This document discusses decoupling in marketing communications and production. It begins by defining decoupling as separating creative strategy and development from execution and delivery. Many large brands are adopting this approach to improve efficiency and reduce costs.
Decoupling involves using specialized production suppliers or shared services models to handle execution tasks more cost effectively. It allows brands to leverage creative assets across multiple campaigns. Successful decoupling requires subject matter expertise, asset management systems, and an understanding of workflows and quality standards.
The document evaluates different decoupling tactics like nearshoring, outsourcing, offshoring, and automation. It provides action plans for agencies, marketers, and print service providers to prepare for and take advantage of decoupling opportunities.
Social Business is about strategy first. Social Business Strategy equals corporate strategy, with concepts/business unit strategies following. Campaigns/projects implement the strategy using connected people - employees, partners and clients - on agile, comprehensive, integrated and mobile platforms to achieve vision and mission targets and create business value. Social Business is also about reviewing and changing business models through innovation, disruption, and cultural change.
BPF Integrated Value Creation Report Out V Postedmikesatkinson
The Best Practice Forum brought together executives from leading companies like Cisco, John Deere, and Whirlpool to discuss challenges in supply chain management. Four common themes emerged: strategic interdependence and collaboration, integrated scope and leadership, knowledge creation and innovation, and customer-focused change management. The key to success discussed was embracing mutual dependence rather than focusing solely on bargaining power. Supplier loyalty and excellence in supply chain management were identified as major differentiators and opportunities for competitive advantage going forward.
Project Managed Solutions provides project management and business consulting services using a Prince 2 approach. They offer modular consulting packages with fixed fees for deliverables such as business reviews and strategy reports. They also provide additional resources as needed, including training, digital marketing, and change management specialists. Their multi-sector expertise across industries allows them to tailor solutions to clients' specific needs.
Presented during the High Performance Marketing Conference 2012, organized by Accenture on February 9th 2012. This presentation was given by Mirjam de Groot and Simon Soothill of Canon, and discusses Canon EMEA's strategy of a "shift to services"
Using DataXu’s DX Brand offering, measure consumer sentiment in real-time and serve the right display OR video ad that gives you the highest brand benefit. You don’t have to decide before the buy how much media you should spend on display and video advertising. We will find the right impression, the right user and the right context across billions of display and video impressions – for the same campaign -- and deliver your campaign to give you the best return on marketing spend.
Presenter: Mukund Ramachandran, gm brand, DataXu
Using DataXu’s DX Brand offering, measure consumer sentiment in real-time and serve the right display OR video ad that gives you the highest brand benefit. You don’t have to decide before the buy how much media you should spend on display and video advertising. We will find the right impression, the right user and the right context across billions of display and video impressions – for the same campaign – and deliver your campaign to give you the best return on marketing spend.
Presenter: Mukund Ramachandran, gm, brand, DataXu
This document discusses customer relationship management and consulting. It introduces a consulting firm called Solution INBOX that specializes in customer marketing analysis, relationship management, and developing customer relationship tools. The document outlines Solution INBOX's services, including data management, customer behavior analysis, relationship marketing, and consulting. It emphasizes developing an in-depth understanding of customers to better influence their relationships with companies.
The document discusses value-added social networks for business execution. It proposes combining best practice management frameworks with social networks to focus collaboration on business goals. The discussion paper explores using social networks and cloud services to engage and connect employees to better achieve business objectives.
Social Business is about strategy first. Social Business Strategy equals corporate strategy, with concepts/business unit strategies following. Campaigns/projects implement the strategy using connected people - employees, partners and clients - on agile, comprehensive, integrated and mobile platforms to achieve vision and mission targets and create business value. Social Business is also about reviewing and changing business models through innovation, disruption, and cultural change.
