Mary Bontrager presenting at the 2016 MACE Annual Conference

1. MID AMERICA CHAMBER EXECUTIVES
ANNUAL MEETING
Mary Bontrager, EVP
May 5, 2016
CENTRAL IOWA – TALENT DEVELOPMENT AND ATTRACTION STRATEGIES

2. CENTRAL IOWA TODAY -

3. WHERE ARE THE CHALLENGES?
 New Minimum in Education –
 Up to 70% of Central Iowa will require
some post-secondary Education
 High quality degrees, certificates and other credentials
 Population Growth Won’t Fill Demand
 For Job Growth and Retirements
 Need to recruit outside the State and US
 Misalignment of Student Interests/Preparation to Demand
 Need career awareness/exploration opportunities starting in
middle school or before

4. 2012 – 2022 OCCUPATIONAL GROUP PROJECTIONS BY
GROWTH AND REPLACEMENTS
ANNUAL JOB OPENINGS

5. TALENT PLAN FOR SUCCESS
 Ensure our Current and Future Talent Pipeline is properly
prepared with the right education and training - EDGE
 Increase opportunities for students in K-12 to understand
the job outlook for the future and can experience first-
hand careers of interest – Secondary CTE Task Force
Plan
 Expose and Attract more talent to our community aligned
to employer needs and a competitive global market
 Expand efforts like SXSW to other target markets
 Engage more residents in “selling” Des Moines
 Diversity
 Global Talent
 Continue to invest in an exceptional quality of life

6.  Recognizing the role of education and business play, the human capital
committee of Capital Crossroads focused on a cradle through career
approach to build the human talent pipeline
 Eighteen months ago, GDMP and the Business Education Alliance began a
collaborative that has grown to over 140 education, business, non-profit and
public stakeholders
 Stakeholder groups are implementing many successful programs however
initially many were not interlinked nor engaged. EDGE has brought
stakeholders together in an effort to align with a robust community goal
 EDGE is a community campaign to build a sustainable talent pipeline for our
community
THE OBJECTIVE:
INCREASE & ALIGN EDUCATIONAL
ATTAINMENT

7. A New, Different & Aggressive Campaign
Campaign rally cry for all Central Iowan’s to get behind and continue
positioning our region as a competitive, global marketplace.
Robust Community Goal
Increase the percentage of Central Iowa adults who have high-quality degrees,
certificates and other credentials to 75 percent by 2025 with educational outcomes
aligning to workforce needs.
THE GOAL

8.  Outreach campaign rolled out to all stakeholder groups, employers, GDMP’s
5,700 members and 21 Affiliate Chambers of Commerce
 The campaign has a “call to action” for each sector group and include an
engagement toolkit
 The education sector holds ongoing quarterly meetings with our region’s 37
superintendents
 Comprehensive advocacy strategy that aligns with GDMP, Iowa Chamber
Alliance, Area Education Agency, United Way of Central Iowa and stakeholder
groups
 GDMP’s Excellence in Education Summit: Destination Graduation
CAMPAIGN LAUNCH

9. THE OBJECTIVE
 Develop a new marketing campaign designed to showcase
greater Des Moines as an attractive place for talent to live and
work
 Make it UNIQUE
 Leverage our residents community pride – actively participate
in telling the story
 Key elements – Web Portal (including career center) and
Social Media integration

10. CarpeDM SeizeDesMoines Web Portal
Comprehensive Overview of Central Iowa.
Social Media Integration – Community drives
content and outreach.
CarpeDM Online Career Center
Central Iowa job postings.
Average 1,000 resumes on site.
Intuitive matching of job postings and profiles.
ShareDesMoines
Engage Social Media Ambassadors
#SeizeDesMoines

11. RESULTS TO DATE
CarpeDM Online Career Center
 Over 15,000 Central Iowa job postings
 Average 1,000 resumes on site
 Over 400 active employers
CarpeDM Seize Des Moines Web Portal
 802 site contributors
22M #SeizeDesMoines Impressions (Jan-Mar 2016)
214 ShareDesMoines Ambassadors