Presenting the value proposition of Social media practice from Group FMG.

1. Social Media Practice
Our Value Proposition

2. Agenda
Company Overview:
A quick introduction to GROUP FMG
Our Value Proposition:
A walk through our comprehensive set of social media solutions for brands
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3. Company Overview
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4. Company Overview
2012 GROUP FMG buys Pod1
2011 GROUP FMG‟s New York office is established
2011 FMG secures major PE funding to capitalize $100m, forms GROUP FMG
2009 FMG‟s Ceros platform fuels first e-commerce catalogue
2008 FMG acquires video production company, Guerrilla
2007 FMG‟s Asian production & development facility established
2006 FMG crowned PPA Prepress Company of The Year
2006 FMG launches the Ceros interactive marketing platform  Founded in 2011 by large private equity fund
2005 FMG crowned PPA Prepress Company of The Year
 Acquired FMG (founded in 1987), a digital asset
2004 FMG purchases catalogue design company, Vision production company in London and Pod1, a
leading ecommerce creative agency in New York
2004 FMG launches its Virtual In-House Production system
2002 FMG wins PPA award for innovation
 Focused on innovative multi-channel commerce,
1999 FMG pioneers first all-digital magazine production process
creative content and consulting services; guiding
brands through change caused by the solomoco
1987 FMG is established phenomenon
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5. Company Overview
 Globally balanced enterprise model
 Creative services, proprietary technologies, domain
expertise, process excellence and actionable analytics
offered to provide differentiated solutions
Global HQ
 Broad range of commercial structures offered to
clients – T&M, fixed price, outcome pricing, and
various captive production and outsourcing models
 Serving several channels:
Industry channels
NEW YORK • LONDON • CHENNAI
 Publishing
 Packaging & POS
 Digital
 Advertising pre-media
Serving 75+ leading global clients across North America,
 Broadcast
Europe and Asia-Pacific across industries such as retail,
publishing, technology, hospitality etc. to name a few
Cross platform channels
 Mobile
 Social
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6. Vision
Provide tangible value to the Digital+
business of our clients through (Mobile, Social)
Publishing
high impact marketing
solutions, by
Digital
- providing consulting services Advertising
- enabling [e/m] commerce and
- producing rich media, local and
social content
Packaging
- for use across all channels, new Content Consulting & POS
and traditional.
To provide a broad range of solutions that
help marketers
Broadcast
 Imagine: disruptive awareness Commerce
 Innovate: differentiated advocacy
Gaming
 Ideate: desired acceptance
in the context of marketing solutions
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7. Marquee Clientele
Serving 75+ leading global brands
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8. Our Value Proposition
Group FMG Social Media Service Offerings
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9. Our Value Proposition
A full suite of social media services, carefully
integrated across your customer decision journey,
customizable to cherish your brand’s social relationships &
targeted at maximizing the benefits, for you and your customers
Your customers and customer experience are at the heart of our social
media practice, while the mind is trained to deliver measurable returns
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10. Measurable ‘Returns’
Our offerings are crafted to help increase online and offline sales, add new customers
(Financial Impact, Macro returns) using positive non financial impacts (Micro returns)
$£€ $£€
Non Financial Financial
Investment Action
Impact Impact
• Manpower • Monitor • Likes / Retweets • Online Sales
• Platforms • Engage • Brand Mentions • Offline Sales
• Agencies
• Build • Positive sentiment • New Customers
Conventional Measurement / Social media accountability stops here
With Group FMG, Positive Non Financial Impacts are „means‟, not the „end‟
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11. Our Service Offerings
Our Social media offerings integrated across the decision journey of your customers, create
multi-dimensional positive impacts for the brand
Social Customer Decision Journey
Media
Offerings
Consider Evaluate Buy Experience Advocate Bond
Monitor Brand, Products & Competition – Volume, Customer sentiment, Opinions and its Causes
Crisis
Engage Pre-sales queries Customer Service
Management
Leads Feedback Influencer Loyalty
Build Content Campaigns
Database Database Database Programs
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12. Monitor
Ideal first step to take in Social media - Setting stage to regulate future course of social media actions
Your Brand … and Your Competitors
People perception, kudos & Drill down of data to gain actionable Performance of proprietary Social
areas of improvement: insights on: media properties:
• Volume of discussion • Products & Services • Engagement metrics & Reach
• Applause rate
• Sentiment of discussion Demographics & Geos
Conversion
• Opinions & underlying factors • Departments & other customer facing
Amplification rates
aspects;
Brand Passion
Marketing • Response Timeframe
Customer care • Performance by Content type
After Sales Support, Status updates, Questions
Retail stores Links, Images and Videos
 Measure progress of existing social media presence
 Learn how well the brand posts are received by public
 On-going monitoring helps track the shift in customer perception and take measures
 Competitive comparisons provide insights on what they do to get where they are
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13. Engage
Our Engagement solutions help gain control of PR crises by early detection & response, Add
more leads to sales pipeline, Identify & fulfill customer service opportunities with potential to
reduce the calls to customer care and associated costs
Users generate unusual surge of Negative comments PR Crisis
Prospects enquire about brand & competitive products Pre-sales Queries Monitor
& Track
Customers share experience with brand & products CS Issues
Respond
(Pre-set)
Guidelines / SLAs
Group FMG
Brand
Database
Route / Add to CRM
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14. Build
Content Campaigns Leads Database
Creative and Digital content for social Innovative Marketing campaigns and Scheduled list of prospects interested
media properties & blogs related social properties development in Brand & Competitive products
Benefits: Benefits: Benefits:
 Refined, SEO rich contents to  Strategically optimized to turn  Convert prospects who are
attract more eyeballs, built with fans and followers into paying already interested in brand
brand audience in mind customers products and LOB
 Logical choice of content type &  Campaigns with clearly defined  Tangible prospect details that can
social channel for wider sharing „exit strategies‟ be added to CRM tools
Feedback Database Influencer Database Loyalty Programs
Track customer perception of „client List of influential users (advocates and Customized programs to retain the
specified‟ aspects of new and existing detractors) of the brand; Relationship customer base and turn them into
products; Deep-dive analytics management brand advocates
Benefits: Benefits: Benefits:
 Gauge the popularity of product  Useful for marketing campaigns  Reduced cost to acquire new
over a period of time and product launches customers
 Product enhancement by learning  Effective relationship  Analytics backed programs
the hits and misses from management helps utilize equipped with knowledge of what
customer standpoint opportunities & weather PR crises really retains the brand customers
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15. Offerings blend across SM Maturity levels
Our customizable offerings to suit your vertical and existing social media presence, position
Group FMG as your preferred partner on your path to Social media excellence
• Brand is yet to have a process or guidelines for social media presence
Trial Phase
• Frame Social Media Objectives, set expectations; Leverage our expertise to
35% of Organizations Monitor & Build your social media presence
• Brand has informal process with a few guidelines it sporadically performs
Transition Phase
• Partner with Group FMG for Insightful Monitoring , effective Engagement with
46% of Organizations your user base, Build value added social media assets
• Brand has formal process with thorough guidelines it routinely performs
Strategic Phase
• Partner with Group FMG for Insightful Monitoring , effective Engagement with skilled
19% of Organizations relationship management, Build & Converge value added social media assets
Social media Excellence
15 Source: Marketing Sherpa (for Distribution of organizations across Social Media Maturity levels) groupfmg.com