BPF Integrated Value Creation Report Out V Postedmikesatkinson
The Best Practice Forum brought together executives from leading companies like Cisco, John Deere, and Whirlpool to discuss challenges in supply chain management. Four common themes emerged: strategic interdependence and collaboration, integrated scope and leadership, knowledge creation and innovation, and customer-focused change management. The key to success discussed was embracing mutual dependence rather than focusing solely on bargaining power. Supplier loyalty and excellence in supply chain management were identified as major differentiators and opportunities for competitive advantage going forward.
Project Managed Solutions provides project management and business consulting services using a Prince 2 approach. They offer modular consulting packages with fixed fees for deliverables such as business reviews and strategy reports. They also provide additional resources as needed, including training, digital marketing, and change management specialists. Their multi-sector expertise across industries allows them to tailor solutions to clients' specific needs.
Presented during the High Performance Marketing Conference 2012, organized by Accenture on February 9th 2012. This presentation was given by Mirjam de Groot and Simon Soothill of Canon, and discusses Canon EMEA's strategy of a "shift to services"
Using DataXu’s DX Brand offering, measure consumer sentiment in real-time and serve the right display OR video ad that gives you the highest brand benefit. You don’t have to decide before the buy how much media you should spend on display and video advertising. We will find the right impression, the right user and the right context across billions of display and video impressions – for the same campaign -- and deliver your campaign to give you the best return on marketing spend.
Presenter: Mukund Ramachandran, gm brand, DataXu
Using DataXu’s DX Brand offering, measure consumer sentiment in real-time and serve the right display OR video ad that gives you the highest brand benefit. You don’t have to decide before the buy how much media you should spend on display and video advertising. We will find the right impression, the right user and the right context across billions of display and video impressions – for the same campaign – and deliver your campaign to give you the best return on marketing spend.
Presenter: Mukund Ramachandran, gm, brand, DataXu
This document discusses customer relationship management and consulting. It introduces a consulting firm called Solution INBOX that specializes in customer marketing analysis, relationship management, and developing customer relationship tools. The document outlines Solution INBOX's services, including data management, customer behavior analysis, relationship marketing, and consulting. It emphasizes developing an in-depth understanding of customers to better influence their relationships with companies.
The document discusses value-added social networks for business execution. It proposes combining best practice management frameworks with social networks to focus collaboration on business goals. The discussion paper explores using social networks and cloud services to engage and connect employees to better achieve business objectives.
I suggest econsultancy innovation awards 2012TietoNL
Portrait Interaction Optimizer is a real-time marketing automation solution that provides personalized recommendations to customers across channels. It uses customer data and analytics to determine the optimal message to send to customers based on their history and behaviors. Marketers can use the solution to build targeted marketing campaigns, simulate them in a test environment, and monitor campaign effectiveness in real-time.
Aquent/AMA Webcast: How To Do More With Less: Exploring Decoupling Strategy a...Aquent
In an evolving marketplace, brands are required to have an active presence in a wide variety of traditional, social and mobile channels. Despite the complexity of the current marketing environment, doing more with less is the new normal.
There has been much discussion in the C-suite about how to achieve aggressive marketing goals, yet reduce marketing spend, without compromising the brand. Consolidating agencies, paying for performance, and reducing broadcast spend are common alternatives. However, one idea that is gaining momentum and delivering results is the practice of “decoupling.”
Gone are the days when it was enough to build solutions that handled one specific problem. Organizations must work from a new, contemporary baseline to build out their mobile strategy.
An appropriate Enterprise Mobility Strategy is one that is holistic in nature, meaning that it includes the business and technology as well as governance aspects of mobility.
We lay out a comprehensive set of criteria so that you can establish and manage a complete mobile strategy.
The document discusses the value of industrial design for B&PE Industrial Design. It outlines design's mission to deliver the right brand drivers and consumer experiences. It describes the industrial design process, roles, and how design can be a key part of new product development. The document provides an overview of B&PE's visual design language strategy to build brands that matter through recognizable, differentiated and relevant product solutions.
Sales and marketing planning for Gabbitas Education, the UK’s leading educational consultancy and guide publisher.
