This document outlines a marketing plan and roadmap to increase awareness of Admito, an online platform offering MBA admission guidance. It begins by analyzing Admito's stakeholders including MBA aspirants, B-schools, parents, and current students/alumni. Market research findings are presented on the factors influencing college selection. The plan then recommends improving algorithms, awareness campaigns, and partnering with students/alumni for guidance. A SWOT analysis and 2-phase marketing roadmap through December 2017 is presented utilizing workshops, webinars, blogs, SEO, PR, collaborations and events. The current execution status updates on workshops, webinars and guidance delivered.
CIM/e-Marketing Award-Assignment # 3 and #4 (combined): A Full Fledge e-Marke...Naja Faysal
This plan presents in details why would a school go into the transformation from traditional schooling into an e-business / e-Learning operation and how to best do it within budget and cultural limitations.
As part of the Chartered Institute of Marketing programs, Naja Faysal was enrolled in the Professional Development Award in e-Marketing via Cambridge Marketing College
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
CIM/e-Marketing Award-Assignment # 3 and #4 (combined): A Full Fledge e-Marke...Naja Faysal
This plan presents in details why would a school go into the transformation from traditional schooling into an e-business / e-Learning operation and how to best do it within budget and cultural limitations.
As part of the Chartered Institute of Marketing programs, Naja Faysal was enrolled in the Professional Development Award in e-Marketing via Cambridge Marketing College
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
Transformation Strategies for Higher EducationCognizant
Across the education ecosystem, the basic tenets of teaching and learning are being challenged by business and technology drivers -- compelling institutions in the higher education field to adopt a new playbook in order to remain relevant.
Children's Apparel Market - The OpportunityICFAIEDGE
Organised retail is a multi-billion-dollar business in India. Apparel forms a big chunk of the overall organised retail business in India. In 2013 children’s apparel alone contributed to 20% of India’s apparel market – valued at $8.3 billion. This share is expected to increase to 22% by 2023. In value terms, the kids apparel market is currently pegged at $14 billion (or Rs.95,000 crores). The market is expanding at a Compounded Annual Growth Rate (CAGR) of nearly 20%. Learn more about the opportunity that the category has to offer in this rich visual presentation.
This Brochure will explain in detail how International Accreditation Organization can hep you achieve your career. It also explains how career services becomes the reason for students success..
Content marketing strategy and implications for higher educational instituti...Md. Moulude Hossain
This study attempts to find an appropriate strategy of content marketing applicable to higher educational institutions. The related study on higher educational marketing strategy found that institutional website is often the first place that students and parents go to when researching higher educational institutions. Existing students, potential students, and parents have loads of questions regarding the courses, professors, social life, research work, accommodation, finances, and so on. Keeping this on mind the author undertakes this study to design content marketing strategy for higher educational institutions and also showed that how this strategy could impact on the attaining institutional objectives. The authors recommend that educational institutions must make sure to publish different types of content - textual, visual, audio - so that users can find the information they need in the format they prefer. Moreover the researchers conclude that, content marketing is a great way for professors and departments to educate people about their subject of interest, and to spread the word about their research. Professors are experts in their fields and sharing their knowledge with the masses via content marketing can establish them and their universities as leading hubs of knowledge and expertise in their fields.
MBA Dissertation on Digital Convergence authored in 2010.
This Dissertation scored a distinction rank of 73%- one of the top marks in the University (in a class of 84 students)
MBA Internship Report on "Market Study of the Lighting Industry in Bangladesh & Marketing Strategy for New Nation Lighting Ltd."
This report is solely prepared by Md. Abdur Rakib that is me. It was prepared on the purpose of MBA Internship Program under MBA Program for the Marketing 14th Batch, University of Dhaka.
Transformation Strategies for Higher EducationCognizant
Across the education ecosystem, the basic tenets of teaching and learning are being challenged by business and technology drivers -- compelling institutions in the higher education field to adopt a new playbook in order to remain relevant.
