Updated Brand Canvas

1. PERSONAL BRAND EXPLORATION
VASHAWN MITCHELL
Project & Portfolio I: Week 3
April 1, 2019

2. Hailing from the south suburbs of Chicago,
IL which is known as the birthplace of
Gospel Music, VaShawn Mitchell found his
love for faith-based music early in life.
Attending worship service regularly,
singing in the choir and leading songs in
front of large congregations was the
beginning of his dream to transform lives
through music. After years of recording
and writing for other singers in 2010
VaShawn released the hit song, “Nobody
Greater “on his “Triumphant CD landing
him on top of the Billboard Charts and
selling over 500,000 units which RIAA
certified Gold.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Music Therapist
• Primary Service Coordinator
• Clinician
Magician Archetype - Providing
comforting therapy that
transform lives by unlocking inner
passion. Using music as a
universal language to provide
intervention and encourage
students to achieve their goals.
Music Therapist For Fulton County School System

4. • DEMOGRAPHICS: 80% males,
35-45 years old, Predominately
African American, College
Educated, Located in greater
atlanta.
• PSYCHOGRAPHICS: Possess
strong leadership skills and enjoy
creating life-changing
opportunities for children, An
outgoing person with an easy
and friendly personality, donates
to non-profit.
• IDEAL AUDIENCE MEMBERS:
Kirk Balcom, HR Director (FCS),
Jennifer Downing Giron, HR
Director (FCS), Eddie Breaux,
Director HR (FCS)
Recruiters & Hiring Managers at Fulton County Schools
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Sign an Independent Services Contract with
FCS
‣Connect with, and send follow up
specifics email to all 7 board of directors
via Fulton County website by January 1,
2021
Mid Term: (2027)
• Lead a progressive Music Therapy program
aimed at increasing students graduation rate.
‣Expand yearly graduation rate by 20% at
FCS by January 1, 2027.
Long Term: (2042)
• Develop a Music Therapy peer mentoring
program where students meet in small groups.
‣Secure Government or Private funding,
test small groups, expand services to
surrounding counties by January 1, 2042.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Music History 80%
Intervention 65%
Leadership 70%
Problem Solving 60%
SOFTHARD
EHR Software 10%
Virtual Instrument Software 10%
Critical Thinking 40%
Strong Communication 50%
SOFTHARD

7. I help inner city school systems
increase graduation by inspiring
students with the therapeutic power
of music.
PROMISE

8. CREDENTIALS
Work Experience:
• 20 years experience in music
Industry
• 5 years in prevention &
intervention for Social service
agency
Education:
• Content Marketing, HubSpot
Certification
• Music Business, B.S., Full Sail University (Exp. 2022)
Awards:
• 7 Stellar Awards & 4 Dove Awards
for music
• Rites of Passage certified

9. COMPETITION
Brett Featherman
Industry Experience:
• 12 plus years consulting with
non-profit programs
Education:
• Graduated 2008, Music Business, B.S. at Full
Sail University
Leadership Experience:
• Director of Worship of Church with alludes to a
religious background with biblical foundation
• Global Professional Achievement Award
Skills and Proficiencies:
• Leadership - 15 endorsements
• Volunteer Management - 14 endorsements
• Public Speaking - 7 endorsements
VaShawn Mitchell
Overall Online Presence:
• More than 500 connections, banner image
customized, head shot is side profile, overall
an extremely informative profile, not active on
social media, URL custom
• Grade: Good, 80 out of 100
Industry Experience:
• 3 years working with non-profit
music program
Education:
• Current student enrolled in Music Business,
B.S. at Full Sail University
Leadership Experience:
• Overseer of Worship with religious
background and biblical foundation
Skills and Proficiencies:
• Music - 0 endorsements
• Singing - 0 endorsements
• Songwriting - 0 endorsements
Overall Online Presence:
• less than 10 connections, banner image
customized, professional headshot, limited
details throughout profile, no articles
published, very active on personal social
media accounts, URL customized
• Grade: Poor, 20 out of 100