16. Group FMG Workflow
Build / Restructure Periodic & Strategic Content Strategy /
Social Media presence Analysis - Insights Development
Paid
Earned
Owned
Initial Touch Point
Amplification Engagement Publication across
Channels
q
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17. The Group FMG Advantage
• Error free Analytics: Social media monitoring is increasingly automated with platforms searching
for and tagging comments. The industry average accuracy rate of automated platforms is just above
60%. Our solutions incorporate the best available platforms with an accuracy rate of nearly 85%,
meshed with human resources for higher scrutinization to ensure the insights you get are of highest
quality and usability.
• Real-time Reporting: Staying abreast of the conversations around brand will not only help you tap
new opportunities and tackle competitions, but also alerts about crises in the making. Safeguarding
your brand reputation in the right time is invaluable and our real-time reports help you achieve that.
• Rapid Responsiveness: Paid, owned, and earned social media presence is most effective when it
is responsive. While earned demands an exceedingly high degree of responsiveness, the
impression it creates on the customer is rewarding.
• Channel Flexible: While various channels exist to host different types of social contents and
conversations, no one channel will retain prominence indefinitely. Channel balance can shift rapidly
and without warning. Group FMG monitors across channels above and beyond your initiatives, so
that your social media presence is balanced and always up to date.
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18. The Group FMG Advantage
• Our Actionable Insights vs. Better insights vs. Insights
Insight: “28% of users are unhappy about the phone you manufacture‟‟ – more common
Better Insight: “28% of users are unhappy about your phone, because of a specific battery problem”
Actionable Insight: “28% of users are unhappy about a battery problem in your phone; a note
empathizing their trouble and guiding them to resolution might improve their customer experience
and heads up! Stock your service center with new batteries of your XYZ thin smartphone model”
• Creative & Digital Contents: Group FMG is fully capable to build creative, digital contents making
use of cutting edge technologies, to enrich the social experience of your customers with your owned
media.
• Social Optimization: Group FMG is experienced & equipped to incorporate social media practices
as a reality in your new and existing digital properties – websites, eCatalogues & mobile apps are
some of them.
• Corporate Background: With more than 2 decades of experience providing niche marketing
solutions including Commerce, Publishing, Digital, Mobile and consulting solutions to Fortune firms
across major verticals, Group FMG is adept in understanding and delivering your requirements.
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19. Next Steps
Initial discovery process:
We understand every brand and its customers are unique and so are the requirements
Lets connect to understand your Business goals, objectives
and existing social footprint to uncover how social media
can contribute more to your business and customers
Initial deliverables include:
 Social profiling of the brand
 Competitive and Industrial benchmarks
 Performance of official social media profiles
 Customized social media strategy and execution plan
 Other relevant resources of value to the brand
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20. Contact
New York London
119th Fifth Avenue 90-92 Pentonville Road
New York London N1 9HS
NY 10003 United Kingdom
USA
Chennai
2nd Floor, Hardy Tower
Ramanujan IT SEZ, TRIL Infopark Limited
Taramani
Chennai 600113
India
Pradeep G (pradeep.govindaraju@groupfmg.com)
Group FMG (info@groupfmg.com)
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