Marketing science at Dell: modeling investment trade-offs; George Sadler, Director, Social Media & Marketing Insights; Mu Sigma Customer Summit 2012, Half Moon Bay, CA, February 27, 2012
Just the Facts: From Social to Funnel: Connecting Social Buyers to the Custom...Dell Social Media
George Sadler, Director, Social Media Insights at Dell discusses how effectively listening to customer conversations leads to valuable and actionable information that enables businesses to achieve success in today's "social" era.
The Changing Nature of Campaign ManagementClickSquared
Daniel Smith, senior vice president, marketing, ClickSquared, and guest, Suresh Vittal, Vice President, Practice Leader, Forrester Research, Inc., discuss the realities of cross-channel marketing and how marketers can leverage modern campaign management tools.
Ever wonder how social business calculates ROI? this IDC white paper provides a perspective on the ROI of social media and how to calculate the business value.
The Changing Marketing Software LandscapeClickSquared
Speakers: Suresh Vittal, Principal Analyst, Forrester Research, Inc.; Dan Smith, Senior Vice President, ClickSquared
The Marketing Software Landscape is always evolving making marketing today impossible without significant investments in technology.
Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media? This paper will walk you through some of the fundamentals of looking at how to evaluate how social media changes a business and the resulting value it brings to the whole organization. If you want more information, go to www.drnatalienews.com
Een presentatie van Laurent Coenca van Logica, over Innovative campaign management tijdens de Applied Customer Insight (ACI) netwerksessie op 13 maart 2012 in Amstelveen
October 20, 2010 Santa Clara University Leavey School of Business speaker slides for the Mktg 551 MBA course, presented for discussion with Professor Ravi Shanmugam's class.
Just the Facts: From Social to Funnel: Connecting Social Buyers to the Custom...Dell Social Media
George Sadler, Director, Social Media Insights at Dell discusses how effectively listening to customer conversations leads to valuable and actionable information that enables businesses to achieve success in today's "social" era.
The Changing Nature of Campaign ManagementClickSquared
Daniel Smith, senior vice president, marketing, ClickSquared, and guest, Suresh Vittal, Vice President, Practice Leader, Forrester Research, Inc., discuss the realities of cross-channel marketing and how marketers can leverage modern campaign management tools.
Ever wonder how social business calculates ROI? this IDC white paper provides a perspective on the ROI of social media and how to calculate the business value.
The Changing Marketing Software LandscapeClickSquared
Speakers: Suresh Vittal, Principal Analyst, Forrester Research, Inc.; Dan Smith, Senior Vice President, ClickSquared
The Marketing Software Landscape is always evolving making marketing today impossible without significant investments in technology.
Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media? This paper will walk you through some of the fundamentals of looking at how to evaluate how social media changes a business and the resulting value it brings to the whole organization. If you want more information, go to www.drnatalienews.com
Een presentatie van Laurent Coenca van Logica, over Innovative campaign management tijdens de Applied Customer Insight (ACI) netwerksessie op 13 maart 2012 in Amstelveen
October 20, 2010 Santa Clara University Leavey School of Business speaker slides for the Mktg 551 MBA course, presented for discussion with Professor Ravi Shanmugam's class.
Smarter campaign management engaging customers at point of maximum impactHolger Kyas
Abstract: In today’s data driven world, C2B organizations need to be innovative marketing leaders to succeed and create meaningful customer experiences. Companies who excel at this are using advanced analytics and “science fueled creativity” to engage their customers at the point of maximum impact. Hear from advanced analytics experts and leaders from Hilton Grand Vacations, Prolifics and IBM on how they are using intelligence to deliver smarter campaigns to positively affect their bottom line.
In order to maximize the Return on Investment of your Marketing Automation Investment, Best-in-Class Marketing organizations showing high inquiry to close ratios and higher overall year-over-year revenue growth typically create a centralized infrastructure of the right people, processes, technologies to work with the wider marketing team in planning, executing, measuring and optimizing the effectiveness of their programs. This infrastructure is known as a Demand Center of Excellence.
