Andrzej Krassner-Cybulski aims to inspire others to create art from their experiences through motivational content about his background as a performer. He was adopted from Tennessee and grew up in LA, finding passion in music through his parents' performing arts camp. Now pursuing a music business degree, his goals are to land an internship and eventually become a music supervisor. To achieve this, he creates content on platforms like TikTok and Instagram to promote self-discovery and showcase his own music productions.

1. PERSONAL BRAND EXPLORATION
Andrzej Krassner-Cybulski
Project & Portfolio I: Week 1
6/04/21

2. Adopted from Tenessee, Andrzej Krassner-
Cybulski grew up in the Suburbs of LA. Having
parents who created a Performing Arts Camp
Brought out his artistic side. Finding passion in
music he was in all the top choirs and graduated
in 2018 from SSHS. He now creates his own
music and aims to inspire others to create art
from experience.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Music Supervisor
• Artist Manager
• A&R
Creator ARCHETYPE :Finding
inspiration everywhere I go,My
goal is to inspire others to create
from whats around them. Im not
afraid of taking risks and being
ahead of the times.
[Supervisor/Manager/agent] for [Music Business]
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 75% 30-50
years, 20% black 80% white
educated, located CA,NY major
city’s
• PSYCHOGRAPHICS: maybe
Liberal, inspirational, fear
blending in Concert goers,
• IDEAL AUDIENCE MEMBERS:
execs from Sony.
• Kevin Kelleher
• Rob stringer
• Peter Edge
[Curators, Recruiters and hiring managers at
Spotify,SONY,Warner]
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an internship somewhere in the industry.
‣ Applying before graduation/networking &
outreach as well as growing my online
presence ( linked in) ext. and then actually
landing it within the first 2 months after
graduation. Land an entry level job at Sony by
December 2023
Mid Term: (2023-2024).
Work at a record label entry level mail room
‣ Getting experience as a intern I can network
and connect with people up in the next section
of the industry and work my way up.
Long Term: (2030-2035)
• Become a music supervisor for a major tv network
like peacock, by July of 2035. Moving my way
through the different jobs at a. Label. I can prove
how well vers I am. I will also gain experience from
working up through the lab and applying my different

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Communication 80%
Team player 50%
Time management 60%
Negotiation 40%
SOFT
HARD
Microsoft suite 15%
Photoshop 10%
Sound judgment 20%
Leadership skills. 35 %
SOFT
HARD

7. I help artists develop and by using my
artistic experience to inspires people to look
inside themselves and bring a vision to life.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Social media Manager for Abbe Road
Acapella,1 year
• Created 4 ep’s showcasing artistic skills,
(studio experience)
• Retail associate FashionNova
Education:
• Santa Susana HS Performing arts
• Music Business , B.S., Full Sail University (2022)
Volunteer :
• Camp counselor for Performing Arts
CampBravo
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jennifer V
Industry Experience:
• Technical recruiting 2 years 5 months
• Talent aquisition 1 year
• Leadership recruiting 1 year
Education:
• BA ART HISTORY 2012
Leadership Experience:
• Digital ad operations
• Tech leadership recruiting
Skills and Proficiencies:
• Marketing
• Web design
• Event planning
Andrzej Krassner-Cybulski
Overall Online Presence:
• 500+?,Yes ?,Professional headsho. ,Very detailed bio
and social media linked. Superior , 85 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 2 years performance history
• 1 year social media management
Education:
• Santa susana HS Diploma
Leadership Experience:
• Social Media Manager
•
Skills and Proficiencies:
• Content creator/marketing
• Team player
• Self starter
Overall Online Presence:
• No connections, no banner image. N o professional
headshot or social media linked, poor. 40% 100

10. COMPETITION
Karen Foster
Noteworthy Experience:
• Talent management Artist relations,
• Finding and developing artists
Andrzej Krassner-Cy
HEADSHOT HEADSHOT
Industry Experience:
• head of A&R at Sony Music
• Intern at Bmi
A&R manager at Columbia
Education:
• Berkley College of music Music management
Skills and Proficiencies:
• A&R
• Promotions
• Social Media marketing
Overall Online Presence:
• 27 connections no headshot or profile picture. Not
active, no articles, no customizatio, poor,50%100.
Industry Experience:
• 2 years performance history
• 1 year social media management
Education:
• Santa susana HS Diploma
Leadership Experience:
• Social Media Manager
Skills and Proficiencies:
• Content creator/marketing
• Team player
• Self starter
Overall Online Presence:
• No connections, no banner image. N o professional
headshot or social media linked, poor. 40% 100

11. BRAND POSITION
For [ new artists] looking to develop themselves, I
provide inspirational content about my experience
as a recording artist,[ THROUGH MY
ENTERTAINING CONTENT THEY CAN SEE MY
DISCOGRAPHY AND MY PAST WORK.
“ON-J”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Entertainment and Tech law conference (LA)
• Virtual sync summit (virtual)
• NAMM show (Anaheim)
Digital Marketing
• Primary Content: shouting out other indie artists &
performance opportunities. Showing what music I create and
my own Creative process as well.
• Primary Tools: TikTok,Instagram,Snapchat, Facebook,Youtube
Daily, promoting motivation and self discovery tips.
• Website: To inspire others to create by showing what I create
as well as industry advice.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Someone who’s outgoing and a leader who aims to
entertain and inspire others. Someone whop has ample
music business experience Julie Greenwald
Formal Education
• Fullsail Music Business BS 2022
• Santa Susana Hs Diploma.
Techncal Skills
• Communication and social skills ( September 2022)
• Microsoft suite tutorial class august 5, 2022
• Podcasting summit 2021, June 3,2022 (networking)
Soft Skills
• Its your money protecting your financial future webinar
may 25,2021
• Midem, networking event winter 2022
• Ascap experience April 15,2022

14. Andrzej Krassner-cybulski
You know [developing artists ]? Well, what I do is [create
motivational content about my experience as a performer ]. In fact, I inspire
others to look inside themselves and hone Artistic abilities.
“
Picture of You
Goes Here

15. REFERENCES
The 25 Most Successful Musician-Entrepreneurs. Growthink. (2021, February 26). https://
www.growthink.com/content/25-most-successful-musician-entrepreneurs.
Griffiths, written by E., Griffiths, E., & Emma GriffithsEmma Griffiths is editor of
Synchblog. (2021, March 4). Key Worldwide Music Industry Events List 2021.
Synchtank. https://www.synchtank.com/blog/key-worldwide-music-industry-sync-
events-list-2021/.
Join the Band: Spotify Jobs. Join the Band | Spotify Jobs. (n.d.). https://
www.spotifyjobs.com/.
Julie Greenwald. Music Business Worldwide. (2021, April 16). https://
www.musicbusinessworldwide.com/people/julie-greenwald/.
Lynch, J. (2018, March 2). New data from LinkedIn shows how digital upstarts like Netflix
and Spotify are taking over the entertainment business. Business Insider.