Listen to David Brudenell, Chief Digital Officer at Universum discuss the results of Universum's latest insight dive into social media. Get tips on how to create a proper platform mix, create data-led, human and purposeful content and do so in a differentiated way.
Worldwide Trends in Employee Retention ReportAchieveGlobal
Whether you're thriving in a rapidly expanding bull market or floundering to escape the grips of a bear market, attracting and retaining talented employees is key to long-term success. How do you create a competent, competitive, committed workforce? How do you incent your employees to maximize performance and remain engaged? And perhaps most important, how do you ensure your best employees stay?
In this webinar, Universum Americas Head of Research & Insight Kevin Troy discusses how employers can attract and engage STEM students. Using data-driven insight, this webinar explores the importance of brand ambassadors, uncover what STEM talent wants from their employers, and walks through how to balance different communication channels in your recruitment efforts.
We all know that the competition for talent is fierce. More importantly, the rules of the game are changing. With the rise of social recruiting and shifts in what Millennials want out of their careers, it's more important than ever to be aware of the recruitment landscape and have a strategic plan when you arrive on campus this Fall.
Universum America's Vice President of Advisory Services, John Flato, will explore trends on:
- Winning your best hiring class through technology
- Adapting to a globalizing recruitment stage
- Aligning yourself with Millennial career preferences
This webinar will not just explore changing in campus recruiting, but how you can adapt.
Getting a Return on Investment from Campus Recruiting - Metrics that MatterUniversum Webinars
When it comes to investing in the future of your organization, establishing clear metrics is crucial. Yet far too many companies still don't have a strong understanding of ROI when it comes to campus recruiting.
Register now for the webinar, Getting a Return on Investment from Campus Recruiting - Metrics that Matter, to learn how you can increase recruiter effectiveness, quality of hire, and reduce costs before you even step on campus this Fall. Universum America's Vice President of Advisory Services, John Flato, will dive into:
- The fundamental pillars of a campus recruiting program
- Why you need to use metrics - and how to measure success
- What you need to understand your return on investment
Outline Presentation of Proposal to Create a Campus Recruiting program for an Atlanta-based technology firm. Presentation includes program scope, brand and employee value propositions, campus selection strategy, employing social media techniques to build collegiate talent awareness, interview protocols, development of parallel company internship program, and time line objectives for the first year of the program.
Slidedeck available for download in .pdf format from my Box.com account http://www.box.com/files#/files/0/f/0/1/f_1384294595 ;
.pps download presentation and verbal presentation available by contacting me at tafurlong99@yahoo.com.
Back to School: The ABCs of Campus Recruiting MetricsCielo
Get your unfair share of new graduate talent by building your campus recruiting program on a foundation of best practice metrics.
Webinar Takeaways:
•How to set campus recruiting goals that align with your overall talent acquisition strategy.
•How to measure and benchmark your program’s success to remain competitive.
•How to analyze your results and make adjustments that drive program excellence.
Worldwide Trends in Employee Retention ReportAchieveGlobal
Whether you're thriving in a rapidly expanding bull market or floundering to escape the grips of a bear market, attracting and retaining talented employees is key to long-term success. How do you create a competent, competitive, committed workforce? How do you incent your employees to maximize performance and remain engaged? And perhaps most important, how do you ensure your best employees stay?
In this webinar, Universum Americas Head of Research & Insight Kevin Troy discusses how employers can attract and engage STEM students. Using data-driven insight, this webinar explores the importance of brand ambassadors, uncover what STEM talent wants from their employers, and walks through how to balance different communication channels in your recruitment efforts.
We all know that the competition for talent is fierce. More importantly, the rules of the game are changing. With the rise of social recruiting and shifts in what Millennials want out of their careers, it's more important than ever to be aware of the recruitment landscape and have a strategic plan when you arrive on campus this Fall.
