The document provides an overview of The Coca-Cola Company. It discusses the history and evolution of Coca-Cola from its invention in the late 19th century to becoming the dominant soft drink by the 20th century. It also outlines the company's portfolio of drinks, vision, mission and competitors. The key competitors identified are Pepsi, Red Bull, Dr Pepper, Nescafe, Tropicana, and Parle. The conclusion recommends strategies around health concerns and expanding Coca-Cola's product line.

1. THE COCA COLA COMPANY
Taste the feeling
Presented by- Pratik Ray

2. CONTENTS
1. Introduction
2. Evolution of coke bottle
3. History
4. Some interesting facts
5. Company profile
6. Vision & mission
7. Competitors
8. conclusion

3. INTRODUCTION
Coca-Cola, or Coke, is a carbonated soft drink manufactured byThe Coca-
Cola Company. Originally intended as a patent medicine, it was invented in
the late 19th century by John Stith Pemberton and was bought out by
businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to
its dominance of the world soft-drink market throughout the 20th century.
The drink's name refers to two of its original ingredients: coca leaves, and
kola nuts (a source of caffeine).The current formula of Coca-Cola remains a
trade secret,

4. The Coca-Cola Company has on occasion introduced
other cola drinks under the Coke name.The most
common of these is Diet Coke, along with others
including Caffeine-Free Coca-Cola, Diet Coke Caffeine-
Free, Coca-Cola Zero Sugar, Coca-Cola Cherry, Coca-
ColaVanilla, and special versions with lemon, lime, and
coffee. Based on Interbrand's "best global brand" study
of 2015, Coca-Cola was the world's third most valuable
brand, after Apple and Google.[2] In 2013, Coke
products were sold in over 200 countries worldwide,
with consumers drinking more than 1.8 billion company
beverage servings each day.

5. EVOLUTIONOF COKE BOTTLE

6. SOME INTRESTING FACTS
1. IT USED TO BE FREE.
2.THE FAMOUS BOTTLEWAS ORIGINALLY SHAPED
LIKEA COCOA BEAN.
3. IT HITTHE SPOT FOR INFANTS.
4. NEW COKEACTUALLY HUNG AROUND FOR A LONGTIME.
5.THE CANSWERE INVENTED FOR SOLDIERS.
7.THEYTRIEDTO REPLACECOFFEE.
6.THEY ONCE MADE CLEAR COKE FOR A RUSSIANGENERAL.
8.THEY ONCE FILLED CANSWITH DISGUSTING
WATER ON PURPOSE.
9. PEPSI DIDTHEMA HUGE FAVOR.

7. COMPANY PROFILE
 The Coca-Cola Company is the world’s biggest refreshment organization that operates in more than
200 nations with a market portfolio of more than 3000 drinks items that include sparkling beverages
and refreshments like water, squeezes, juice drink, teas, espressos, drinks and caffeinated beverages.
 Headquartered in Atlanta, Georgia, it has more than 92,400 co-partners over the six working groups
in Eurasia, Africa, Europe, Latin America, North America and Pacific region (Polaris Institute, 2005).
The company production process mainly focuses on manufacturing refreshment bases and syrups
that make the organization’s mark exceptional, and providing packaging operations.
 Coca-Cola has both the license and the brands to operate legally. In a bid to unify its client base, the
Coca-Cola Company has invested heavily on advertising activities which incorporate both print andTV
promotions, online programs retail store shows, sponsorship, challenges and bundle plans .

8. VISION AND MISSION
THE COCA-COLA COMPANY MISSION
Our mission is:
To refresh the world in mind, body and spirit
To inspire moments of optimism and happiness through
our brands and actions
To create value and make a difference.