Children's Apparel Market - The OpportunityICFAIEDGE
Organised retail is a multi-billion-dollar business in India. Apparel forms a big chunk of the overall organised retail business in India. In 2013 children’s apparel alone contributed to 20% of India’s apparel market – valued at $8.3 billion. This share is expected to increase to 22% by 2023. In value terms, the kids apparel market is currently pegged at $14 billion (or Rs.95,000 crores). The market is expanding at a Compounded Annual Growth Rate (CAGR) of nearly 20%. Learn more about the opportunity that the category has to offer in this rich visual presentation.
This Brochure will explain in detail how International Accreditation Organization can hep you achieve your career. It also explains how career services becomes the reason for students success..
Content marketing strategy and implications for higher educational instituti...Md. Moulude Hossain
This study attempts to find an appropriate strategy of content marketing applicable to higher educational institutions. The related study on higher educational marketing strategy found that institutional website is often the first place that students and parents go to when researching higher educational institutions. Existing students, potential students, and parents have loads of questions regarding the courses, professors, social life, research work, accommodation, finances, and so on. Keeping this on mind the author undertakes this study to design content marketing strategy for higher educational institutions and also showed that how this strategy could impact on the attaining institutional objectives. The authors recommend that educational institutions must make sure to publish different types of content - textual, visual, audio - so that users can find the information they need in the format they prefer. Moreover the researchers conclude that, content marketing is a great way for professors and departments to educate people about their subject of interest, and to spread the word about their research. Professors are experts in their fields and sharing their knowledge with the masses via content marketing can establish them and their universities as leading hubs of knowledge and expertise in their fields.
MBA Dissertation on Digital Convergence authored in 2010.
This Dissertation scored a distinction rank of 73%- one of the top marks in the University (in a class of 84 students)
MBA Internship Report on "Market Study of the Lighting Industry in Bangladesh & Marketing Strategy for New Nation Lighting Ltd."
This report is solely prepared by Md. Abdur Rakib that is me. It was prepared on the purpose of MBA Internship Program under MBA Program for the Marketing 14th Batch, University of Dhaka.
This work is for a confidential client to help them design an app that helps ‘Graduating Students’ in India take more informed decisions and succeed in their careers through gamification. Such a product can be a breakthrough for the 500 M strong Indian workforce, which 12.2 M graduates joining the workforce every year.
This post walk through the following:
Ideation, Problem Statement, and Solution
Competitive Analysis and Differentiation Canvas
Wireframes of the Solution
Beta-Launch
Go-to-market Strategy
Extending the Connected Campus to Students Through Real World ExperienceSalesforce.org
Presentation from Salesforce.org Higher Ed Summit 2018 by: Sandra Richtermeyer, UMass Lowell, and Lori Dembowitz, UMass Lowell.
This session will present an example of how one campus (University of Massachusetts Lowell) developed a collaborative campus ecosystem by creating curricular and co-curricular experiences to engage a stakeholder community. Through a connected campus model, undergraduate students, graduate students, faculty, university technology leaders, alumni, the business community and employers participate in a comprehensive initiative that significantly enhances student learning and career preparation. Examples presented in this session will include use of Trailhead to facilitate guided learning paths and help students achieve educational and professional development goals based on their stage of degree program completion. In addition, the implementation of a Salesforce Ambassador and Trailblazer model will illustrate how students learn from each other, their instructors and technology leaders in the Connected Campus and prepare themselves for internships, co-ops and full-time placement after graduation. Ideas for creating a comprehensive interactive event with participation from employers, technology executives, and alumni will be discussed. Examples of developing interdisciplinary faculty teams to further integrate the Trailhead program into the business curriculum will be described. Illustrations for measuring program deliverables and assessing performance with this model will also be discussed.
Watch a recording of this presentation: https://youtu.be/OQX6CeL0HDk
Unlock your career potential with an MBA in Marketing from top colleges in Indore! Gain expertise in strategic marketing, consumer behavior, and digital marketing
Implementing a Comprehensive Data Collection Strategy to Support Student SuccessSalesforce.org
Presentation from Salesforce.org Higher Ed Summit 2018 by: Katie Connor, Career Development, Bailey Aukes, Career Communications & Analytics Specialist, and Kelly Hamilton, Career Operations Coordinator.
