This document provides information about sponsors and logistics for the ProductCampBoston 2011 event. It lists Platinum, Gold, and Silver sponsors. It also provides information about connecting on social media platforms related to the event and using the event WiFi network. The document promotes additional sponsors and upcoming related events.

1. April, 2011

2. Platinum Sponsors

3. Platinum Sponsors
Thank You

4. Connect  Follow us
on @PCampBoston
Twitter!
 Offical Hashtag –
include in tweets:
#PCampBoston
Out-tweet today’s other PCamps!

5. formerly

6. Product Management: A Framework For Growing Revenue & Market Share
Solutions Marketing Design/Development/QA Solutions Marketing
Product Management
Assess Create a Plan Product Design & Develop Rollout & Launch
Markets Strategy Releases Products Products
Align Create Design & Validate Deliver Sales &
Segment & Size
Objectives with Target Customer the User Experience Marketing Materials
Markets
Vision Snapshot
Define Create Functional / Deliver Training,
Ideas Quantify Prioritize
Business Technical Service & Support
Revenue Potential Target Markets
Requirements Requirements Materials
Emerging Analyze Create Train Sales,
Validate, Prioritize Develop
Technologies Market Trends Product & Solution
& Set Scope Product or Service Service, Support
and Drivers Roadmap & Channel
Requirements
Market Drivers Assess Value Chain Identify Create Product Test & Assure Verify
Competition Strategic Partners Release Plan Quality Infrastructure
Readiness
Customer Needs
Map Core Align Approve & Validate
Competencies to Execute
Operational Communicate Commercial
Market Segments Marketing Plan
Initiatives the Plan Readiness
Determine Release to
Identify
Most Viable Markets Marketing /
Risks
Production
Approve &
Communicate
the Strategy
Copyright 2001 – 2011 ZIGZAG Marketing, Inc. All rights reserved

7. Gold Sponsors Silver Sponsors

8. Gold Sponsors Silver Sponsors
Thank You

9. Our Own
Location-  Connect with
Based PCampers on
Service private service
 http://goo.gl/VHJYK

10. 280 Group
The Product Marketing & Product
Management Experts™
10

11. 280 Group
The Product Marketing & Product
Management Experts™
• Consulting & Contractors • Books:
• Toolkits & PM Office™ – Phenomenal Product Manager
(Product Manager’s, Roadmaps, – Expert Product Management
Launches, Beta, Reviews) – Agile Excellence for Product
Managers
• Training: public & private
– Product Manager’s Toolkit
– PM Fast Track™
– Agile Excellence for Product • Free Resources:
Managers – Templates and white papers
• Certifications: – 2009 Product Management
– Self-Study & In-Person Courses Survey Results
– Agile Certified Product Manager™ – PM Job listing sites
– Certified Product Manager™ – Product Management 2.0
– Certified Product Marketing Newsletter & Blog
Manager™ – 280 LinkedIn Group
11

12. Repeat Sponsors – Thank You!

13. Award-Winning
User Experience
Welcome To
Design
OHO Interactive
For SaaS and Web Applications
• Located in Harvard Square
• Founded in 1998
• Full Time Designers & Developers
www.oho.com

14. User Experience Design
SaaS and Web Applications
www.oho.com
TODAY’S SESSION
From Usability to Love-ability
Creating Applications Users Love to Use
JASON SMITH – OHO INTERACTIVE CHIEF CREATIVE OFFICER

15. Keep In Touch  Facebook Group:
– Join PCamp ProductCampBoston
Groups  Share pictures and videos
 LinkedIn Group:
ProductCamp Boston
 Ask questions, get advice

16. More than 70,000 professionals from 6,000 companies
worldwide have advanced their professional development by attending a
Pragmatic Marketing training seminar.
Over 15,000 attendees are Pragmatic Marketing Certified.

17. ™
Pragmatic Marketing Framework
A market-driven
model for managing
and marketing
technology products

18. Share & View Presentations
Brainshark
 Upload slides to
www.Brainshark.com/ProductCampBoston
SlideShare
 Email slides to
ProductCampBoston@GMail.com
 Visit
http://www.slideshare.net/group/
productcampboston2011

19. The MIT Master's Program in
Engineering and Management
• For mid-career technical professionals
• Focus on product development, innovation,
leadership and systems thinking
• Full-time/part-time options
Information Evening on April 12 in Burlington, MA
Details/registration: http://sdm.mit.edu

20. WiFi  Connect to the
"Cambridge" wireless
network
 Open an Internet browser
 You'll be redirected to a
logon page
 When prompted, use the
code:
pc402

21. Product Development & Management
Association (PDMA)
PDMA is proud to be ProductCamp sponsor; it’s one way in
which PDMA helps advance the product development and
product management profession.
Advance your career!
Help advance your profession!
Become active in the NE Chapter of PDMA:
– Attend Chapter meetings and PDMA webcasts
– Join the NE Chapter Board
Contact Peter Flentov (617 678-2020 peter@flentov.com) or
Bill Westerman (whweterman@yahoo.com)

22. Do you know what your customers are doing?
Apptegic enables you to easily instrument your applications, measure customers' actual
use of your solution, and respond with better products and service.
apptegic.com
@apptegic
facebook.com/apptegic

23. Take off the blindfolds.
can help Customer Support and Sales
can help Product Managers, UXD, and
engage customers with deeper insight.
Engineering invest in features that customers use.
apptegic.com @apptegic facebook.com/apptegic 23

24. www.ProductCampBoston.org

25. AIPMM
• Association of International Product Marketing & Management
– Product Management Profession Resource
– National/Global
– Complement local PCamps, Regional, International Prpd Mgmt Assoc.
– Establish PM as a recognized, growing profession
• Services
– Job Fairs
– Mentor Programs
– Ambassador LinkedIn Group
– PMEC – Educational Conferences
– Professional Standards: PMF, ProdBOK
– Certifications (CPM, CPMM, Agile CPM)
– Tools: Group Networking, Recruiter, Job Search
– Supply Chain Registry – Promote/Support Vendors
– Academic Initiative – Undergrad/Graduate/Professional
© AIPMM 1998 - 2011

26. AIPMM Product Management Framework
X-Axis: Product Management Life Cycle (PMLC)
Y-Axis:
Project/
Product Program
Mgmt
Knowledge Product
Areas
5 Major Knowledge Areas (KA)
4 unique to Prod. Mgmt: Business, Customer, Product, Market
1 overlap w/ Proj / Prog Mgmt: Organization (cross-functional matrix projects & programs)
© AIPMM 1998 - 2011

27. Thanks to the Organizing Team!
 Jason Miceli  Gail Ferreira  Sandy Rogers
President Marketing Marketing
 Gisela Bauerle  Christen Foy  Brooks Rutledge
Marketing Founder
Sponsors, T-shirts
Deanna Briggs  William Toll
  Tara Greco Marketing
Marketing Food, sponsors
 Sarela Bliman-  Jeffrey Vocell
 CTodd Lombardo Marketing
Cohen Founder
Speakers, food  Steve Wells
 Steve Robins Coordination,
 Robert Cusumano Marketing registration
Sessions, registration

28. Download This Deck
Brainshark
 www.Brainshark.com/ProductCampBoston
SlideShare
 http://www.slideshare.net/group/
productcampboston2011