Presentation on Cola Wars between Coke and Pepsi
(Presented in Marketing Planning and Implementation-1 Course at MDI Gurgaon)
P.S- Please feel free to share your views in comments.
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
Presentation on Cola Wars between Coke and Pepsi
(Presented in Marketing Planning and Implementation-1 Course at MDI Gurgaon)
P.S- Please feel free to share your views in comments.
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
Cola Wars - Coke Vs Pepsi Harvard Business School Case StudyMohan Kanni
A brief presentation on case study Cola Wars where we try to analyse the past history and predict the future of their business and growth opportunities from a Marketing Management Perspective.
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)Arjun Parekh
Probable Solution to HBR Case on Aqualisa Quartz. The Presentation consists of info about Channel Distribution, Development of Quartz Shower Valve, UK Shower Market, Initial Sales Results, 4Ps of Marketing for Aqualisa, A shift in Marketing Strategy.
Cola Wars - Coke Vs Pepsi Harvard Business School Case StudyMohan Kanni
A brief presentation on case study Cola Wars where we try to analyse the past history and predict the future of their business and growth opportunities from a Marketing Management Perspective.
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)Arjun Parekh
Probable Solution to HBR Case on Aqualisa Quartz. The Presentation consists of info about Channel Distribution, Development of Quartz Shower Valve, UK Shower Market, Initial Sales Results, 4Ps of Marketing for Aqualisa, A shift in Marketing Strategy.
Cola Wars have continues till date. This presentation presents an analysis of the case Cola wars continues in 2006.
Find out what we have to say about the classic case of competition.
Pricing Strategies by Coca-Cola in IndiaRohan Bharaj
This document describes the the pricing journey of Coca-Cola India right from its entry till today. Coca-cola competes in a very fiercely competitive market and pricing is one of the most important factors it has to consider while conceptualizing its strategies.
The Presentation is about :
- Coca Cola Comapny
- Internal & External factors analysis
- Strategic decision matrix
- Coca Cola's Strategy
This Presentation done as a part of MBA class assessment in 2010
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
7. Recommendation Focus on advertising and promotion to differentiate from competitor and to change the image and perception of cola to fit the healthy living trend
Water: low brand loyalty & high price sensitivity (vs. CSD) Therefore, expanding into other “non-carb” drinks not the answer
CSD’s market share in 1990: 71% vs. 2004:60% <1% growth 1998 – 2004 vs 3% - 7% in 1980s/early 1990s 2003 – 1004: proportion of Americans who said cola was “too fattening” increased from 48% - 59%
Water: low brand loyalty & high price sensitivity (vs. CSD) Therefore, expanding into other “non-carb” drinks not the answer
CSD’s market share in 1990: 71% vs. 2004:60% <1% growth 1998 – 2004 vs 3% - 7% in 1980s/early 1990s 2003 – 1004: proportion of Americans who said cola was “too fattening” increased from 48% - 59%
CSD’s market share in 1990: 71% vs. 2004:60% <1% growth 1998 – 2004 vs 3% - 7% in 1980s/early 1990s 2003 – 1004: proportion of Americans who said cola was “too fattening” increased from 48% - 59%