Over the past 3 years, the Career Development Office at the Leeds School of Business has built a comprehensive 4-year data collection strategy leveraging the integration of Qualtrics and Salesforce. This approach has allowed us to better understand student career interests and challenges in order to customize career programming, student communication, and employer outreach. From an initial focus on senior progress and outcomes, we expanded data collection efforts through the implementation of the Leeds Personal Business Plan starting in the freshman year. This Plan is integrated into classroom assignments and updated by all students throughout their college career. As a result of these efforts, we now have over 50,000 data points, ranging from first-years through seniors, regarding company/industry interests and career development needs. Our strategy has improved both student and employer engagement, increased student response rates, and consistently led to an over 95% knowledge rate of senior outcomes. Attendees at this session will learn how the powerful combination of Qualtrics integration with Salesforce can be used to develop a comprehensive picture of student interests and needs. Participants will learn how they can leverage this information to develop targeted communication and intervention strategies to support student success.
Watch a recording of this presentation: https://youtu.be/-EjtYfTrBHY
Increase Enrollments in Your Internet Marketing Career Training ProgramsBrooke Franks
Partnering with Market Motive, ed2go has recently started offering career training programs that focus on various aspect of digital marketing. These programs prepare students to become OMCP certified digital marketing professionals, a well-respected title within the industry.
Want to learn how to market your programs to increase enrollments? Check this out!
4. Industry Overview:
Indian higher Education Admission Industry
30.1 Mn Enrolment
in 2015
750 Universities
Budget 2016, allocation
of huge funds
Worth $60Bn
6 Lakhs MBA aspirants
4500 B-schools
4.3 Lakhs Secure
Admission
No. of B-schools rose
by 5% CAGR
CAT, XAT, MAT and
many more exams
7. Understanding Admito’s Stakeholders
MBA
Aspirants
B-Schools Parents
MBA
Students
/Alumni
11%
11%
11%
10%
9%9%
8%
8%
8%
8%
7%
MBA students' college selection
influencing parameters College Placements
Alumni Base
Perceived College Brand
Student Life, Activities and
Student Exposure
Branches offered by college
and their market value
Batch Strength
Your dream company visiting
the college
College Fee
College Ranking
Location of the College
Images or Virtual Tour of
College
11%
11%
10%
10%
10%10%
9%
8%
8%
8% 5%
MBA Aspirants' Colleges selection
influencing parameters College Placements
College Ranking
Your dream company
visiting the college
Perceived College
Brand/Image
Student Life, Activities
and Exposure
College Fee
Alumni Base
Branches
Batch Strength
Location of College
Images or Virtual Tour of
College
Apply for
Exams
Apply for B-
Schools
Apply for B-
schools II
GD/PI/WAT
Comparison
of B-schools
Admission
formalities
Phases
11
Parameters
1-5
Rating Scale
410
Responses
324
MBA
aspirants
86
MBA
students
Online portals and coaching centers are preferred sources for MBA aspirants
8. Understanding Admito’s Stakeholders
MBA
Aspirants
B-Schools Parents
MBA
Students
/Alumni
Rich data of Students’ profile
Convertibility chances based on previous data
Proposed partnering in formulating B-schools marketing strategies
More target focused approach
B-Schools are focused upon getting more number of students
For Marketing they rely on either professors or regular outside agency
More focused on engaging in commission per student based business
10
B-schools,
which accept
MAT scores
have been
approached to
conduct this
research
9. Understanding Admito’s Stakeholders
MBA
Aspirants
B-Schools Parents
MBA
Students
/Alumni
30
Parents, at the
time of
admissions,
have been
approached to
conduct this
research
Brand
Name
Location
Placeme
-nts
Fees
College
Infrastru
-cture
and
security
Faculty
As compare to graduation, Parents do
not have much involvement in higher
education
10. Understanding Admito’s Stakeholders
MBA
Aspirants
B-Schools Parents
MBA
Students
/Alumni
50
MBA students
and Alumni
have been
approached to
conduct this
research
Most of them are eager to help aspirants
Money is not a motivating factor for them
One on One guidance is more fruitful
Managing time will be an issue
If aspirants are from the same undergrad college, they might go a
step further
Preferable channels are social media, call or online platform but not
through physical presence
11. Recommendations
Improve college selection algorithms based on the results
Use factor result to create awareness about choosing a right B-
school
Provide solution oriented quality services to get an edge over
competitors
Get B-schools students and Alumni on board for guidance
Integration with B-schools does not look promising, hence focus on
other important things
Increase social media presence since most of the target audience
is present there
Include convertibility chances as a feature after couple of years
12. SWOT Analysis
• Good tech team
• Less overhead expenses
• Small team, ease of communication
• Being a startup, Flexibility in the way of working
• Product/Service portfolio
• Being a small team, Knowledge sharing is easy
• Employee satisfaction is good
• Core team is familiar with the industry’s know-how
• Clarity of solutions from immediate reporting
• Limited resources including small team Product is
not ready
• Lack of expertise in certain areas
• Lack of diverse profiles
• Least online presence
• Too much time spent on planning
• Lack of awareness among TG
• Unavailability of the each member of tech team at
one point.