Universum America's Vice President of Advisory Services, John Flato, will explore trends on:
- Winning your best hiring class through technology
- Adapting to a globalizing recruitment stage
- Aligning yourself with Millennial career preferences
This webinar will not just explore changing in campus recruiting, but how you can adapt.
Getting a Return on Investment from Campus Recruiting - Metrics that MatterUniversum Webinars
When it comes to investing in the future of your organization, establishing clear metrics is crucial. Yet far too many companies still don't have a strong understanding of ROI when it comes to campus recruiting.
Register now for the webinar, Getting a Return on Investment from Campus Recruiting - Metrics that Matter, to learn how you can increase recruiter effectiveness, quality of hire, and reduce costs before you even step on campus this Fall. Universum America's Vice President of Advisory Services, John Flato, will dive into:
- The fundamental pillars of a campus recruiting program
- Why you need to use metrics - and how to measure success
- What you need to understand your return on investment
Outline Presentation of Proposal to Create a Campus Recruiting program for an Atlanta-based technology firm. Presentation includes program scope, brand and employee value propositions, campus selection strategy, employing social media techniques to build collegiate talent awareness, interview protocols, development of parallel company internship program, and time line objectives for the first year of the program.
Slidedeck available for download in .pdf format from my Box.com account http://www.box.com/files#/files/0/f/0/1/f_1384294595 ;
.pps download presentation and verbal presentation available by contacting me at tafurlong99@yahoo.com.
Back to School: The ABCs of Campus Recruiting MetricsCielo
Get your unfair share of new graduate talent by building your campus recruiting program on a foundation of best practice metrics.
Webinar Takeaways:
•How to set campus recruiting goals that align with your overall talent acquisition strategy.
•How to measure and benchmark your program’s success to remain competitive.
•How to analyze your results and make adjustments that drive program excellence.
Finalists, best practices and winners at the 2014 TalentEgg Campus Recruitmen...Lauren Friese
On May 14, TalentEgg founder Lauren Friese revealed the latest best campus recruitment practices and the winners of the 2014 TalentEgg National Campus Recruitment Excellence Awards to a packed room of campus recruitment specialists, human resources professionals and career services staff during an awards ceremony at 2nd Floor Events in downtown Toronto.
Presentation delivered by Doug Fauth of Southern California Edison on 12/7/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.
Presentation delivered by John Flato of Universum Communications on 12/7/2011 and 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.
University Recruiting Essentials: How to Make Your Brand Memorable with On-Ca...AfterCollege
In this presentation you will learn how to implement best practices in creating an on-campus event. Decide on which on-campus events should be part of your university recruiting strategy and discover how to attract the students you want to attend your on-campus events.
Visit the AfterCollege Employer Blog for more information on University Recruiting
- http://employer.aftercollege.com
Also sign up for the AfterCollege Free Webinar Series: University Recruiting Essentials
- http://employer.aftercollege.com/webinars/
College Recruiting Cycle: Year-Round Guide to College RecruitingAfterCollege
Are you recruiting on college campuses? Find out here how to manage and maintain the best university recruiting practices. This presentation will show you a month by month checklist for what you need to do to get the most out of college recruiting
Visit the AfterCollege Employer Blog for more information on University Recruiting
- http://employer.aftercollege.com
Also sign up for the AfterCollege Free Webinar Series: University Recruiting Essentials
- http://employer.aftercollege.com/webinars/
Building a Better College Recruiting Program with Kiewit CorporationCrystal Miller Lay
Presentation built for TalentNet Dallas at Capital One 11/2015
by Crystal Miller, Branded Strategies (agency) & Lauren Evans, Kiewit Corporation (client). Overview of the Kiewit College Recruiting Program challenges, changes and enhancements. Project started Q1 2015 and scheduled to finish in Q4 2016. As part of keeping an "Open Source" mentality for HR, if you would like any of the templates we used or information on metrics, tools or setting up a similar program in your own organization, please use the contact form below & we will gladly share!