9. The Coca Cola Company Vision
• To achieve our mission, we have developed a set of goals, which we will work with
our bottlers to deliver:
• People: Inspiring each other to be the best we can be by providing a great place to
work
• Portfolio: Offering the world a portfolio of drinks brands that anticipate and satisfy
people's desires and needs
• Partners: Nurturing a winning network of partners and building mutual loyalty
• Planet: Being a responsible global citizen that makes a difference by helping to
build and support sustainable communities
• Profit: Maximising long-term return to shareholders, while being mindful of our
overall responsibilities

10. COMPETITORS…
 Coca-cola is one of the most respected brands in the world and it has
long warded off the competition with the use of a strong distribution
strategy and equally strong marketing messages. Coca-cola has over a
period of time used positive marketing to the best of its advantage and
has rarely been involved in negative marketing (which Pepsico. does
frequently).
1. PEPSICO.-
Without a doubt one of the strongest coca cola competitors is Pepsi. One
of the reasons these brands fight tooth and nail is because both of them
are very strong in their distribution and have excellent marketing and sales
policies. As a result, you will find that the maximum market share is of
these 2 brands – be it any country.

11. 2) RED BULL
Red Bull gives you wings, quite literally!! Red
Bull is one of the strongest growing energy
drink/sports drink and is amongst the strongest
direct coca cola competitors in terms of brand
valuation.
The popularity of Red Bull is because of a wide
adoption in the pub culture where Red Bull can
be mixed in various drinks. Its taste is stronger
and loved by Red Bull drinkers.

12. The coca cola competitor is another one in this list which is not
from the house of Coca-Cola or Pepsi. Dr.Pepper Snapple Group
has a combination of some well-known brands such as 7 up and
RC Cola. Amongst these, the flagship product which is the
strongest coca cola competitor is Dr. Pepper itself.
3) Dr. Pepper (Dr. Pepper Snapple)
Dr Pepper comes in various flavors and in fact, is known and
loved for its unique taste.The brand is distributed in many
countries but has a major market penetration in the US, from
where it derives its brand valuation. It is also known for its
smart marketing and use of slogans, due to which it has
survived and thrived for long against the likes of Coca-cola and
Pepsi.

13. 4)Nescafe
Some people love tea and others love Coffee.The USA itself
is a major coffee drinking nation and so are many others. And
in Coffee, the one brand which has the top mindshare is
Nescafe. Nescafe is without a doubt a very strong coca cola
competitor because of its superb taste and fantastic
distribution.
Nescafe is a product from the brand Nestle. Nestle is
known for various brands like Maggi, cerelac, various
breakfast cereals .As a result, Nescafe has a distribution
setup is even larger then Coca-cola because of the
simple reason that Nescafe is also sold in medical shops
besides being sold in groceries or other markets.

14. 5) Tropicana
Would you like to replace your carbonated
beverage with Juice so that you can be healthier
and have a drink which is far less in sugar and
has a lot of natural elements to boost your
immune system? I am sure you would prefer
one above the other.This is what is happening
in the market and henceTropicana’s range of
natural juices is strong rising as a go-to drink for
people who don’t want caffeinated or
carbonated beverages.

15. 6)Parle
Parle is an Indian brand and competes with Coca
Cola across some specific product categories that
include bottled water and juices. Parle’s Frooty,
Appy and Bailey are major competitors of Coca
Cola’s minute maid and other juice products as well
as juice drinks and bottled waters in the Indian
market.
• APPY
• FROOTI
• BAILEY
• MINUTE MAID

16. CONCLUSION
The Coca-Cola Company has over the years remained a leading brand in the world because of its
services, proper leadership and commitment of all the stakeholders involved in its operations.
The experiences of the company in terms of business are pertinent in the process of designing future plans.
The rising concerns regarding health issues across the globe with dangerous health conditions like obesity
and cardiovascular conditions will probably affect the nature and ingredients of the company products in the
near future. It is therefore recommended that effective strategies need to be put in place in advance, so as to
facilitate strong campaigns on the beverages produced and publicly communicate the measures
undertaken by the company as an indication of its concern towards consumer’s health.
Coca-Cola also ought to consider expanding its product line by including other snacks’ production
alongside beverages to boost the product portfolio.This move will also help the company to
spread the risks across the market due to uncertainties in business like consumer preferences, Seasonal
demand etc.

17. -THANK YOU-