1 - How to implement an integrated strategy that meets teachers, parents and students’ needs across multiple marketing channels
2 - How to maintain a competitive position
This document provides an overview of graphic design and the graphic design process from the Australian Graphic Design Association (AGDA). It discusses how graphic design is used in marketing and business to enhance positioning and messaging. The document then outlines the typical steps involved in a graphic design project, including briefing, proposal, design, artwork, and reproduction. It emphasizes that the process requires problem-solving, creativity, and technical skills to translate a client's goals into an effective visual solution.
This food manufacturing company's $1 billion food service division implemented a new trade promotion management solution to address issues with disparate systems, lack of visibility and accountability in trade spend processes, and ineffective communication. The new centralized system standardized processes, provided real-time analytics and reporting, and improved visibility into trade promotion effectiveness, deal performance, profitability, and compliance. As a result, the division saw reductions in redundant programs and manual work as well as more consistent analysis of trade spend and product distribution.
This document provides information about COMSYS' Global Enterprise Content Management (ECM) Practice and ASET International. It lists key contacts and gives an overview of the problems they help clients with regarding global content supply chains. It also provides details on the services they offer to help clients strategically create, manage and deliver information worldwide.
Solutions Insights is a B2B consulting and training firm that helps companies develop, market, and sell high-value solutions.
A Framework to Build and Market Solutions - The Case for Shifting from Product to Solutions Marketing
Provident UK Home Credit commissioned smartFOCUS to build a predictive model to help reduce mailing volumes while maintaining sales levels. smartFOCUS developed four predictive models that helped Provident improve targeting of mailing campaigns since mid-2005. The skills and knowledge gained from working with smartFOCUS enabled Provident to develop additional predictive models on their own to gain greater customer insights.
4 overlooked key competencies in customer experience management for sustainable business results (white paper). See http://ClearActionCX.com Contact us at OptimizeCX@ClearActionCX.com
The real life tales of a CRM initiative - Jane Deal & Germaine FaulknerCFG
The RNIB has embarked on a Customer Relationship Management (CRM) programme to improve its customer experience and relationships. The programme aims to consolidate multiple customer databases, improve service focus, and reduce inefficiencies. It will be implemented over three years using Gartner's 8 building blocks for CRM as a framework. This includes developing a customer-focused vision and strategy, improving organizational collaboration, standardizing processes, managing customer data and insights, integrating new technology, and establishing metrics to measure outcomes. Several challenges have been encountered so far including changing organizational culture, data quality issues, and balancing project work with daily operations.
This document discusses the findings of the ICPM Taskforce Report and their implications for contracting on complex projects. The report found that traditional contractual approaches can hinder effective collaboration, and identified several traits necessary for delivering complex projects successfully. These include having a flexible, outcome-focused organization; a systemic, portfolio approach; and contracting strategies focused on long-term benefits rather than risk transfer. The document argues that implementing the taskforce's findings could help maximize benefits through practices like earlier industry involvement, collaborative risk management, and incentives aligned with overall outcomes.
The document discusses business network transformation driven by globalization and new communication technologies. It describes how industries have moved from vertically integrated enterprises to disaggregated business networks of specialized companies collaborating to deliver solutions. These business networks evolve from collaborative models in emerging markets to more coordinated and transaction-based models in scaling, mature markets. Coordinated networks face pressures from large "concentrator" companies seeking to dictate terms and commoditize other members. Overall members must adapt their roles to access more lucrative opportunities.
Lean Communications: Process Improvement in PR and Corporate Communications U...Annie Eissler
PR and corporate communications programs are critical to the success of your business. However, there is frequently a lack of clarity around the implementation, measurement, and success of many communications programs. Some believe it’s all about having a relationship with a few reporters or sending out the occasional well-written press release, but with the
fragmentation of the media, everyone is now a consumer and producer of “media.”
Is there a way to create innovative, clutter-busting programs with focused and quantifiable business results without wasting time and money?