Nanyang Technological University (NTU) Talent Seminar Singapore 2014Marielle Reussink
Every day we read that the expectations of talent are changing; that what we did yesterday to attract and engage this talent may not necessarily work today, and that if we truly want to win their hearts and minds, we need to do more than offering an attractive compensation package.What is it that this generation wants? How can employers engage and attract this generation to join their organisations long-term? Leveraging data from the Universum Top 100 Ideal Employers Singapore student survey 2014, the keynote speaker Ms Marielle Reussink provides actionable insights on Engaging and Attracting Millennial Talent in Singapore through her presentation at the NTU Talent Seminar 2014.
MPACE2015: The Power of Partnerships and Data in Driving Student PlacementLauren Russo
This presentation provides specific strategies for the creation of strong partnerships and the strategic collection and use of data to support students' career success.
Chegg is publishing a brand new data report detailing the growing skills gap and a culture of complacency – educators, employers and students acknowledge the gap exists, but they each believe other parties are responsible. The report comes from a new study of university educators, college students, and hiring managers and brings a new, important perspective to Chegg’s findings from last year’s “Bridge That Gap” study.
How Linkedin can bring Data-Driven Decision-making to all stakeholders across higher education as well as to students as they navigate their journey through school and career and back again.
The finalists and winners of the 2012 TalentEgg Campus Recruitment Excellence Awards, plus the best practices pulled from the feedback of 200+ students and recent grads from across Canada!
The Impact Outweighs the Effort: Effective and Impactful CRM and Online Appli...Hobsons
The impact outweighs the effort – effective and impactful CRM and online application implementation
College Marketing Network Annual Conference
12 November 2016
Daniel Falls, Head of HE Consulting Services
Topics include using strategic intelligence for graduate enrollment management, enrollment planning, graduate marketing and recruitment best practices, and graduate student persistence and completion.
Learn how Amazon Redshift, our fully managed, petabyte-scale data warehouse, can help you quickly and cost-effectively analyze all of your data using your existing business intelligence tools. Get an introduction to how Amazon Redshift uses massively parallel processing, scale-out architecture, and columnar direct-attached storage to minimize I/O time and maximize performance. Learn how you can gain deeper business insights and save money and time by migrating to Amazon Redshift. Take away strategies for migrating from on-premises data warehousing solutions, tuning schema and queries, and utilizing third party solutions.
Finalists, best practices and winners at the 2014 TalentEgg Campus Recruitmen...Lauren Friese
On May 14, TalentEgg founder Lauren Friese revealed the latest best campus recruitment practices and the winners of the 2014 TalentEgg National Campus Recruitment Excellence Awards to a packed room of campus recruitment specialists, human resources professionals and career services staff during an awards ceremony at 2nd Floor Events in downtown Toronto.
Presentation delivered by Doug Fauth of Southern California Edison on 12/7/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.
Presentation delivered by John Flato of Universum Communications on 12/7/2011 and 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.
University Recruiting Essentials: How to Make Your Brand Memorable with On-Ca...AfterCollege
In this presentation you will learn how to implement best practices in creating an on-campus event. Decide on which on-campus events should be part of your university recruiting strategy and discover how to attract the students you want to attend your on-campus events.
Visit the AfterCollege Employer Blog for more information on University Recruiting
- http://employer.aftercollege.com
Also sign up for the AfterCollege Free Webinar Series: University Recruiting Essentials
- http://employer.aftercollege.com/webinars/
College Recruiting Cycle: Year-Round Guide to College RecruitingAfterCollege
Are you recruiting on college campuses? Find out here how to manage and maintain the best university recruiting practices. This presentation will show you a month by month checklist for what you need to do to get the most out of college recruiting
Visit the AfterCollege Employer Blog for more information on University Recruiting
- http://employer.aftercollege.com
Also sign up for the AfterCollege Free Webinar Series: University Recruiting Essentials
- http://employer.aftercollege.com/webinars/
Building a Better College Recruiting Program with Kiewit CorporationCrystal Miller Lay
Presentation built for TalentNet Dallas at Capital One 11/2015
by Crystal Miller, Branded Strategies (agency) & Lauren Evans, Kiewit Corporation (client). Overview of the Kiewit College Recruiting Program challenges, changes and enhancements. Project started Q1 2015 and scheduled to finish in Q4 2016. As part of keeping an "Open Source" mentality for HR, if you would like any of the templates we used or information on metrics, tools or setting up a similar program in your own organization, please use the contact form below & we will gladly share!
