Webinar: Social Media Integration
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The document discusses how the Substance Abuse and Mental Health Services Administration (SAMHSA) can integrate its social media platforms to optimize engagement through a program called "Ask SAMHSA." It describes how the program works by soliciting questions on Twitter and Facebook and responding via YouTube videos. The program requires few resources and helps expose audiences to SAMHSA's other platforms while encouraging engagement across its social media presence. Challenges include promotion, topic scope, timing, and accessibility of content.
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Influence, Share and Engage
Social media trends, best practices and tips for volunteers in Saskatchewan's recreation and parks field.
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Webinar: Social Media Integration
- 2. Ask SAMHSA: Integrating social media platforms to optimize engagement touch points Steven Randazzo Substance Abuse and Mental Health Services Administration
- 3. Concept • Based of White House’s First Question
- 4. Ask SAMHSA! – How it works • Audience: Behavioral Health workforce, consumers, people in recovery • Blog post soliciting questions via Twitter and Facebook • Promote on Twitter, Facebook, email blast
- 5. Ask SAMHSA! – How it works • Response through video posted on SAMHSA’s YouTube Channel and posted on the SAMHSA Blog
- 6. Ask SAMHSA! – How it works • Resources – Little resources needed • Camera, computer that edits, 2 staff, time – average editing takes 20 minutes • Clearance – Clear concept before – Identify expert – Share questions with expert ahead of time
- 7. Ask SAMHSA! • Integrate SAMHSA’s Social Media Platform – Positives • Exposes people to SAMHSA’s other platforms • Casts a wider net – more touch points • Fully utilizes social media platform • Encourages engagement – Challenges • Promotion • Scope of topic • Timing • Accessibility – captioning