This paper examines the application of Lean Six Sigma in the development and improvement of communication programs by showing that the processes involved result in data that can be measured and analyzed to deliver more insightful, targeted efforts with more impactful outcomes. Innovative companies can benefit from growth, adaptability and success while enhancing their brands and reputations with the faster and better results that emerge from improved
communications programs.
Is Your Supply Chain Talent Ready for Growth? Andy Green
An Accenture white paper written by Geoff Deines and Terry Nulty on how to re-tool and re-align your supply chain talent to meet the significant opportunities that are coming as the global economic cycle moves from recession to growth.
Delhi Consultancy Services is an enterprise-wide solutions provider specializing in IT, Network & ERP Consultancy, Website Development & marketing, HRM & IT Training, and Placement Consultancy services in Delhi.
Our professionally trained teams of Consultants are fully equipped to repair, upgrade & maintain your Network and Servers and take care of all your software & hardware issues to minimize costly downtime where as our training staff have a lot of experience to share it with you and to instill the desired level of skills to your employees in IT and HRM domain.
Dedication is the only key to drive a business towards success. Whatever people call it Creativity or Innovation or anything, but the main force is dedication and seriousness towards your work.
At Delhi Consultancy Services we strongly believe that to get continuous success and to come with better, more competent ideas, more than hundred percent dedication is required.
We here at Delhi Consultancy Services offer the entire range of consultancy services across Information Technology and HRM spectrum comprising IT services and Enterprise empowerment. We are very inclined towards offering our clients the best customer service, professional support and reliable refurbished hardware.
Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media? This paper will walk you through some of the fundamentals of looking at how to evaluate how social media changes a business and the resulting value it brings to the whole organization. If you want more information, go to www.drnatalienews.com
Connect2Consult provides end-to-end business support through a single point engagement model. They offer a wide range of services including sales and marketing consulting, software development, human resources, and business research. Their engagement model aims to provide clients with a single point of contact to handle all consulting, technology, and outsourcing needs. Connect2Consult works with clients across various industries to optimize resources, improve productivity, and increase business results.
This document provides an overview of marketing services for single source companies offered by Oceancom. It discusses how companies are increasingly offering turnkey solutions and the challenges of marketing these capabilities with limited resources. Oceancom offers a hybrid marketing solution using small teams of experienced professionals to develop marketing plans, branding, communications, and sales support at a lower cost than large agencies. The document outlines Oceancom's services and advantages and suggests companies may be making marketing errors if materials are outdated, online presence is weak, or marketing lacks the proper calibre or perspective to attract large customers.
I suggest econsultancy innovation awards 2012TietoNL
Portrait Interaction Optimizer is a real-time marketing automation solution that provides personalized recommendations to customers across channels. It uses customer data and analytics to determine the optimal message to send to customers based on their history and behaviors. Marketers can use the solution to build targeted marketing campaigns, simulate them in a test environment, and monitor campaign effectiveness in real-time.
Aquent/AMA Webcast: How To Do More With Less: Exploring Decoupling Strategy a...Aquent
In an evolving marketplace, brands are required to have an active presence in a wide variety of traditional, social and mobile channels. Despite the complexity of the current marketing environment, doing more with less is the new normal.
There has been much discussion in the C-suite about how to achieve aggressive marketing goals, yet reduce marketing spend, without compromising the brand. Consolidating agencies, paying for performance, and reducing broadcast spend are common alternatives. However, one idea that is gaining momentum and delivering results is the practice of “decoupling.”
Gone are the days when it was enough to build solutions that handled one specific problem. Organizations must work from a new, contemporary baseline to build out their mobile strategy.
An appropriate Enterprise Mobility Strategy is one that is holistic in nature, meaning that it includes the business and technology as well as governance aspects of mobility.
We lay out a comprehensive set of criteria so that you can establish and manage a complete mobile strategy.
The document discusses the value of industrial design for B&PE Industrial Design. It outlines design's mission to deliver the right brand drivers and consumer experiences. It describes the industrial design process, roles, and how design can be a key part of new product development. The document provides an overview of B&PE's visual design language strategy to build brands that matter through recognizable, differentiated and relevant product solutions.