Nanyang Technological University (NTU) Talent Seminar Singapore 2014Marielle Reussink
Every day we read that the expectations of talent are changing; that what we did yesterday to attract and engage this talent may not necessarily work today, and that if we truly want to win their hearts and minds, we need to do more than offering an attractive compensation package.What is it that this generation wants? How can employers engage and attract this generation to join their organisations long-term? Leveraging data from the Universum Top 100 Ideal Employers Singapore student survey 2014, the keynote speaker Ms Marielle Reussink provides actionable insights on Engaging and Attracting Millennial Talent in Singapore through her presentation at the NTU Talent Seminar 2014.
MPACE2015: The Power of Partnerships and Data in Driving Student PlacementLauren Russo
This presentation provides specific strategies for the creation of strong partnerships and the strategic collection and use of data to support students' career success.
Chegg is publishing a brand new data report detailing the growing skills gap and a culture of complacency – educators, employers and students acknowledge the gap exists, but they each believe other parties are responsible. The report comes from a new study of university educators, college students, and hiring managers and brings a new, important perspective to Chegg’s findings from last year’s “Bridge That Gap” study.
How Linkedin can bring Data-Driven Decision-making to all stakeholders across higher education as well as to students as they navigate their journey through school and career and back again.
The finalists and winners of the 2012 TalentEgg Campus Recruitment Excellence Awards, plus the best practices pulled from the feedback of 200+ students and recent grads from across Canada!
The Impact Outweighs the Effort: Effective and Impactful CRM and Online Appli...Hobsons
The impact outweighs the effort – effective and impactful CRM and online application implementation
College Marketing Network Annual Conference
12 November 2016
Daniel Falls, Head of HE Consulting Services
Topics include using strategic intelligence for graduate enrollment management, enrollment planning, graduate marketing and recruitment best practices, and graduate student persistence and completion.
Learn how Amazon Redshift, our fully managed, petabyte-scale data warehouse, can help you quickly and cost-effectively analyze all of your data using your existing business intelligence tools. Get an introduction to how Amazon Redshift uses massively parallel processing, scale-out architecture, and columnar direct-attached storage to minimize I/O time and maximize performance. Learn how you can gain deeper business insights and save money and time by migrating to Amazon Redshift. Take away strategies for migrating from on-premises data warehousing solutions, tuning schema and queries, and utilizing third party solutions.
Improving performance of apriori algorithm using hadoopeSAT Journals
Abstract Spatial data is a data having a geological information. This paper explores the use of Hadoop framework to improve the performance of Apriori algorithm for spatial data mining. FP growth algorithm is better than Apriori but it fails in certain situations. By applying the Apriori algorithm parallely using Hadoop framework to spatial data, we can perform well as compare to FP growth. This paper includes clustering based on geological location, classification based on mineral resource type and spatial coherence between mineral resources. Spatial data mining find out the different association rules by observing the spatial data by using Apriori algorithm. The result of the paper will indicate the accurate prediction of occurrence of commodity with respect to other commodity of mineral resources. Keywords: Hadoop, data mining, association rules, clustering, spatial coherence
This essay gives the descriptive account of how Paratransit services are in need of better assessment criteria but it also highlights the expense of managing a program that caters to people who are disabled.
Apriori algorithm is one of the best algorithm in Data Mining field that used to find frequent item-sets. The apriori property tells us that all non-empty subsets of a frequent itemset must also be frequent.
