Samantha Fudens grew up in Tampa, Florida listening and playing music from a young age. She is currently studying music business at Full Sail University with the goal of becoming an artist manager. Her short term goal after graduation is to get a job at Red Light Talent Management and continue managing her current artist. Her long term goal is to establish successful artists and advance her career in talent management. She has internship experience and is working to expand her industry network and skills in areas like artist relations to pursue her dream career in the music industry.

1. PERSONAL BRAND EXPLORATION
Samantha Fudens
Project & Portfolio I: Week 3
June 20, 2019

2. Samantha Fudens grew up in Tampa, Florida always
listening and playing music from a very young age.
She’s dreamed of working in the music industry
her entire life and managing artists is a passion
she wants to pursue as a career. After realizing
true passion for music and managing artists at the
age of 13, she knew she wanted to attend music
business school. Samantha enrolled in the Music
Business program at Full Sail University where she’s
focused on developing artists and getting her foot
into the door of the music industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artist Manager
• Artist Representative
• Talent Manager
Lover Archetype - This archetype is
important in these job titles because it has
to do with how much passion and care I
have for others. I will take my artists very
seriously and hold their best intention in
mind as well as treat them like family and
because the relationship between a manager
and artist is based upon mutual respect.
Agents and Business Managers of Artists, Performers, and
Athletes

4. • DEMOGRAPHICS: 50% Male, 25-35
years old, Predominately White,
Single, College Educated, Located in
the USA, in large music cities.
• PSYCHOGRAPHICS: Enjoys live
shows, music events, networking.
Spends free time listening to music,
going to parties, working in office.
Adheres to liberal lifestyles and
opinions.
• IDEAL AUDIENCE MEMBERS: Perry
Greenfield, Manager (Red Light
Management), John Fox, A&R
Administration (SONY Music),
Micheal George, Manager (SB
Projects)
Agents and Business Managers of Artists, Performers, and Athletes
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level marketing position at Red Light Talent
Management company or continue to manage current artist if going
well enough to have steady income from that.
‣ Connect with, and send an email to Red Light Management
team members on LinkedIn by January 2020.
Mid Term: (2025)
• Be managing one or multiple successful artist and be working for a
talent management company.
‣ Expand network with Red Light Management members, move
up from interning or entry-level position at Red Light
Management.
Long Term: (2040)
• Establish artists to become high level entertainers. Move up in Red
Light Management or other talent management company.
‣ Work and do well at Red Light, establish current artists.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Artist Relations 87%
Show Booking 65%
Time Management 70%
Networking 60%
SOFTHARD
Accounting Software 10%
Abobe Creative Suite 10%
Selling & Influencing others. 40%
Persuading 60%
SOFTHARD

7. I help artists, performers and creative
professionals carry out their goals by
inspiring them and working hard to get
them where they dream to be.
PROMISE

8. CREDENTIALS
Work Experience:
• 4 months recording industry experience
• 3 months artist management experience
Education:
• Music Business, B.S., Full Sail
University (Exp. 2020)
Awards:
• Top 10 percent of class at Full Sail
• Tenacity (High School, 2017)
• 2019 Music Business Scholarship recipient.

9. COMPETITION
Ashley Majher
Industry Experience:
• Does not have a music business
degree.
• Has been an intern for 7 years with no
promotion.
Education:
• Kennesaw State University 2009-2011.
Leadership Experience:
• Travel coordinator for Playpro Media.
• Management intern for Rockit Artist Management.
Skills and Proficiencies:
• Music - 7 endorsements
• Social Media - 8 endorsements
• Entertainment- 10 endorsements
Samantha Fudens
Overall Online Presence:
• Less than 100 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• Studio18 intern
• Artist Manger
• Live Show Volunteer
Education:
• Current student enrolled in Music Business B.S. at Full
Sail University
Leadership Experience:
• Helped plan events for Studio 18
• Taking on live show projects in the Orlando area
Skills and Proficiencies:
• Music - 7 endorsements
• Communication - 5 endorsements
• Acoustic Guitar - 7 endorsements
Overall Online Presence:
• 156 connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, lots of volunteer
experience added to profile, sporadically active on
personal social media accounts.
• Grade: Good, 80 out of 100.