Sales and marketing planning for Gabbitas Education, the UK’s leading educational consultancy and guide publisher.
1 - How to implement an integrated strategy that meets teachers, parents and students’ needs across multiple marketing channels
2 - How to maintain a competitive position
This document provides an overview of graphic design and the graphic design process from the Australian Graphic Design Association (AGDA). It discusses how graphic design is used in marketing and business to enhance positioning and messaging. The document then outlines the typical steps involved in a graphic design project, including briefing, proposal, design, artwork, and reproduction. It emphasizes that the process requires problem-solving, creativity, and technical skills to translate a client's goals into an effective visual solution.
This food manufacturing company's $1 billion food service division implemented a new trade promotion management solution to address issues with disparate systems, lack of visibility and accountability in trade spend processes, and ineffective communication. The new centralized system standardized processes, provided real-time analytics and reporting, and improved visibility into trade promotion effectiveness, deal performance, profitability, and compliance. As a result, the division saw reductions in redundant programs and manual work as well as more consistent analysis of trade spend and product distribution.
This document provides information about COMSYS' Global Enterprise Content Management (ECM) Practice and ASET International. It lists key contacts and gives an overview of the problems they help clients with regarding global content supply chains. It also provides details on the services they offer to help clients strategically create, manage and deliver information worldwide.
Solutions Insights is a B2B consulting and training firm that helps companies develop, market, and sell high-value solutions.
A Framework to Build and Market Solutions - The Case for Shifting from Product to Solutions Marketing
Provident UK Home Credit commissioned smartFOCUS to build a predictive model to help reduce mailing volumes while maintaining sales levels. smartFOCUS developed four predictive models that helped Provident improve targeting of mailing campaigns since mid-2005. The skills and knowledge gained from working with smartFOCUS enabled Provident to develop additional predictive models on their own to gain greater customer insights.
4 overlooked key competencies in customer experience management for sustainable business results (white paper). See http://ClearActionCX.com Contact us at OptimizeCX@ClearActionCX.com
The real life tales of a CRM initiative - Jane Deal & Germaine FaulknerCFG
The RNIB has embarked on a Customer Relationship Management (CRM) programme to improve its customer experience and relationships. The programme aims to consolidate multiple customer databases, improve service focus, and reduce inefficiencies. It will be implemented over three years using Gartner's 8 building blocks for CRM as a framework. This includes developing a customer-focused vision and strategy, improving organizational collaboration, standardizing processes, managing customer data and insights, integrating new technology, and establishing metrics to measure outcomes. Several challenges have been encountered so far including changing organizational culture, data quality issues, and balancing project work with daily operations.
This document discusses the findings of the ICPM Taskforce Report and their implications for contracting on complex projects. The report found that traditional contractual approaches can hinder effective collaboration, and identified several traits necessary for delivering complex projects successfully. These include having a flexible, outcome-focused organization; a systemic, portfolio approach; and contracting strategies focused on long-term benefits rather than risk transfer. The document argues that implementing the taskforce's findings could help maximize benefits through practices like earlier industry involvement, collaborative risk management, and incentives aligned with overall outcomes.
The document discusses business network transformation driven by globalization and new communication technologies. It describes how industries have moved from vertically integrated enterprises to disaggregated business networks of specialized companies collaborating to deliver solutions. These business networks evolve from collaborative models in emerging markets to more coordinated and transaction-based models in scaling, mature markets. Coordinated networks face pressures from large "concentrator" companies seeking to dictate terms and commoditize other members. Overall members must adapt their roles to access more lucrative opportunities.
Lean Communications: Process Improvement in PR and Corporate Communications U...Annie Eissler
PR and corporate communications programs are critical to the success of your business. However, there is frequently a lack of clarity around the implementation, measurement, and success of many communications programs. Some believe it’s all about having a relationship with a few reporters or sending out the occasional well-written press release, but with the
fragmentation of the media, everyone is now a consumer and producer of “media.”