This algorithm is proposed by R. Agrawal and R. Srikant
This session will walk you through how to build a modern Windows app with C# and XAML that runs on both Windows 8 and Windows Phone 8. We will go over some of the decisions and trade-offs that need to be made to write the same code for multiple platforms as well as techniques to enable as much code reuse as possible. We will look at these techniques in action within the context of a simple application by looking under the hood at the code.
Storytelling and social media - your talent engagement toolkitUniversum Global
Kat Lynn, Associate Director Marketing & Communications, and Amelia Pardieu, Head of Digital Media, share how to use social media and storytelling to effectively boost your brand presence and communicate with talent in a meaningful way.
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
Facebook Recruitment and Employer Branding: Best Practices and Ideas From the...RiseSmart
Check out this joint guide from Work4™ and CKR Interactive to learn:
- Specific tactics for optimizing your social recruiting efforts on Facebook
- Best practices for effective employer branding
- The eight building blocks of social recruitment success
This presentation, which I delivered at the TerminalFOUR conference in Dublin, Ireland, on 19 November 2014, focuses on how to incorporate social media into a college or university website.
Social media: Connecting their networks with your website-mStoner: t44uTerminalfour
Your website should be the hub for all your institution's communications. And because social media is such a valuable way to connect with and engage constituents, they should be integrated into your site. Michael Stoner, president of mStoner, will look at why this is essential, explore some great examples from colleges and universities around the world, and suggest ways in which TERMINALFOUR makes this kind of integration easy for you to accomplish. Click here to view the video presentation on YouTube: http://bit.ly/1HYNmau
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
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Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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2. Inside Social Webinar
David C Brudenell
Chief Digital Officer, Universum
Principal Product Architect,
Currently, David is a member of the Product,
Engineering and Activation teams at Universum. As
Chief Digital Officer, David works with an exciting
and dedicated team of thinkers, makers, dreamers,
organizers and social leaders. All of these great
people play a role in Universum's current digital
transformation and are focused on helping
employers find the talent that can grow their
businesses. They are also passionate about helping
these employers build relationships with talent by
helping to tell data-led, human and purposeful
stories across all media channels.
3. 3
Students are using more
channels than ever before to
learn about employers
Online channels
• Social media
• Employer websites
• Employer ads in social media
• Career websites
• Job boards
Offline channels
• University press
• Career Fairs
• Employer presentations
• Career magazines and guides
4. 4
Being present on multiples channels is important
68%
43%
40%
Universum Communicating with Talent, USA, All Students, 2015
Percentage of students who use specified channel to learn about potential employers
Social
Media
Job
Boards
Employer
Ads on
Social
Media
8. 8
1 in 3 min on our mobile
Is spent on a Facebook property
9. 9
4.3 4.3
3.9
3.8 3.8
3.6
3.5
3.2
3.1
3
2.9 2.9
2.7
2.6
2.5 2.5 2.5
2.4
2.2
2.1 2.1 2.1 2.1
2
0.9
1.9
1.8
1.7
1.3
Argentina
Philippines
Mexico
Brazil
Thailand
UAE
Malaysia
SouthAfrica
Vietnam
SaudiArabia
Turkey
Indonesia
USA
Russia
India
Singapore
Average
UK
Poland
Canada
Australia
Germany
France
Spain
Netherlands
HongKong
China
SouthKorea
Japan
Series 1
Americans love social media
GlobalWebIndex, Q4, 2014. Ages 16-64. Averages based solely on people who use social media
Average number of hours per day spent by social media users on all social media channels as of January 2015, by country
10. 10
85% of Gen Z respondents
are open to being contacted on social media
The appetite for social recruiting is there
Universum Gen Z Report, 2015
11. 11
74%of Gen Z respondents
have never been contacted about job opportunities
But there is still huge opportunity
out there to engage with talent
Universum Gen Z Report, 2015
17. 17
Sharing real people and real
stories
15
“Social media is about getting insights into
other people's lives; the same should go
for organizations: getting an insight into
their working and their culture.”
