Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
Why Study Services ?
What Are the Principal Industries of the Service Sector ?
Powerful Forces Are Transforming Service Markets
What Are Services ?
Four Broad Categories of Services-A Process Perspective
Service Pose Distinct Marketing Challenges
The Traditional Marketing Mix Applied to Services
The Extended Services Marketing Mix for Managing the Customer Interface
Service and communication / Introduction (Service Management_2nd semester)David Engelby
ย
Communication 101 - with focus on service design and communication (SรK - andet semester - kommunikation), but it's basic enough to be applied to many areas of communication design, planning and for introduction to the theory of communication. Developed and designed by D. Engelby - up for grabs :-)
What is communication as a strategic concept? It is a wide range of many practical, methological and theoretical means of working with messages, channels and effects between people.
When we plan communication, we are try to get a certain result. This strategic thinking involves communication as a theoretical tool to support the practical design and the actual delivery of service.
This means that you must be creative and theoretical communication planners who also must have the skills of using basic visual, oral and written design for digital and printed media.
TME Pricing Strategies for Mobile Broadband ServicesCapgemini
ย
Innovative mobile broadband services pricing strategies for telcos
As portable devices and social networking services become more widespread, telcos have the opportunity to improve their customer engagement by developing end-to-end digital sales and service strategies. But that requires a full transformation of systems and business operations. Robust analysis tools will play a key role, with growing volumes of valuable data on the behavioral and demographic patterns of customers.
A successful digital transformation, including network-facing operations, will lead to better customer relationships, new revenue streams, and more streamlined processes. This whitepaper examines how operators can fully exploit digital channels and business analytics tools, outlining the benefits as well as the key challenges they face.
ECR Europe Forum โ08. The moment of truth โ putting Category Management into ...ECR Community
ย
The moment of truth โ putting Category Management into action at store level
Category Management at all levels is important for collaborative success and always starts with a commitment from top management, both from the trade and supplier side. Category Management is not an academic process and doesnโt require a high level of competence โ it is actually very basic. This crash course will help participants to understand Category Management issues and opportunities and explore them from project to process. It will cover effective POS, data analysis and tools, and focus on optimising price, assortment, promotions, place and space using a store action plan. Bestpractice experience will be highlighted.
Facilitated by Gordios Consulting
Why Study Services ?
What Are the Principal Industries of the Service Sector ?
Powerful Forces Are Transforming Service Markets
What Are Services ?
Four Broad Categories of Services-A Process Perspective
Service Pose Distinct Marketing Challenges
The Traditional Marketing Mix Applied to Services
The Extended Services Marketing Mix for Managing the Customer Interface
Service and communication / Introduction (Service Management_2nd semester)David Engelby
ย
Communication 101 - with focus on service design and communication (SรK - andet semester - kommunikation), but it's basic enough to be applied to many areas of communication design, planning and for introduction to the theory of communication. Developed and designed by D. Engelby - up for grabs :-)
What is communication as a strategic concept? It is a wide range of many practical, methological and theoretical means of working with messages, channels and effects between people.
When we plan communication, we are try to get a certain result. This strategic thinking involves communication as a theoretical tool to support the practical design and the actual delivery of service.
This means that you must be creative and theoretical communication planners who also must have the skills of using basic visual, oral and written design for digital and printed media.
TME Pricing Strategies for Mobile Broadband ServicesCapgemini
ย
Innovative mobile broadband services pricing strategies for telcos
As portable devices and social networking services become more widespread, telcos have the opportunity to improve their customer engagement by developing end-to-end digital sales and service strategies. But that requires a full transformation of systems and business operations. Robust analysis tools will play a key role, with growing volumes of valuable data on the behavioral and demographic patterns of customers.
A successful digital transformation, including network-facing operations, will lead to better customer relationships, new revenue streams, and more streamlined processes. This whitepaper examines how operators can fully exploit digital channels and business analytics tools, outlining the benefits as well as the key challenges they face.
ECR Europe Forum โ08. The moment of truth โ putting Category Management into ...ECR Community
ย
The moment of truth โ putting Category Management into action at store level
Category Management at all levels is important for collaborative success and always starts with a commitment from top management, both from the trade and supplier side. Category Management is not an academic process and doesnโt require a high level of competence โ it is actually very basic. This crash course will help participants to understand Category Management issues and opportunities and explore them from project to process. It will cover effective POS, data analysis and tools, and focus on optimising price, assortment, promotions, place and space using a store action plan. Bestpractice experience will be highlighted.
