This document outlines an employer outreach strategy presented by Angelique Torres of Endicott College. It discusses planning employer outreach through discovery, mission statements, and SWOT analyses. Implementation involves relationship building through various communication methods and engaging employers at career fairs, presentations, and interviews. Evaluation assesses outreach through annual meetings, reports, surveys and analyzing employer activity growth. The strategy's PIE model focuses on planning, implementation, and evaluation to strengthen employer partnerships.

1. Thinking Outside the Box
with
Your Employer Outreach Efforts
Last Update: 5/22/13
Angelique Torres
Employer Outreach Specialist, MA
Endicott College
Email: atorres@endicott.edu
Facebook: http://www.facebook.com/angelique.torres.98
LinkedIn: www.linkedin.com/in/angeliquetorres/
Twitter: AngeliqueTorre1

2. Breakout Session
You are the Employer Relations Professional within your Career
Center at a College/University. One of the Academic Departments
approaches you for employer outreach assistance. The
Department states that the number of organizations visiting the
campus related to its students’ major of study and career interests
is limited. List three steps you would take to make new employer
connections to meet the needs of the Department.

3. Employer Outreach Value
Proposition
 It’s all about ROI
College
Level
National
Level
Regional
Level
Accreditation

4. Objective
 Employer Outreach Strategy Overview:
The PIE Model
Implementation
Evaluation
Planning

5. Planning
 Discovery Phase
 Mission Statements
and their Importance

6. Discovery Phase
 SWOT Analysis: Strengths, Weaknesses,
Opportunities, and Threats
 Interviews with College Groups

7. Spreadsheet Sample

8. Endicott College Employer Outreach
Initiative Mission Statement
The Employer Outreach Initiative
is building long-term, mutually
beneficial partnerships with employers
for all departments that will provide
opportunities for students, recent
graduates, and alumni. The Initiative
generates creative ways for employers
to engage with our campus and
maintains an open line of communication
with those employers.

9. Implementation
Communication
Planning
Relationship
Building
Engagement

10. Communication Planning
 Audience Analysis
 Message Development

11. Relationship Building
 Employer Outreach Methods (Tiered
Approach)
1st: LinkedIn/Facebook
2nd: Email
3rd: Phone
4th: Networking Events
5th: Employers Reach Out to Us
 Student/Faculty Outreach Methods
Face-to-face interactions

12. Engagement
Current Student Opportunities
- Host an Intern
- Facebook/LinkedIn/Twitter
- Videos/Testimonials
On-Campus
- Career Fairs
- Class Visits
- Guest Presentations
- Mock Interviews
- Resume Critiques
- Informational Booths
- On-Campus Interviews
Off-Campus
- Student Site Visits
Alumni Opportunities
- Careers
- LinkedIn
- Videos/Testimonials
- Host Interns/Hire Full-Time Employees
- On-Campus Opportunities
- Off-Campus Opportunities
Opportunities for Employer Engagement
with Endicott College

13. Employer Engagement
Engagement Examples
 Fair: Oracle
 On-Campus Interviews: Boston Celtics
 Class Presentations: Citizen Schools
 Student Club Presentations: KPMG
 Guest Lecturers During Workshops:
Pearson Education and CIA
 Student Site Visits:
Hyatt Hotels of Boston

14. Student Engagement through
Marketing
 Class Presentations
 Email Blasts
(General and Targeted)
 Faculty and Student
Club Partners
 School Calendar
 Social Media (LinkedIn,
Facebook, and Twitter)
 TV Monitors

15. Evaluation
 Overview of the Assessment Process:
Planning
Measurement
Communication
Revision
Hit Repeat
School of Business
Employer Outreach Plan
Annual Summer
Meetings
President Reports and
Community Meeting
Presentation
Surveys and
Employer Analysis
Worksheet
Yearly Process

16. Employer Activity Results:
2012 to 2013 Growth
 Employers that visited the campus:
98 v. 125 = 28% growth
 New employers:
50 v. 74 = 48% growth
 Fair participation:
81 v. 84 = 4% growth
 On-Campus Interviews:
8 v. 10 = 25% growth

17. Looking Ahead
 5 areas of growth have been identified
for employer outreach efforts:
- Student Engagement
- Faculty Engagement
- Employer Engagement
- Student Preparedness
- Branding

18. Q&A

19. Outputs
 Departmental Meetings Agenda
 Employer Outreach Questionnaire
 Employer Outreach Spreadsheet
 Opportunities for Employer Engagement with Endicott College
 On-Campus Interview Process
 Upcoming On-Campus Interviews and Other Employer Events Schedule
 The Career Center: Connecting Students with Employers Presentation
 School of Business Employer Outreach Plan
 Employer Job Posting Outcomes Survey
 Employer Recruiting Event Survey
 Employer Recruitment Outcomes Survey
 On-Campus Interview Student Evaluation Form
 Employer Activity Analysis President’s Report
 Employer Activity Analysis Report Community Meeting Presentation
 Employer Analysis Worksheet
 Student Recruiting Policy
 Student On-Campus Interview Follow-Up
Angelique Torres
Employer Outreach Specialist
Endicott College
E: atorres@endicott.edu
P: (978) 816-7619

20. Example of an Outreach
Message