The document outlines a business plan for an educational platform aimed at helping students in India find suitable coaching centers for higher education. The platform will facilitate comparisons of various coaching options and include features like offline counseling and discounts for students. Marketing strategies target both students and coaching centers, with the goal of establishing a user-friendly platform and expanding its reach in urban and rural areas.

1. Your Study Best Friend
A Business Plan

2. Because there are millions of students in India who are
aspiring to get higher level education and seeking the
right coaching for the same. We propose to create a
platform where students can get an insight regarding all
the coaching centres whether they are subject or
competitive exam oriented and compare all options to find
the most suitable one for them
Idea Generation

3. Environment Analysis
No major enterprise exist
which provides the same
service as of now
Majority of students
especially in the urban areas
have an access to the
Internet and seek coaching
Over 30 lakh graduate and 1
crore students give 12th board
exam in India every year
Majority of students seek
advice from acquaintances or
websites like Quora, Yahoo
Answers regarding the same

4. INCENTIVES
Discount to students on admission through portal
Comparison of all coaching centres on all factors
Offline counselling
FREE 3 DAY TRIAL CLASS AT CENTRES
GROUP DISCOUNT TO PROMOTE ADVERTISMENT

5. Cost Incurred
Cost of Rent and Infrastructure
Salaries of Counsellors
Publicity and Advertisement Cost
Cost of trainees and developers
Miscellaneous Business Expenditure

6. F
E
A
S
I
B
I
L
I
T
Y
A
N
A
L
Y
S
I
S
TECHNICALLY FEASIBLE
WITHIN COST ABILITY
PROFITABLE
Yes
Yes
Yes

7. Marketing Strategies
B2B Target B2C Target
Coaching Centres
Individual Professors
Companies looking for
advertisement
School Students
College Students
Parents

8. B2B Marketing
Coaching Centres
Research about
the presence of
all coaching
centres and
their courses
Research about
the
demography of
the students
attending the
centre
Reach out to
the business
departments of
coaching
centres offering
collaboration
In exchange to
discounts to
students who
take admission
through the
portal provide
commission
Extension of
the deal to
recommend
them first for
certain category
for a discussed
charge

9. B2B Marketing
Individual Professors
Research about
the presence of
individual
professors who
tutor students
both college as
well as school
level
Research about
the
demography of
the students
who they tutor,
which board or
which exam
Reach out to
them offering
business
collaboration
In exchange to
discounts to
students who
take admission
through the
portal provide
commission
Extension of
the deal to
recommend
them first for
certain category
for a discussed
charge

10. B2B Marketing
Companies looking for advertising
Once the website
and eventually
mobile app gain
traffic start running
advertisements for
additional income
Research privately
for youth oriented
appropriate
enterprises looking
for online publicity Run Google Ads,
other advert portals
on your website and
mobile device
application

11. B2C Marketing
School Students
Research about
and divide all
schools into
their respective
academic
boards
Target school
students related
social media
group and
advertise
Emphasis on
the need to
know all the
choices to
make right one
for their life
Advertisement
through
WhatsApp
messages and
other social
media portals
Use Memes
and other latest
youthful trends
on digital
platforms to
advertise

12. B2C Marketing
College Students
Target college
students related
social media
group and
advertise
Reach out to all
college and meet
with students
interested to join
coaching and
collect their
contact information
Collaborate
with student
events like
college fests to
create more
student
awareness
Advertisement
through
WhatsApp
messages and
other social
media portals
Use Memes
and other latest
youthful trends
on digital
platforms to
advertise

13. B2C Marketing
Parents
Occasional printed
form advertisement
with emotionally
engaging verbatim in
the newspaper
Advertise heavily on
need to choose the
right coaching for
child’s future
Engaging with
parents during youth,
education or
school/college
events one on one

14. G
O
A
L
S
Short Term Goals Long Term Goals
 Creating an extremely
user-friendly platform
 Collaborating with
maximum number of
coaching centres
 Creating brand
awareness amongst
students
 Minimising the
expenditure to a very
reasonable rate
 Establishing a monopoly
in the vertical
 Creating a very strong
brand resonance with
consumers
 Expanding to other
education/youth related
section to scale up
 Cover all Tier-II and III
cities as well as expand
in rural areas

15. C
H
A
L
L
E
N
G
E
S

16. Schedule
Launch of the Website
Make all Business Deals
Raise Fundings
Relentless Publicity
Analyse consumer feedback and financial condition to optimise future stratergy

17. This Presentation was made
by:
Manav Kaul (S.P.C.E
Mumbai) as an independent
project to create a business
plan for an education based
enterprise