• Tech team is in learning phase, which is taking
little longer time
• Increasing spending of parents on higher
education would lead to more people going for
MBA.
• Increasing Government Spending would lead to
more colleges and universities being opened in
the near future offering MBA programs.
• Increasing investor confidence in Edu-tech
startups would lead to publicity of the startup
leading to target market’s consideration
• Executive MBA sector has been growing rapidly
• Growth of education market is increasing every
year
• Fees of MBA Programs from many universities has been
increasing
• Irrelevant course curriculum, Lack of skill training programs for
faculties, increasing tuition fees and increasing un-employability
have a significant impact on number of admission seeking
students in Higher education
• With increasing technology, chances are that our competitors
succeed in building a somewhat similar product like ours. Limited
barriers to entry.
• Number of key players in the MBA industry increasing and our
competitors are doing quite good in marketing themselves.
• Coaching Institutes have their own in-house team which would
get them reluctant in availing our services
• Our prospective target market does not come online to search
relating MBA. Getting them online would be a real hassle
S
T
R
E
N
G
T
H
W
E
A
K
N
E
S
S
O
P
P
O
R
T
U
N
I
T
Y
T
H
R
E
A
T
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13. Marketing Roadmap
Current Registered Users: 3000 (Approx.)
Marketing Objective: 15,000 Users by June 2017
Assuming 10 % conversion rate
Funnel: 1,50,000 MBA aspirants
CAT
2,00,000 Takers
MAT
2,00,000 Takers
XAT
90,000 Takers
Total
3,50,000
Takers in
CAT/XAT/MAT
40 %
Engineering Graduates
20 %
Commerce Graduates
20 %
BBA Graduates
70 %
Fresh Graduates
30 %
Work-ex
3.4 Mn
Graduates every year
(Engineering +BBA
+Commerce)
10 Mn
Graduates every year,
who holds work ex
from 1-3 years
Maharashtra Karnataka
UP Telangana
Gujarat Tamilnadu
AP MP
Target States
Marketing
Channels
14. Marketing Roadmap
Phase-1 Workshop Webinar Blog (New Article) SEO PR
1st July-10 July
SEO Activity11th July- 20th July
21st July- 31st July
1st Aug- 10th Aug
2 Workshops
11th Aug- 20th Aug
21st Aug-31th Aug
1 Webinar+ 1 Blog
post of webinar
Review 1
1st Sept- 10th Sept
2 Workshops
1 Blog Article
11th Sept- 20th Sept 1 PR Article
21st Sept- 30th Sept
1 Webinar+ 1 Blog
post of webinar
Review 2
15. Marketing Roadmap
Phase-2 Workshop Webinar
Blog (New
Article)
SEO PR Collaboration Networking event Campaign/Contest
1st Oct-10 Oct
Collaboration
11th Oct- 20th
Oct
2 Workshops
21st Oct- 31st
Oct
1 Blog Article
1st Nov- 10th
Nov
1 PR Article
11th Nov- 20th
Nov
SEO Activity
2 Networking
events
21st Nov- 30th
Nov
Review 3
1st Dec- 10th
Dec
1 Webinar+ 1
Blog post of
webinar
SEO Activity Collaboration
11th Dec- 20th
Dec
Campaign/Contest
21st Dec- 30th
Dec
Review 4
16. Execution
10
MBA workshops are in
pipeline for undergraduate
institutes in NCR
1
Webinar conducted in the
month of May
10
On call guidance delivered