Music Business Presentation

1. PERSONAL BRAND EXPLORATION
Pedro Messias - Music Business
Project & Portfolio I: Week 3
December 15, 2019

2. The oldest of six siblings, Pedro Messias raised in Rio
de Janeiro, Brazil. During his time living in his country of
birth, he developed great admiration for music. For 10
years he had an artistic career as a musician and DJ.
He is currently studying Music Business at Full Sail
University, where he aims to broaden his knowledge of
the industry to play a great role as an artist manager.
IDENTITY

3. PROFESSION
Potential Job Titles:
Artist Manager
Tour Manager
Music Supervision
Girl or Guy Next Door Archetype -
Developing relationships between artists
and companies, to make the best of both for
both. Working hard and with humility,
generate solid and productive relationships
in all fields of the music industry.
Artist Manager of International Companies

4. • DEMOGRAPHICS: 60% Male,
28-38 years old, College
Educated, Married, Diverse in
race, Located in California.
• PSYCHOGRAPHICS: Who enjoy
life, socially active,
communicative, focused, not so
conservative, free conception.
• IDEAL AUDIENCE MEMBERS:
Joana Perez Global HR Leader
(UMG), Mark Hazard, Human
Resources Director (UMG),
Claudia Reyes, Talent Acquisition
Leader (UMG)
Recruiters & Hiring Managers at UGM, Warner Bros, and Sony Music
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at UMG.
‣Connect with, and send a follow up
promotional email to, 25 UMG team members
on LinkedIn by May 1, 2021.
Mid Term: (2026)
• Director level position within UMG.
‣Manage the career of artists by assisting them
to the best destinations in their careers. by
December 31, 2026.
Long Term: (2041)
• Manage my own record label that is also part of the
stabilized UMG within Hiphop.
‣Manage at least the career of 3 of the top 20
artists in the Hiphop genre. by December 31,
2041.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Pro Tools 57%
Adobe Systems Adobe Photoshop 75%
Time Management 73%
Organization 45%
SOFTHARD
Public Speaking 55%
SOFTHARD
Budget Management 65%
Recruitment and Selection 45%
Critical Thinking 45%

7. I will perform alongside artists and
companies representing their interests to
extract healthy and profitable relationships.
PROMISE

8. CREDENTIALS
Work Experience:
• 3 years as Graphic Designer in Zappato
• 1 year in sales for Osklen
Education:
• Music Business, B.S., Full Sail University
(Exp. 2021)
Awards:
• Best employee in 7 different months at
Zappato.

9. COMPETITION
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• 7 months volunteering Production Assistance at Full
Sail University
• 11 months as Coordinator Assistant at Full Sail
University
Skills and Proficiencies:
• Shane Snow on Storytelling certificate at lynda.com
• The Science of Sales certificate at lynda.com
Pedro Messias
Overall Online Presence:
• Less than 50 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, two articles published, inactive on
social media, URL not yet customized
• Grade: Average, 45 out of 100
Industry Experience:
• 5 years managing Card band on tours
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• Best employee in 7 different months at Zappato
• 1 year in sales for Osklen
Skills and Proficiencies:
• Graphic Designer
• Adobe Creative Suite
• Public Speaking
• Logic Pro
Overall Online Presence:
• Less than 50 connections, banner image customized,
professional headshot, detailed summaries throughout
profile, no articles published,active on personal social
media accounts, URL customized
• Grade: Average, 60 out of 100
Jeremiah Johnson

10. COMPETITION
J. Mitchell
Industry Experience:
• 3 years and 1 month of artist
manager experience
Education:
• Music Business, B.A.
Owner Experience:
• Founder / Artist Manager at J. Mitchell Management,
LLC
Skills and Proficiencies:
• Excellent Written
• Manager for 1 year from Yuri Wa
Overall Online Presence:
• 500+ connections, banner image not yet customized,
unformal headshot, detailed profile summaries,
notable volunteer work, premium membership
• Grade: Good, 73 out of 100
Pedro Messias
Industry Experience:
• 5 years managing Card band on tours
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• Best employee in 7 different months at Zappato
• 1 year in sales for Osklen
Skills and Proficiencies:
• Graphic Designer
• Adobe Creative Suite
• Public Speaking
• Logic Pro
Overall Online Presence:
• Less than 50 connections, banner image customized,
professional headshot, detailed summaries throughout
profile, no articles published,active on personal social
media accounts, URL customized
• Grade: Average, 60 out of 100

11. BRAND POSITION
Seeking harmony and without struggling with
adversity, bringing music as a cure.
PEDRO “PROBLEM SOLVER” MESSIAS
For never beating himself in
adverse situations Pedro
received this nickname, for
valuing well-being and always
looking for a suitable solution
to problems.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Florida State Conference 2020
‣ Jan 24, 2020 | Orlando, FL
• 2020 Attendees SPC-UCF
‣ June 23 - June 25, 2020 | UCF, Orlando, FL
• Orlando Career Fair
‣ Jan 22, 2020 | Orlando, FL
Digital Marketing
• Primary Content: Live performance of new music on
Instagram and artists interview for industry Youtube
channels
• Primary Tools: Instagram and Twitter - promote pictures of
daily routine of new artists; LinkedIn - network with music
industry pros and make new connections
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase music content and embed new
music videos

13. PROFESSIONAL DEVELOPMENT
Mentor
• Looking for someone with experience within the music
industry who can advise me on the best ways forward
and inspire me to evolve as a professional.
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2021
Technical Skills
• Logic Pro; Beatmaker Pro, Jan. 2020
• Adobe Suite; Brainstorm Tutorials - Dec. 2018
Soft Skills
• Forma Cursos - Profesional Written
• Business Writing Principles - Lynda.com, Jun. 2019

14. Pedro Messias
Do you know that hip hop is currently the most
heard genre in the world? So what I do is use all of
my experience in the music industry for years in
conjunction with the knowledge gained from the Full Sail University Music
Business course, helping artists succeed. I can provide musical, visual, and
financial assistance. I work hard for the success of both the company and
the artists who associate their rights. Let's make a difference together?
“

15. REFERENCES
Black and Silver Mixing Board. (n.d.). Retrieved from
https://www.pexels.com/photo/table-music-power-
sound-63703/
Black Vinyl Player. (n.d.). Retrieved from https://
www.pexels.com/photo/black-vinyl-player-145707/.
Girl/Guy Next Door Brand Archetype - Kaye Putnam:
Psychology Brand Strategy. (n.d.). Retrieved from
https://www.kayeputnam.com/brandality-archetype-
everyman/.
Hazar, M.(2019). Mark Hazard LinkedIn Profile.
Retrieved December 15, 2019, https://
www.linkedin.com/in/mark-hazard-4711608/
Orlando, FL Business Conference Events. (n.d.).
Retrieved from https://www.eventbrite.com/d/fl--
orlando/business--conferences/.
Perez, J.(2019). Johanna Perez LinkedIn Profile.
Retrieved December 15, 2019, https://
www.linkedin.com/in/johanna-perez-48280a/
Person Singing. (n.d.). Retrieved from https://
www.pexels.com/photo/person-singing-1370545/.
Summary Report for: 27-1019.00 - Artists and Related
Workers, All Other. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/27-1019.00.
Summary Report for: 27-2012.02 - Directors- Stage,
Motion Pictures, Television, and Radio. (n.d.). Retrieved
from https://www.onetonline.org/link/summary/
27-2012.02.
Summary Report for: 13-1011.00 - Agents and
Business Managers of Artists, Performers, and
Athletes. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/13-1011.00.