- Student
18. 18
A campaign based entirely
on emoji’s
16
“How about an internship in a bank that
speaks your language?”
Watch the
emoji
video
20. Four ways to optimize your social strategy
Platform
mix
Leverage
promotion
Consistent
look & feel
Differentiation
20
21. Four ways to optimize your social strategy
Platform
mix
21
22. 90%
90% of talent expects you to
post more than three times a
week on Facebook
22
Engaging on a frequent
basis is expected
Universum Communicating with Talent, USA, All Students, 2015
23. 23
Having an active voice on social media is required
12%
27%
32%
50%
Q: How often do you visit each of these
online networks/ communities?
A: I’m constantly checking this network
Instagram
Snapchat
LinkedIn
Facebook
Universum Communicating with Talent, USA, All Students, 2015
11
24. Platform mix – Facebook
Even though Facebook rules the social ecosystem, employers
shouldn’t be exclusive
Over a billion log on to Facebook
daily, a 17% increase year-over-year
Global users spend an average of
20+ minutes on the site each day
31
25. 59% of youths aged 12-24 were on
Instagram in 2015, up 53% from the
year before
Instagram recently opened paid
advertising, making it even easier to
reach talent
59%
Platform mix – Instagram
32
26. With over 400 million users worldwide, LinkedIn is a
buzzing professional space for networking and building
relationships.
Present in over 200 countries, it is one of the most globally
used social media platforms for talent to learn about, and
engage with, employers.
Platform mix – LinkedIn
33
27. 27
Mixing up your message is key
87% 85%
75%
66% 61%
44%
35%
4%
% respondents
Universum Communicating with Talent, USA, All Students, 2015
Type of employer information that talent searched for on social media platforms
28. Four ways to optimize your social strategy
Platform
mix
Leverage
promotion
28
29. In a media saturated
environment, capturing
the attention of talent – let
alone engaging – is hard.
24
30. 30
It’s nearly impossible to cut through the noise
BI Intelligence http://thenextweb.com/mobile/2013/06/13/whatsapp-is-now-processing-a-record-27-billion-messages-per-day/#!sawFj
See also: http://www.youtube.com/yt/press/statistics.html
of the world’s internet traffic is
from mobile devices and we now
buy more smartphones than
‘dumb’ phones
27 billion
WhatsApp messages are
sent every day
pictures are
shared on social
media every day
758
million In early
2014 nearly
3 billion
people
were online
20%
6 billion
hours of video are
watched on YouTube
every month
Facebook has almost
1.2 billion
users worldwide
25
32. 32
In the last second
510 comments were posted
293,000 statuses were updated
136,000 photos were uploaded
33. 33
Because the social landscape
is so busy now
98% of your posts on your
page will not be seen
34. You can’t just show up anymore.
You have to be strategic
34
35. Social media measurement has been more
sophisticated
Likes
Likes were
king
Liking your content
put more of it in
talent’s newsfeed
more often.
Big Fan Pages
Get all talent on
your page
When social platforms allowed
companies to advertise,
employers bought likes and
fans in the hope of connecting
to them more often.
Engagement
“Likes don’t
matter anymore1”
Struggling with too much content
for users to consume, major
platforms put more emphasis on
comments, favorites and shares
as these activities require more
active investment by users.
Content + Reach
Content is king
As newsfeeds have become
incredibly busy, social platforms
have focused on sophisticated
algorithms that measure the time
spent reading each post. Great
content gets rewarded with more
reach
36. Beware of vanity metrics
36
Likes and shares from your
existing network are no longer
the most important measures of
success on social
Sponsored ads drive awareness and
engagement with candidates who you
otherwise would not reach
35
37. Four ways to optimize your social strategy
Platform
mix
Leverage
promotion
Consistent
look & feel
37
43. 43
So is putting a human touch to your employer brand
Over 120,240 pieces of content about “Attractive/ Exciting products & services”
were posted on Facebook globally last year
44. q1 q2 q3 q4 q1 q2 q3 q4 q1 q2 q3 q4 q1 q2 q3 q4 q1
10X higherengagement than the average
post
100X higherengagementthan the average
post
1,000X higherengagementthan the average
post
10,000X higher engagement than the
averagepost
100,000X higherengagement than the
averagepost
The gap between great and good is
widening
This is a sobering chart.