Facilitated by Gordios Consulting
This overview presentation of GTM360 Marketing Solutions includes a 4-step methodology for business development and links for marketing collateral templates.
What do industrial markets need to know when it comes to branding? Shari Worthington of Telesian Technology presented this webinar on 2/22/11. Sponsored by MCAA (@MeasureControl)
The Strategic Role of Product Management
The Strategic Role of Product Management explains why product management is a critical, strategic role in a technology company. One which guides products to be created based on a market need, not because someone thinks it is a good idea.company. One which guides products to be created based on a market need, not because someone thinks it is a good idea.
This captures 20 proven techniques to change the competitive equation, and some ways to think about how to apply that to your business situation. It's real-world examples provides a 1-stop shop for ways to think about your competitive play.
The Freemium talk was given as a keynote to the Software Summit that Macrovision ran for years. It was in the early days of companies using free as a customer acquisition strategy and business people wanted to know how to make money from free.
This talk track was first given in 2006 on how to find new options, ideas within your firm to figure out how to win. It was done to a more beginner audience on how to think of themselves as innovators and to have some basic tools to start.
This is a talk about how to get from looking into the conference room to being in the room driving the tough decisions. Originally delivered in 2007 at the ABI conference.
There's a cold war inside our companies and it looks like "us" versus "them." When an organization struggles, the executive suite furrows its brow and says their team, "Just isn't executing well." Meanwhile, the rest of the organization shakes their heads and says of the executive suite, "They just don't get it." Operational leaders complain of a lack of support.
How can we stop this value-destroying madness? How can we capture the value lost when we fight the "us vs. them" war? The new paradigm for business success is reframing the conflict into "us vs. the problem." There is a specific framework of business rules of engagement that each of us can adopt to end the war. This talk is about that collaborative model.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
ย
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
ย
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
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Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
2. About Rubicon
โข Serving high tech firms to win markets through
business and market strategy
โ Since 1999
โ Practices: define, deliver, defend, optimize
Big M Value Chain ยฉ2009 Rubicon Consulting, Inc. | Proprietary & Confidential Page 2
3. Re: Nilofer Merchant, CEO
โข Started at Apple
โ As admin. Worked thru undergrad
โ Had 23 managers in 7 years
โข VP Sales & Marketing, GoLive (bought by
Adobe)
โข Chief of Staff, Americas, Autodesk
โข Started Rubicon in โ99 as sole proprietor
Big M Value Chain ยฉ2009 Rubicon Consulting, Inc. | Proprietary & Confidential Page 3
4. Our Journey
Agenda/
โข The Myth
โข The Many Parts
โข Discussion
Big M Value Chain ยฉ2009 Rubicon Consulting, Inc. | Proprietary & Confidential Page 4
5. Marketing: what is it?
โข Adds no value / lots of value
โขProduct
โข This is the coolest widget
Management
โข Weโll do logos and fonts later
โข Letโs make a t-shirt!
โข Letโs price same as the competition
โขProduct Marketing
โข Brand can elevate stock price
โข โฆ but it has no real meaning
โข A slick, a brochure, a website,
โขField Marketing
thatโs all we need
โข โthe product will sell itselfโ
Brand Management
Big M Value Chain ยฉ2009 Rubicon Consulting, Inc. | Proprietary & Confidential Page 5
6. The Parts of Marketing: Overview
Brand Management
Customer
Product Product Field
Product
Management Marketing Marketing
Big M Value Chain ยฉ2009 Rubicon Consulting, Inc. | Proprietary & Confidential Page 6
7. Product Management
Brand Management
Customer
Product Product Field
Product
Management Marketing Marketing
1. Who, specifically, is the customer for this product? (Note: โyoung peopleโ does not
count as a target market, neither does โprofessionals.โ Be specific about their lives
and needs.)
2. What compelling problem does your product solve for them? (Weโre talking about a
problem that actually causes pain, not a mild annoyance.)
3. Do they know they have the problem, and do they care? (The tech industry is
wonderful at retrofitting imaginary problems to features that engineers wanted to
build anyway.)