Is there a way to create innovative, clutter-busting programs with focused and quantifiable business results without wasting time and money?
This paper examines the application of Lean Six Sigma in the development and improvement of communication programs by showing that the processes involved result in data that can be measured and analyzed to deliver more insightful, targeted efforts with more impactful outcomes. Innovative companies can benefit from growth, adaptability and success while enhancing their brands and reputations with the faster and better results that emerge from improved
communications programs.
Is Your Supply Chain Talent Ready for Growth? Andy Green
An Accenture white paper written by Geoff Deines and Terry Nulty on how to re-tool and re-align your supply chain talent to meet the significant opportunities that are coming as the global economic cycle moves from recession to growth.
Delhi Consultancy Services is an enterprise-wide solutions provider specializing in IT, Network & ERP Consultancy, Website Development & marketing, HRM & IT Training, and Placement Consultancy services in Delhi.
Our professionally trained teams of Consultants are fully equipped to repair, upgrade & maintain your Network and Servers and take care of all your software & hardware issues to minimize costly downtime where as our training staff have a lot of experience to share it with you and to instill the desired level of skills to your employees in IT and HRM domain.
Dedication is the only key to drive a business towards success. Whatever people call it Creativity or Innovation or anything, but the main force is dedication and seriousness towards your work.
At Delhi Consultancy Services we strongly believe that to get continuous success and to come with better, more competent ideas, more than hundred percent dedication is required.
We here at Delhi Consultancy Services offer the entire range of consultancy services across Information Technology and HRM spectrum comprising IT services and Enterprise empowerment. We are very inclined towards offering our clients the best customer service, professional support and reliable refurbished hardware.
Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media? This paper will walk you through some of the fundamentals of looking at how to evaluate how social media changes a business and the resulting value it brings to the whole organization. If you want more information, go to www.drnatalienews.com
Connect2Consult provides end-to-end business support through a single point engagement model. They offer a wide range of services including sales and marketing consulting, software development, human resources, and business research. Their engagement model aims to provide clients with a single point of contact to handle all consulting, technology, and outsourcing needs. Connect2Consult works with clients across various industries to optimize resources, improve productivity, and increase business results.
This document provides an overview of marketing services for single source companies offered by Oceancom. It discusses how companies are increasingly offering turnkey solutions and the challenges of marketing these capabilities with limited resources. Oceancom offers a hybrid marketing solution using small teams of experienced professionals to develop marketing plans, branding, communications, and sales support at a lower cost than large agencies. The document outlines Oceancom's services and advantages and suggests companies may be making marketing errors if materials are outdated, online presence is weak, or marketing lacks the proper calibre or perspective to attract large customers.
Synergy Marcom provides integrated marketing communication (IMC) services including customer relationship management (CRM), managed manpower services (MMS), brand activation (BA), design and content creation. It offers verticals such as venue selection, third party procurement, guest coordination, and event fabrication. It has technical solutions and works with channel partners and end customers across industries.
John Turner is a business solutions architect with experience leading technology transformations and implementing enterprise solutions. He has expertise identifying problems, constructing solutions from multiple components, and building high-performing teams. His experience includes roles at Cisco, Nissan, Gateway, and as an independent consultant helping companies leverage technology for business goals.
The document discusses the changing landscape of marketing and communications due to new technologies and the rise of social media. It notes that managing marketing strategies has become more complex, and companies are looking for greater productivity from their marketing investments. The marketing consultancy Marketing Efficiency offers services to help companies optimize their marketing efforts and get better returns from their marketing spending.
Synergy MarCom is an Integrated Marketing Services & Event management firm offering PAN India solutions, below are the 4 major line of business we cater to:
IMC (Integrated Marketing Communication):
Synergy provides a turnkey solution for your channel, existing and target customer propositions, it generates the audience, designs EDMs, blasts them to the right audience, selects venues, constructs venue, provides technical solutions, speaker / artist management, post event analysis etc.
