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Capabilities & Services
Overview
Integrated enrollment management.
At Collegis Education, we tailor our marketing and technology capabilities to
activate an institution’s full potential. We understand the student journey is a
holistic experience — not a series of isolated interactions. This integrated
approach to enrollment growth plays a critical role in helping our partners
achieve double-digit new enrollment growth.
211/3/2016 Copyright Collegis, LLC - Proprietary and Confidential
Higher education strategies with
a martech approach.
Combining marketing strategies and technology platforms for
potent solutions.
3
“By 2017, CMOs will
spend more on IT than
their CIO counterparts.”
— Gartner
11/3/2016 Copyright Collegis, LLC - Proprietary and Confidential
attract:
Meet your students where they are.
Full-service marketing capabilities to help colleges and universities attract
more of the right kind of students, leading to more starts – not just more
inquiries.
Core services:
Digital Media (PPC, display advertising, social media)
Search Engine Optimization
Conversion Rate Optimization
Customized Website Solutions
411/3/2016 Copyright Collegis, LLC - Proprietary and Confidential
enroll:
Become a trusted partner in the student’s journey.
We help you engineer a more student-centric, operationally efficient
enrollment process that provides outstanding student experiences through the
recruitment process.
Core services:
Admissions & Student Experience Training
CRM Implementation & Support
Operational Process Optimization
Online Application
Student Readiness
511/3/2016 Copyright Collegis, LLC - Proprietary and Confidential
retain:
Support your students at every turn.
Our solutions and strategies are born from our long history in higher ed and keep
you in close contact with your students — a critical component of successful student
retention.
Core services:
24/7 Help Desk Student Support
Online Student Experience
Faculty Support & Coaching
Data Integration & Process Optimization
Academic Program Maintenance & Support
Course Development
611/3/2016 Copyright Collegis, LLC - Proprietary and Confidential
The Collegis difference.
7
75% of partners
experienced double-
digit new enrollment
growth in fall 2015
Two decades of higher
education leadership
experience
90% of our 200+ person
team have experience
working for a
college/university
Portfolio management
expertise to optimize
spend and increase
enrollment
Partnerships with 40+
institutions across the
country
Technology-agnostic
solutions that integrate
with your current
systems
11/3/2016 Copyright Collegis, LLC - Proprietary and Confidential
Customized solutions.
Personalized relationships.
Whole institution focus that strengthens core student population
Data-driven strategies aligned with mission and values of institution
Student-centric solutions that augment existing marketing and recruitment staff
Portfolio management that optimizes marketing budget to grow all segments of student
population
Dedicated partnership managers who uncover strategies unique to the institution
“The expertise they have shared in driving new sources of lead volume and
optimized recruitment efforts has been very valuable, and as a result,
we have increased our enrollment.”
— Charles Beutel, Vice President of Enrollment Services, University of St. Francis
811/3/2016 Copyright Collegis, LLC - Proprietary and Confidential
Unprecedented results.
9
Integrated martech solutions helped Cabrini University achieve
its largest Fall enrollment in more than a decade.
Key Results
91% more inquiries from digital media in 2015-2016
Largest incoming undergraduate class in nearly a
decade for Fall 2016
OUR RESULTS
Igniting core campus growth
with digital media optimization.
Solutions
attract
Digital media
Display and retargeting
Website development
retain
Online course development
Copyright Collegis, LLC - Proprietary and Confidential 10
A student-centric, holistic operational model supported
enrollment growth for University of North Alabama’s College of
Business.
Key Results
One of the fastest growing MBA programs in the country
72% increase in new enrollments for 2015-16 academic year
New Fall 2016 enrollments nearly doubled vs. prior year
Process optimization sped up enrollment time for incoming students
by weeks
OUR RESULTS
College of Business reinvents
marketing and enrollment model.
Solutions
attract
Digital media
Display and retargeting
Value proposition development
retain
Course development
enroll
Operational process optimization
Admissions and student
experience training
Copyright Collegis, LLC - Proprietary and Confidential 11
Integrated, student-centric marketing solutions allowed
The College of St. Scholastica to gain share in new
markets and improve engagement with nontraditional,
online students.
Key Results
20% increase in new enrollments for graduate and online programs in 2015
New enrollments up 300% YoY in 2016
College-wide positive enrollment growth
OUR RESULTS
Catholic college achieves
historic enrollment growth.
Solutions
attract
Digital media
Local digital advertising
retain
Academic program
strategy
enroll
Operational process optimization
Copyright Collegis, LLC - Proprietary and Confidential 12
Concordia University Texas partnered with us to develop a model that empowered its
team to reclaim their brand from an OPM provider while providing strategic guidance
on technology, admissions and marketing.
Key Results
Largest Fall start in 7 years (2016)
OUR RESULTS
A true partnership for
enrollment growth strategy.
Solutions
attract
Digital media
retain
Optimized technology
enroll
Operational process optimization
Admissions training
Copyright Collegis, LLC - Proprietary and Confidential 13
Our partnership with St. George’s University is a fully integrated approach to
enrollment growth that dramatically increased quality inquiries and helped the
institution focus on moving applicants through the admissions process.
Key Results
Increased high-quality digital inquiries by 50%+ YoY
Fall 2016 new starts up 12% YoY, largest in school history
Largest incoming medical school class in the world
OUR RESULTS
Enrollment growth as a
system.