But setting up a Demand Center is not easy and it takes investment and time.
For organizations that are eager to ramp up quickly and see results fast, there is an option: Hire an external organization to run marketing operations.
In this presentation, I cover:
1. Key Advantages of a Demand Center
2. Partial, Full and other Outsourced Demand Center Models
3. When to consider an Outsourced Demand Center
4. What to consider when choosing an Outsourced Demand Center Partner
If you have invested in Marketing Automation or are considering purchasing a Marketing Automation solution, this presentation will provide you with the insights and options you might be looking for to be successful.
Onset of digital and the integration of sales and marketing is redefining the way B2B demand generation programs can be successfully run. In this 20 slide eBook we break down some of the basics of running a B2B marketing 2.0 campaign.
Smarter campaign management engaging customers at point of maximum impactHolger Kyas
Abstract: In today’s data driven world, C2B organizations need to be innovative marketing leaders to succeed and create meaningful customer experiences. Companies who excel at this are using advanced analytics and “science fueled creativity” to engage their customers at the point of maximum impact. Hear from advanced analytics experts and leaders from Hilton Grand Vacations, Prolifics and IBM on how they are using intelligence to deliver smarter campaigns to positively affect their bottom line.
In order to maximize the Return on Investment of your Marketing Automation Investment, Best-in-Class Marketing organizations showing high inquiry to close ratios and higher overall year-over-year revenue growth typically create a centralized infrastructure of the right people, processes, technologies to work with the wider marketing team in planning, executing, measuring and optimizing the effectiveness of their programs. This infrastructure is known as a Demand Center of Excellence.
But setting up a Demand Center is not easy and it takes investment and time.
For organizations that are eager to ramp up quickly and see results fast, there is an option: Hire an external organization to run marketing operations.
In this presentation, I cover:
1. Key Advantages of a Demand Center
2. Partial, Full and other Outsourced Demand Center Models
3. When to consider an Outsourced Demand Center
4. What to consider when choosing an Outsourced Demand Center Partner
If you have invested in Marketing Automation or are considering purchasing a Marketing Automation solution, this presentation will provide you with the insights and options you might be looking for to be successful.
Onset of digital and the integration of sales and marketing is redefining the way B2B demand generation programs can be successfully run. In this 20 slide eBook we break down some of the basics of running a B2B marketing 2.0 campaign.
Brand Amplitude's perspective on measuring brand equity. Includes definition of brand equity, review of brand equity measurement approaches by leading academics and practitioners (Keller, Aaker, Reichfeld, Rust, Gregory, Gerzema, more). Includes examples of brand measures and in-depth examination of share tiering approach to measuring equity.
Path To Revolutionary Merchandising And Marketing DecisionsG3 Communications
Retailers are under pressure from all sides today, from the empowered consumer to increased competition. Leading retailers have joined the revolution to harness the power of their data assets to improve their merchandising and marketing actions that drive real business value.
Hear DemandTec, an IBM Company and a recognized Retailer discuss the revolution that is driving superior decisions across price, promotion, and assortment by introducing science to put the shopper at the center of each decision.
