1. The document discusses partner marketing and how to improve relationships with partners to drive conversion. It emphasizes developing progressive partnerships through understanding partners' businesses and adding value.
2. The iris approach involves defining strategic paths and shared growth agendas with partners. It also focuses on field teams, brand effect, consumer behavior and marketing support to optimize partner activities.
3. Dashboards are used to track partner strategies, observations, and opportunities for briefs that accelerate brands and add value through differentiated products and services. The goal is influencing purchase both in and outside of retail through long-term progressive partnerships.
How can procurement effectively collaborate with innovation departments/teams?
Companies need to assess whether each department is heading in the same direction. Once all departments involved are aligned and have complementary targets, embedding the collaboration whithin the process will ensure successful contribution of procurement to innovation.
This presentation shows the mismatch of Procurement with innovation processes, and how to change the focus of Procurement in order to successfully contribute to innovation
Brief presentation on IDP - taking Procurement to the next level by contributing to innovation. It requires a differentiated approach for the procurement business models
Supply Chain Summit on Innovation Driven Procurement Business ModelRobbert den Braber
Presentation given on the Global SC Summit @ October 4 in Venlo, The Netherlands
It shows the change in Procurement business model required to contribute to innovation
Innovation Driven Procurement (IDP) enables purchasing organisations to actively contribute to the strength of a company's innovation, an important strategic objective of many companies
How can procurement effectively collaborate with innovation departments/teams?
Companies need to assess whether each department is heading in the same direction. Once all departments involved are aligned and have complementary targets, embedding the collaboration whithin the process will ensure successful contribution of procurement to innovation.
This presentation shows the mismatch of Procurement with innovation processes, and how to change the focus of Procurement in order to successfully contribute to innovation
Brief presentation on IDP - taking Procurement to the next level by contributing to innovation. It requires a differentiated approach for the procurement business models
Supply Chain Summit on Innovation Driven Procurement Business ModelRobbert den Braber
Presentation given on the Global SC Summit @ October 4 in Venlo, The Netherlands
It shows the change in Procurement business model required to contribute to innovation
Innovation Driven Procurement (IDP) enables purchasing organisations to actively contribute to the strength of a company's innovation, an important strategic objective of many companies
Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
This captures 20 proven techniques to change the competitive equation, and some ways to think about how to apply that to your business situation. It's real-world examples provides a 1-stop shop for ways to think about your competitive play.
Using DataXu’s DX Brand offering, measure consumer sentiment in real-time and serve the right display OR video ad that gives you the highest brand benefit. You don’t have to decide before the buy how much media you should spend on display and video advertising. We will find the right impression, the right user and the right context across billions of display and video impressions – for the same campaign – and deliver your campaign to give you the best return on marketing spend.
Presenter: Mukund Ramachandran, gm, brand, DataXu
Using DataXu’s DX Brand offering, measure consumer sentiment in real-time and serve the right display OR video ad that gives you the highest brand benefit. You don’t have to decide before the buy how much media you should spend on display and video advertising. We will find the right impression, the right user and the right context across billions of display and video impressions – for the same campaign -- and deliver your campaign to give you the best return on marketing spend.
Presenter: Mukund Ramachandran, gm brand, DataXu
Guiding companies and organisations through the strategic management of technology within tough economic times whilst establishing a sound relationship between the business and IT.
Infosys – Order management | CRM & SRM Case Study | SolutionInfosys
The Infosys order management solution envisages collaboration on the order planning process. This technology solution integrates with SRM and CRM applications within an organization to help identify customer and supplier prioritization
Presented during the High Performance Marketing Conference 2012, organized by Accenture on February 9th 2012. This presentation was given by Mirjam de Groot and Simon Soothill of Canon, and discusses Canon EMEA's strategy of a "shift to services"
In context of applying to Startup Life I concluded a portfolio of my projects in business development and sales. I hope the presentation also gives insight on my personality, interests and secret weapons!
My Barcamp Vancouver 2010 slideshow I made on Reddit. It's uploaded as-is, as in, I haven't modified it from what I produced overnight and presented the next day.
It's a little bare, because I was relying a lot on using the slides as visual cues for my speaking points. I may spruce this up in the future.
For any clarifications, feel free to drop me a line: @EarlVonTapia.
Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
This captures 20 proven techniques to change the competitive equation, and some ways to think about how to apply that to your business situation. It's real-world examples provides a 1-stop shop for ways to think about your competitive play.
Using DataXu’s DX Brand offering, measure consumer sentiment in real-time and serve the right display OR video ad that gives you the highest brand benefit. You don’t have to decide before the buy how much media you should spend on display and video advertising. We will find the right impression, the right user and the right context across billions of display and video impressions – for the same campaign – and deliver your campaign to give you the best return on marketing spend.
Presenter: Mukund Ramachandran, gm, brand, DataXu
Using DataXu’s DX Brand offering, measure consumer sentiment in real-time and serve the right display OR video ad that gives you the highest brand benefit. You don’t have to decide before the buy how much media you should spend on display and video advertising. We will find the right impression, the right user and the right context across billions of display and video impressions – for the same campaign -- and deliver your campaign to give you the best return on marketing spend.
Presenter: Mukund Ramachandran, gm brand, DataXu
Guiding companies and organisations through the strategic management of technology within tough economic times whilst establishing a sound relationship between the business and IT.
Infosys – Order management | CRM & SRM Case Study | SolutionInfosys
The Infosys order management solution envisages collaboration on the order planning process. This technology solution integrates with SRM and CRM applications within an organization to help identify customer and supplier prioritization
Presented during the High Performance Marketing Conference 2012, organized by Accenture on February 9th 2012. This presentation was given by Mirjam de Groot and Simon Soothill of Canon, and discusses Canon EMEA's strategy of a "shift to services"
In context of applying to Startup Life I concluded a portfolio of my projects in business development and sales. I hope the presentation also gives insight on my personality, interests and secret weapons!