What we’re looking at here is a comparison between the average continental
post engagement average for each quarter beginning in 2012 and the max
post engagement for each of those quarters. The purpose of this view of the
data is to show the relative ‘performance gap’ between the average employer
brand and the best post for that quarter. As all employer brands are made
equal using the post engagement calculation, this is a powerful look at the
data as it truly shows how all employer brands are performing from a content
and content alignment perspective. Engagement too illustrates the impact of
the produced content. Because ‘comments’ and ‘shares’ require more thought
and reputational investment from talent these are up-weighted - likes don’t
really matter any more, so employer brands with big historical fan bases and
lots of post likes aren’t that impactful anymore.
As you can expect, there is a considerable gap between the average and
best. This is not surprising as it’s possible these days to sponsor posts on
Facebook. But this is just the point; as you can see from the data, some of
these posts are 10,000x-100,000x more engaging than the average.
This is an amazing feat and cannot be achieved by spending alone. The best
posts are a mix of engaging content as well as paid investment. As you can
see from the ‘performance gap’ that this is actually widening. This means that
the employer brands who are getting max quarterly engagement are getting
better at it than the rest of the industry.
What this means
For employers who are just getting into social media, it’s going to be
increasingly difficult to compete. First mover advantage appears to be a
reality on a platform like Facebook. With the 300% growth in the number of
employer brands coming onto Facebook alone in 2013-2014 we can see that
the majority of them will not be able to compete with more invested employer
brands on organic activity alone. If you’re late to the party you will have to pay
to keep up with the employers who arrived first.
Regular content matters. As we have discussed in previous reports, the tone,
type and attributes that you focus your content on have a direct impact on
your post engagement. Creating all of your posts around a data-led strategy
and making them human and purposeful will not only ensure that you can
compete, but if you pair this with modest paid investment, you can make a
10x, 100x or 1000x impact on your engagement compared to other competing
employer brands.
Global Average Post Engagement | 84,757
Facebook Posts
Max Individual Post Engagement
Performance GAP
20152014201320122011
45. History
For 12 months, Universum has been
managing and developing Exxon’s social
presence on Facebook. Using
Universum’s EBAgile technique, Exxon
has developed a curated community of
over 10,000 engineers in America that
interact with their campaigns on a daily
basis.
Agile campaign overview
To drive awareness, increase
consideration, reduce hiring costs, and
improve volume of applicants for wage
testing sessions, ExxonMobil used
Universum to create a Facebook
campaign for several available jobs for
their operations in Baton Rouge,
Louisiana. ExxonMobil faced challenges
filling seats for their wage testing and
their goal was to reach a quota of 100
applicants for several positions
including:
• Process Operator
• Instrument/Analyzer Technician
• Lab Tech
• Machinist
• Mechanical Crafts
• Electrician
• Warehouse Operator
plan design
launch
measure
insight
s
adju
st
little
strateg
y
little
strateg
y
A 5-day campaign run through the ExxonMobil Careers
Facebook page. Universum’s expertise in Facebook
marketing was used to target the most relevant audience.
We drove engagement by maintaining responding to users
questions to ignite interesting conversations.
5 days
The application volume was so high that the ATS
system could not handle the volume of concurrent
applications. Exxon had to accept walk-ins for these
jobs.
Post Metrics Campaign Results Investment
ExxonMobil is now using Universum to handle all wage-
testing promotion across Facebook and Twitter. They
have also increased applications for wage testing by
over 100% when partnering with Universum.
46. The journey continues..
There has been such positive momentum
with ExxonMobil’s social program that
employees are now becoming
advocates…
Employees are activating themselves and
sharing authentic employer brand
experiences!
