSITION
Renewing honor, courage, and
commitment in American culture by helping
individuals become more Responsible,
more Reliable, and becoming their own
Boss.
KERRY “BIZZY” BUTTS JR
Kerry earned the nickname
“Bizzy” in the Music industry
based on his personal
experience with music and his
hard work ethics.
“We” Can Get The Job DONE
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Bayou Country Superfest 2019
‣ May 25,2019 | Baton Rouge, LA
• Seafood Trap Fest & Block Party
‣ May 26,2019 | New Orleans, LA
• Bandito Festival
‣ June 22,2019 | Baton Rouge, LA
Digital Marketing
• Primary Content: est. Youtube channel called “illMuzikTv”
to perform live events and music related content.
• Primary Tools: Instagram - promote Content through 30
sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting important
content concerning current music production techniques.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase music production skills and
Photographic shills.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking CEO/Founder of a company with at least 25
yrs of experience in music industry; family man
that upholds Christian values, May. 2022
Formal Education
• Complete Music Business, B.S. by expected
graduation date in 2022
Technical Skills
• Set up Productive Artist sites, Dec. 2019
• CEO of my Organization(PAY), May 2022
• WordPress 5 Essential Training - Lynda.com, May
2019
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Oct. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local Culture Organizations and regularly
attend monthly events, starting Nov. 2019
• Improve Portfolio Presentation -
fs.bizsite.klbutts.com, Dec. 2020
14. Kerry Butts jr
You know how the Music industry fanbase
has been gradually changing over the past
decade? Well, what I do is create original
content from companies or clients to inspire and build
their beliefs. I have always been creative with the work I do and my
clients are mostly satisfied with their results. I want to bring back the
original sound in music. I feel its too many artist in the music industry
thats depending on deals and other people’s advice. I want to make a
statement that You are the Business, its just how you sell yourself as a
“