In this webinar you will learn the value of integrating your merchandising and marketing decisions, and effectively collaborating within your organization and with your manufacturer trading partners. We will discuss how to
Use shopper insights to make better merchandising decisions
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
1. Marketing science at Dell:
modeling investment trade-offs
George Sadler, Director, Social Media & Marketing Insights
Mu Sigma Customer Summit 2012, Half Moon Bay, CA,
February 27, 2012
2. Dell’s journey to a cohesive ROI framework
Combining traditional BI and statistical models
Identifying the key metrics to watch
Determining the total ROI of an investment
(in-period, long-term, and synergies)
2013 and beyond:
2012
Scale other uses of
model insights to
2011 Sharing best
drive investment
practices with BU
Developed the decisions and
campaign owners
analytical muscle to improve predictive
leverage multivariate Leveraging to capabilities
2010 determine next
statistical models
BI dashboards that markets
measured paid Experiment with
metrics only other uses of model
Surveys to measure insights
customer perception
2 Global Marketing
3. Partnering with
Mu Sigma has
been critical to
our success
3 Global Marketing
4. Answering
ROI questions
in a non-linear
world
4 Global Marketing
5. Measuring a campaign is hard…
Create Facilitate
Business Invest in Harvest
brand sales
Process marketing value
equity motion
• Circulation, reach, • Increased awareness, • Increased lead creation • Revenue & margin
Success frequency, & emotional attachment & quality growth measured by
is… impressions at agreed
to CPC/CPMs
& credibility total ROI
(4 components)
• OA reach & freq • Net Promoter Score • Number of leads • % Enterprise mix
Measured • TV GRP • Brand of choice • Conversion rates • Discount %
by… • Print circulation • Enterprise credibility • Win / Loss rate • Share gains
• Impressions • Core revenue
• SOV
• Total spend
product quality, CSAT, average hold times, ship to commit, pricing actions, economy, competition…
ROI begins here…but control diminishes
5 Global Marketing
6. Using sophisticated modeling techniques to
answer the ROI question
Structured Equation Models (SEM) demonstrate the causal relationships
among variables and identifies the incremental influence of each variable on
the outcome of interest (sales).
Used to:
Product
experience • Understand the human genome
Marketing & and biological traits
Marketing
pricing
• Predict and explaining historical
Purchase economic conditions
experience Brand Health
Brand Equity
• Predict social and deviant
Economy & behavior
competition
Service • Research drugs
experience
• Optimize media spend
6 Global Marketing
7. Robust models require lots of data
Product Customer Experience Promotion and Communication Externalities
Product Customer Sales Force Supply Chain Pricing Marcom Corporate Economy Competition
Attributes Service Effectiveness Strategies Spend Reputation
What the customer experiences
What the business controls directly
7 Global Marketing
8. What have we learned about brand campaigns?
Brand investments remove pressures on transactional levers,
allowing us to hold on pricing and amplify segment marketing
Brand investments deliver in-period top & bottom-line growth,
paying for themselves in as little as 5 months
Brand investments lift “brand pull”, establishing a stronger base for
continued top & bottom-line growth over the next 18-24 months
8 Global Marketing
9. Progress in
increments
Infrastructure
evolving
9 Global Marketing
11. What else can we measure?
We can measure the response curves of each business driver over time,
identifying where increased investments will lead to accelerating returns
We’ve quantified the cross-business unit impact of investments by one
P&L, allowing for complete ROI calculations
We’ve estimated the complete ROI of pricing decisions, both short and
long-term
We’ve determined a value of our investment in green initiatives, that
correlates well with third-party research
We’ve shown that product quality improvements do contribute to
revenue that’s measureable
11 Global Marketing
13. Our future
infrastructure
will drive scale
and innovation
13 Confidential Global Marketing
14. Integrating decision sciences at Dell
Clean, consistent, reliable data through:
• Consistent global definitions and standards
(E.g., common definition of “Brand messages”)
Rel CRM Transactional • Controls on data entry and upkeep
CRM (E.g., pipeline data, definition of “Sales Ready Leads”,
definition on “active / inactive accounts”, etc)
• Periodic, process driven data gathering
Intelligence / Heavy lifting analytics layer
• Holistic models accounting for all relevant
influencing factors – short / long term, X-BU impacts
• Brand Health / ROI model, Media Mix Model,
propensity and attribution models,
listening analytics, Social Media ROI
Rel BI Transactional • Global Brand / Marketing layer decision support
BI
Integration layer
• Transactional / Rel BI / CRM – extensions of core
definitions and models for high frequency executions
Other decision –lead management, demand gen campaign design /
Support for support areas - execution
Planning Dashboards, etc • Distribution across regions and LoBs / BU
14 Global Marketing