Solutions
attract
Digital media
Budget portfolio management
Website analytics
retain
Optimized technology
enroll
Dedicated admissions team
CRM integration and support
Online application
Copyright Collegis, LLC - Proprietary and Confidential 14
15
Drew Melendres, Vice President, Partner Strategy
952.806.4694 | drew.melendres@collegiseducation.com

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Base capabilities deck v4

  • 2. Integrated enrollment management. At Collegis Education, we tailor our marketing and technology capabilities to activate an institution’s full potential. We understand the student journey is a holistic experience — not a series of isolated interactions. This integrated approach to enrollment growth plays a critical role in helping our partners achieve double-digit new enrollment growth. 211/3/2016 Copyright Collegis, LLC - Proprietary and Confidential
  • 3. Higher education strategies with a martech approach. Combining marketing strategies and technology platforms for potent solutions. 3 “By 2017, CMOs will spend more on IT than their CIO counterparts.” — Gartner 11/3/2016 Copyright Collegis, LLC - Proprietary and Confidential
  • 4. attract: Meet your students where they are. Full-service marketing capabilities to help colleges and universities attract more of the right kind of students, leading to more starts – not just more inquiries. Core services: Digital Media (PPC, display advertising, social media) Search Engine Optimization Conversion Rate Optimization Customized Website Solutions 411/3/2016 Copyright Collegis, LLC - Proprietary and Confidential
  • 5. enroll: Become a trusted partner in the student’s journey. We help you engineer a more student-centric, operationally efficient enrollment process that provides outstanding student experiences through the recruitment process. Core services: Admissions & Student Experience Training CRM Implementation & Support Operational Process Optimization Online Application Student Readiness 511/3/2016 Copyright Collegis, LLC - Proprietary and Confidential
  • 6. retain: Support your students at every turn. Our solutions and strategies are born from our long history in higher ed and keep you in close contact with your students — a critical component of successful student retention. Core services: 24/7 Help Desk Student Support Online Student Experience Faculty Support & Coaching Data Integration & Process Optimization Academic Program Maintenance & Support Course Development 611/3/2016 Copyright Collegis, LLC - Proprietary and Confidential
  • 7. The Collegis difference. 7 75% of partners experienced double- digit new enrollment growth in fall 2015 Two decades of higher education leadership experience 90% of our 200+ person team have experience working for a college/university Portfolio management expertise to optimize spend and increase enrollment Partnerships with 40+ institutions across the country Technology-agnostic solutions that integrate with your current systems 11/3/2016 Copyright Collegis, LLC - Proprietary and Confidential
  • 8. Customized solutions. Personalized relationships. Whole institution focus that strengthens core student population Data-driven strategies aligned with mission and values of institution Student-centric solutions that augment existing marketing and recruitment staff Portfolio management that optimizes marketing budget to grow all segments of student population Dedicated partnership managers who uncover strategies unique to the institution “The expertise they have shared in driving new sources of lead volume and optimized recruitment efforts has been very valuable, and as a result, we have increased our enrollment.” — Charles Beutel, Vice President of Enrollment Services, University of St. Francis 811/3/2016 Copyright Collegis, LLC - Proprietary and Confidential
  • 10. Integrated martech solutions helped Cabrini University achieve its largest Fall enrollment in more than a decade. Key Results 91% more inquiries from digital media in 2015-2016 Largest incoming undergraduate class in nearly a decade for Fall 2016 OUR RESULTS Igniting core campus growth with digital media optimization. Solutions attract Digital media Display and retargeting Website development retain Online course development Copyright Collegis, LLC - Proprietary and Confidential 10
  • 11. A student-centric, holistic operational model supported enrollment growth for University of North Alabama’s College of Business. Key Results One of the fastest growing MBA programs in the country 72% increase in new enrollments for 2015-16 academic year New Fall 2016 enrollments nearly doubled vs. prior year Process optimization sped up enrollment time for incoming students by weeks OUR RESULTS College of Business reinvents marketing and enrollment model. Solutions attract Digital media Display and retargeting Value proposition development retain Course development enroll Operational process optimization Admissions and student experience training Copyright Collegis, LLC - Proprietary and Confidential 11
  • 12. Integrated, student-centric marketing solutions allowed The College of St. Scholastica to gain share in new markets and improve engagement with nontraditional, online students. Key Results 20% increase in new enrollments for graduate and online programs in 2015 New enrollments up 300% YoY in 2016 College-wide positive enrollment growth OUR RESULTS Catholic college achieves historic enrollment growth. Solutions attract Digital media Local digital advertising retain Academic program strategy enroll Operational process optimization Copyright Collegis, LLC - Proprietary and Confidential 12
  • 13. Concordia University Texas partnered with us to develop a model that empowered its team to reclaim their brand from an OPM provider while providing strategic guidance on technology, admissions and marketing. Key Results Largest Fall start in 7 years (2016) OUR RESULTS A true partnership for enrollment growth strategy. Solutions attract Digital media retain Optimized technology enroll Operational process optimization Admissions training Copyright Collegis, LLC - Proprietary and Confidential 13
  • 14. Our partnership with St. George’s University is a fully integrated approach to enrollment growth that dramatically increased quality inquiries and helped the institution focus on moving applicants through the admissions process. Key Results Increased high-quality digital inquiries by 50%+ YoY Fall 2016 new starts up 12% YoY, largest in school history Largest incoming medical school class in the world OUR RESULTS Enrollment growth as a system. Solutions attract Digital media Budget portfolio management Website analytics retain Optimized technology enroll Dedicated admissions team CRM integration and support Online application Copyright Collegis, LLC - Proprietary and Confidential 14
  • 15. 15 Drew Melendres, Vice President, Partner Strategy 952.806.4694 | drew.melendres@collegiseducation.com