Talent from competitors
are interacting with Exxon!
47. History
For 12 months, Universum has been
managing and developing Unilever’s
social presence across six continents.
This activity covered multiple platforms,
countries, talent groups, on and off
campus integrations and regular organic
community management.
Agile campaign overview
In partnership with the Unilever NAME
team led by Ajith Thomas, Universum
and Unilever teams deployed a multi-
country, multi-language and multi-
platform (Facebook + Instagram)
campaign to drive graduate applications
for the NAME regions FLL program, called
‘The Quest’.
In the NAME region, Instagram is not only
a popular social media destination, but is
one of the fastest-growing platforms.
Universum and Unilever built a specific
organic and paid-media strategy to take
advantage of this new access to talent.
plan design
launch
measure
insight
s
adju
st
little
strateg
y
little
strateg
y
Over a 60 day period, Universum teams created and
deployed over five unique and updated micro campaigns
across seven countries using Facebook and Instagram.
60 days
Some of the first Instagram paid media testing for
Unilever!
0
2,250
4,500
6,750
9,000
Soft Launch Marker 1 Marker 2 Marker 3 Marker 4 Final result
TheQuestRegistrations
8,472 applications
Universum partnership
3,803 applications
Previous agency partnership
Testing period to optimize
creative, platform and
content deployment
46% Growth
2,972 applications
92% Growth
290 Applications
564% Growth
2,270 Applications
124% Growth
1,073 Applications
114% Growth
641 Applications
150% Growth
1,114 Applications
143% Growth
112 Applications
48. plan design
launch
measure
insight
s
adju
st
little
strateg
y
little
strateg
y
Over the period of six weeks with four weeks in field with the
campaign Universum created the strategy went on site to
capture employee interviews and videos for publishing as
micro stories on Linkedin
6 weeks
Campaign Results
Lamborghini named one of the top 50
most attractive employers in Italy on
LinkedIn.
49. 49
1. It is all about finding the right mix
2. Leverage sponsored ads across platforms to
maximize your reach and engagement
3. Maintain a consistent look and feel to your
messaging and visuals
4. Differentiate your brand and showcase what
makes your organization unique
Final recommendations
50. Universum optimized
Good luck Sarah! #NewPwCTeam! Graduate Program Day 1 starts today! Do you
know someone who would be perfectfor PwC’s graduate program next year?
Share this post with them and comment. Wewant to connect!
#NewPwCTeam
Real example
In today’s media landscape, understanding who,
what, and where is the difference between
success and failure. It’s important to identify your
challenge and also what is attractive, credible,
unique and credible to the talent you want to
interact with.
What is unique to Universum
Unlike most agencies, we were born a data and
research company. As a result, we have a
number of tools and techniques that
supercharge our content production and
publishing:
Hyper-targeting on social channels by
adding talent preference data from our
student and professional research
Agile Employer Branding Content process
that produces highly measurable
micromoments instead of standard big,
expensive and risky creative ideas
A proprietary social media listening tool
that gives talent’s actual perspective on
your and your competitors social media
content
Talent demands authentic content. Social media
is about people and not brands. Our data
suggests that storytelling through the voice of
your employees will connect more deeply and
more often to talent.
Authentic and leading techniques
As a result of our techniques, universum posts
achieve 16X higher engagement than the global
Facebook average
Publishing content for the purpose of being
present isn't enough in today’s noisy social media
channels. Employer brands need each post to
have a purpose. We employ a number of
campaign techniques and tools to make the most
out of every post, update and tweet.
Better strategies
Every activation program we deliver starts with a
comprehensive data-led strategy where we
deeply focus on:
Where talent are going to consume
content
Which employee actors are the best fit
What voice and tone will resonate best
Which attributes are key to deliver on KPIs
On what platforms and when (exactly) are
posts going to perform best
Our principle drives our success: Data-led, human and purposeful