My Barcamp Vancouver 2010 slideshow I made on Reddit. It's uploaded as-is, as in, I haven't modified it from what I produced overnight and presented the next day.
It's a little bare, because I was relying a lot on using the slides as visual cues for my speaking points. I may spruce this up in the future.
For any clarifications, feel free to drop me a line: @EarlVonTapia.
JQuery Mobile vs Appcelerator Titanium vs Sencha TouchSteve Drucker
During this briefing for developers and I.T. managers, you'll get an in-depth review of the three most popular javascript-based mobile application development platforms - jQuery Mobile, Sencha Touch, and Appcelerator Titanium! You'll review the development tools, hear about the developer and debugging experience, and participate in a brief code review in order to determine which framework is the most appropriate for your next mobile project! We'll demonstrate how each framework can be used to develop the same mobile app, highlighting the strengths and weaknesses of each.
Note that the full 2.5 hour video of this presentation is available at http://bit.ly/Y04lDi
Marketing science at Dell: modeling investment trade-offs; George Sadler, Director, Social Media & Marketing Insights; Mu Sigma Customer Summit 2012, Half Moon Bay, CA, February 27, 2012
Commercial opportunities in social media for large enterpriseSean O'Byrne
A presentation I gave at the Web 3.0 conference in 2011 outling the practical applications and process mapping involved in key emerging areas of opportunity for social media within enterprise. Including the structural and organisational implications with organisations to be social media 'ready'.
We help clients in practical and cost effective ways to define, measure and deliver a differentiated customer experience.
Xperience Associates has worked with clients in industry sectors to implement successful customer experience transformation programmes into over 30 countries. Having stood in client shoes we understand both the opportunity and the challenges. Our proven recipes enable clients to move faster and implement a consistent approach across markets:
1. Define - a compelling customer programme and a roadmap to achieve it
2. Engage - stakeholders at all levels
3. Measure - how customers and partners rate your brand experience
4. Improve - what matters most to customers, grow advocacy + your business
At Xperience Associates we believe if you create a great experience, you’ll keep more existing customers and attract new ones through word of mouth.
Specializations are becoming the new table-stakes in value-based channel programs. Their goal? To help differentiate partner value and drive increased competency. But, are specializations considered a distraction to the partner sales and technical certification requirements? Are they a worthy partner investment in long-term skills development and market position? This exclusive channel research explores the perceived value and ROI of channel specialization programs, from both the vantage point of 400 solution providers and 40 vendors. Get answers to these questions: Which type of specialized partners are vendors looking to develop or attract? What are the specialization program requirements and benefits? What ROI are partners expecting on their specialization investment? How does specialization improve the solution providers’ relationship with their customers and vendors?
Capturing intelligence while managing relationshipsIntergen
Focuses on how to provide sales representatives with the tools to manage customer relationships and to capture valuable field intelligence via direct observations. Enabling immediate transmitting of field information via mobile devices to headquarters. to enable category managers, trade promotion managers, finance and logistics instant-connect views, so that business managers can intelligently and swiftly reorder field priorities to energize a launch, or avoid a supply chain issue. Presented at the NZ Retail Show during April 2011.
Predicting Customer Behavior - An Introduction to iSkyiSky
iSky helps companies and brand owners predict customer behavior.
Our industry experts and research specialists design fully-integrated customer engagement programs to capture the motives behind customer behavior, and analyze the financial implications of this behavior on brand health and enterprise profitability. Our solutions are designed to support customer acquisition and retention initiatives and impact brand strategy.
Only 20% of mergers succeed. Many assumptions are made during the due diligence phase, and many things go wrong during execution. Our method helps you maximise your chances of success, and mitigate most of the classical risks during the first 100 days especially.
Enabling superior partner collaboration and consumer engagement.Mindtree Ltd.
Mindtree partners with global CPG enterprises including 4 of the top 10 to deliver superior IT solutions. Our solutions help customers improve collaboration with their partner ecosystem and bring them closer to end consumers.
The state of marketing 2012 ibm's global survey of marketers finalChris Wright
We surveyed more than 360 marketing practitioners globally to determine the adoption, market demand, spending and priority of different kinds of marketing solutions.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
16. What we bring What they bring
Super-brand
Quality credentials
Innovation driver Visibility
Consumers
Sony consumers Services
ecosystem Retail environments
Value creation
Trade engagement
Progressive Partnership:
growth agenda
Some markets we have more a strategic seat, and others Iris as the conversion agencyGlobal review
1.1 million Walkman Handsets soldOrange’s association with the show far exceeded figures with over 91% awareness.
Decision making hierarchy: 1) Customer needs, 2) Brand perceptions, 3) Confidence, 4) Ease of selling, 5) Incentives/commission Quality & Reliability is the number 1 factor, then perception of the brand overall Out of site, out of mind Get phones in their hands – aim to transform them to a Sony Mobile advocate = unpaid sales army/natural recommendation
Highlight partner mktg – green, yellow, - ie. Partner mktg affects 60%Critical tool to process
Highlight partner mktg – green, yellow, - ie. Partner mktg affects 60%Critical tool to process
Also important to call out that we play a role in the “consideration” 10% phase too. Expands our brief/scope
Also important to call out that we play a role in the “consideration” 10% phase too. Expands our brief/scope
43% haven't made their minds up before entering retail environment (41% haven’t made up mind on OS). This is a real opportunity to influence – let’s not forget sales staff’s influence