10. COMPETITION
Joe Bailey
Industry Experience:
• ~13 years of music therapy
experience, 9 years music
therapist at FCS
Education:
• Arts & Music, B.A.
• Music Therapy/ Therapist, M.A.
Noteworthy Experience:
• Entrepreneurship - CEO of Bailey Beats for 12
years services for special needs
Skills and Proficiencies:
• Music - 20 endorsements
• Teaching - 16 endorsements
• Music Education - 14 endorsements
VaShawn Mitchell
Overall Online Presence:
• Less than 200 connections, banner not
customized, missing head shot, no social
media connected, URL not custom
• Grade: Poor, 40 out of 100
Industry Experience:
• 3 years working with non-profit
music program
Education:
• Current student enrolled in Music Business,
B.S. at Full Sail University
Leadership Experience:
• Overseer of Worship with religious
background and biblical foundation
Skills and Proficiencies:
• Music - 0 endorsements
• Singing - 0 endorsements
• Songwriting - 0 endorsements
Overall Online Presence:
• less than 10 connections, banner image
customized, professional headshot, limited
details throughout profile, no articles
published, very active on personal social
media accounts, URL customized
• Grade: Poor, 20 out of 100

11. BRAND POSITION
Using resonance, tone and forte to release
the power of music as an alternative
therapeutic approach with overwhelming
results.
VASHAWN “TRIPLE-THREAT” MITCHELL
VaShawn embodied the
nickname “Triple-Threat”
in the music Industry as
journalists began to
describe his life-changing
sound!

12. NETWORKING & MARKETING
Industry Events & Organizations
• 2020 American Music Therapy Association
Conference
‣ November 19 - 22 Atlantic, City NJ. (Virtual
Now)
• Music Therapist Association of Georgia
‣ Student Membership
• Annual Concert For A Cause
‣ June 2021, Date TBA | Atlanta, GA
Digital Marketing
• Primary Content: est. virtual mini-concert called
“Vertical Sounds”; 5 min. vertical videos singing
songs and telling the inspiration behind them; 1
episode per week; will host on Instagram
• Primary Tools: FB and Instagram - promote videos
through 30 sec commercials & tag colleagues;
LinkedIn - network with industry pros and start a
vertical sounds group to encourage other to
network & share
• Website: Full Sail digital portfolio site to showcase
school work; use video to showcase music ability &
knowledge and embed vertical videos

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking board certified music therapist with
at least 20 yrs of experience in music therapy
an independent contractor; that upholds
Christian values, Mar. 2021
Formal Education
• Complete Music Business, B.S. by expected
graduation date in 2022
Technical Skills
• Sign up with Practicefusion.com EHR;
complete all EHR courses through Practice
Fusion, Jan. 2021
• Protools Advanced Techniques - LinkedIn
Learning, Jan. 2021
• Virtual Instruments Training & Tutorial -
lynda.com , Jan. 2021
Soft Skills
• Critical Thinking - LinkedIn Learning, Jan. 2021
• Communicating With Confidence - Lynda.com,
• Attend Open Jam event at Helium to network
with other musicians and enthusiasts

14. VASHAWN MITCHELL
Why my method works? I use my god given
musical gift to Inspire others to develop and
flourish. Being in the music Industry over 20 years I
realized music saved my life and have watched how music has done the
same for so many of my peers. Students and professionals are writing
songs and sharing stories of transformative because of my vertical sound’s
series.
“

15. REFERENCES
Bailey, J. (2020). Joe Bailey LinkedIn Profile. Retrieved from
https://www.linkedin.com/in/joe-bailey-jr-mm-lpmt-mt-bc-3497baa1/
Balcom, K. (2020) Kirk Balcom LinkedIn Profile. Retrieved from
https://www.linkedin.com/in/kirk-balcom-80a51b1/
Breaux, E. (2020). Eddie Breaux LinkedIn Profile. Retrieved
from https://www.linkedin.com/in/eddie-breaux-321a085/
concertforcausemt.org. (2020) , Events: Retrieved from
https://www.concertforacausemt.org/events1/2020/6/15/annual-
concert-for-a-cause
Featherman, B. (2020) Brett Featherman LinkedIn Profile.
Retrieved from https://www.linkedin.com/in/brettfeatherman/
georgiamusictherapy.org. (2020) , About: Retrieved from
https://www.georgiamusictherapy.org/eventscontinuing-ed
Giron, J. (2020) Jennifer Downing Giron LinkedIn Profile.
Retrieved from https://www.linkedin.com/in/jedowning/
musictherapy.org. (2020) home page: Retrieved from,
https://www.musictherapy.org/events/amta_2020_conference/
Onetonline.org. (2020). Summary Report For:
Music Therapists Retrieved from https://www.onetonline.org/
link/summary/29-1125.02
ziprecruiter.com. (2020). Summary Report for:
Search Music Therapist Retrieved , from https://
www.ziprecruiter.com/ojob/
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lvk=WhHxxKOn_XS3H3G2QWWlqQ.--LeydwDoYc