4. Seriously, do customers really care? Enough to spend money on a solution?
5. Does your product, need an ecosystem to, solve that problem?
Big M Value Chain ยฉ2009 Rubicon Consulting, Inc. | Proprietary & Confidential Page 7
8. Product Marketing
Brand Management
Customer
Product Product Field
Product
Management Marketing Marketing
1. What is the competitive situation and how is this
product differentiated?
2. What is the unique price or value we can derive?
3. Do we have the right value proposition in mind on
what problem it solves?
4. Is this a new market, an existing market, and so what do
are the requirements of investment in awareness,
consideration, purchase
5. Whatโs the right channel partners for this product?
6. Do you have the go-to-market in alignment that will
cause the flow of product to the market easily?
Big M Value Chain ยฉ2009 Rubicon Consulting, Inc. | Proprietary & Confidential Page 8
9. The Field Marketing Function
Brand Management
Customer
Product Product Field
Product
Management Marketing Marketing
1. What are campaigns, strategies, tactics that will
generate interest and leads?
2. Have I got a motivated channel? If not, what do I
need to do to fix it?
3. Am I doing effective (high ROI) campaigns? Whatโs
my cost per lead?
4. Am I generating enough leads for sales? How long is
the sales cycle to support the pipeline?
5. Do we have a right share of voice in the market?
Big M Value Chain ยฉ2009 Rubicon Consulting, Inc. | Proprietary & Confidential Page 9
10. The Value Chain
Brand Management
Customer
Product Product Field
Product
Management Marketing Marketing
1. Have I created enough โair coverโ
for the business so that the buyer
knows what we do and find us
relevant in that space?
2. Are we positioned correctly?
3. Are we competitively positioned
4. Are we evolving our image?
5. Do we create emotional
connection?
Big M Value Chain ยฉ2009 Rubicon Consulting, Inc. | Proprietary & Confidential Page 10
11. Perspective on 3 Challenges
Product Mngmt Prod Mktg Field Marketing Brand
Focus What Market What Position How generate Drive consistent
What Business Model interest experience of
What Customer What Value company,
How support the product,
How Differentiate business pipeline solution.
Challenge Reading the tea leaves Things change Budget Lack of
outside control involvement in
Almost always product the core business
changes from ideation Must support
to ship regional view
Skills Technical + Business Business + Marketing + Sales Business +
Marketing Marketing
Big M Value Chain ยฉ2009 Rubicon Consulting, Inc. | Proprietary & Confidential Page 11
12. The โBig Mโ challenge
โข No one owns the full value chain
โ Each piece reports into different functional focus
โ The vision for the market is often not owned by the CEO*
โข Differences & Organizations
โ Communication / hand off points between the organization can be spotty
โ People donโt often understand or share vocabulary
โ People, retention, morale & turnover all impact this
โข The โmust winsโ are unclear
โ The highest leverage points are pricing related
โ The cost inefficiencies of doing duplicate research, and guesswork is not
captured
โ The customer losses / risks are not typically measured
Big M Value Chain ยฉ2009 Rubicon Consulting, Inc. | Proprietary & Confidential Page 12
13. Key Ideas for Today
โข Marketing has many interdependent parts to take the
product and create value in the market
โข However, without seeing it in itโs full glory, the
Marketing Value Chain is inefficient
โข Senior, cross-functional leadership will be required to
drive the necessary changes
โ Who owns it
โ Agree on the metrics need to be managed
โ Creating accountability within the organization
Big M Value Chain ยฉ2009 Rubicon Consulting, Inc. | Proprietary & Confidential Page 13
14. Next Steps:
โข Get Fed:
โ www.rubiconconsulting.com
Get informed (and possibly entertained) via Rubicon Insight, or get the RSS feed. Find out
โข
where weโre published or speaking next. No charge; no brainer
โข Get Connected.
โ www.twitter.com/nilofer
โข My personal obsession talking on strategy for the modern era.
โข Refer.
โ We welcome referrals as long we get to work with kick-ass people
Big M Value Chain ยฉ2009 Rubicon Consulting, Inc. | Proprietary & Confidential Page 14
15. Win Markets
Trusted Advisors to high-tech firms seeking
to transform their visions into strategies,
strategies into plans, and plans into results.
Practices:
Define / Design / Defend / Optimize
Big M Value Chain ยฉ2009 Rubicon Consulting, Inc. | Proprietary & Confidential Page 15