CRM (Channel / Customer response management):
Be it your product updates to your channels or acquiring audience for your next sales forum, Synergy has a dedicated response team supported by state of art technology to record calls, provide real-time monitoring systems at client location to evaluate projects backed by a strong QA/QC team to ensure compliance as guided by clients.
MMS (Managed Manpower Services) :
Synergy has a set of program managers and their teams that exclusively work for their clients to achieve their sales, survey, channel development requirements etc., though they work for you, in accordance to your parameters. However, they are pay-rolled at Synergy.
IBC (Integrated Branding Communication):
Be it brand registration, brand recollect, new product proposition, brand bundling etc through fleet on street, street sweep, Target area penetration (School, colleges, malls, societies, residential etc), Synergy has an experienced team that not only ensures quality out-put but also ensures ROI whilst creating and executing your brand activation
Specialties:
Channel Marketing, Go to Market and Customer Strategies, Lead Generation And Sales Campaign, Event Management
SmartConnect Technologies is an information management company founded in 2010 with offices in India, Dubai, and South Africa. It focuses on unified information management across channels and industries. The company offers full-fledged managed services and specializes in delivering extended services. It has strong financial backing and experienced management. SmartConnect aims to have a strategic partnership with clients by maximizing impact on their business models through a variety of technology services.
Group FMG is a digital asset production company that was formed through multiple acquisitions and now provides services globally. It offers consulting, content production, and technology solutions for commerce, publishing, packaging, advertising, and other industries. Group FMG has offices in New York, London, and Chennai and serves over 75 global clients through various commercial models.
Synergy Marcom provides integrated marketing communication (IMC) services including customer relationship management (CRM), managed manpower services (MMS), brand activation (BA), design and content creation. It offers verticals such as venue selection, third party procurement, guest coordination, event fabrication, and technical solutions. It partners with channel partners and clients in industries like IT, FMCG, cellular providers, and more to execute events, promotions, and campaigns.
Synergy Marcom provides integrated marketing communication (IMC) services including customer relationship management (CRM), managed manpower services (MMS), brand activation (IBA), and design and content services. It has expertise in event fabrication, guest coordination, venue selection, procurement, and post-event analysis. The company partners with channel partners and clients in industries such as IT, FMCG, cellular providers, hotels, and BFSI to execute events, promotions, and campaigns across India.
The document provides tips for marketing on a frugal budget. It recommends (1) thinking narrowly to focus offerings on a specific audience or niche, (2) owning the ecosystem by controlling related areas, and (3) creating your own marketing channels through customized media, awards, and building a customer community. It also suggests prioritizing insights over information to provide thought leadership, and leveraging online channels where target audiences spend time using a hub-and-spoke strategy. The overall message is that marketing can be effective with limited funds by taking a targeted approach and controlling your messaging.
Brand architecture is the structure of brands within a company and how they relate to each other. It defines hierarchies and how sub-brands support or detract from corporate brands. Brand architecture should be fluid to leverage maximum value as markets change rapidly. There are different types of architectures including monolithic, endorsed, and branded. Developing an effective brand architecture is a process that involves auditing brands, defining brand essences, considering strategic fit, and engaging designers to create visual expressions. An important role is the brand architect, who bridges strategy and expression by providing innovative brand solutions.
Marion Elledge has over 25 years of experience leading projects and programs to improve organizational performance and profitability. As a business management consultant, she specializes in strategic planning, project management, business development, and customer service. Previously she held executive roles at the International Digital Enterprise Alliance, where she managed multi-million dollar projects and programs, developed strategic partnerships, and increased revenues and profits. She currently works as a marketing consultant, realtor, and trainer for Dauphin Realty, focusing on integrated marketing strategies.
Professional vitae for Richard Hurn
Skilled at maximizing brand loyalty, boosting sales growth and growing market share. Proven success stems from understanding end-user behavior of technology purchasers, their needs and motivations. This content then fuels solutions marketing and educational selling that promotes relevant win-win solutions specific to real-world technology applications
Timothy Wolfe is an innovative marketing professional with over 20 years of experience developing and executing marketing strategies for a variety of industries. He has a proven track record of collaborating with executive teams to launch new products, build brands, and develop effective marketing programs. Wolfe is skilled in areas such as market research, branding, advertising, public relations, web design, and relationship management. He has worked with both B2B and B2C companies, from startups to large corporations.