10. COMPETITION
Maya Levy
Industry Experience:
• 6 months of A&R Interning at SONY
Music.
Education:
• New Media & Digital Design, B.A. Fordham University
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Social Media - 2 endorsements
• Entertainment - 2 endorsements
• Music Industry- 2 endorsements
Samantha Fudens
Overall Online Presence:
• Less than 500 connections, banner image not yet
customized, polished headshot, detailed profile
summaries, no notable volunteer work, URL not yet
customized, lots of experience in A&R.
• Grade: Good, 70 out of 100
Industry Experience:
• Studio18 intern
• Artist Manger
• Live Show Volunteer
Education:
• Current student enrolled in Music Business B.S. at Full
Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Music - 7 endorsements
• Communication - 5 endorsements
• Acoustic Guitar - 7 endorsements
Overall Online Presence:
• 156 connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts.
• Grade: Good: 80 out of 100.

11. BRAND POSITION
Samantha’s enthusiasm and hard work is reflected by the
multiple projects she has accomplished in only a short
time in the music business. Her work ethic and
enthusiasm are the number one factors of hiring her.
SAMANTHA FUDENS
Samantha defines herself as an
ethical and responsible
employee, willing to take on any
task.

12. NETWORKING & MARKETING
Industry Events & Organizations
• 2020 Music Business Conference
‣ June 19 - 21 | Mexico City, MX
• Breakthrough Music Business Summit Orlando (AMA)
‣ Embassy Suites Orlando | September 26, 2019
• Orlando A&R Seminar/Networking Event
‣ November 12, 2019 | Orlando, FL
Music Business & Personal Branding
• Primary Content: Instagram posts about artist; promo show
flyers as well as Spotify/Soundcloud QR codes or picture sets.
• Primary Tools: FB and Instagram - promote artists through
promo flyers and links to music; LinkedIn - network with
industry pros and update status of artist management
highlighting the achievements of the artists.
• Website: Full Sail digital portfolio site to showcase school work;
use blog to showcase music business knowledge and embed
podcast episodes.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level music industry pro with at least
5 yrs of experience in music industry; intelligent
person that good at giving advice and serve as a
source of support and a positive role model by
modeling desirable behaviors.
Formal Education
• 4 credits at University of South Florida, Business
Management, 2017.
Technical Skills
• Microsoft Excel class, proficient April. 2019
• Quickbooks proficient
• Familiar with WordPress
Soft Skills
• Networking
• Time-Management
• Volunteered at monthly local music events, starting
May. 2019
• Listening Skills

14. Samantha Fudens
Are you an artist who wants to spend time focusing
on your career? I can enable you to carry out your vision.
I discover new talent as well as help guide and brand current talent in a
professional way in order to help create amazing artists and musicians who
have the potential to become the biggest stars on the planet.
“

15. REFERENCES
13-1011.00 - Agents and Business Managers
of Artists, Performers, and Athletes. (n.d.).
Retrieved from https://www.onetonline.org/link/
summary/13-1011.00#Skills
Breakthrough Music Business Summit Orlando.
(n.d.). Retrieved from https://
www.eventbrite.com/e/breakthrough-music-
business-summit-orlando-tickets-26507916893
Discover the Lover Archetype. (2015, January
30). Retrieved from https://
www.archetypes.com/discover-lover-archetype/
Events. (n.d.). Retrieved from https://
musicbiz.org/events/
Orlando A&R Seminar/Networking Event w/
Former A&R Dir. Matthew Rix. (n.d.). Retrieved
from https://www.eventbrite.com/e/orlando-ar-
seminarnetworking-event-wformer-ar-dir-
matthew-rix-tickets-58193780163/amp
Mentor requirements & qualifications. (n.d.).
Retrieved from http://towardsemployment.org/
mentor-requirements-qualifications/