Cohesion Brand and Design provides marketing and creative services tailored for the financial services industry. They help clients develop branding, marketing strategies, and visual communications. Cohesion works closely with clients to understand their business and create bespoke solutions. Their goal is to develop long-term relationships and maximize the value of marketing expenditures through strategic and creative services.
The document discusses the challenges facing modern Chief Marketing Officers and introduces Gype as a marketing consultancy that helps companies address these challenges. Gype provides business process consultancy, IT solutions, and partnerships to bring transparency and control to marketing operations. Their services include quick scans of marketing processes, design of optimized operations, deployment of solutions, and software development and customization.
The document discusses branding from multiple perspectives including corporate branding, product branding, and brand DNA. It outlines six steps to differentiate, develop, and detect brands over time from diagnosis through direction. Branding is shown to encompass vision, mission, objectives, propositions, initiatives, benefits, personality, value, essence, and infrastructure. The goal is to travel the path of brand realization.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
2. Decoupling 2010
The Strategic Imperative for Marketing Supply Chain Productivity For Marketing Procurement Professionals
Creating and implementing an integrated DAM/CMS is a major initiative. It demands substantial intellectual and financial
resources. Its the foundation for decoupling which generates real savings — usually in the range of 25-40% of overall
production costs. DAM/CMS also promises intangible results such as improved brand integrity from create assets once,
use them often — layouts, images, taglines, headlines and other campaign elements. One example is localization kits with
culturally appropriate content, created simultaneously during production to enable global campaigns with fewer assets at
greatly reduced costs.
Decoupling’s underlying driver is asset and content management. Marketers are implementing enterprise level asset and
content management systems — as fixed installations or software as a service (SaaS) solutions because they guarantee
independence from any holding company, creative group or production resource. Once in place, these systems become
the basis for a number of decoupling strategies and tactics — near-sourcing, outsourcing, off-shoring and automation.
Engaging in a successful decoupling project without DAM/CMS and SMEs is possible, but the ROI will be significantly
reduced and the project is less likely to succeed.
Decoupling — A Marketing Supply Chain Management Best Practice
Decoupling is a highly effective marketing supply chain productivity innovation with the appropriate implementation.
It requires:
u Subject matter expertise focused on the nuances of the specific executions to identify the hidden savings
u Access to all the creative assets and content — who controls your assets and how are they tagged?
u Insights to the overall goals and objectives of the marketing campaign and advertising strategy
u Knowledge of the budgets and the agency compensation model used
u A thorough understanding of the workflows, processes, quality levels, media, distribution and final outputs required
How Decoupling Works
Full Service Agency Process Decoupled Process
Research Creative Approved
Development Creative sent to
of concepts
Decoupled
for Broadcast
Global/Regional
Strategy Production
Presentation Print and Online.
Group
including messaging,
media plan, campaign Decoupled
tactics, and other Global/Regional
Creative Creative Agency Production Group
mandatories. Client
Presentation Executes
Decides Edits, localizes,
Broadcast: TV & Video
to Master Version translates, versions,
Animatics/Storyboards,
Client Approved Decouple Delivers all assets/content and other adaptations.
Radio Scripts
Strategy Production to decoupled global/
Print: Ads, DM, OOH
regional production group.
Online: Site Maps and
Wireframes Decoupled
Global/Regional
Creative Production Group
Creative Brief Agency Receives approved
Broadcast
Print Approved Creative Develops VID Brand Style Guide for
with budget. (Visual Identity) execution of all campaign
Online
Brand Style Guide elements. Online
for all media with approvals by clients and
Production Specs. creatives
ensures compliance.
Production
This process can be applied to any decoupling tactic.